Dishing Up Digital with Ellen Mackenzie

You guys LOVED the last episode I did on outsourcing, so I thought that because there have been changes to my team since, now would be a good time to revisit this topic with an update as well.

I know outsourcing work can be daunting, and something we try to avoid as business owners. But trust me when I say, when you get the right people in your team, it only means good things for your business.

You all know I've got my OG, day 1 Girlie, Fleur and then Hannah (who's been with me for over a year now), but as I've been growing my business and changing my focus, I've brought some new players into the game.

I hope you enjoy this episode on outsourcing as much as the other one!

Mentioned in this episode:

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Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it! 

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All of my students should be listening to this episode!

If you think choosing a niche is going to save your business, think again! I'm very anti-choosing a niche, and I can speak to this from the comfort of my very successful Social Media Management business! No brag, just facts! Time and time again I see people stressing over choosing a niche, to a point where it's stopping them from starting their business, and that's the worst thing you could be doing as a Social Media Manager right now!

I've been wanting to do this topic for awhile now, so I'm so excited to be chatting about my niching journey (or lack there of) on today's episode.

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Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it! 

Links & Resources: 

Please note: This episode is audio lifted from a recorded zoom session that was done live in my Dishing Up Digital: Insiders Club Facebook group. It involved some visual support where I was sharing my screen, however we think we've managed to edit this in such a way that means you're not missing too much. For those of you who are students and are in the Facebook group, you can search Live Q&A - November, should you wish to watch the video recording. 

For those of you who would like to join the Dishing Up Digital school and get automatic entry to the Facebook group, you can join here.

Questions covered in this episode are:

You definitely want your pen & paper for this one! And incase you forgot them, here the the links to different tools and courses mentioned:

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Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it! 

Links & Resources: 

Guys, I'm preaching to myself in this episode! I know so many of you will need to hear what I have to say in this episode, and as you'll hear, it turns out I needed this message myself! This is a great one to soak up, and I'd definitely recommend having your notebook at the ready. We've all got to start somewhere when it comes to taking that big leap of starting a new business, and for a lot of us overcoming the fear of the unknown, of failure, of so many things, is where we need to start.

Mentioned in this episode:

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Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it! 

Links & Resources: 

Are you a freelance business owner or contractor who finds it really hard to take holidays? Or have you not quite taken the plunge into it, and one of the reasons is you're worried about being able to take a break? Well, then this is the perfect episode for you. The week this episode releases, I'm off on a long awaited holiday to the UK for 4 weeks. Join me as I go through my process for preparing for this as well as things I learnt from the last time I did this. 

My 5 tips for preparing for a holiday are:

Everyone deserves a break and I hope this episode can help you be on your way to achieving that! 

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Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it! 

Links & Resources: 

Are you a Social Media Manager or in a similar service based industry? Then discovery calls are something that you probably should be doing with potential clients. Discovery calls are a great way to give your potential client an in-depth overview of what working with you will be like, and in return, it should also tell you what you client will be like to work with. This is your groundwork in setting up a great relationship.

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Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it! 

Links & Resources: 

You may, or may not, know that I had a TikTok video go viral. I got 1.7 million viewers! This resulted in:

And while these are great results, did this result in sales of my book or new students paying for my course? 

In this episode, I go over what I think are some tips to help you achieve your own viral video, as well as breaking down why these results aren't all rainbows & unicorns.

Enjoy this one guys!

Mentioned in the episode:

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Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it! 

Links & Resources: 

Booking a trip to a day spa with my friend is what inspired this episode for me. The way it all worked and the service we received, really made me appreciate what I was getting and, more importantly, made me want to keep coming back and sending my money their way. 

So, lets take these lessons from the day spa experience and apply them to customer service in general for us as online business owners to help you get reoccurring customers.

In this episode, we learn:

Previous podcast episode mentioned: Value Based Pricing 

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Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it! 

Links & Resources: 

Guys! Remember how I wrote my book B*tch Power and released it earlier this year? Well, now you get to hear all about the process involved with writing and self-publishing a book. It was a life long goal & dream of mine to write my own book. I still love physical books and I wanted to put one out in the world. 

In this episode, I walk you through the 7-steps/tips when it comes to potentially writing your own book.

Mentioned in this episode: How I Self-Published my First Book

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Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it! 

Links & Resources: 

In this episode I'm sharing some of my current marketing strategies I use within my business. I share these in the hopes they're ideas you can take away and challenge yourself to look at your own business differently, or just give you some new fresh ideas. There's nothing I love more than a changing algorithm and figuring out how to best market my way around that. It definitely helps keep the day to day of my business interesting and fresh.

I'd love to hear what your takeaways are from this episode, so let me know what you think you'll implement into your own marketing strategy this year. 

Enjoy the episode!

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Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it! 

Links & Resources: