Garnering this one thing is key when marketing stops working.

 

Today I talk about what you should do when you need more leads, more sales and more clients.

 

Taking more action, and building out more funnels is the wrong move because you’ll waste your energy trying to do something, anything so things get back to normal.

 

In doing that, we miss this simple ingredient all businesses must have if they want clients to come to them for the coming years.

 

Tune in to discover Rule #2 Of Marketing In 2022.

When business gets tough, getting new clients becomes more difficult by the day, and advertising costs seem to rise by the hour, business owners tend to lose touch with a fundamental part of their business.

 

This will put you in a downward spiral where, the harder things are, the harder they’ll get.

 

Rule #1 shows you how to get back in touch with the basics of your business so you can thrive no matter what.

If lack of inspiration, burnout and stressing about every detail of your business is part of your day-to-day, I have an important message for you.

 

It’s a State Of The Union of what’s happening right now in the digital landscape, and what you must do if you feel like nothing is working.

 

Because as entrepreneurs, we have no choice but to succeed.

 

Even if all odds seem to be against you, I’ll show you how to gain some perspective, and how to think about online marketing to stand out from the crowd.

Last year, making money online became much harder.

Ad costs went up, targeting options on Facebook vanished, and response is down overall.

For those of us who choose excellence, we’ve figured out how to succeed despite these setbacks.

 

Today I’ll show you

 

• Why doing business online today is harder than 2 years ago, and how to take advantage of it
• What you should focus on so people can’t help but buy from you (it’s not marketing, it’s something else)
• The value paradox that repels buyers from your business

 

What do you do when you’re up against a problem that seems impossible to solve?

 

We just ended a launch, but the ROAS was less than I expected.

 

It was profitable, but not at the level it should be.

 

So I decided to use a method to generate ideas that I had neglected for a while.

 

In the end, I had more ideas than I knew what to do with, and I want to share it with you.

 

Join me today so I can show you 

 

• How to get unstuck every time a problem comes up that seems impossible to solve
• Why you shouldn’t throw out bad ideas when a problem comes up
• The contradictory nature of working in your zone of genius
• And so much more…

I tried MDMA for the first time and it changed my life! This episode isn’t about marketing BUT if you are a CEO or business owner and are interested in personal development, you will get a lot out of this episode. 

 

MDMA truly transformed how I view myself, my work, my team, and the world. It was like having 20 years of therapy in 4 hours -- but also somehow more profound! 

 

Check out this episode to hear the whole story, process, and my continued processing of the event! 

Don’t let stubbornness kill your marketing! If your marketing strategy isn’t working, it’s not time to double down just because “it worked a year ago.” The digital landscape changes rapidly, and that means you have to diagnose what’s not working and take action as fast as you can.

So, I decided to do an episode dedicated to helping you figure out what might not be working! Don’t be like most biz owners.

Learn how to pivot like a boss and make sure your marketing works no matter what! 

It's the 400th episode of The Not For Lazy Marketers Podcast, and I'm celebrating by doing something a little different. 

 

I peel back the curtain in this episode, get super vulnerable, and share my 6 secrets to success. These are 6 things that are part of who I am, my routine, values, and the way I live my life that I believe directly contribute to my success. Warning: these are secrets that work for ME. So take what feels aligned and leave the rest. Let's celebrate this 400th episode! 

People always ask me what I love about growing a team AND what makes it the most challenging. While building a team comes with a ton of responsibility, headaches, and frustration, it also is absolutely incredible to be a part of something that you could never create on your own!

 

Which is why today I’m sharing a BIG mistake that CEOs frequently make (including me) that robs you of that experience and blocks so many magical opportunities and ideas. 

Entrepreneurs everywhere are freaking out about rapidly increasing ad costs. And sure, prices have increased. But instead of panicking, you can listen to this episode where I’ll break down the system we use to decrease our client’s ad costs AND an entire case study of how we took a cost-per-lead from $60 to $6. We’re covering all the gritty details, so turn into this very meaty episode!