In today’s episode, I’m sharing everything you need to know about hitting your first crucial milestone in marketing: breaking even. Most people go into it with the expectation that they’ll be instantly profitable, when that is not the reality. Before you can become profitable, you first have to hit your break even point. How long should that take? What benchmarks do you have to set to get there? When do you know when it’s time to make pivots to achieve that? Tune in for all the answers!

Too often, people overcomplicate their marketing by adding in all these technical components, shiny objects, bells and whistles. Those things don’t equal a converting strategy or more sales. In some cases, it results in less because you’re making the journey too confusing for your leads. That’s not to say they’re bad strategies, but they aren’t what’s going to move the needle forward for your business. Rather than over complicating and overthinking your marketing, focus on improving the core, which is your messaging, customer journey, and connection you’re building with your audience. Tune in to learn how you can improve your marketing without all the overwhelm!

In this episode, I go on a bit of a rant. A lot of influencers out there promote this idea that you’re only one funnel away from success. That you just need to create this one webinar, one funnel, one campaign, or hit the magic formula and then you’ll take off and be successful without ever having to change a thing. That does not exist. If you think your company is going to reach a place where you don’t have to do any work with your marketing, I hate to shatter your fantasy, but it’s not true. True marketing success comes from continually optimizing, pivoting, and adjusting. Tune in so I can explain to you why I know that’s a fact!

In this episode, I’m shedding light on the three main elements to testing your ads. Testing your ads can be extremely overwhelming, and many people think it requires a bunch of A/B testing for your buttons, small tweaks in your headline, different colors on your landing page, etc. All of those things are just bells and whistles that will overcomplicate things without actually improving your results. Your actual success with testing will come from three foundational elements. It’s not a matter of using a magic formula, it’s about following a clear process of testing these three foundational elements. Tune in to learn what each of those are and how you can confidently test your ads moving forward without all the overwhelm attached.

In this episode, I’m diving into my top strategic lead generation strategies that actually result in sales. Lead generation is absolutely critical, especially in these times where the online space is extremely volatile. That’s because you own your email list, so no matter what happens online, you’ll still have that list of people who will buy from you, IF you’re doing this right. A lot of people are either teaching or doing lead generation the WRONG way. They’re focusing on vanity metrics that won’t help their business, their strategy doesn’t tie in to their big picture, they don’t consider their audience. Tune in to uncover what’s been missing from all the lead gen strategies you’re used to seeing, and learn the four main components of strategically growing your list into an invaluable asset!

In today’s episode, I’m encouraging you to take the time to look at what’s really driving the needle forward the most in your marketing, what’s not and create a “stop doing” list. There’s so much noise out there that suggests we as marketers need to show up on every platform every day, that we should try this new strategy or software, etc., or else we’ll get left behind. If you continue to spread your time and resources across all of these projects that you can’t put 110% behind, you will kill your business. There is great power in saying no to what isn’t going to accelerate your growth and push the needle forward. Tune in today to get started on your STOP doing list!

In this episode I’m diving into the do’s and don’ts of your ad creative. It is critical that you nail this because it is one of the most important components to the success of your ads. If your copy and creative don’t connect with your audience, stand out, and stop the scroll, your ad results will suffer horribly. Tune in to learn about Team Hirsh’s best practices for ad creative, including: using dynamic creative, how many copy and creative versions you need, how often you should refresh your creative, how to test new creative, and more!

In this episode, I’m sharing all my best tips and strategies for scaling your business both horizontally and vertically. First, I’ll walk you through potential reasons you haven’t been able to successfully scale in the past, actions you can take today to grow and scale your business, the key differences between scaling vertically vs. horizontally and why you should always be doing a little of both. I guarantee that if you can master the art of scaling, your business WILL grow, and that growth will be limitless. Tune in and I’ll show you why!

In today’s episode, I’m walking you through a case study of how we were able to improve our ad results for a client’s webinar in just 30 days by following the process of testing, refining, and repeating. Specifically, we looked at optimizing the client’s messaging, targeting, and offer. These are the three most important components to improving your marketing results. I guarantee that if you commit to continually testing and refining these components, you will be wildly successful!

In this episode, I’m sharing a hard marketing truth: your audience doesn’t care about you. Too many marketers make the mistake of highlighting themselves in their messaging, their story, their expertise, their business, the impact their offers have made for them, etc. Speaking to all of those things is NOT what is going to get your audience to convert. Instead, you have to focus on your customer, their frustrations and desires, and the results your offer will get them. It’s easier said than done, and there is ALWAYS room to improve this in your messaging. Tune in to learn more about why this is so critical, and how to apply a filter to ensure you’re nailing this in your marketing.