eCommerce Badassery

You spend so much time marketing your eCommerce business, but how do you know if those efforts are actually paying off?

In this week’s BIZ BITE episode I’m sharing 3 super powerful reports available in Google Analytics that will help you better understand your customer’s journey and which marketing channels are actually driving revenue for your business.

If you just cringed when I said Google Analytics I encourage you to stick with me because it’s a powerful tool you need to understand if you want to to be a successful eCommerce CEO. And don’t worry, I’m breaking down what to look for and even have something special for you to help you learn the platform. 

• The 3 most important reports to understand your marketing efforts

• The 3 pillars of strategic packaging design and how to use each one to create packaging that stands out

There were two big announcements this week that might have you a bit stressed out.

Klaviyo is changing its pricing structure and Google Analytics is retiring Universal Analytics which means everyone will have to switch to GA4. 

In this quick bonus episode, I'm giving you all the details you need to know right now and clearing up a bit of confusion I've heard on the internet. 

Google Analytics Crash Course

http://ecommercebadassery.com/data

Google Analytics Crash Course

http://ecommercebadassery.com/data

19: eCommerce Benchmarks to Guague Your Success

http://ecommercebadassery.com/19

12: How to Get More Awareness & Visibility for Your eCommerce Store

http://ecommercebadassery.com/12

13: How to Get Customers Closer to Making a Purchase & Grow Your Email List

http://ecommercebadassery.com/13

14: How to Convince Customers to Buy From You Instead of Your Competition

http://ecommercebadassery.com/14

15: How to Get Repeat Purchases From Your Customers

http://ecommercebadassery.com/15

71: The Anatomy of a Product Page with Reese Spykerman

http://ecommercebadassery.com/71

• The 4 steps you need to analyze in the onsite customer journey

Ever wondered if all that time, energy, and effort you’re putting into your social media is worth it for your eCommerce business? I mean… we all know it’s important to some degree, we keep doing it right? But how often do you ask yourself if it even has any impact on your customer’s buying decisions?

This week we’re deep-diving into the results of a social media study that looked at how consumers use social media to shop and what platforms they interact with at each step in their buying journey. We break down how you can use these results to leverage social media for your eCommerce business and what content you should create for each platform. 

• How customers use social media to shop 

Facebook Groups for Product-Based Businesses

http://ecommercebadassery.com/29

How to Build Your Email List with Instagram DM Automation

http://ecommercebadassery.com/109

Email marketing is a great way to make money in your eCommerce business, but you can't have great results from email marketing if you don’t have a list of people to email. So how are you supposed to grow the list? 

Giveaways tend to build lists quickly, but are they the right option for you and your business? Listen in to find out!

• Whether or not giveaways are a good way to grow your email list

• What eCommerce businesses need to know if they’re going to use chat marketing for customer communications

Get 30 Days of PRO free with my partner link 👇

https://ecommercebadassery.com/manychat

The IG Summit hosted by Many Chat!

https://igsummit.com/

Take the FREE Many Chat Course

https://manychat.com/resources/video-course

LinkedIn: https://www.linkedin.com/in/mikedyang/

Instagram: https://www.instagram.com/themikeyan/

With 68% of eCommerce shopping carts being abandoned on a regular basis, it's pretty important that we have a plan in place for how to bring them back. 

My favorite way? Hands-down, email marketing. But not all emails are created equal. In this episode, I'm sharing the #1 thing you'll want to include in your abandonment emails to help your customer make a buying decision and save more of those abandoned carts.

• The type of content to put in your abandonment emails

• How you can use a quiz in your eCommerce business to drive customer engagement and revenue

Sending 1-3 emails on any given week in your eCommerce business is a great place to start to be consistent with your subscribers and generate repeat sales. But what about when you're running a sale? Is sticking to your regular sending schedule enough?

The short answer is no. Anytime you have something special going on in your business like a sale or promotion you're going to want to increase the number of emails you send to your audience to make sure you get as many eyes on that promotion as possible. 

Tune into this week's BIZ BITE episode to hear a sample email sending schedule for your next big promotion + some tips and tricks to make the most out of this strategy. 

• How to increase your sends during your promo period