eCommerce Badassery

eCommerce Badassery

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eCommerce Badassery episodes

  • 105. Public Relations for Product-Based Businesses with Nora Wolf
    Wondering how to get published in your favorite magazines and blogs; for free? Today’s guest is veteran publicist, Nora Wolf who specializes in working with product-based businesses and securing spots in Holiday gift guides. 
     
    In today’s episode, Nora schools us on what writers are looking for, what you need to make your product pitch worthy, and how to identify stories that writers actually care about. 
     
    Plus, join us for 2 FREE Workshops teaching you how to do this for your business. Head to https://eCommerceBadassery.com/pr for more details.
     
     
    What You’ll Learn
    • What you need to be pitch-ready for public relations
  • How to be empathetic in your pitch to the press to increase your chances of getting coverage
  • What storytelling actually means and how to use it to get press coverage for your products and brand
  •  
    Free PR Workshops
    http://ecommercebadassery.com/pr
     
    March 9th, 2022 - PR 101: How to Do Your Own PR In House
    April 6th, 2022 - Increase Visibility with Holiday Gift Guide Placement
     
    Links Mentioned
    Free 5-Day Pitch Course
    http://ecommercebadassery.com/pitch
    Connect with Nora
     
    Wolf-Craft: PR Without the Retainer
    https://wolf-craft.com/
     
    Instagram
    https://www.instagram.com/go.wolf.craft/
     
     
    Read the Full Transcript
    http://eCommerceBadassery.com/105
     
    FREE Resource Library 
    Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
     
    Want More Badassery?
    Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 
    http://ecommercebadassery.com/facebook
     
    Let’s connect on Instagram @ecommercebadassery
    https://instagram.com/ecommercebadassery
     
    Ready to Level Up Your Email Marketing & eCommerce Business?
    Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
     
    Work With Me
    Interested in getting my brain focused on YOUR business? Learn more about my services…
     
    Email Marketing Help: https://ecommercebadassery.com/email-marketing
    eCommerce Help: https://ecommercebadassery.com/ecommerce-help
     
    Rate, Review, & Subscribe
    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 
    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
     
    This podcast uses the following third-party services for analysis: 
    Chartable - https://chartable.com/privacy
    51 min
  • 104. [BIZ BITE] How Many Emails Should I Send Per Week in My eCommerce Business?
    You know email is important and since you've been hanging out with me, I hope you realize that when you send more emails you make more money. 
     
    But you still might be unsure how many emails are too many, or what the sweet spot is for how many emails you should send a week in your eCommerce business. 
     
    Let's talk about it!
     
    What You’ll Learn
    • How to determine the best email sending cadence for you
  • How to test increasing your sends so you don't alienate your subscribers or end up in the junk box
  • Tips & Tricks for slicing and dicing your audience so you can send more emails without being annoying.
  • Links Mentioned

    Get my brain on your business with a 1:1 strategy call!

    http://ecommercebadassery.com/strategy

     

    Episodes Mentioned
    How to Create an Email Marketing Calendar
    https://ecommercebadassery.com/44
     
    eCommerce + Email Marketing Benchmarks to Gauge Your Success
    http://ecommercebadassery.com/19
     
    Read the Full Transcript
    http://eCommerceBadassery.com/104
     
    FREE Resource Library 
    Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
     
    Want More Badassery?
    Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 
    http://ecommercebadassery.com/facebook
     
    Let’s connect on Instagram @ecommercebadassery
    https://instagram.com/ecommercebadassery
     
    Ready to Level Up Your Email Marketing & eCommerce Business?
    Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
     
    Work With Me
    Interested in getting my brain focused on YOUR business? Learn more about my services…
     
    Email Marketing Help: https://ecommercebadassery.com/email-marketing
    eCommerce Help: https://ecommercebadassery.com/ecommerce-help
     
    Rate, Review, & Subscribe
    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 
    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
     
    This podcast uses the following third-party services for analysis: 
    Chartable - https://chartable.com/privacy
    7 min
  • 103. What to Expect When Working With Content Creators + Tricks for Growing With Reels With Harley Jordan
    Ever wonder what it's really like to work with influencers and content creators? If you've ever asked yourself how much you should expect to spend, how to ensure you get the results you want, and even how to find the right person, my guest Harley Jordan of Millennial Escape is spilling on the tea on everything you need to know.
     
    Plus, as IG's original reels girl, she's sharing a few of her best tips + tricks for using Reels to increase your reach + grow your following on Instagram.
     
    What You’ll Learn
    • What product-based businesses and brands can expect when working with a content creator
  • What brands get WRONG when approaching + working with content creators
  • What you should expect to spend for truly stand out content
  •  
    Links Mentioned
    Harley Jordan on Instagram
    http://instagram.com/harleyyjordann
     
    Harley’s Mini-Courses
    https://www.millennialescape.com/shop
     
    Get Connected with Content Creators for Your Brand
    Email: pr [at] allinfluencemgmt.com
     
    Read the Full Transcript
    http://eCommerceBadassery.com/103
     
    FREE Resource Library 
    Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
     
    Want More Badassery?
    Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 
    http://ecommercebadassery.com/facebook
     
    Let’s connect on Instagram @ecommercebadassery
    https://instagram.com/ecommercebadassery
     
    Ready to Level Up Your Email Marketing & eCommerce Business?
    Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
     
    Work With Me
    Interested in getting my brain focused on YOUR business? Learn more about my services…
     
    Email Marketing Help: https://ecommercebadassery.com/email-marketing
    eCommerce Help: https://ecommercebadassery.com/ecommerce-help
     
    Rate, Review, & Subscribe
    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 
    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
     
    This podcast uses the following third-party services for analysis: 
    Chartable - https://chartable.com/privacy
    47 min
  • 102. [BIZ BITE] I Hate Pop-Up Forms, Do I Have to Use One on My eCommerce Website?

    Hate pop-up forms? Wondering if you REALLY need one on your website?

    Today we're talking about whether or not you should add an email pop-up to your eCommerce website and how you can make them less annoying to your customers. 

    Read the Full Transcript

    http://ecommercebadassery.com/102

     

    FREE Resource Library 
    Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
     
    Want More Badassery?
    Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 
    http://ecommercebadassery.com/facebook
     
    Let’s connect on Instagram @ecommercebadassery
    https://instagram.com/ecommercebadassery
     
    Ready to Level Up Your Email Marketing & eCommerce Business?
    Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
     
    Work With Me
    Interested in getting my brain focused on YOUR business? Learn more about my services…
     
    Email Marketing Help: https://ecommercebadassery.com/email-marketing
    eCommerce Help: https://ecommercebadassery.com/ecommerce-help
     
    Rate, Review, & Subscribe
    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 
    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
     
    This podcast uses the following third-party services for analysis: 
    Chartable - https://chartable.com/privacy
    3 min
  • 101. When to Refresh Your eCommerce Automated Emails

    How do you know when your automated email flows need an update? It’s easy to set and forget things like your Welcome Email Series and your Cart Abandonment Series, but every now and then it pays to review your email marketing automations to see if they still fit with your business goals and continue to make you money on autopilot. 

     

    Today we’re talking through some of the things you should consider when figuring out whether you need to update your automated emails.

     
    What You’ll Learn
    • The key things you should consider before you update your automatic emails 
  • How to turn your objections into purchases—on autopilot! 
  • The key metrics you should know before you update your email flows 
  • The different automated eCommerce email flows and how to improve their performance 
  • Read the Full Transcript
    http://eCommerceBadassery.com/101
     
    FREE Resource Library 
    Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
     
    Want More Badassery?
    Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 
    http://ecommercebadassery.com/facebook
     
    Let’s connect on Instagram @ecommercebadassery
    https://instagram.com/ecommercebadassery
     
    Ready to Level Up Your Email Marketing & eCommerce Business?
    Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
     
    Work With Me
    Interested in getting my brain focused on YOUR business? Learn more about my services…
     
    Email Marketing Help: https://ecommercebadassery.com/email-marketing
    eCommerce Help: https://ecommercebadassery.com/ecommerce-help
     
    Rate, Review, & Subscribe
    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 
    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
     
    This podcast uses the following third-party services for analysis: 
    Chartable - https://chartable.com/privacy
    20 min
  • 100. [BIZ BITE] Should I Switch to Shopify 2.0?

    Not sure if you should upgrade to Shopify 2.0? In today's BIZ BITE, I'm sharing what makes Shopify 2.0 different and how to use the new features with a few different use cases so you can decide if an upgrade makes sense for you and your business.

    Episodes Mentioned

    54. Smashing Glass Ceilings & Growing through Social with Megan Tellez of Glass Ladder & Co.

    http://ecommercebadassery.com/54

    67. Big Changes Coming To Shopify - Online Store 2.0 & What it Means for Merchants

    http://ecommercebadassery.com/67

     

    Links Mentioned

    Megan's Website

    http://glassladderco.com/discount/badass

     

    Shopify 2.0 Walkthrough Video

    http://eCommerceBadassery.com/100

     

     

    Read the Full Transcript

    http://ecommercebadassery.com/100

     

    FREE Resource Library 
    Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
     
    Want More Badassery?
    Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 
    http://ecommercebadassery.com/facebook
     
    Let’s connect on Instagram @ecommercebadassery
    https://instagram.com/ecommercebadassery
     
    Ready to Level Up Your Email Marketing & eCommerce Business?
    Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
     
    Work With Me
    Interested in getting my brain focused on YOUR business? Learn more about my services…
     
    Email Marketing Help: https://ecommercebadassery.com/email-marketing
    eCommerce Help: https://ecommercebadassery.com/ecommerce-help
     
    Rate, Review, & Subscribe
    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 
    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
     
    This podcast uses the following third-party services for analysis: 
    Chartable - https://chartable.com/privacy
    8 min
  • 99. The Keys to Scaling Your eCommerce Business with Brian Burke
    • When should you move to a bigger warehouse space?
  • When should you start hiring a team?
  • How do you build a team of people who WANT to work hard for you?
  • Today's guest, Brian Burke is ready to answer all those questions for you.

    He is the founder of SellYourMac.com an Inc 5,000 company that has paid out $40 million to Apple users and is one of the world's largest purchasers of used Apple products. And I know you're thinking, why are we talking about buying and selling Apple products? Because when it comes to scaling, it doesn't matter what you sell...

    Keeping your customers happy, growing a team that works their butt off for you while still being able to pick your kids up from school, and giving back to your community doesn't happen without some smart strategies.

    In this episode, Brian shares what he credits most of his success of building the number one ranked apple trade-in business in a very crowded market.

    Why moving from the basement of his first house into a real warehouse was a game-changer for his business. And no, it's not what you think. And why he still runs this business, even though he doesn't have to

     

    Links Mentioned

    https://sellyourmac.com/

    https://textexpander.com/

     

    Read the Full Transcript
    http://eCommerceBadassery.com/99
     
    FREE Resource Library 
    Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
     
    Want More Badassery?
    Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 
    http://ecommercebadassery.com/facebook
     
    Let’s connect on Instagram @ecommercebadassery
    https://instagram.com/ecommercebadassery
     
    Ready to Level Up Your Email Marketing & eCommerce Business?
    Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
     
    Work With Me
    Interested in getting my brain focused on YOUR business? Learn more about my services…
     
    Email Marketing Help: https://ecommercebadassery.com/email-marketing
    eCommerce Help: https://ecommercebadassery.com/ecommerce-help
     
    Rate, Review, & Subscribe
    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 
    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
     
    This podcast uses the following third-party services for analysis: 
    Chartable - https://chartable.com/privacy
    38 min
  • 98. [BIZ BITE] What are the Best ShopifyThemes?

    Sick of your existing theme; feel like it's time for an upgrade? In this week's Biz Bite episode I'm sharing my favorite Shopify theme and the things you should consider before purchasing your next theme. 

    Read the Full Transcript

    http://ecommercebadassery.com/98

     

    FREE Resource Library 
    Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
     
    Want More Badassery?
    Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 
    http://ecommercebadassery.com/facebook
     
    Let’s connect on Instagram @ecommercebadassery
    https://instagram.com/ecommercebadassery
     
    Ready to Level Up Your Email Marketing & eCommerce Business?
    Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
     
    Work With Me
    Interested in getting my brain focused on YOUR business? Learn more about my services…
     
    Email Marketing Help: https://ecommercebadassery.com/email-marketing
    eCommerce Help: https://ecommercebadassery.com/ecommerce-help
     
    Rate, Review, & Subscribe
    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 
    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
     
    This podcast uses the following third-party services for analysis: 
    Chartable - https://chartable.com/privacy
    4 min
  • 97. Must-Have Apps for Your Shopify Store
    Looking to expand the functionality of your Shopify store but not sure what app to use? In this episode, I’m sharing my favorite Shopify apps for common requests from online store owners. 
     
    I’m sharing my favorite Shopify apps for:
    Quizzes, Product Reviews, Product Bundles, Subscriptions, Additional Discounts, Rewards and Referrals, Cross-Sells, Email Marketing, and even how to jazz up your Shopify Notification emails. 
     
    Plus, if you’re ever looking for a Shopify developer, I’m sharing two resources where you can get quick support from someone for a reasonable price without the usual retainer required from bigger agencies!
     
    If you want to hear my must-have tools for the backend of your business to create systems and smooth operations, check out episode 96.
     
    What You’ll Learn
    • Which features you need an app for vs. those that may just require a theme upgrade
  • The apps I have personally used and love for specific features + functionalities
  • Tools you may not even realize you need and the best apps available on Shopify
  •  
    Episodes Mentioned 
     
    Must-Have Tools for Your eCommerce Business
    http://ecommercebadassery.com/96
     
    The Magic of Referral Marketing + How to Do it Right with Referral Candy
    http://ecommercebadassery.com/80
     
    Shopify Online Store 2.0 + What it Means for Merchants
    http://ecommercebadassery.com/67
     
    Links Mentioned
    Klaviyo Email + Back-in-Stock*: http://ecommercebadassery.com/klaviyo
    Gorgias*: http://ecommercebadassery.com/gorgias 
    Pre-Hook Quiz Platform: https://apps.shopify.com/quiz-funnel
    Gatsby Influencer Discovery Platform: http://gatsby.ai
    Selly Cross-Sells + Bundles: https://apps.shopify.com/selly
    Reconvert Cross-Sells: https://apps.shopify.com/reconvert-upsell-cross-sell
    Back-in-Stock: https://apps.shopify.com/back-in-stock
    Smart Search + Filter by Searchanise: https://apps.shopify.com/searchanise
    Product Search + Filter by Boost: https://apps.shopify.com/product-filter-search
    Native Subscriptions: https://apps.shopify.com/native-subscriptions
    Appstle Subscriptions: https://apps.shopify.com/subscriptions-by-appstle
    Recharge Subscriptions: http://ecommercebadassery.com/recharge
    Infinite Options by Shop Pad: https://apps.shopify.com/custom-options
    Bundle Builder: https://apps.shopify.com/bundlebuilder
    Bundles by Gazebo: https://apps.shopify.com/bundles
    Ultimate Special Offers: https://apps.shopify.com/special-offers
    Afterpay*: http://ecommercebadassery.com/afterpay
    Sezzle: https://sezzle.com/
    Orderly Emails: https://apps.shopify.com/email-templates
    Spently: https://apps.shopify.com/spently
    Free Shipping Bar: https://apps.shopify.com/free-shipping-bar
    Stamped*: http://ecommercebadassery.com/stamped
    Smile: https://apps.shopify.com/smile-io
    Yotpo: https://apps.shopify.com/yotpo-social-reviews
    Referral Candy*: http://ecommercebadassery.com/candy
     
    Shopify Developers:
    Store Tasker: https://www.storetasker.com/
    Hey Carson: https://www.heycarson.com/
     
    Read the Full Transcript
    http://eCommerceBadassery.com/97
     
    FREE Resource Library 
    Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
     
    Want More Badassery?
    Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 
    http://ecommercebadassery.com/facebook
     
    Let’s connect on Instagram @ecommercebadassery
    https://instagram.com/ecommercebadassery
     
    Ready to Level Up Your Email Marketing & eCommerce Business?
    Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
     
    Work With Me
    Interested in getting my brain focused on YOUR business? Learn more about my services…
     
    Email Marketing Help: https://ecommercebadassery.com/email-marketing
    eCommerce Help: https://ecommercebadassery.com/ecommerce-help
     
    Rate, Review, & Subscribe
    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 
    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
     
    This podcast uses the following third-party services for analysis: 
    Chartable - https://chartable.com/privacy
    22 min
  • 96. [BIZ BITE] Welcome to Our New Podcast Series: Quick eCommerce Q&A Sessions

    Welcome to a brand new series here on the eCommerce Badassery Podcast! Every Thursday I'll share. a quick and dirty episode answering ONE frequently asked question from eCommerce entrepreneurs JUST LIKE YOU!

    No intro or outro, and no fluff. Just a quick answer to a quick question. 

    All of our Thursday Biz Bite episodes will be marked with [BIZ BITE] in the episode title so you can easily locate them. Perfect if you're trying to find a tool I mentioned once in some other episode that you can't remember or some trending strategy that you're not sure you should try. 

    Our regular Tuesday episodes will still be as jam-packed and actionable as ever, this is just one more way for you to get answers to your most burning questions. 

    Feel free to submit questions at any time on Instagram or in the eCommerce Badassery Facebook Group that you'd love answered in a quick short-form format. 

     

    FREE Resource Library 

    Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

    http://ecommercebadassery.com/freestuff

     

    Want More Badassery?

    Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 

    http://ecommercebadassery.com/facebook

     

    Let’s connect on Instagram @ecommercebadassery

    https://instagram.com/ecommercebadassery

     

    Ready to Level Up Your Email Marketing & eCommerce Business?

    Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

    https://ecommercebadassery.com/klaviyo

    Work With Me

    Interested in getting my brain focused on YOUR business? Learn more about my services…

    Email Marketing Help: https://ecommercebadassery.com/email-marketing

    eCommerce Help: https://ecommercebadassery.com/ecommerce-help

     

    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

     

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683



    This podcast uses the following third-party services for analysis: 

    Chartable - https://chartable.com/privacy

     

    2 min

About eCommerce Badassery

From the publisher's feed

Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email…

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