As business owners, we assume that everyone who visits our website knows what they want… but that couldn’t be further from the truth. 

My guest today is Rishi Rawat, conversion copywriter, and optimization strategist. He's run thousands of A/B tests, dedicated his career to understanding consumer behavior, and helping eCommerce businesses maximize their sales.  Rishi shares with us the 3 things we MUST DO every day to grow our eCommerce sales and the 9 points of buyer psychology that when focused on have proven to increase website conversion.

What You’ll Learn: 

• Why first-time buyers hold the key to your future success

Connect With Rishi

Join his newsletter

https://www.frictionless-commerce.com/JOIN

Connect on LinkedIn

https://www.linkedin.com/in/rawatrishi/

Visit his Website

https://www.frictionless-commerce.com/

Episodes Mentioned

Episode 10: New vs. Repeat Customers

Episode 25: The Know, Like and Trust Factor

http://ecommercebadassery.com/3-things-entrepreneurs-should-do-everyday-to-maximize-sales/

Get the Badass Holiday Planning Guide!

Need a deeper dive into all things Holiday planning? Get your hands on my holiday planning eBook for just $47. We go super deep into all the things and you’ll have lifetime access so you’ll get yearly updates! Consider it your Holiday campaign planning bible and you can tailor these same concepts to manage all the big campaigns in your business. Get the details at ecommercebadassery.com/holidayguide

Want More Badassery?

Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 

Let’s connect on Instagram @ecommercebadassery

Ready to Level Up Your Email Marketing & eCommerce Business?

Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level!

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

You’ve heard the term know, like and trust… but the real question is how do you actually create that? Today we’re going through 6 things you can focus on right now to help you build the know, like and trust factor to grow your eCommerce business.

What You’ll Learn: 

• The 3 MOST important questions to ask yourself to create a great customer experience

Go Deeper:

Simon Sinek: Start with Why TED Talk

Ideal Customer Experience Study

Bob Burg: Author, The Go-Giver

Read the Full Shownotes

http://ecommercebadassery.com/building-the-know-like-trust-factor/

Get the Badass Holiday Planning Guide!

Need a deeper dive into all things Holiday planning? Get your hands on my holiday planning eBook for just $47. We go super deep into all the things and you’ll have lifetime access so you’ll get yearly updates! Consider it your Holiday campaign planning bible and you can tailor these same concepts to manage all the big campaigns in your business. Get the details at ecommercebadassery.com/holidayguide

Want More Badassery?

Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 

Let’s connect on Instagram @ecommercebadassery

Ready to Level Up Your Email Marketing & eCommerce Business?

Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

Work With Me

Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level!

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

This week’s episode is all about how to get those dollar bills this holiday season. Now that you’ve planned and prepped, it’s time to get the word out there with promotion. We’re covering everything from the actual sales and promotions you should run for the best results and the best ways to get those deals in front of your customers. We’re talking promotions, email marketing, paid advertising, graphics, and marketing.

What You’ll Learn: 

• The best way to grow + prime your email list for Q4

Episodes Mentioned

EP. 22: Holiday Campaign Series #1: Planning

EP 23: Holiday Campaign Series #2: Preparation

Grab Your Freebie!

eCommerceBadassery.com/24

Tools Mentioned:

Canva Pro: Easy online design Software (Affiliate Link)

Trello: Task Management Software - I use this for graphic needs

Get the Badass Holiday Planning Guide!

Need a deeper dive into all things Holiday planning? Get your hands on my holiday planning eBook!. We go super deep into all the things and you’ll have lifetime access so you’ll get yearly updates! Consider it your Holiday campaign planning bible and you can tailor these same concepts to manage all the big campaigns in your business. Get the details at ecommercebadassery.com/holiday

Want More Badassery?

Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 

Let’s connect on Instagram @ecommercebadassery

Ready to Level Up Your Email Marketing & eCommerce Business?

Try the Klaviyo (Affiliate Link) Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level!

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

Smart preparation is how you have an epic holiday season in your eCommerce business without ripping your hair out! This is episode 2 of the 2020 Holiday Campaign series and we’re walking through all the things you want to start working on NOW to make sure it’s smooth sailing right through Q4.

What You’ll Learn: 

• How to prepare your customer service team to make sure you have lots of happy customers

Other Holiday Planning Episodes

22: Holiday Campaign Series #1: Planning

24: Holiday Campaign Series #3: Promotion

Grab Your Freebie!

eCommerceBadassery.com/23

Get the Badass Holiday Planning Guide!

Need a deeper dive into all things Holiday planning? Get your hands on my holiday planning eBook! We go super deep into all the things and you’ll have lifetime access so you’ll get yearly updates! Consider it your Holiday campaign planning bible and you can tailor these same concepts to manage all the big campaigns in your business. Get the details at ecommercebadassery.com/holiday

Want More Badassery?

Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 

Let’s connect on Instagram @ecommercebadassery

Ready to Level Up Your Email Marketing & eCommerce Business?

Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level!

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

The Holiday season is right around the corner which means it’s time to start getting all your duckies in a row. Wouldn’t it be nice if you could have your most successful holiday season ever without having to stress about your business and still getting to enjoy your pumpkin pie with the family? I agree! That’s why I created this 3 part series, to walk you step-by-step through the 3 P’s of any marketing campaign and get you set up for success!

What You’ll Learn: 

• All the things you need to start thinking about now to have the most kick-ass holiday season ever

EP. 23: Holiday Campaign Series #2: Preparation

EP. 24: Holiday Campaign Series #3: Promotion

Grab Your Freebie!

eCommerceBadassery.com/22

Get the Badass Holiday Planning Guide!

Need a deeper dive into all things Holiday planning? Get your hands on my holiday planning eBook! We go super deep into all the things and you’ll have lifetime access so you’ll get yearly updates! Consider it your Holiday campaign planning bible and you can tailor these same concepts to manage all the big campaigns in your business

https://ecommercebadassery.com/holiday

Want More Badassery?

Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 

Let’s connect on Instagram @ecommercebadassery

Ready to Level Up Your Email Marketing & eCommerce Business?

Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level!

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

Warning: We’re getting a little deep on today’s episode. I’m speaking with Josh Boone, agency owner for DTC eCommerce brands and we’re discussing what it means to optimize for the life you want and creating a business that actually fulfills you. Hear Josh’s story from running himself ragged with his first business venture to how he supports founders today to create businesses they love to run instead of businesses that run them. And listen through for the untapped marketing platform where you'll find your target customer all in one place!

What You’ll Learn: 

• The MOST IMPORTANT question to ask yourself before doing anything in your business

Connect With Josh Boone 

Josh Boone on LinkedIn

PureWebResults.com

Pure Web Results on LinkedIn

Read the Full Shownotes

http://ecommercebadassery.com/entrepreneurship-optimizing-for-the-life-you-want/

Want More Badassery?

Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 

Let’s connect on Instagram @ecommercebadassery

Ready to Level Up Your Email Marketing & eCommerce Business?

Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

Work With Me - Interested in getting my brain focused on YOUR business? Book your free discovery call and let’s see how I can help get you to the next level! 

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

If Jessica Principe can compete with big VC funded companies, then so can you! I’m super excited for today’s guest, Jessica Principe of All Girl Shave Club. Hear the BIGGEST MISTAKE she’s made in her business (you know I like to keep it real), how you can stand out in a saturated market, and her #1 tip for every eCommerce business owner.

What You’ll Learn: 

• Why a pre-launch isn’t just for when you start your business

Get Jessica's eBook! A Step-by-Step Guide to Launching & Growing a Subscription Box

https://jessicaprincipe.com/essentials/

Grab Your Freebie!

Subscription Box Dream to Launch Checklist

A step by step guide filled with actionable steps, worksheets, and checklists to help you take your subscription box idea from dream to launch! 

jessicaprincipe.com/checklist

Connect With Jessica Principe of All Girl Shave Club

@Jessica_Principe On Instagram: https://www.instagram.com/jessica_principe/

JessicaPrincipe.com

Want a Luxury Shaving Experience?

Try All Girl Shave Club! It’s seriously the best razor and shave butter, and actually makes me WANT to shave. (Referral Link)

Read the Full Shownotes

http://ecommercebadassery.com/power-of-a-pre-launch-and-thriving-in-a-crowded-market/

Want More Badassery?

Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 

Let’s connect on Instagram @ecommercebadassery

Ready to Level Up Your Email Marketing & eCommerce Business?

Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

Work With Me - Interested in getting my brain focused on YOUR business? Book your free discovery call and let’s see how I can help get you to the next level!

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

If you don’t know what metrics you should be looking at in your eCommerce business or aren’t sure what they all mean - this is the episode for you! We’re going through all the important metrics, what you should be aiming for and what to do if you’re missing the mark. 

What You’ll Learn: 

• All the metrics you need to assess the health of your website and email marketing

Episodes Mentioned:

• Episode 17: All the Google Tools for eCommerce

Read the Full Shownotes

http://ecommercebadassery.com/ecommerce-benchmarks-to-gauge-your-success/

Want More Badassery?

Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 

Let’s connect on Instagram @ecommercebadassery

Ready to Level Up Your Email Marketing & eCommerce Business?

Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

Work With Me - Interested in getting my brain focused on YOUR business? Book your free discovery call and let’s see how I can help get you to the next level!

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

Should you be doing SMS marketing? I’ll break down how you can decide whether or not it’s the right move for you and your customer, plus give you some quick ideas and strategies you can use should you choose to get started with SMS. 

What You’ll Learn: 

• Why compliance is of the utmost importance with SMS and how to avoid big fines

Read the Full Shownotes

http://ecommercebadassery.com/sms-marketing-for-ecommerce/

Want More Badassery?

Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 

Let’s connect on Instagram @ecommercebadassery

Ready to Level Up Your Email Marketing & eCommerce Business?

Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

Work With Me - Interested in getting my brain focused on YOUR business? Book your free discovery call and let’s see how I can help get you to the next level!

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

Google Analytics, Google Search Console, Google Ads, Google Merchant Center, OH MY! You’re likely confused and overwhelmed with all the Google tools out there, what they do, and if you need to be using them. 

In this episode, I’m breaking it ALL down. What each tool is, what it’s used for, and whether or not you should be using it in your business. Get the lowdown on all the FREE resources Google provides so you can kick-ass in your eCommerce business and step into being a total eCommerce Badass. 

What You’ll Learn: 

• Which tools you need to be using now so you can kill it in your eCommerce business

Grab Your Freebie!

eCommerceBadassery.com/17

• Google Tag Manager

Read the Full Shownotes

http://ecommercebadassery.com/all-the-ecommerce-google-tools-what-theyre-for/

Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 

Let’s connect on Instagram @ecommercebadassery

Ready to Level Up Your Email Marketing & eCommerce Business?

Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

Work With Me

Interested in getting my brain focused on YOUR business? Book your free discovery call and let’s see how I can help get you to the next level!

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.