Conrad’s query sounds simple on the surface: If we’re getting paid to talk about something, how obvious do we have to be about it?

That turns into a much bigger conversation with John Henson about disclosures, sponsorships, and where people tend to get themselves into trouble. They talk through the new LHLM endorsement model, what actually needs to be said out loud, and how far you can go before it starts to feel like you’re hiding something. (Hint: don’t do that.)

There’s also a practical side to this. Nobody wants a podcast that sounds like a legal disclaimer with a few jokes sprinkled in. So the question becomes: how do you stay compliant without killing the flow? Chimes, hashtags, beginning-of-episode callouts: John walks us through what works, what’s probably enough, and what starts to look a little shady.

Then John flips it around with a great question he’s been stewing on for Lunch Hour Legal Marketing: He’s running a small firm with a national footprint and doesn’t care about ranking locally. How is he supposed to market that?

Plus!