Email open rates are going away, so what now? Is this the email apocalypse?

Tune in to hear what this update means for your eCommerce business, how to prepare your email account for iOS15 and how this might impact your email marketing strategy moving forward. 

Spoiler alert: it’s not as bad as you think 

What You'll Learn

• Is iOS15 going to kill email marketing?

Apple Announcement

https://www.apple.com/newsroom/2021/06/ios-15-brings-powerful-new-features-to-stay-connected-focus-explore-and-more/

Klaviyo Blog

https://www.klaviyo.com/blog/apple-ios-15-updates

Klaviyo Forum Thread on the Topic

https://community.klaviyo.com/metrics-and-analytics-36/how-is-the-ios-15-update-going-to-affect-klaviyo-s-open-rate-activity-tracking-1527

A Word from Andrew Balecki, CEO of Klaviyo

https://www.linkedin.com/posts/bialecki_apple-made-big-news-this-week-with-the-latest-activity-6808737559888310273-OzWy/

Omnisend Information Hub

https://opensaredead.com/

eCommerceBadassery.com/65

Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

http://ecommercebadassery.com/freestuff

Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 

http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery

https://instagram.com/ecommercebadassery

Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

https://ecommercebadassery.com/klaviyo

Interested in getting my brain focused on YOUR business? Learn more about my services…

Email Marketing Help: https://ecommercebadassery.com/email-marketing

eCommerce Help: https://ecommercebadassery.com/ecommerce-help

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis: 

Chartable - https://chartable.com/privacy

What do subject lines, headlines, and ad creative have in common? Their only job is to get them to take the next action. When you put out an ad on social media, its #1 job is to stop the scroll & get the customer to click on through. Save the selling for your website + your emails. 

Not sure what thumb-stopping content is? In this week’s episode, we’re learning all about how to create great ad content, why you should invest in it, and what’s working right now in 2021.

What You'll Learn:

• The MOST important part of your ad

Website: https://theloft325.com

Instagram - https://www.instagram.com/theloft325/

Facebook - https://www.facebook.com/theloft325

LinkedIn - https://www.linkedin.com/in/lauren-schwartz-07354312/

Happy Kelli on TikTok

https://vm.tiktok.com/ZMdJrY9x7/

Happy Kelli’s Croc’s ad on TikTok

https://vm.tiktok.com/ZMdJ8HpSF/

eCommerceBadassery.com/64

Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

http://ecommercebadassery.com/freestuff

Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 

http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery

https://instagram.com/ecommercebadassery

Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

https://ecommercebadassery.com/klaviyo

Interested in getting my brain focused on YOUR business? Learn more about my services…

Email Marketing Help: https://ecommercebadassery.com/email-marketing

eCommerce Help: https://ecommercebadassery.com/ecommerce-help

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis: 

Chartable - https://chartable.com/privacy

Summers are typically a slower time for retail, but instead of scrambling trying to figure out how to bring in more revenue, what if you took this time to enjoy your life + work ON your business. You know, all that high-level CEO stuff we don’t always get to do because we’re too busy with the day-to-day. 

In this week’s episode, we’re talking about how you can use this time to your advantage and set yourself and your team up for success for the rest of the year.

• Why the slow seasons of your business are actually a good thing

15 Ways to Spring Clean Your Business

http://eCommerceBadassery.com/53

What is a Campaign Recap & Why You Need It

http://eCommerceBadassery.com/11

How to Set and Accomplish Goals Like an eCommerce Badass

http://eCommerceBadassery.com/41

Shipstation

http://eCommerceBadassery.com/shipstation

eCommerceBadassery.com/63

Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

http://ecommercebadassery.com/freestuff

Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 

http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery

https://instagram.com/ecommercebadassery

Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

https://ecommercebadassery.com/klaviyo

Interested in getting my brain focused on YOUR business? Learn more about my services…

Email Marketing Help: https://ecommercebadassery.com/email-marketing

eCommerce Help: https://ecommercebadassery.com/ecommerce-help

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis: 

Chartable - https://chartable.com/privacy

iOS14 got you down? If you’ve been running Facebook ads for your eCommerce store or have been thinking about getting started, the latest iOS Apple update has probably got you stressed! The industry has been buzzing for a while, worrying that this was going to be the death of Facebook Ads. 

Yes, there are going to be some changes… and we are going to have to make some adjustments to our strategy and analysis, but it’s not going to be a digital marketing apocalypse.

Tune into this week’s episode where I break down everything you need to know, including how to make sure you’re able to properly track the success of your ads.

• What the iOS14 change REALLY means for you.

How iOS14 Will Affect Facebook Ads

https://www.facebook.com/business/help/331612538028890?id=428636648170202

Must-Do Steps for Facebook Ads and iOS14 - Your Ads Won’t Run if Don’t Update This

https://www.facebook.com/business/help/721422165168355

Facebook Conversion API: https://www.facebook.com/business/news/how-conversions-api-gets-businesses-closer-to-customers

Facebook Conversion API for Shopify

https://www.facebook.com/business/m/conversions-api-shopify

Shopify / Facebook Sales Channel & Conversion API: https://www.facebook.com/business/m/conversions-api-shopify

WooCommerce / Facebook Plugin & Conversion API : https://www.facebook.com/business/m/conversions-api-woocommerce

Using UTM Parameters on Facebook Ads

https://www.facebook.com/business/help/1016122818401732

Privacy Policy

http://eCommerceBadassery.com/37

UTM Parameters

http://eCommerceBadassery.com/50

eCommerceBadassery.com/62

Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

http://ecommercebadassery.com/freestuff

Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 

http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery

https://instagram.com/ecommercebadassery

Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

https://ecommercebadassery.com/klaviyo

Interested in getting my brain focused on YOUR business? Learn more about my services…

Email Marketing Help: https://ecommercebadassery.com/email-marketing

eCommerce Help: https://ecommercebadassery.com/ecommerce-help

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis: 

Chartable - https://chartable.com/privacy

How do you get customers to rave about you, shop with you again and again, and build a long-term sustainable business? By offering an amazing customer experience. In this week’s episode I’m sharing the 3 things I learned about business from my recent vacation + share some additional tips, tricks, and resources so you can do this in YOUR business too.

• 3 Big Ideas for an Amazing Customer Experience

The eMyth Revisited Excerpt

https://cdn2.hubspot.net/hub/60274/content-pdf/systems-michaelgerber.pdf

The eMyth Revisited Book

https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280

The Service Profit Chain Excerpt

https://thriveglobal.com/stories/this-22-year-old-book-proved-that-happy-employees-equals-better-profits/

The Service Profit Chain Book

https://www.amazon.com/Service-Profit-Chain-James-Heskett/dp/0684832569

The Resort

https://en.valentinmaya.com/

eCommerceBadassery.com/61

Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

http://ecommercebadassery.com/freestuff

Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 

http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery

https://instagram.com/ecommercebadassery

Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

https://ecommercebadassery.com/klaviyo

Small tweaks for big results. Tune into this week’s episode to learn what most eCommerce + product-based businesses are doing wrong on Instagram + their websites. These are the most common call outs for eCommerce business owners during my live audits on Clubhouse with Bianca of Branding with B.

• How to optimize your Instagram profile for brand recognition + SEO

HotJar - https://apps.shopify.com/hotjar

Lucky Orange - https://apps.shopify.com/lucky-orange

Bianca Paggi - Branding With B

https://www.itsbrandingwithb.com/

eCommerceBadassery.com/60

Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

http://ecommercebadassery.com/freestuff

Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 

http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery

https://instagram.com/ecommercebadassery

Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

https://ecommercebadassery.com/klaviyo

Interested in getting my brain focused on YOUR business? Learn more about my services…

Email Marketing Help: https://ecommercebadassery.com/email-marketing

eCommerce Help: https://ecommercebadassery.com/ecommerce-help

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis: 

Chartable - https://chartable.com/privacy

So you did all that SEO (search engine optimization) on your website and you’re finally ranking in Google, but how do you actually get people to click through to your website?

Today we’re talking about how to optimize your meta titles and descriptions to increase your clickthrough rate from your google search results. Essentially, once people see your website listed on a google search results page, how do you get them to click on your results instead of someone else's? 

• 10 Hacks to increase your click rate by 4-45%

1. How to Get More Awareness for Your eCommerce Store

http://ecommercebadassery.com/12

Answer the Public

Answerthepublic.com

700 Power Words by Optin Monster

https://optinmonster.com/700-power-words-that-will-boost-your-conversions/

Google Search Console

https://search.google.com/search-console/about

https://www.youtube.com/watch?v=K2d4BLtQLR0&t=206s

eCommerceBadassery.com/59

Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

http://ecommercebadassery.com/freestuff

Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 

http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery

https://instagram.com/ecommercebadassery

Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

https://ecommercebadassery.com/klaviyo

Interested in getting my brain focused on YOUR business? Learn more about my services…

Email Marketing Help: https://ecommercebadassery.com/email-marketing

eCommerce Help: https://ecommercebadassery.com/ecommerce-help

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis: 

Chartable - https://chartable.com/privacy

Instagram… the app we love to hate. But we know that it’s a VERY POWERFUL social media platform for product-based businesses. Sometimes Instagram feels like a necessary evil as a CEO… but today’s guest is breaking it down in a way that feels a lot more fun. 

Sue B. Zimmerman… the Instagram expert is joining me this week for a candid conversation about what it takes to be successful on Instagram, why it IS the place to be, and the #1 thing you need to master in order to sell your products on Instagram. 

• How Sue B. Used Instagram to grow her boutique on Cape Cod

Website: www.suebzimmerman.com

Instagram: www.instagram.com/theinstagramexpert

YouTube: www.suebzimmerman.com/youtube

Snag Sue B.’s FREE Instagram Guide Here

www.suebzimmerman.com/guide

eCommerceBadassery.com/58

Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

http://ecommercebadassery.com/freestuff

Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 

http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery

https://instagram.com/ecommercebadassery

Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

https://ecommercebadassery.com/klaviyo

Interested in getting my brain focused on YOUR business? Learn more about my services…

Email Marketing Help: https://ecommercebadassery.com/email-marketing

eCommerce Help: https://ecommercebadassery.com/ecommerce-help

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis: 

Chartable - https://chartable.com/privacy

Influencer marketing has changed in the last few years and there is definitely a right and a wrong way to do it. Now that influencers have solidified their position in the online space and built a whole new industry if we want to take advantage of the power we need to take a different approach. 

Today’s guest has cracked the influencer code and he’s sharing how he got his start in influencer marketing a QALO, eventually building up the influencer roster to over 250 people - including household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr. as well as micro-influencers within the industries of TV personalities, Crossfit, outdoors enthusiasts, and pets.

• How Cody got Lebron James to wear his product without even trying

http://www.kynship.co

https://twitter.com/Cody_Wittick

https://www.instagram.com/codywittick/

Get His Product Seeding & Usage Right Template Here

https://docs.google.com/document/d/1pZbQbvhFbC5INav-w_aihVOYagC1uHOtozYgZSPDQMU/copy

Snag His Influencer Marketing Course Here

https://ecommercebadassery.com/cody

eCommerceBadassery.com/57

Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

http://ecommercebadassery.com/freestuff

Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 

http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery

https://instagram.com/ecommercebadassery

Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

https://ecommercebadassery.com/klaviyo

Interested in getting my brain focused on YOUR business? Learn more about my services…

Email Marketing Help: https://ecommercebadassery.com/email-marketing

eCommerce Help: https://ecommercebadassery.com/ecommerce-help

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis: 

Chartable - https://chartable.com/privacy

Need more traffic? You and every other eCommerce entrepreneur I’ve met :) Today we’re running through all the different ways you can drive traffic to your eCommerce store. 

We cover 7 main ways to do this with some specific strategies for each one. Remember, no one strategy is ever going to revolutionize your biz. All of these strategies work together, so make a commitment to creating an experience for your people across as many of these channels as you can manage. 

You don’t have to do them ALL at the same time, focus on doing one or two things REALLY well before you try and do all the things. 

• How to calculate how much traffic you need to hit your revenue goals

2 - How to Make Money with Email Marketing

eCommerceBadassery.com/02

3 - 6 Must-Have Email Automations

eCommerceBadassery.com/03

10 - Must-Have Email Automations for eCommerce

eCommerceBadassery.com/10

12 - How To Get More Awareness & Visibility for Your eCommerce Store

eCommerceBadassery.com/12

31 - Non-Salesy Email Ideas

eCommerceBadassery.com/31

32 - Product-Focused Email Ideas

eCommerceBadassery.com/32

41 - Setting & Accomplishing Goals Like an eCommerce Badass

eCommerceBadassery.com/41

43 - List Building for eCommerce

eCommerceBadassery.com/43

44 - How to Create an Email Marketing Calendar

eCommerceBadassery.com/44

45 - Should You Have A Blog on Your eCommerce Website?

eCommerceBadassery.com/45

50 - An Advanced Strategy to Track Your Email Marketing Campaigns 

eCommerceBadassery.com/50

eCommerceBadassery.com/56

Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

http://ecommercebadassery.com/freestuff

Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 

http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery

https://instagram.com/ecommercebadassery

Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

https://ecommercebadassery.com/klaviyo

Interested in getting my brain focused on YOUR business? Learn more about my services…

Email Marketing Help: https://ecommercebadassery.com/email-marketing

eCommerce Help: https://ecommercebadassery.com/ecommerce-help

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis: 

Chartable - https://chartable.com/privacy