eCommerce Badassery

By Jessica Totillo CosterBusiness Entrepreneurship Marketing Management

eCommerce Badassery episodes

September 13, 2022163. Replay: What to Send to Your Email List to Warm Them Up for Holiday
In a few short days we’ll be in Q4 and now is the perfect time to get your audience excited about the holiday season. It’s also the perfect time to start, or continue growing, your email list.

Today I’m sharing some of my favorite list growth strategies and as well as some specific email ideas you can use in your own business.
What You’ll Learn
Simple ways to grow your email list
What you should be focusing on for the month of October
How to keep your growing list engaged and get them excited about what’s coming

Read the Full Transcript
eCommerceBadassery.com/163

FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff

Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery

Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

https://ecommercebadassery.com/klaviyo

Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…

Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
15 min
September 10, 2022 ALERT: I’m Being Impersonated on Instagram
Please DO NOT engage with DMs from this account. It's my handle with an underscore at the end. They've copied a bunch of my content and have already started following my followers and starting to DM them. I've already been denied by Instagram AI once, but am still on a mission to get it taken down.

This is the ONLY real account:
http://instagram.com/ecommercebadassery
2 min
September 08, 2022 162. [BIZ BITE] What Promos Should I Run for Black Friday in my eCommerce Business?
Bundles and discounts and freebies, OH MY! When it comes to planning Holiday promotions in your eCommerce business, there are so many options and a lot of conflicting advice on the internet. It can be pretty overwhelming.

Tune in to hear my recommendation for how to decide what promotions are best for your Black Friday + beyond promos.

Episodes Mentioned
74. How to Promote Your Business for the Holiday Season
http://ecommercebadassery.com/74

Links Mentioned
Holiday Planning Guide + Content Prompts
http://ecommercebadassery.com/holiday
Read the Full Transcript
http://ecommercebadassery.com/162

FREE Resource Library

Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff

Want More Badassery?

Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery

Ready to Level Up Your Email Marketing & eCommerce Business?

Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

Work With Me

Interested in getting my brain focused on YOUR business? Learn more about my services…

Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
4 min
September 06, 2022161. How to Calculate Traffic Needs + Ad Spend for Q4
Wondering if your big Q4 goals are possible? Ready to do ads, but not sure if your eCommerce business can afford them?

In today’s episode, we’re covering important calculations that will show you how much traffic you need to hit your sales goals and how much you’ll need to spend on Facebook ads.

What You’ll Learn
How to calculate how much traffic you need to hit your sales goals
The amount of budget needed for conversion ads on Facebook to hit your sales goals
The amount of budget needed for lead generation ads on Facebook to hit your sales goals

Links Mentioned
eCommerce Badassery Vault
https://bit.ly/3T7DPaR

eCommerce Badassery FB Group
http://bit.ly/eCommBadassery-FacebookGroup

Read the Full Transcript
http://ecommercebadassery.com/161

FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff

Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery

Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…

Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
17 min
September 01, 2022 160. [BIZ BITE] How to Deal with Conflicting Advice from Experts
Today’s episode is inspired by a conversation I had with a Lounge member. What do you do when you receive advice from internet experts about what to do next in your business? How do you know which piece of advice to follow?
The internet is filled with many so-called "experts" all with different experiences and preferred ways of doing business. On today's episode, we're talking about how you can dig deeper into the advice you're receiving to help you understand when to take the advice or suggestion of one coach over another.
Read the Full Transcript
http://ecommercebadassery.com/160

FREE Resource Library

Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff

Want More Badassery?

Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery

Ready to Level Up Your Email Marketing & eCommerce Business?

Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

Work With Me

Interested in getting my brain focused on YOUR business? Learn more about my services…

Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
8 min
August 30, 2022 159. Facebook Ad for eCommerce Product Launches & Promotions with Nicole Diedrich
You’ve heard me talk about the product launch process and how it can bring big cash infusions to your business, but if you want to amplify that even more, using Facebook Ads to grow your pre-launch list and bring new customers into your business is a great way to add fuel to the fire.

And yes, Facebook Ads still work, even after all the iOS14 updates. Tune in to hear how to do it and stay until the end for a special invite.

What You’ll Learn
What steps in the product launch process to use ads
What you need to have in place before you start using ads
How to allocate your ads budget to the product launch process
Results Nicole has seen with her clients when implementing this strategy

Episodes Mentioned
127. Product Launch Process
http://ecommercebadassery.com/127

91. Facebook Ads for eCommerce
http://ecommercebadassery.com/91

Links Mentioned

Product Launch Checklist
https://ecommercebadassery.com/checklist

Confused to Conversion Workshop
http://ecommercebadassery.com/ctc

The Lounge eCommerce Membership
https://bit.ly/3TqGNHy

Read the Full Episode Transcript
http://ecommercebadassery.com/159

FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff

Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery
http://instagram.com/ecommercebadassery

Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
http://ecommercebadassery.com/Klaviyo

Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level!
http://bit.ly/EB-Discovery-Call

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
40 min
August 25, 2022 158. [BIZ BITE] How to Collect Email Addresses at In-Person Events
In-person events are a great way to get exposure to new customers and make sales - but if you can't follow up with those people after the fact, how will you turn them into loyal, lifetime customers?
Today we'll cover a few different ways you can do this!

Read the Full Episode Transcript
http://ecommercebadassery.com/158

FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff

Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery

Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

https://ecommercebadassery.com/klaviyo

Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…

Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy

5 min
August 23, 2022 157. How to Create a Black Friday Email Marketing Strategy
Your email strategy during Black Friday Weekend or whenever you’re having your big push or promotion can mean the difference between being successful or not.
Email is always important, but it’s even more important during this time because people’s email inboxes are flooded with messages and if you’re not sending consistent emails to stay at the top of the inbox, you’re gonna get lost in the crowd.
Links Mentioned
eCommerce Badassery Vault - Free Facebook Videos
https://bit.ly/3T7DPaR

Holiday Planning Guide + Content Prompts
http://ecommercebadassery.com/holiday
Episodes Mentioned
72. How to Plan for the Holiday Season in Your eCommerce Business
https://ecommercebadassery.com/plan-for-holiday-season-ecommerce/

73. How to Prep Your eCommerce Business for the Holiday Season
https://ecommercebadassery.com/prep-for-holiday-season-ecommerce/

74. How to Promote Your eCommerce Business During the Holiday Season
https://ecommercebadassery.com/promote-ecommerce-business-q4/

Read the Full Episode Transcript
http://ecommercebadassery.com/157

FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff

Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery

Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

https://ecommercebadassery.com/klaviyo

Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…

Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy

9 min
August 18, 2022 156. [BIZ BITE] Can I Exclude Items from Shopify Discounts?
In the spirit of Q4 planning, let’s chat about the Shopify discount engine. Often we want to exclude some of your best sellers or holiday products.
Unfortunately, you can’t exclude products from a Shopify discount only include. I love Shopify, but their discount engine definitely leaves a bit to be desired.
But, if you want to be able to exclude specific items or collections from your promo codes on Shopify, tune in to hear a simple workaround to accomplish this.

Read the Full Episode Transcript
http://ecommercebadassery.com/156

FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff

Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery

Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

https://ecommercebadassery.com/klaviyo

Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…

Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy

4 min
August 16, 2022155. Q4 Marketing Ideas for Your eCommerce Business
If there's one time of the year you want to put extra effort in your marketing, it's definitely the holiday season! With Q4 being the biggest shopping time of the year, I'm sharing some fun and unique strategies to help you stand out from the crowd.

What You'll Learn
How to use automation to serve your customers
How to mimic the in-person shopping experience on the Internet
How to not overthink content creation during the holiday season
Links Mentioned
Holiday Content Bundle
http://ecommercebadassery.com/holiday

ManyChat Affiliate Link - Get 30 Days of Pro Free
http://manychat.pxf.io/qnBoJO
Episodes Mentioned
107. The Power of Quizzes for eCommerce
https://ecommercebadassery.com/quizzes-for-ecommerce/

109. Build Your Email List with Instagram DM Automation
https://ecommercebadassery.com/how-to-automate-instagram-dms/

79. Warm Up Your Audience for the Holiday Season
https://ecommercebadassery.com/how-to-grow-your-email-list-and-warm-up-your-audience-for-holiday/

91. FB Ads After iOS14 with Nicole Diedrich
https://ecommercebadassery.com/facebook-ads-ecommerce-after-ios14/

78. How I Got Over My Fear of Live Video
https://ecommercebadassery.com/how-to-get-over-your-fear-of-live-video/

72. How to Plan for the Holiday Season in Your eCommerce Business
https://ecommercebadassery.com/plan-for-holiday-season-ecommerce/

73. How to Prep Your eCommerce Business for the Holiday Season
https://ecommercebadassery.com/prep-for-holiday-season-ecommerce/

74. How to Promote Your eCommerce Business During the Holiday Season
https://ecommercebadassery.com/promote-ecommerce-business-q4/
Read the Full Episode Transcript
http://ecommercebadassery.com/155
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff

Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery
http://instagram.com/ecommercebadassery

Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
http://ecommercebadassery.com/Klaviyo

Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level!
http://bit.ly/EB-Discovery-Call

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
10 min

About eCommerce Badassery

From the publisher's feed

Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email…

marketing, and build a thriving, profitable eCommerce business.

Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store.

After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is.

Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away.

WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST:

- Email Marketing Strategies for eCommerce Businesses
- Social Media Strategies for product-based businesses to attract new customers
- Technical training for eCommerce industry platforms like Shopify + Klaviyo
- Social Media and Email Marketing Content ideas for product-based business owners
- Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses
- Guest experts to share the latest strategies for marketing your eCommerce business
- The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business
- How to use data to make educated decisions in your business and how to determine YOUR best next steps
- How to increase conversion and average order value on your eCommerce website
- How to do SEO (Search Engine Optimization) for eCommerce websites
- and a whole lot more!

If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place.

WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS?

Check out Jessica’s courses and programs at eCommerceBadassery.com, including:

- Email Badassery: Create a high-converting email automation system & make money while you sleep
- SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social
- Shopify Badassery: Master your Shopify store and backend
- The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.