eCommerce Badassery

Every great marketer knows the 5 types of marketing content that inspire customers to take action and buy! 

In this episode, we'll walk through what the 5 types of content are and how you can apply them to your specific product-based business. 

Plus, we'll walk through some examples of how I have used these content types for my clients in their eCommerce email automations.

167. How to Increase Your Email Revenue with A/B Testing

https://ecommercebadassery.com/increase-ecommerce-email-performance/

46. How to Use & Measure Objection Handling Content in Your Marketing

https://ecommercebadassery.com/overcoming-customer-objections/

16. Everything You Need to Know About Collecting & Leveraging Social Proof in Your eCommerce Business

https://ecommercebadassery.com/customer-reviews-for-ecommerce/

http://ecommercebadassery.com/173

Interested in getting my brain focused on YOUR business? Learn more about my services:

Email Marketing Help

https://ecommercebadassery.com/email-marketing

eCommerce Help

https://ecommercebadassery.com/ecommerce-help

Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!

Sign Up for the Resource Library Here

https://ecommercebadassery.com/freestuff

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review the eCommerce Badassery Podcast

https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis: 

There's no question that if you pay to play on social media you get your product and content in front of more of your ideal customers; but does spending money on ads increase your organic reach too?

This question was posed by a member of the Lounge and I've actually heard a few people talking about it around the internet so I thought I'd share the experience I had recently while spending money on Instagram ads and seeing increased organic exposure. 

Tune in for all the details.

85. Why You Might Be Doing Social Media Wrong & How to Do It Right with Katie Wight

http://ecommercebadassery.com/85

69. How to Create Content That Converts: The Rocks Method

https://ecommercebadassery.com/69

64. How to Create Ads that Your Customers will Click with Lauren Schwartz

https://ecommercebadassery.com/64

Holiday Planning Guide + Content Prompts

http://ecommercebadassery.com/holiday

http://ecommercebadassery.com/172

Interested in getting my brain focused on YOUR business? Learn more about my services:

Email Marketing Help

https://ecommercebadassery.com/email-marketing

eCommerce Help

https://ecommercebadassery.com/ecommerce-help

Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!

Sign Up for the Resource Library Here

https://ecommercebadassery.com/freestuff

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review the eCommerce Badassery Podcast

https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis: 

While the majority of your eCommerce holiday sales are going to come from your existing customers it's likely there are going to be a large portion of them who are brand new to you.

With the cost of acquisition rising and the fact that repeat customers spend a lot more money than new ones do, it's definitely in your best interest to have a solid plan in place to bring those holiday shoppers back in the new year.

Having a solid strategy to encourage those repeat purchases is also a great way to bring in some additional revenue during January and February which are typically slower times for retail businesses.

The good news is, this isn't my first rodeo which means I have a few ideas on how you can be intentional about capitalizing on the increased website traffic this holiday season. 

All Holiday Episodes:

https://ecommercebadassery.com/holidaypodcast

Holiday Planning Guide + Content Prompts

http://ecommercebadassery.com/holiday

http://ecommercebadassery.com/171

Interested in getting my brain focused on YOUR business? Learn more about my services:

Email Marketing Help

https://ecommercebadassery.com/email-marketing

eCommerce Help

https://ecommercebadassery.com/ecommerce-help

Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!

Sign Up for the Resource Library Here

https://ecommercebadassery.com/freestuff

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review the eCommerce Badassery Podcast

https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis: 

As we roll into Q4 and everyone is finalizing their marketing campaigns and promotions, I want to remind you that it’s YOUR business and you get to do shit YOUR way. 

Some Lounge members have been asking, what promos should I run? 

But the thing is… only you can truly answer that. 

Badass Holiday Planning Guide

http://ecommercebadassery.com/holiday

http://ecommercebadassery.com/170

FREE Resource Library

Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

http://ecommercebadassery.com/freestuff

Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 

http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery

https://instagram.com/ecommercebadassery

Ready to Level Up Your Email Marketing & eCommerce Business? 

Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

Interested in getting my brain focused on YOUR business? Learn more about my services…

Email Marketing Help: https://ecommercebadassery.com/email-marketing

eCommerce Help: https://ecommercebadassery.com/ecommerce-help

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis: 

Chartable - https://chartable.com/privacy

It’s officially Q4 friends which means if you haven’t already gotten your ass in gear to set yourself up for success this Holiday season, now is the time. 

One of the things we talk about in the Holiday Planning Guide is to dress up your website for the Holiday season to help people get in the mood. Just like retail stores start playing Christmas music (please don’t put music on your website) and dress up their windows, we want to do the same for our websites. 

• How to optimize your navigation menu based on your product assortment

Badass Holiday Planning Guide & Holiday Content Prompts + Subject Lines

http://ecommercebadassery.com/holiday

Design Packs App

http://ecommercebadassery.com/designpacks

All Holiday Podcast Episodes

https://ecommercebadassery.com/holidaypodcast

http://eCommerceBadassery.com/169

Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

http://ecommercebadassery.com/freestuff

Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 

http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery

https://instagram.com/ecommercebadassery

Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

https://ecommercebadassery.com/klaviyo

Interested in getting my brain focused on YOUR business? Learn more about my services…

Email Marketing Help: https://ecommercebadassery.com/email-marketing

eCommerce Help: https://ecommercebadassery.com/ecommerce-help

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis: 

Chartable - https://chartable.com/privacy

Most entrepreneurs I know worry about coming off too salesy when they talk about their products. And often it paralyzes them from taking action. Well, friend, that fear came true for me recently and I'm sharing the experience along with some thoughts about it in hopes that this fear doesn't paralyze you.

Amazon Email Feature: Tailored Audiences

http://ecommercebadassery.com/168

FREE Resource Library

Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

http://ecommercebadassery.com/freestuff

Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 

http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery

https://instagram.com/ecommercebadassery

Ready to Level Up Your Email Marketing & eCommerce Business? 

Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

Interested in getting my brain focused on YOUR business? Learn more about my services…

Email Marketing Help: https://ecommercebadassery.com/email-marketing

eCommerce Help: https://ecommercebadassery.com/ecommerce-help

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis: 

Chartable - https://chartable.com/privacy

Email marketing is my favorite way to make money in eCommerce businesses, especially since you can do so on autopilot. BUT… the only way to truly be successful with email marketing for your eCommerce business is to consistently test to improve your results overall. 

• The 7 Main elements to test in your email marketing

Episode 3: Make Money on Autopilot with These Must-have Email Automations 

https://ecommercebadassery.com/email-automations-for-ecommerce/

Episode 19: eCommerce Benchmarks To Gauge Your Success

https://ecommercebadassery.com/ecommerce-benchmarks-to-gauge-your-success/

Episode 67: Major Updates Coming To Shopify – Online Store 2.0 And What It Means For Ecommerce Merchants

https://ecommercebadassery.com/shopify-unite-updates-2021/

Episode 68: Must-Have Email Segments For eCommerce

https://ecommercebadassery.com/email-segments-for-ecommerce-email-marketing/

Episode 71: How To Create An Ecommerce Product Page That Converts With Reese Spykerman

https://ecommercebadassery.com/ecommerce-product-pages-that-convert/

http://eCommerceBadassery.com/167

Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

http://ecommercebadassery.com/freestuff

Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 

http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery

https://instagram.com/ecommercebadassery

Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

https://ecommercebadassery.com/klaviyo

Interested in getting my brain focused on YOUR business? Learn more about my services…

Email Marketing Help: https://ecommercebadassery.com/email-marketing

eCommerce Help: https://ecommercebadassery.com/ecommerce-help

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis: 

Chartable - https://chartable.com/privacy

Most entrepreneurs I know worry about coming off too salesy when they talk about their products. And often it paralyzes them from taking action. Well, friend, that fear came true for me recently and I'm sharing the experience along with some thoughts about it in hopes that this fear doesn't paralyze you.

8. Why You Can't Trust Consultants

http://ecommercebadassery.com/08

http://ecommercebadassery.com/166

FREE Resource Library

Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

http://ecommercebadassery.com/freestuff

Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 

http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery

https://instagram.com/ecommercebadassery

Ready to Level Up Your Email Marketing & eCommerce Business? 

Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

Interested in getting my brain focused on YOUR business? Learn more about my services…

Email Marketing Help: https://ecommercebadassery.com/email-marketing

eCommerce Help: https://ecommercebadassery.com/ecommerce-help

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis: 

Chartable - https://chartable.com/privacy

You may have heard by now that Shopify invested $100 million dollars into the Klaviyo email marketing platform + that Klaviyo will be the official recommended email partner for Shopify Plus Customers.

In addition to that announcement, there have been a few platform updates you’ve probably noticed in the last couple of weeks and they made even more in their Fall 2022 product update announcement. 

• New + Updated features from Klaviyo

141. Klaviyo Updates from June 2022

http://ecommercebadassery.com/141

eCommerceBadassery.com/165

Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

http://ecommercebadassery.com/freestuff

Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 

http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery

https://instagram.com/ecommercebadassery

Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

https://ecommercebadassery.com/klaviyo

Interested in getting my brain focused on YOUR business? Learn more about my services…

Email Marketing Help: https://ecommercebadassery.com/email-marketing

eCommerce Help: https://ecommercebadassery.com/ecommerce-help

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis: 

Chartable - https://chartable.com/privacy

Have you seen the new Facebook Group feature where you can tag all of your members at once and send them a notification? Let's talk about some best practices for this new feature.

Do you have a Facebook Group for your eCommerce Business? If you do, keep listening. If not, check out episode 29 where I walk through why Facebook groups are a good idea for product-based businesses and how to decide what type of group is good for you. And then come back and listen to this one!

Have you

29. Facebook Groups for Product-Based Businesses

https://ecommercebadassery.com/facebook-groups-for-product-based-businesses/

http://ecommercebadassery.com/164

FREE Resource Library

Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

http://ecommercebadassery.com/freestuff

Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 

http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery

https://instagram.com/ecommercebadassery

Ready to Level Up Your Email Marketing & eCommerce Business? 

Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

Interested in getting my brain focused on YOUR business? Learn more about my services…

Email Marketing Help: https://ecommercebadassery.com/email-marketing

eCommerce Help: https://ecommercebadassery.com/ecommerce-help

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis: 

Chartable - https://chartable.com/privacy