Speaking on the Elevate Podcast with Samantha McLean and Steve Carroll, the star of Netflix’s “Buying London”, reveals why your social media presence is now more valuable than your shop front – and how AI won’t replace agents but will make the best ones unstoppable.

The council estate kid turned super-prime property specialist, who built DDRE Global into the UK’s fourth most influential real estate brand without spending a cent on traditional advertising, delivers a wake-up call about the future of real estate: the corporate brand is dead, and personal brand is everything.

“The corporate brand doesn’t really mean much to the eventual customer,” Daggers explains, having sold over £250 million worth of property annually. “I want to live on the high street, but I also want to live on the digital high street because there are more people walking up and down that digital high street than the physical high street.”

Personal brand trumps corporate identity – “The corporate brand doesn’t really mean much to the eventual customer.”

Social media presence is non-negotiable – DDRE became the fourth most influential UK real estate brand in just four years through social media alon.e

AI will amplify top performers – “AI is going to enable agents to do 300% more work” – taking business from those who aren’t adapting.

Digital networking is replacing traditional corporate structures – “We’ve gone from six degrees of separation to three…”

“I want to live on the high street, but I also want to live on the digital high street because there are more people walking up and down that digital high street than the physical high street.”

Building Your Foundation

Digital Domination

Global Opportunities

“Most people that I know want to do business with the best person they can do business with… and if you don’t have a digital presence and you’re building your brand, then people can’t fall in love with you.”

This episode was brought to you by Connect Now.

Visit connectnow.com.au to help make moving easier for your clients. Want new episodes of Elevate delivered to your inbox? Subscribe at eliteagent.com/subscribe.

Links and Resources Mentioned

1. Who is Daniel Daggers?

Daniel Daggers is a renowned figure in luxury real estate, recognised for his innovative marketing strategies and influential presence in the industry. With a career spanning top roles at Knight Frank and the creation of his own brand, DDRE Global, Daniel has become a key voice in shaping the future of luxury property.

2. What is DDRE Global?

DDRE Global is Daniel Daggers’ independent real estate brand, established during the global pandemic. The company focuses on redefining luxury real estate through innovative content creation, personal branding, and technology-driven solutions.

3. What key takeaways did Daniel share about his career journey?

4. What role does technology play in luxury real estate, according to Daniel?

Daniel emphasised the transformative role of technology and AI in the industry. His platform, ADVSR, facilitates global collaboration among real estate professionals. He highlighted that AI can amplify the performance of top agents, helping them work more efficiently.

5. How do geopolitical events impact the real estate market?

Daniel discussed how events like Brexit and global unrest influence property investment trends, with cities like London often viewed as safe havens. Adapting to these shifts is key to maintaining success in a volatile market.

6. What advice does Daniel give to aspiring real estate professionals?

Daniel encourages a focus on self-belief, positivity, and a strategic mindset. He believes consistency and adaptability are vital for success in real estate and beyond.

7. What makes DDRE Global different from traditional real estate agencies?

DDRE Global stands out due to its emphasis on personal branding and innovative content creation, which Daniel views as more impactful than traditional corporate branding in today’s market.

8. How does this episode benefit real estate professionals?

Listeners will gain insights into:

The post Daniel Daggers: Digital Success Blueprint appeared first on Elite Agent.

Speaking on the Elevate Podcast with Samantha McLean, Jacob shares invaluable insights about emerging industry trends that will create competitive advantages for forward-thinking agents.

Most notably, in this episode, they kick off 2025 with a discussion about banks starting to factor energy efficiency into lending decisions, creating new opportunities for agents who can anticipate this shift.

“There’s a massive opportunity within the real estate space to be part of the change and to profit from it,” Caine explains, drawing on fresh insights from his time at COP29.

Drawing on his unique background in opera, international relations, and real estate leadership, Jake offers a fresh and frank perspective on how agents can position themselves as trusted advisors in a changing market.

“The volume of data and the precision with which that data can be condensed into something immediately digestible… will transform how we work,” he says, highlighting how technology will enhance rather than replace the vital human elements of real estate.

Revenue Opportunities

Rental Market Mastery

Build a Better Business

Leadership Journey

Finally, don’t miss the game-changing tech discussion at 35:00.

This episode was brought to you by Connect Now.

Visit connectnow.com.au to help make moving easier for your clients. Want new episodes of Elevate delivered to your inbox? Subscribe at eliteagent.com/subscribe.

The Victorian Real Estate Landscape

Mr Caine provides a comprehensive overview of Victoria’s current real estate market, noting the challenges of subdued sales activity and price stagnation. He emphasises how increased supply and regulatory changes have impacted both the sales and rental markets, particularly highlighting the unintended consequences of well-intentioned rental reforms.

Environmental Leadership in Real Estate

Fresh from COP 29, Mr Caine discusses the critical role real estate must play in sustainability. He emphasizes that beyond environmental and social imperatives, there’s a clear economic case for sustainable practices in real estate. “Put aside the environmental and social imperatives of improved sustainability, the economic imperative is so clear now,” Mr Caine said.

Technology and the Future of Real Estate

Mr Caine envisions a future where AI and technology transform traditional real estate practices. He suggests that while AI will revolutionise many aspects of the industry, human emotion in property decisions will remain a crucial factor that technology cannot fully replicate.

Ethics and Industry Standards

A significant portion of the discussion focuses on industry ethics, particularly addressing underquoting and the need for registered bidders at auctions. Mr Caine advocates for transparency and professionalism, arguing that ethical practices are not just moral imperatives but business advantages.

The Path Forward

Looking to the future, Mr Caine emphasises the importance of embracing technology while maintaining ethical standards. He suggests that success in real estate will increasingly depend on the ability to integrate AI, sustainability practices, and strong ethical frameworks.

1. Who is Jacob Caine, and why is his perspective important?

Jacob Caine is the President of the Real Estate Institute of Victoria (REIV) and a leading voice in shaping the future of the real estate industry. With a diverse background in music, international relations, and business, Jacob brings a unique perspective on tackling challenges such as sustainability, ethics, and technology adoption in real estate.

2. What are the major challenges facing the Victorian real estate market?

Jacob highlighted the subdued property market, stagnant prices, and a rental crisis driven by regulatory and taxation policies that have discouraged landlords. He emphasised the need for government incentives to retain landlords and improve conditions for renters.

3. Why is sustainability important in real estate?

Jacob shared insights from COP29, underscoring the economic, social, and environmental imperatives of improving energy efficiency in properties. Sustainable upgrades not only increase property value but also position the real estate industry as a leader in addressing climate challenges.

4. What role will AI play in the future of real estate?

Jacob believes AI will revolutionise the industry by streamlining processes, enhancing data-driven decision-making, and enabling agents to provide better services with fewer resources. He predicts a future where property management could become largely automated.

5. How can agents differentiate themselves in a competitive market?

Jacob stressed the importance of building trust through ethical practices, such as transparency in pricing and eliminating underquoting. He also recommended focusing on sustainability and adopting cutting-edge technology to stay ahead in the industry.

6. What’s Jacob Caine’s biggest wish for the real estate industry?

Jacob wishes for real estate professionals to receive the respect they deserve for their role in helping people find homes, start businesses, and realise their dreams. He hopes the industry can rebuild trust through professionalism and a commitment to ethical practices.

The post How to “Thrive in 25” with REIV President Jacob Caine appeared first on Elite Agent.

A former NFL linebacker who played under legendary coach Don Shula and served as tri-captain in Super Bowl 17, Shull has spent the last 32 years coaching over 60,000 hours of one-on-one sessions with real estate agents. And he’s reached a startling conclusion: most agents could be earning more than they currently are.

In this compelling episode of the Elevate Podcast, Steve reveals why your listing presentations, value propositions, and endless free consultations might actually be hurting your business. Instead, he shares a revolutionary approach crafted in partnership with FBI hostage negotiator Chris Voss that can help you:

Speaking with host Samantha McLean, Steve explains why real estate isn’t about facts, logic, and reason—it’s about emotion. He also provides a concrete framework for using this understanding to transform your business.

Whether you’re struggling with fee pressure, worried about building a sustainable business, or simply tired of giving away free value only to lose listings, this episode offers a masterclass in modern real estate success.

The Evolution of Real Estate Coaching
Steve shares his journey from NFL line backer to Wall Street and finally to real estate coaching. His approach has evolved from purely linear, fact-based coaching to understanding the emotional core of real estate transactions. This shift came after reading Chris Voss’s work and realising that “you can’t overcome emotion with fact, logic, and reason.”

The CRM Revolution
One of the most striking aspects of Steve’s coaching philosophy is his emphasis on CRM management. He advocates for a minimum one-hour daily commitment to CRM work, breaking it down into three essential components:

The “Favourite or Fool” Framework
Steve introduces a revolutionary concept in real estate sales – understanding whether you’re the favourite or the fool in any transaction. This framework helps agents avoid wasting time on unwinnable listings and focuses energy where it matters most.

The Power of Tactical Empathy
Drawing from his collaboration with former FBI hostage negotiator Chris Voss, Steve explains how tactical empathy can transform client interactions. The key is making people feel understood before attempting to influence their decisions.

Delivering Bad News Effectively
One of the most valuable tools shared is the “accusations audit” technique for delivering bad news:

“I’ve got some really bad news. You’re going to hate me…”

This approach helps cushion the impact of negative information and maintains professional relationships.

Summary
Steve Shull’s approach to real estate success combines the discipline of professional sports with a nuanced understanding of human psychology. His message is clear: stop chasing deals and start building a sustainable business based on trust and authentic relationships.

1. Who is Steve Shull?
Steve Shull is a former NFL line backer turned elite real estate coach with over 32 years of experience. He pioneered real estate coaching in 1993, has coached thousands of agents, and co-authored the book The Full Fee Agent with Chris Voss.

2. What is Steve’s philosophy on commission fees?
Steve is a strong advocate for agents charging a full commission fee. He believes agents should focus on building trust rather than constantly trying to articulate value. When clients trust you, they are more likely to pay your full fee without negotiation.

3. What’s the biggest mistake real estate agents make?
According to Steve, many agents operate on “hope” by giving away too much for free in the hope of landing a deal. Instead, agents should focus on relationship-building and cultivating a repeat-and-referral business model rather than chasing new leads relentlessly.

4. What is the ‘Favourite or Fool’ approach?
This concept, adapted from hostage negotiation tactics by co-author Chris Voss, helps agents identify whether they are the client’s top choice (“the favourite”) or being used for comparison purposes (“the fool”). Steve teaches agents to determine this quickly via a structured 15-minute phone or Zoom call, saving time and effort.

5. Why does Steve focus on relationships over transactions?
Steve believes real estate is a relationship-driven business. Cultivating trust and maintaining regular contact with a curated database of clients through consistent outreach is key to long-term success. He advises spending at least one-hour daily working on a CRM system to nurture these relationships.

6. How does Steve handle unrealistic seller expectations?
Steve advises agents to avoid making sellers feel “wrong” about their price expectations. Instead, he encourages guiding them to think critically about the market through open-ended questions like, “What happens if the best buyer isn’t willing to pay your price?”

7. What does Steve recommend for delivering bad news?
Steve suggests using an “accusations audit” to deliver bad news effectively. For example, starting with, “I have some really bad news—you’re going to hate me,” disarms clients and prepares them emotionally for what follows. This approach reduces stress for both the agent and the client.

8. How can agents build trust quickly with new clients?
Steve teaches agents to focus on listening and making clients feel understood through a process called “tactical empathy.” This involves articulating the client’s thoughts and feelings, which builds trust and creates a collaborative environment.

9. What’s Steve’s advice for thriving in today’s competitive market?
Steve’s key advice is to stop chasing deals and start building a business. Focus on processes within your control, such as relationship-building and consistent communication, rather than obsessing over results you can’t control.

10. How can I learn more from Steve Shull?
You can explore Steve’s coaching programmes, workshops, and books at performancecoaching.com.

The post The Full Fee Agent: Steve Shull’s playbook for getting paid what you’re worth appeared first on Elite Agent.

In this episode of the Elevate Podcast with Samantha McLean, Matt Lahood, co-founder and CEO of The Agency, shares his thoughts on the current market conditions and his vision for what’s in store for agents in 2025.

Together, they explore market bottlenecks, changing buyer behaviour, and strategies for navigating the challenges of today’s high-interest-rate environment.

Matt shares his insights on leveraging technology, preparing for the election year’s impact on sales cycles and why timing is critical for sellers.

With sustainability initiatives and AI front and centre, Matt outlines how agents can embrace the future while keeping the human touch.

“The real question for next year is whether the market will shift before or after the election and how agents can prepare now. If you’re waiting for interest rates to drop before buying, you might end up paying more when competition heats up.” – Matt Lahood

Current Market Analysis
Matt provides a comprehensive overview of the current market conditions, noting significant regional variations and the importance of understanding local market dynamics. He emphasises how different regions operate on different “property clocks,” requiring tailored approaches for each market.

Strategic Planning for 2025
Looking ahead to 2025, Matt discusses the importance of strategic timing, particularly considering the election year and major holiday periods. He advocates for early market entry and careful planning around significant calendar events.

Technology and Innovation Focus
The Agency’s approach to technology integration reflects a forward-thinking mindset, with Matt sharing insights about their sustainability initiatives and views on AI implementation in real estate operations.

Business Growth and Integration
Matt details The Agency’s expansion plans and the challenges of maintaining cultural cohesion while growing rapidly, approaching 900 team members after eight years of operation.

Summary
Matt Lahood’s insights reveal a pragmatic yet optimistic outlook for the real estate industry in 2025. His emphasis on strategic planning, technological adoption, and maintaining strong business fundamentals provides valuable guidance for industry professionals.

1. What were the major trends in real estate in 2024?
2024 saw a shift in buyer behaviour, with more cautious buyers leading to bottlenecks in the market. Sellers who hadn’t bought yet were more hesitant to list, creating mismatches in supply and demand.

2. How does Matt Lahood advise agents to handle slow-moving stock?
Matt recommends focusing efforts on motivated sellers rather than those testing the market. He advises agents to prioritise listings where sellers genuinely need to move, ensuring better outcomes for both parties.

3. What are Matt Lahood’s key predictions for 2025?
Matt anticipates that the market will stabilise further, with a focus on low unemployment driving steady performance. He also predicts that technology, including AI, will play a significant role in improving efficiency for agents, buyers, and sellers alike.

4. How will the 2025 election impact the real estate market?
With a late Easter and an election year, Matt believes the first quarter of 2025 will be marked by uncertainty, which may delay some market activity. Agents and sellers should plan ahead to avoid getting caught in these disruptions.

5. How is The Agency preparing for the future?
The Agency is focusing on sustainability initiatives, digital transformation, and the integration of cultures as it continues to grow. They are leveraging AI and tech tools to streamline processes while maintaining a strong human connection.

6. What’s Matt’s advice for sellers in 2025?
Matt encourages sellers to list early in the year to avoid delays caused by events like Easter and the election. He also suggests being prepared to negotiate, as a cash buyer-friendly market could provide advantages for those selling and re-buying.

The post Matt Lahood: “2025’s Property Market Winners Won’t Wait For Rate Cuts” appeared first on Elite Agent.

As Head of Growth and Performance at Ray White Ascot, Katie Cotton knows how to bring people together and get the most out of herself and her team, all while juggling the day-to-day challenges of family and work life.

In this episode of the Elevate Podcast, guest host Steve Carroll sits down with Katie Cotton to explore her journey in real estate, from single motherhood to becoming a key leader at one of Australia’s largest Ray White offices.

She talks about insights on female leadership in real estate, balancing family life and creating positive workplace cultures that drive success.

Katie brings a fresh perspective on leadership, challenging traditional paradigms while staying focused on the importance of hard work, routine and relationship-building to achieve success.

“You have to work hard. So many people come in trying to manage the mum life versus the working life. And there is absolutely no easy answer, but you have to work hard. You have to be passionate.” – Katie Cotton

Instagram
LinkedIn
Ray White Ascot
Hands Across the Water Charity

From Single Mom to Industry Leader
Katie’s journey began as a young single mother at 19, facing the challenges of balancing parenthood with career aspirations. Her experience demonstrates that with determination and the right support systems, it’s possible to achieve significant professional success while maintaining strong family bonds.

The Power of Routine
One of Katie’s key insights is the importance of establishing strong routines. Rising at 5 AM daily isn’t just about discipline, it’s about creating a structure that enables both professional excellence and quality family time. This approach has allowed her to manage multiple roles effectively, from leading at Ray White to raising three children.

Challenging Traditional Paradigms
While acknowledging the male-dominated nature of real estate, Katie emphasises focusing on merit rather than gender. Her approach centres on creating opportunities for all while maintaining high standards of performance and professionalism.

Building Effective Teams
Katie shares valuable insights about identifying potential in new team members: “I can teach you skill, I can’t teach you energy.” This philosophy has helped her develop successful teams and nurture new talent in the industry.

The Future of Brisbane Real Estate
Looking ahead to the 2032 Olympics, Katie anticipates significant growth and transformation in Brisbane’s real estate market. She discusses the emergence of new developments and the revitalisation of established areas, painting an optimistic picture of the region’s future.

Lessons in Resilience
A powerful story about completing a 535-kilometre charity bike ride despite injury demonstrates Katie’s resilience and determination. This experience mirrors her approach to business challenges: “Tomorrow’s a new day” becomes both a mantra and a method for overcoming obstacles.

Summary
Katie Cotton’s story shows how modern leadership in real estate combines professional excellence with personal authenticity. Her approach to balancing family life with career success while fostering inclusive and high-performing teams offers valuable lessons for industry professionals at all levels.

The post Katie Cotton on leadership, life balance and legacy appeared first on Elite Agent.

In this episode of Elevate, host Samantha McLean sits down with Andrew Acton, founder of Explore Property and second-generation real estate leader, to uncover the mindset and strategies that fuel successful agency growth.

With over a decade of experience, Andrew has built award-winning agencies and mentored countless agents, bringing a unique mix of resilience, ambition, and market insight to the conversation.

Andrew shares his personal journey and the hard-earned lessons that shaped his approach to real estate.

From expanding Explore Property into Southeast Queensland to his perspective on the “law of undulation” in business, Andrew offers practical yet profound advice on building a business with both strength and heart.

You’ll also get an inside look into his experiences with big decisions, brand building, and maintaining balance in the volatile world of real estate.

What drives Andrew’s commitment to growth and leadership in an industry known for its ups and downs?

Tune in to discover his unique methods for staying grounded, inspiring his team, and building a legacy in real estate.

“I honestly believe that I’m a better leader and a better human now than I’ve ever been. And that’s kind of the law of life,” – Andrew Acton

From Construction to Real Estate Leadership
Andrew shares his journey from civil construction in Western Australia to becoming a real estate leader, crediting his father’s guidance for his career change. His father’s advice about persistence in real estate has shaped his approach to leadership and success.

The Making of Explore Property
Born from a desire to create something different in the real estate space, Explore Property has grown to 13 offices across regional Queensland. Andrew emphasises the importance of building a brand that resonates with both agents and clients.

Training and Development Philosophy
Andrew’s approach to training new agents focuses on four key areas:

The Future of Real Estate
Despite technological advances, Andrew maintains that successful real estate businesses will continue to be built on strong personal relationships and exceptional service. He cautions against over-engineering businesses with too many tools and subscriptions.

Leadership Insights
Andrew emphasises the importance of being an observer rather than always being reactive. He encourages leaders to let go of what they can’t control and focus on making measured, thoughtful decisions.

Summary
Andrew Acton’s journey and insights reveal that success in real estate comes from a combination of strong leadership, genuine human connection, and the ability to maintain perspective through market cycles. His emphasis on developing people while building sustainable businesses offers valuable lessons for both new and experienced real estate professionals.

1. Who is Andrew Acton, and why is he significant in the real estate industry?
Andrew Acton is the founder of Explore Property, a successful real estate brand known for its unique approach to combining the benefits of a franchise model with the independence of small business. With a reputation for mentoring agents and agency leaders, he’s widely respected for building award-winning agencies, particularly across Queensland. Andrew’s latest venture involves expanding Explore Property into Southeast Queensland, which he discusses in this episode.

2. What is Andrew’s approach to building a successful real estate business?
Andrew emphasises the importance of building meaningful relationships, focusing on service, and cultivating resilience. He advocates for a balanced approach to business growth—one that leverages clever branding, supports agents at every stage, and adapts to the needs of regional markets. He also highlights that agency success is often about managing personal ambition, maintaining a strong work ethic, and nurturing a supportive culture within the team.

3. What is the ‘law of undulation’ that Andrew mentions?
The ‘law of undulation’ refers to the natural highs and lows that come with working in real estate. Andrew uses this concept to help agents understand that the fluctuations in the market—and even in their day-to-day performance—are normal. He advises agents to keep an even keel, focusing on long-term goals rather than getting caught up in daily wins and losses.

4. What are Andrew’s key recommendations for new agents?
Andrew offers a four-step approach for agents starting out:

5. How does Andrew handle market shifts and help agents stay resilient?
Andrew encourages agents to focus on what they can control: exceptional service and strong relationships with clients. Instead of getting too caught up in market conditions, he advises agents to work on being resourceful and reliable, as those qualities often lead to more stable success in changing markets.

6. What advice does Andrew give about leadership?
Andrew believes leadership is about guiding others calmly and consistently, especially through tough times. He encourages leaders to let go of unnecessary stresses and not to jump into every situation. Instead, he advises being an ‘observer’ who can make balanced decisions and support the team without adding to the chaos.

7. What’s Andrew’s take on work-life balance, especially in such a demanding industry?
While he’s passionate about real estate, Andrew values having a life outside of work. He shares that having time away from the business, such as an annual camping trip with his son, helps him stay grounded and prevents burnout. He encourages agents and leaders alike to take breaks and prioritise their personal lives, especially over the Christmas period, when the industry naturally slows down.

8. How does Andrew see the future of real estate evolving over the next few years?
Andrew believes the industry will continue to focus on strong customer service, despite advancements in technology. While new tools and platforms are useful, he stresses that personal connections and genuine service will always be at the heart of a successful real estate business. He encourages agents to embrace necessary tech but not to get distracted by trends that take away from the core work of serving people.

9. What does Andrew hope to achieve with Explore Property in the coming years?
Andrew aims to grow Explore Property with a focus on quality over quantity. His goal is to expand to around 20 offices and continue working with talented agents who align with the company’s values. Rather than scaling rapidly, Andrew wants to build a network of agents who support each other, develop strong local connections, and deliver exceptional service.

The post Mastering Market Waves: Andrew Acton on Growing Real Estate Agencies in Any Market appeared first on Elite Agent.

In this debut episode, the husband-and-wife team sit down together to tackle real estate’s spiciest conundrums (with actionable takeaways you can use immediately): Do nice guys really finish last? Is reality TV helping or hurting the industry? And should AI be making your phone calls?

When Andy Reid’s article suggested being too nice in real estate might be leaving money on the table, it sparked a discussion about finding the sweet spot between people-pleasing and pure profit-chasing. Have you ever wondered where the line is between being too nice and too assertive? Sam and Mark unpack the concept of the “line of confidence” and what it really means.

With “Listing Melbourne” hitting screens, Sam and Mark dissect whether these shows help or hurt the perception of the real estate industry. The show has the industry buzzing (and some agents fuming). Are these shows making agents all look like glamorous deal-closing machines or reinforcing every stereotype most people try to shake…

From unrealistic expectations to personal branding opportunities, this conversation gets real about reality TV’s impact on the profession. Plus, learn why being your area’s “Lady Whistledown” might be more valuable than any TV appearance.

The future is knocking, but should we let the robots answer? Sam and Mark tackle the provocative question of whether AI could enable the first billion-dollar solo agent and, more importantly – what that means for the human touch in real estate.

That awkward moment when Sam got invited to the “Listing Melbourne” premiere… and missed it because she didn’t check the time on the invite! (Don’t worry, Sam, we’ve all been there!)

Want to catch the next episode of “On Closer Inspection”? Subscribe to the Elite Agent podcast wherever you get your podcasts. And if you’ve got topics you’d like Sam and Mark to put under the microscope, drop them a line! samandmark

Got thoughts on these topics? We’d love to hear them in the comments below!

Andy Reid’s Article – “Do Nice Guys Finish Last?”
Read the article on Elite Agent

Book – Never Split the Difference by Chris Voss
Find it on Amazon

Tom Ferry’s Real Estate Scripts and Dialogues
Explore scripts on Tom Ferry’s site

GPT’s mentioned

Listing Melbourne – Real Estate Reality Show
Watch on 9Now

Luxe Listings Sydney – Real Estate Reality Show
Watch on 9Now

AI-Powered Tools and Virtual Assistants like “Lucy”
Explore Lucy Virtual Assistant

The Nice Guy Conundrum
The episode begins with an analysis of whether nice guys truly finish last in real estate. Drawing from Andy Reid’s insights, the hosts discuss how success comes from balancing empathy with assertiveness and maintaining clear professional standards.

Reality TV’s Industry Impact
Examining the debut of “Listing Melbourne,” the conversation explores how reality shows affect the public perception of real estate professionals. While acknowledging the entertainment value, the hosts discuss both the benefits and drawbacks for the industry.

AI and The Future of Real Estate
The final segment tackles the revolutionary potential of AI in real estate, including the possibility of a billion-dollar solo agent. The hosts emphasise the importance of transparent AI use while maintaining authentic human connections.

Summary
This episode provides a comprehensive look at current industry challenges and opportunities, offering practical advice for agents navigating the balance between authenticity, entertainment, and technology.

1. What’s the key takeaway on balancing kindness with assertiveness in real estate?
The episode explores Andy Reid’s article, which suggests that success in real estate often comes from setting clear standards and having the confidence to maintain them. Being kind and approachable can help build trust, but confidence in setting boundaries—like sticking to fees—is essential. Striking a balance allows agents to avoid being overlooked without compromising values.

2. How does reality TV impact the real estate industry?
The hosts discuss how shows like Listing Melbourne and Luxe Listings create a dual impact: they raise public interest in real estate but may also reinforce stereotypes about agents. While polished presentations can elevate industry standards, the drama may lead to unrealistic expectations from clients. However, agents can leverage the increased visibility to enhance their personal brand and emphasise professionalism.

3. Can AI help real estate agents become more efficient without losing the personal touch?
Yes! Samantha and Mark highlight that AI tools can be valuable for automating repetitive tasks, like organising content calendars or responding to frequently asked questions. Tools like ChatGPT can also help agents develop marketing materials and handle inbound inquiries. However, they emphasise that agents should disclose AI’s use, maintain direct client relationships, and use the time saved for personal interactions to build trust.

4. Is it possible for a real estate agent to run a ‘billion-dollar’ business solo with AI?
While it’s theoretically possible to scale a solo business using AI tools, the hosts argue that real estate still relies heavily on human connection and trust. AI can support agents with administrative tasks and virtual assistant capabilities, but maintaining a personal, hands-on approach with clients remains essential for lasting success.

5. How can agents use AI responsibly in their business?
The hosts recommend that agents clearly identify AI assistants or avatars to clients (e.g., “Hi, I’m Lucy, Sam’s AI assistant”) to maintain transparency. They also suggest using AI to support tasks like content creation and lead management while focusing agent-client interactions on building trust and relationships.

6. How can real estate agents create a personal brand without being on TV?
Agents can use social media and AI tools to develop their brand, even without TV exposure. AI can help with scripting, video production, and content creation to deliver high-quality, professional materials. The hosts encourage agents to focus on local expertise and build their reputation as trusted resources in their communities by offering valuable, tailored insights.

7. How can agents create valuable, hyperlocal content?
Samantha and Mark suggest using newsletters and local market updates to share unique insights that resonate with the community. Agents can position themselves as “local experts” by using AI to streamline content creation and focus on hyper-relevant information that mainstream media may overlook.

The post On Closer Inspection: Because someone has to say what everyone is thinking… appeared first on Elite Agent.

When it comes to mental toughness, willpower and discipline, few people understand the challenges that you have to overcome to succeed better than ultramarathon runner James Short.

In this episode of the Elevate Podcast, host Samantha McLean talks with the real estate coach and athlete about the importance of mindset, communication and balance when you’re trying to take your life and career to the next level.

He discusses the value of understanding clients’ emotions and managing expectations while stressing the need for agents to overcome internal doubts and stay consistent.

James also highlights the power of reflection through his “Wheel of Life” exercise, encouraging small, incremental improvements across personal and professional areas.

His personal journey, from small races to Ironman competitions, reinforces the idea of trusting the process and surrounding yourself with the right influences to achieve success.

“And what I’m realising over this time from the city to surf to these ultras is the people that you hang around… You can achieve anything. It’s just a matter of trusting the process, doing the training, and who you’re hanging around with over time.” – James Short

James Short’s Podcast
Website

Market Trends and Communication Strategies
James Short begins by sharing his observations on the current real estate market, noting increased days on market and the importance of managing vendor expectations. He emphasises the need for effective communication and empathy in dealing with both buyers and sellers, especially in emotionally charged transactions.

Mindset and Personal Growth
Drawing from his personal experiences in endurance sports, James illustrates the power of expanding one’s context and surrounding oneself with supportive, goal-oriented individuals. He relates this to the real estate industry, encouraging agents to overcome internal adversity and maintain belief in their processes.

The Role of AI in Real Estate
Discussing the impact of AI on the industry, James sees it as an exciting development that can free up agents to focus on personal communication. However, he cautions against hiding behind technology, stressing the continued importance of face-to-face interactions and emotional intelligence.

Time Management and Personal Characteristics
James introduces a unique approach to time management, emphasising the importance of embodying different characteristics for various tasks. He suggests visualising and feeling the appropriate traits before important activities, such as listing presentations, to enhance performance.

Work-Life Balance and Continuous Improvement
The podcast concludes with James sharing his “90-day transformative journey” program, which uses the “Wheel of Life” concept to help agents balance different aspects of their lives. He stresses the importance of regular self-reflection and incremental improvements across all life areas.

Summary
James Short’s insights offer a holistic approach to success in the real estate industry. By focusing on mindset, effective communication, embracing technology while maintaining human connection, and balancing personal and professional life, agents can navigate market challenges and achieve sustainable success.

1. Who is James Short?
James Short is a renowned coach, trainer, and presenter in the real estate industry since 2009. He’s known for his expertise in mindset, time, and money management.

2. What are the current trends in the real estate market according to James?
James notes increased days on market, especially in areas like the northern rivers. He emphasises the importance of managing vendor expectations in the current market.

3. How does James suggest agents improve their communication with clients?
James emphasizes the need for empathy, over-communication, and understanding the emotional journey of buyers and sellers. He advises agents to be aware of what clients might be thinking and feeling throughout the process.

4. What is the ABCD model James mentions for overcoming adversity?
The ABCD model helps reframe adversity by examining the Adversity, Belief, Consequence, and then Disputing and reframing the belief to create a new, energised perspective.

5. How does James view the impact of AI on real estate?
James sees AI as an exciting development that can free up agents to focus on personal communication. However, he cautions against hiding behind technology and stresses the importance of face-to-face interactions.

6. What is James’s approach to time management for real estate agents?
James suggests not just scheduling activities, but also considering what characteristics are needed for each task. He advises visualising and embodying these traits before important activities like listing presentations.

7. What is the “Wheel of Life” approach James uses for work-life balance?
The “Wheel of Life” approach involves rating eight different life areas weekly, including health, work, family, and personal development. The goal is to make small, incremental improvements across all areas.

8. How often does James recommend reviewing goals and progress?
James advises reviewing goals and progress weekly or fortnightly, rather than monthly or quarterly. This allows for more frequent adjustments and keeps agents on track.

9. What is James’s “90-day transformative journey” program?
This program uses the “Wheel of Life” concept to help agents balance different aspects of their lives over a 90-day period, making small improvements each week.

10. What is the main takeaway James leaves the audience with?
James encourages listeners to take time for self-reflection, look at their “Wheel of Life,” and focus on making small, incremental improvements each week rather than trying to make dramatic changes all at once.

The post James Short: Mastering mindset, time and money appeared first on Elite Agent.

In the latest episode of the Elevate Podcast, guest host Steve Carroll has the privilege of sitting down with Aisha Coe, a leading real estate agent from McGrath, Geelong.

Aisha shares her remarkable journey across continents, from building a successful real estate career in the UK to making her mark on the Australian property landscape.

But Aisha’s story goes far beyond professional success—it’s one of resilience, emotional intelligence and a deep commitment to giving back.

Known for her unique ability to balance empathy with objectivity, Aisha has mastered the art of connecting with clients on a personal level while making sound, strategic decisions.

Throughout her career, Aisha has faced her share of challenges, from adapting to new markets to overcoming significant personal setbacks.

Yet through it all, she has shown incredible resilience, turning obstacles into opportunities for growth*.*

“Don’t care so much about what other people say and what they think. Block it out. Focus on your goal. Implement, keep going. Women are very powerful people, I believe.” – Aisha Coe

Aisha Coe – McGrath Geelong
Instagram
Habitat for Humanity Cambodia
The John Fawcett Foundation

This episode is presented by guest host Steve Carroll, stepping in for Samantha McLean. We are thrilled to be joined by the remarkable Aisha Coe, a standout real estate agent from McGrath, Geelong, known for her impactful career and altruistic initiatives.

Balancing Empathy and Objectivity in Real Estate
Aisha Coe shares how her emotional intelligence has played a pivotal role in her real estate career. The journey towards balancing empathy with objectivity has been transformative for her, proving crucial in the often demanding world of real estate. Aisha’s ability to remain neutral and kind yet objective showcases her strong adaptability and strategic approach.

Building an International Career: A Story of Resilience
Steve Carroll brings us Aisha’s intriguing backstory—a tale of persistence and adaptability. From carving out a successful career in the UK real estate market to conquering the Australian property landscape, Aisha’s journey is nothing short of inspiring. Her cross-continental success shows how skills can transfer and thrive in diverse environments. Her story reflects the value of networking and learning from different markets and cultures.

The Spotify Soundtrack of Success
Music often accompanies us through life’s challenges and victories. Aisha Coe shares the soundtrack to her triumphs: Imagine Dragons’ “Whatever It Takes.” This track, echoing themes of perseverance amidst adversity, is her go-to anthem, fuelling her relentless drive in the real estate world where challenges and competition persist.

Overcoming Setbacks and Embracing Change
Aisha’s career was not without its trials. Her decade-long quest for permanent residency posed significant setbacks yet proved to be a catalyst for personal and professional growth. Relocating for visa requirements saw her moving to Perth and eventually Geelong—a leap requiring immense courage and adaptability. Through these challenges, she discovered the power of resilience, ultimately paving the way for newfound freedom and career success upon gaining residency.

Vision for the Future: 2024 and Beyond
As Aisha looks to the future, her aspirations reflect a commitment to innovation and service excellence. Her targets for 2024 include significantly increasing her sales count by leveraging improved systems and continuous professional development. Her long-term vision? To create a workspace conducive to agent well-being—complete with fitness facilities, zen spaces, and a collaborative atmosphere—fostering both personal and professional growth.

Technology and the Future of Real Estate
Discussing future trends, Aisha and Steve explore the potential impact of technology on real estate. Aisha envisions a future where innovative technologies enhance security and service delivery. She imagines a world where facial recognition and character assessments provide crucial insights for real estate professionals, fostering safer and more transparent transactions.

Giving Back: The Heartbeat of Aisha’s Journey
Outside of her professional commitments, Aisha dedicates her efforts to humanitarian work, emphasising the importance of giving back. Her involvement in building homes for homeless families in Cambodia and her ambitious project to construct a village in Indonesia reflect her values deeply rooted in compassion and community service, inspired by her mother’s humanitarian career.

Summary
Aisha Coe’s journey exemplifies the dynamic interplay between personal growth, professional success, and philanthropic commitment. Her story is a testament to the power of resilience, strategic adaptability, and the impact of genuine empathy in elevating one’s career. For anyone looking to find motivation and insight in their professional journey, Aisha’s experiences provide a beacon of inspiration.

1. Who is the guest on this episode of the Elevate Podcast?
The guest on this episode is Aisha Coe, a standout real estate agent from McGrath, Geelong. She is known for her successful career in real estate and her humanitarian efforts.

2. Who hosted this episode of the Elevate Podcast?
The episode was hosted by Steve Carroll, who stepped in for regular host Samantha McLean.

3. What is Aisha Coe’s background in real estate?
Aisha Coe has a diverse real estate career that spans both the UK and Australia. She has successfully built her career in the Australian property market after moving from the UK, demonstrating resilience and adaptability across different markets.

4. How has Aisha Coe balanced empathy with objectivity in her career?
Aisha Coe has developed a strong balance between empathy and objectivity, which has been key to her success. While her natural empathy allows her to connect with clients, she has learned to maintain objectivity in challenging situations to make sound decisions in the often demanding real estate industry.

5. What soundtrack does Aisha Coe associate with her success?
Aisha Coe shares that her go-to anthem is Imagine Dragons’ song “Whatever It Takes,” which she listens to for motivation and perseverance through the challenges of the real estate world.

6. What were some of the significant challenges Aisha faced in her career?
One of the major challenges Aisha faced was her decade-long journey to obtain permanent residency in Australia. This resulted in relocations to Perth and Geelong, requiring immense resilience and adaptability. These experiences have contributed to her personal and professional growth.

7. What are Aisha Coe’s goals for 2024?
Aisha aims to increase her sales significantly by improving her systems and continuing professional development. She also envisions creating a workspace that supports agent well-being, incorporating fitness and zen spaces to foster personal and professional growth.

8. How does Aisha Coe view the future of technology in real estate?
Aisha believes that technology will play a significant role in the future of real estate, particularly in enhancing security and service delivery. She imagines innovations like facial recognition and character assessments helping real estate professionals deliver safer and more transparent transactions.

9. What humanitarian work is Aisha involved in?
Aisha is deeply committed to humanitarian work, including building homes for homeless families in Cambodia and leading an ambitious project to construct a village in Indonesia. Her values are rooted in compassion and giving back to communities, inspired by her mother’s humanitarian work.

10. What can listeners expect from future episodes of the Elevate Podcast?
Listeners can look forward to more expert insights, interviews, and tools to help them grow and succeed in the real estate industry. To stay updated, they can sign up for “The Brief” newsletter through Elite Agent.

The post Aisha Coe: Resilience, real estate and giving back appeared first on Elite Agent.

In the latest episode of the Elevate Podcast, guest host Steve Carroll had the privilege of sitting down with Paul Curtin, co-founder of Place and one of Queensland’s leading real estate figures.

Paul has played a key role in transforming Place from a small operation of just four offices into one of the most significant real estate brands in Australia, with nearly twenty locations today.

For anyone in real estate, Paul’s experience is a treasure trove of insights—from growth strategies to leadership approaches that focus on building a strong, motivated team.

Paul shares his perspective on staying ahead in an ever-changing industry, discussing the importance of early adoption of new tools and ideas.

Whether it’s embracing digital marketing over traditional newspapers or creating brand visibility with innovative touches like branded Minis—Paul’s journey offers real examples of how to keep pushing boundaries.

He speaks candidly about some of the missteps along the way, including the lessons learned from opening new offices and the risks of expansion, reinforcing the idea that progress often involves trial and error.

“Salespeople are a bunch of liquorice all sorts… It’s not a government-type environment where you’re dealing with similar personality types like doctors or lawyers. We have a very, very diverse array. So that creates challenge, but it also creates your opportunity because if you can get people to notice your messaging, then that gives you an edge in the market.” – Paul Curtain

Place Real Estate
Paul Curtain on LinkedIn
Foxtons

Leadership and innovation are essential in real estate. During an engaging conversation with Paul Curtin, a leading figure in the industry, we gained valuable perspectives on his leadership experience and strategies that continue to influence the field. Hosted by Steve Carroll, this episode of the Elevate Podcast explores past challenges, current methods, and future aspirations.

Understanding Diversity in Sales Teams

Paul Curtin highlighted the diverse nature of sales teams. Unlike more uniform fields such as law or medicine, real estate teams often consist of a wide mix of personalities. While this diversity can bring about challenges, it also presents unique opportunities. Paul notes that engaging with such varied individuals can offer a competitive advantage in the marketplace.

Early Adoption and Execution

A key theme throughout Paul’s discussion was early adoption. From investing in ventures early on to embracing digital transformation in real estate marketing, his decisions frequently involved assessing risks and making bold moves. His focus on implementation has been central to his success, demonstrating the importance of execution alongside innovation.

Lessons from Failure

Paul’s reflections on setbacks show humility and a readiness to learn. One notable difficulty involved an ambitious expansion that encountered several obstacles, yet these experiences taught him resilience and adaptability. The importance of learning from failure is summed up by the saying, “Success happens if failure teaches,” highlighting the continuous development required in leadership.

Impact of Creative Strategies

Creativity has always been one of Paul’s strengths. This is evident in his innovative approach to traditional practices, such as transforming team meetings into ‘speed dates’ to increase engagement. His ability to introduce creative solutions into the real estate process shows his belief that traditional structures can always be improved.

The Vision for 2032 and Beyond

Looking ahead, Paul and his team have set a strategic vision that aligns with broader developments in Brisbane, particularly with the upcoming Olympic Games. While the Games offer new potential, his focus remains on a long-term strategy centred around quality service and ongoing expansion throughout Brisbane.

Reflections on Regulation and Industry Practices

While some call for greater regulation in real estate, Paul values the industry’s relatively flexible nature. This allows for more creative and adaptable business practices, encouraging an environment where innovative leaders can thrive. He also reflects on industry practices, such as the popularity of auctions, noting that context and execution are more important than simply following traditional methods.

Final Thoughts: Embracing Relationships and Growth

As the conversation drew to a close, the significance of maintaining strong industry relationships was emphasised. Paul and Steve reflected on past experiences, highlighting the collaborative spirit that is vital for success in real estate. The discussion frames leadership in the industry as a process driven by creativity, adaptability, and a willingness to embrace change.

Summary

Paul Curtin’s insights highlight the dynamic nature of the real estate industry. By embracing diversity, pursuing early adoption, and learning from setbacks, leaders like Paul continue to set benchmarks in leadership. This episode of the Elevate Podcast not only provides a look into Paul’s exceptional career but also offers valuable lessons for those in the field. For further strategies and insights, subscribing to Elevate and engaging with real estate leaders remains a valuable resource.

Q: Who is Paul Curtin?
A: Paul Curtin is a well-known figure in the real estate industry, recognised for his innovative leadership and strategic approach. In this podcast episode, he shares his experiences and the strategies that have shaped his success.

Q: What were some of the key themes discussed in the podcast?
A: The podcast touched on several important topics, including:

Q: How does Paul Curtin view diversity in real estate sales teams?
A: Paul emphasised that real estate teams often consist of a diverse range of personalities. While this diversity can create challenges, it also offers unique opportunities for growth and innovation. Engaging a wide variety of people can provide a competitive advantage in the market.

Q: What is Paul Curtin’s approach to innovation in real estate?
A: Paul is known for adopting new ideas early on, particularly in areas like digital transformation and innovative marketing techniques. His success comes from balancing risk-taking with a strong focus on effective execution.

Q: What lessons did Paul Curtin share regarding failure?
A: Paul reflected on the importance of learning from setbacks, recounting an ambitious expansion that did not go as planned. He highlighted resilience and adaptation as key factors in turning failure into future success, summarised by the phrase, “Success happens if failure teaches.”

Q: How does Paul use creativity in his leadership approach?
A: Paul has introduced creative solutions to traditional practices, such as turning team meetings into ‘speed dates’ to boost engagement. His innovative mindset demonstrates his belief that established methods can always be improved for better results.

Q: What is Paul’s vision for the future of real estate, particularly in Brisbane?
A: Looking ahead, Paul has a long-term strategic vision that aligns with broader developments in Brisbane, including the upcoming Olympic Games. His focus remains on delivering high-quality service and expanding his operations throughout the city.

Q: What are Paul Curtin’s views on regulation in real estate?
A: While some advocate for heavier regulation, Paul values the flexibility in the current system. He believes that the relatively deregulated nature of real estate allows for more creativity and adaptability, which fosters innovation and success.

Q: How can I listen to more episodes of the Elevate Podcast?
A: You can subscribe to the Elevate Podcast on your preferred podcast platform to stay updated on future episodes and insights from industry leaders.

Q: Where can I find more information or engage with real estate professionals?
A: To gain further insights and connect with professionals in the real estate industry, you can sign up for the Elevate Podcast newsletter and follow their content for valuable tips and strategies.

The post Paul Curtain: Setting the Pace at Place appeared first on Elite Agent.