2021 has been another year where we had to expect the unexpected. While many of us, somewhat naively, anticipated a return to a kind of “new normal” that just hasn’t been the case. Instead, this year has once again required us to be nimble enough to pivot, lean into our communities for support and adapt to new ways of doing things. 

In today’s episode, we’re talking about everything we’ve seen happen in retail and eCommerce throughout 2021 and what we can expect for 2022. 

• Why you should look at Q4 as a whole, not just at your Black Friday weekend results 

The Lounge by eCommerce Badassery: A Membership for eCommerce Business Owners

New York Post: 2021 Cyber Monday, Black Friday sales dip from last year

Klaviyo: Black Friday Weekend Results

11: What’s A Campaign Recap & Why Do You Need It

1. How to Create Ads That Your Customers Will Click Lauren Scwartz of Loft325

eCommerceBadassery.com/89

Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

http://ecommercebadassery.com/freestuff

Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 

http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery

https://instagram.com/ecommercebadassery

Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

https://ecommercebadassery.com/klaviyo

Interested in getting my brain focused on YOUR business? Learn more about my services…

Email Marketing Help: https://ecommercebadassery.com/email-marketing

eCommerce Help: https://ecommercebadassery.com/ecommerce-help

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis: 

Chartable - https://chartable.com/privacy

You asked, I answered! In today’s episode, we’re covering some of YOUR most frequently asked questions about running your eCommerce business. Plus, I’ll share some other episodes you can check out to dig even deeper on a lot of these topics. 

Check the timestamps below to skip to the questions you care most about!

• How to get more traffic to your website?

Prehook Quiz App for Shopify

https://prehook.com/

The Lounge by eCommerce Badassery: A Membership for eCommerce Business Owners

http://ecommercebadassery.com/membership

Traffic Builders

1. How to Drive Traffic to Your eCommerce Website

http://ecommercebadassery.com/56

1. Why SEO Matters and How to Do it

http://ecommercebadassery.com/06

1. How to Get More Awareness & Visibility For Your eCommerce Store

http://ecommercebadassery.com/12

1. How to Get Customers Closer to Making a Purchase + Grow Your Email List

http://ecommercebadassery.com/13

1. Should you Have a Blog for Your eCommerce Website

http://ecommercebadassery.com/45

1. How to Do Influencer Marketing the Right Way with Cody Wittick

http://ecommercebadassery.com/57

1. How to Increase SEO Click-Throughs (Neil Patel + ClickFlow)

http://ecommercebadassery.com/59

1. How to Do Affiliate Marketing for Your eCommerce Business

http://ecommercebadassery.com/66

1. Social Media for eCommerce with Katie Wight

http://ecommercebadassery.com/85

1. The Magic of Referral Marketing with Referral Candy

http://ecommercebadassery.com/80

1. How iOS14 Will Affect Your Facebook Ads & What to Do About It

http://ecommercebadassery.com/62

1. How to Create Ads That Your Customers Will Click Lauren Scwartz of Loft325

http://ecommercebadassery.com/64

1. Make Money on Autopilot With These Must Have Email Automations

http://ecommercebadassery.com/03

1. How to Get Repeat Purchases For Your eCommerce Store

http://ecommercebadassery.com/15

1. eCommerce Benchmarks to Gauge Your Success

http://ecommercebadassery.com/19

1. Non-Salesy Email Ideas for Product-Based Businesses

http://ecommercebadassery.com/31

1. Product-focused Email Ideas for Your eCommerce Business

http://ecommercebadassery.com/32

1. List Building for eCommerce

http://ecommercebadassery.com/43

1. Creating an Email Marketing Calendar

http://ecommercebadassery.com/44

1. How to create better converting emails

http://ecommercebadassery.com/46

52. 10 Mistakes You Might Be Making with Your Email Marketing

http://ecommercebadassery.com/52

1. Must-Have Email Segments for eCommerce

http://ecommercebadassery.com/68

1. 7 Ways to Improve Your Email Marketing & Increase Your eCommerce Revenue

http://ecommercebadassery.com/75

eCommerceBadassery.com/88

Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

http://ecommercebadassery.com/freestuff

Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 

http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery

https://instagram.com/ecommercebadassery

Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

https://ecommercebadassery.com/klaviyo

Interested in getting my brain focused on YOUR business? Learn more about my services…

Email Marketing Help: https://ecommercebadassery.com/email-marketing

eCommerce Help: https://ecommercebadassery.com/ecommerce-help

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis: 

Chartable - https://chartable.com/privacy

How much effort do you put into actually reflecting on your promotions? Or do you put in all the time, energy, and effort to run the promo without actually figuring out whether or not it works?

If you're not looking at your numbers and confirming what did and didn't work, how do you know what to repeat or do better next time?

In this week’s episode, I’m sharing my favorite tool for recapping your efforts so you know the best way to move forward.

• The 3 most important questions you should ask yourself after every big campaign

Side Note: This is a replay from one of my first episodes, #11 to be exact. Notice how sloooowwww I talked? Here's just a nice reminder that if you're not a little embarrassed by your first version of something, you probably waited too long to get it out there. :) 

eCommerceBadassery.com/87

Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

http://ecommercebadassery.com/freestuff

Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 

http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery

https://instagram.com/ecommercebadassery

Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

https://ecommercebadassery.com/klaviyo

Interested in getting my brain focused on YOUR business? Learn more about my services…

Email Marketing Help: https://ecommercebadassery.com/email-marketing

eCommerce Help: https://ecommercebadassery.com/ecommerce-help

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis: 

Chartable - https://chartable.com/privacy

How do you stand out in a saturated eCommerce market and get to the next level of business? 

It takes a few things, including attracting the right people to your brand, ensuring that people have a great experience before and after they buy, getting the right systems and automation in place, as well as having the right support as you grow. 

It sounds like a lot, but my guest this week, Tracy Matthews, has developed a unique framework that addresses all those things. The Desired Brand Effect is the 3 pillar methodology she created while struggling in her first business and now uses to help thousands of students build the business of their dreams.

• The Desired Brand Effect 3 pillar methodology will help get you to the next level of business no matter what level you’re at

GET THE BOOK: DesiredBrandEffect.com

Thrive By Design Podcast: FlourishThriveAcademy.com/podcast

Tracy's Instagram: Instagram.com/tracymatthewsny

Flourish & Thrive Instagram: Instagram.com/flourish_thrive

Facebook Group: FlourishThriveAcademy.com/FBgroup

eCommerceBadassery.com/86

Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

http://ecommercebadassery.com/freestuff

Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 

http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery

https://instagram.com/ecommercebadassery

Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

https://ecommercebadassery.com/klaviyo

Interested in getting my brain focused on YOUR business? Learn more about my services…

Email Marketing Help: https://ecommercebadassery.com/email-marketing

eCommerce Help: https://ecommercebadassery.com/ecommerce-help

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis: 

Chartable - https://chartable.com/privacy

Social media… a necessary evil according to most eCommerce business owners. It’s a magical place that can bring us lots of new customers but can also drive us mad. 

Platform changes, algorithm updates, new strategies, oh my! Trying to show up in all the places, using all the features, posting pretty pictures every day, creating entertaining content, engaging with your audience, the to-do list goes on and on. 

And when we realize we can’t manage it all on our own, we think maybe I should just outsource this?

Today’s guest is Katie Wight, founder of social media marketing agency KW content. She shares why she thinks eCommerce businesses should manage their social media in-house, why she thinks hashtags are a waste of time, and her tried and true strategies for creating exponential growth for her clients.

• Why eCommerce brands should manage their social media in-house, according to a social media agency owner

Business Facebook Page: https://www.facebook.com/kwcontent

Strong Brand Social - Free Facebook Group: https://www.facebook.com/groups/2601904590067696

Business Instagram: https://www.instagram.com/kwcontent/

Personal LinkedIn: https://www.linkedin.com/in/kate-wight-she-her-46985024/

FREE MASTERCLASS: https://strongbrandsocialcsa.com/webinar-registration-021622118283858

Strong Brand Social Express: https://www.strongbrandsocial.com/express

Content Strategy Accelerator: https://www.strongbrandsocial.com/csa_salespage

eCommerceBadassery.com/85

Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

http://ecommercebadassery.com/freestuff

Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 

http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery

https://instagram.com/ecommercebadassery

Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

https://ecommercebadassery.com/klaviyo

Interested in getting my brain focused on YOUR business? Learn more about my services…

Email Marketing Help: https://ecommercebadassery.com/email-marketing

eCommerce Help: https://ecommercebadassery.com/ecommerce-help

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis: 

Chartable - https://chartable.com/privacy

Raise your hand if you’ve been wanting to do more influencer marketing, but you find it too time-consuming to find the right partners? What if you could build an army of micro influencers who you know already love your product and shop with you? It’d be freakin’ awesome, right!?

Well, guess what? There’s an app for that! Tune into this week’s episode to hear why micro influencers might be the best way to do influencer marketing and why tapping your existing customer base is the best place to find micro-influencers.

• Why tapping your existing customer base is the best place to find micro-influencers, 

Learn More About Gatsby

Website: https://www.gatsby.ai/

Demo Video: https://www.gatsby.ai/product#demo-video

Case Studies: https://www.gatsby.ai/case-studies

eCommerceBadassery.com/84

Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

http://ecommercebadassery.com/freestuff

Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 

http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery

https://instagram.com/ecommercebadassery

Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

https://ecommercebadassery.com/klaviyo

Interested in getting my brain focused on YOUR business? Learn more about my services…

Email Marketing Help: https://ecommercebadassery.com/email-marketing

eCommerce Help: https://ecommercebadassery.com/ecommerce-help

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis: 

Chartable - https://chartable.com/privacy

Anxious about Q4 and your eCommerce business? You’re not alone. With so much talk about how crazy Q4 is going to be, how online sales are going to skyrocket, and how much opportunity there is to make big bucks, it can be overwhelming just thinking about how you’re going to get through. 

In this week’s episode, I’m walking through some simple things you can do to glide through the holiday with ease.

• Simple tricks for making sure you have productive work days

Episode 09: How to Get More Done in Less Time

http://ecommercebadassery.com/09

Episode 72:  Holiday Planning Series: Planning

http://ecommercebadassery.com/72

Episode 73: Holiday Planning Series: Preparation

http://ecommercebadassery.com/73

Episode 74: Holiday Planning Series: Promotion

http://ecommercebadassery.com/74

https://www.eisenhower.me/eisenhower-matrix

eCommerceBadassery.com/83

Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

http://ecommercebadassery.com/freestuff

Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 

http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery

https://instagram.com/ecommercebadassery

Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

https://ecommercebadassery.com/klaviyo

Interested in getting my brain focused on YOUR business? Learn more about my services…

Email Marketing Help: https://ecommercebadassery.com/email-marketing

eCommerce Help: https://ecommercebadassery.com/ecommerce-help

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis: 

Chartable - https://chartable.com/privacy

Want to create kick-ass content that converts and send emails that get opened this holiday season? Here is a quick rundown of a few of my favourite content ideas to help you build relationships with your customers and increase your sales. 

• Content ideas to keep your eCommerce business top of mind throughout the holidays

Episode 78: How I Got Over My Fear Of Live Video

eCommerceBadassery.com/82

Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

http://ecommercebadassery.com/freestuff

Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 

http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery

https://instagram.com/ecommercebadassery

Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

https://ecommercebadassery.com/klaviyo

Interested in getting my brain focused on YOUR business? Learn more about my services…

Email Marketing Help: https://ecommercebadassery.com/email-marketing

eCommerce Help: https://ecommercebadassery.com/ecommerce-help

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis: 

Chartable - https://chartable.com/privacy

Got that pretty email FOMO but not sure whether Flodesk is right for your eCommerce business? You’re not alone. It’s a question I get asked a lot and with Flodesk coming out of beta and raising their prices in a few short weeks, now is the perfect time to figure out whether you should jump on the bandwagon. 

I’m also talking about how you can create your very own pretty emails in whatever email marketing platform you’re using in your business. 

Skip to the design portion

With Holiday Planning Guide Ads: 8:40

Without Holiday Planning Guide Ads: 7:50

http://ecommercebadassery.com/flodesk

• Whether I recommend Flodesk for eCommerce businesses and how it compares to other platforms like Klaviyo

eCommerceBadassery.com/81

Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

http://ecommercebadassery.com/freestuff

Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 

http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery

https://instagram.com/ecommercebadassery

Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

https://ecommercebadassery.com/klaviyo

Interested in getting my brain focused on YOUR business? Learn more about my services…

Email Marketing Help: https://ecommercebadassery.com/email-marketing

eCommerce Help: https://ecommercebadassery.com/ecommerce-help

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis: 

Chartable - https://chartable.com/privacy

Do you ever recommend products you love to your family and friends? Would you do it even more if you were rewarded for it? Would your customers share your product with their friends and family if you offered them an incentive to do so?

That’s the gist of referral marketing and it can be a really powerful channel for eCommerce businesses. In fact, it just may be one the most cost-effective ways to acquire new customers AND retain your existing ones.

On this week’s episode, I’m talking to Raúl Galera, the Chief Advocate at ReferralCandy, an app that allows ecommerce brands to set up and run customer referral programs and some tips and tricks on how to create a kick-ass program that keeps your customers spreading the word.

• The difference between referral marketing and other forms of marketing

http://ecommercebadassery.com/candy

eCommerceBadassery.com/80

Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

http://ecommercebadassery.com/freestuff

Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 

http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery

https://instagram.com/ecommercebadassery

Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

https://ecommercebadassery.com/klaviyo

Interested in getting my brain focused on YOUR business? Learn more about my services…

Email Marketing Help: https://ecommercebadassery.com/email-marketing

eCommerce Help: https://ecommercebadassery.com/ecommerce-help

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis: 

Chartable - https://chartable.com/privacy