eCommerce Badassery

By Jessica Totillo CosterBusiness Entrepreneurship Marketing Management

eCommerce Badassery episodes

July 07, 2022 144.[BIZ BITE] Do I Have to Charge Sales Tax in My eCommerce Business?
There is still a lot of misinformation about this subject on the Internet, so let's set the record straight!
Links Mentioned
http://ecommercebadassery.com/taxjar
Read the Full Episode Transcript
http://ecommercebadassery.com/144

FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff

Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery

Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

https://ecommercebadassery.com/klaviyo

Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…

Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy

3 min
July 05, 2022143. REPLAY: Make Money on Autopilot With These Must-Have Email Automations
Is your email marketing program working FOR you and generating you revenue on autopilot?

Today we’re taking a deep dive into the automations you should have set up, how to use automation to save time so you can send less campaigns, and one email series most people aren’t talking about.

If you haven’t already listened to Episode 2 where we cover the B.A.D.A.S.S. Email Marketing Framework, go back and listen to that first. It will help set the stage and build the foundation for this episode.

What You’ll Learn:
The 6 email automations you MUST have for your eCommerce Business
How many emails each series should include
What content you should include at each step in the series
Special Tips, Tricks, and Cool Features of the Klaviyo Platform like the Expected Date of Next Order. (Note: You will need at least 500 customers who have placed an order before this feature is available in your account.)

Grab Your Cheat Sheet!
I’ve put together a PDF for you with an overview of everything we discuss in this episode so you can have it by your side while you build out your email automations

http://ecommercebadassery.com/freestuff

Want More Badassery?

Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!

Let’s connect on Instagram @ecommercebadassery

Ready to Level Up Your Email Marketing & eCommerce Business?

Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs and iconic brands.

Work With Me - Interested in getting my brain focused on YOUR business? Book your free discovery call and let’s see how I can help get you to the next level!

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

See the full transcript at http://eCommerceBadassery.com/143

FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff

Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery
http://instagram.com/ecommercebadassery

Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
http://ecommercebadassery.com/Klaviyo

Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level!
http://bit.ly/EB-Discovery-Call

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
28 min
June 30, 2022 142. [BIZ BITE] What Should I Do if Shopify Flags an Order as Fraud?
If you've ever gotten that fraud notification in Shopify it can be hard to know what your best next steps are. In today's episode, I'll share what usually sets this fraud flag off, how I research whether or not it's a legit order, how you can protect yourself from chargebacks and a tool that can take on the risk for you.

Links Mentioned
http://riskified.com
Read the Full Episode Transcript
http://ecommercebadassery.com/142

FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff

Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery

Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

https://ecommercebadassery.com/klaviyo

Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…

Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy

8 min
June 28, 2022141. Klaviyo Updates Coming Soon: What You Need to Know
Over the last few weeks, you may have heard some rumblings, some hints, and some mysterious messaging about new things coming to Klaviyo.
The good news is, this time they remembered to let their partners know about these changes and they explained these changes ahead of time so that we could update and educate our audience. So that’s what today’s episode is all about.
First, we’ll cover the two big public announcements Klaviyo made on June 23rd, that are definitely confusing people. And a couple of others they made to its partners earlier in the month that are going to be more relevant to you as a small business owner.
What You’ll Learn
What is Klaviyo ONE + do you need it?
What is this Customer Data Platform they're talking about?
What features you should get excited about
Links Mentioned
Klaviyo Badassery Tech Tour
http://ecommercebadassery.com/klaviyo-badassery

Read the Full Episode Transcript
http://ecommercebadassery.com/141
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff

Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery
http://instagram.com/ecommercebadassery

Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
http://ecommercebadassery.com/Klaviyo

Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level!
http://bit.ly/EB-Discovery-Call

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
11 min
June 23, 2022 140. [BIZ BITE] The Key to Marketing Your Products
There are a lot of shiny objects in the marketing world and it can leave a lot of eCommerce business owners stressed out and overwhelmed. But when you strip away all the noise, successfully marketing and selling your products comes down to one simple key ingredient. Tune in to find out what it is.
Read the Full Episode Transcript
http://ecommercebadassery.com/140

FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff

Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery

Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

https://ecommercebadassery.com/klaviyo

Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…

Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy

4 min
June 21, 2022139. Google Analytics 4: What You Need to Know + When You Need to Worry About it
You may have heard the news or seen the notification that Universal Analytics is going away… and it is. Which means eventually you’re going to have to switch to Google Analytics 4. On today’s episode, I’m sharing the biggest differences to expect and my recommendations for when and how to make the switch.

What You’ll Learn
The main difference between Universal Analytics + GA4
Why GA4 will actually make your life easier
Why I don’t recommend you start using GA4 until next year
How to prepare for making the transition from Universal Analytics to GA4

Episodes Mentioned
109. Automate Your DMs on Instagram with ManyChat
http://ecommercebadassery.com/manychat
Links Mentioned
Google Analytics Crash Course
https://ecommercebadassery.com/data

Read the Full Episode Transcript
http://ecommercebadassery.com/139
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff

Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery
http://instagram.com/ecommercebadassery

Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
http://ecommercebadassery.com/Klaviyo

Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level!
http://bit.ly/EB-Discovery-Call

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
19 min
June 16, 2022 138. [BIZ BITE] How Much Should I Give Back in My eCommerce Rewards System
A rewards program doesn't have to give a lot back to be successful. Tune in to hear the industry benchmark for how much most rewards programs give back to the customer, plus hear some quick tips on how to leverage your rewards program and some things to watch out for.
Read the Full Episode Transcript
http://ecommercebadassery.com/137

FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff

Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery

Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

https://ecommercebadassery.com/klaviyo

Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…

Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy

5 min
June 14, 2022137. 10 Hacks to Make More Money in Your eCommerce Store
While I love to teach long-term strategies that will serve your eCommerce business for years to come, sometimes we just need a quick win or a "hack" as the kids are saying these days.

If I'm being completely honest, I may have snuck a few long-term strategies in here as well, but everything I'm sharing is all about how you can make more money in your eCommerce store - so whether it's a quick fix or a more foundational concept there's something in this episode to help you reach whatever goal you're trying to reach right now.

What You’ll Learn
Quick hacks for increasing your eCommerce revenue
Long-term strategies for sustaining a successful eCommerce business
How to prioritize your to-do list to get more accomplished
How to diversify your income beyond selling your physical products

Episodes Mentioned
06. What is SEO + How to Do It
https://ecommercebadassery.com/seo-for-ecommerce/

09. How to Get More Done in Less Time
https://ecommercebadassery.com/how-to-get-more-done-in-less-time/

30. High-Margin Digital Products for eCommerce Businesses
https://ecommercebadassery.com/high-margin-digital-products-for-product-based-businesses/

49. Raise Your AOV with Cross-Sells + Up-Sells
https://ecommercebadassery.com/increase-your-ecommerce-revenue-with-cross-sells-upsells/

Links Mentioned
Google Analytics Crash Course
https://ecommercebadassery.com/google-analytics-course/

My Favorite Tools & Resources for eCommerce Businesses
https://ecommercebadassery.com/resources/

The Most Obvious Collab Ever: Poo-Pourri + Super Coffee Collab
https://pourri.com/pages/pp-sc

Route Shipping Insurance
http://route.com/ecommercebadassery

Read the Full Episode Transcript
http://ecommercebadassery.com/137
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff

Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery
http://instagram.com/ecommercebadassery

Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
http://ecommercebadassery.com/Klaviyo

Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level!
http://bit.ly/EB-Discovery-Call

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
28 min
June 09, 2022 136. [BIZ BITE] How Long Should I Run a Sale or Promotion in My eCommerce Business?
Is there a sweet spot for the number of days you should run your next promotion? Well, if your goal is have a revenue bump, then yes, yes there is. Let’s talk about it.
Read the Full Episode Transcript
http://ecommercebadassery.com/136

FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff

Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery

Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

https://ecommercebadassery.com/klaviyo

Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…

Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy

3 min
June 07, 2022135. Are Shopify Audiences the Way Around iOS14? What You Need to Know
Anyone who has ever run a Facebook Ad and even those who haven’t, knows that the introduction of iOS14 rocked the digital advertising world when it limited Facebook’s access to third-party data of its users. One of Facebook’s most powerful tools, lookalike audiences took the biggest hit and while it wasn’t the death of FB advertising altogether, it did mean that we had to revert back to an old school way of targeting… actually knowing our audiences and using Facebook first-party data about them to create audiences.

In the wake of this change, one of the first things I recommended that you do was to collect more of your own first-party data, mostly through your email platform so that you could learn more about what matters to them and figure out what audience interests to target. You can also collect zero-party data, this is like first-party data but it’s more active on the side of your audience. Listen to episode 107 for more details on that.

And that’s still my #1 recommendation for all eCommerce businesses and something you should never stop doing.

But Shopify wants to help too… and they’ve got a little trick up their sleeve called Shopify audiences.
What You’ll Learn
How Shopify Audiences gets its data
How Shopify Audiences attributes sales
Who Shopify Audiences is good for
Episodes Mentioned
62. iOS14 for Facebook Ads + What You Need to Know About it
https://ecommercebadassery.com/ios14-facebook-ads-ecommerce/

88. Your Top Questions: Should You Upgrade to Shopify Plus (19:56)
https://ecommercebadassery.com/common-questions-about-ecommerce/

107. The Power of First-Party Data + Quizzes
https://ecommercebadassery.com/quizzes-for-ecommerce/
Links Mentioned
Stats About How Much Data Shopify Has
https://acquireconvert.com/shopify-statistics/#:~:text=Shopify%20statistics:%20how%20big%20is%20it?

Introducing Shopify Audiences
https://www.shopify.com/partners/blog/shopify-audiences

Shopify Audiences Privacy Documentation
https://help.shopify.com/en/manual/promoting-marketing/shopify-audiences/shopify-audiences-privacy

Shopify’s Customer Privacy App
https://apps.shopify.com/customer-privacy-banner

Understanding Why Shopify Audiences Aren’t in Violation of iOS14 Privacy
https://mobiledevmemo.com/with-its-audience-product-is-shopify-creating-a-content-fortress-as-a-service/
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery
http://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
http://ecommercebadassery.com/Klaviyo

Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level!
http://bit.ly/EB-Discovery-Call
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
12 min

About eCommerce Badassery

From the publisher's feed

Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email…

marketing, and build a thriving, profitable eCommerce business.

Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store.

After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is.

Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away.

WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST:

- Email Marketing Strategies for eCommerce Businesses
- Social Media Strategies for product-based businesses to attract new customers
- Technical training for eCommerce industry platforms like Shopify + Klaviyo
- Social Media and Email Marketing Content ideas for product-based business owners
- Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses
- Guest experts to share the latest strategies for marketing your eCommerce business
- The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business
- How to use data to make educated decisions in your business and how to determine YOUR best next steps
- How to increase conversion and average order value on your eCommerce website
- How to do SEO (Search Engine Optimization) for eCommerce websites
- and a whole lot more!

If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place.

WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS?

Check out Jessica’s courses and programs at eCommerceBadassery.com, including:

- Email Badassery: Create a high-converting email automation system & make money while you sleep
- SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social
- Shopify Badassery: Master your Shopify store and backend
- The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.