In today's episode, I'm walking you through a case study of how we were able to improve our ad results for a client's webinar in just 30 days by following the process of testing, refining, and repeating. Specifically, we looked at optimizing the client's messaging, targeting, and offer. These are the three most important components to improving your marketing results. I guarantee that if you commit to continually testing and refining these components, you will be wildly successful!

In this episode, I'm sharing a hard marketing truth: your audience doesn't care about you. Too many marketers make the mistake of highlighting themselves in their messaging, their story, their expertise, their business, the impact their offers have made for them, etc. Speaking to all of those things is NOT what is going to get your audience to convert. Instead, you have to focus on your customer, their frustrations and desires, and the results your offer will get them. It's easier said than done, and there is ALWAYS room to improve this in your messaging. Tune in to learn more about why this is so critical, and how to apply a filter to ensure you're nailing this in your marketing.

You're in for a treat with this episode my friends, because I'm sharing strategies you can implement right away to instantly improve your ad targeting. One thing Team Hirsh is seeing right now is that there are a lot of audiences that are becoming increasingly oversaturated. So how do you still find success with those audiences? How do you find new audiences to test? How big should your audience size be? How long does it take to determine your targeting isn't working? Tune in to uncover the answers to all of the above!

In this episode, I'm diving into the difference between marketing a brand versus marketing a funnel. There's a misconception in the digital marketing space that once you get one funnel "perfect" you'll have a massively successful business and you'll never need to do any more work. But that's not true. The only way to create long term success is to market your brand/business as a whole and create multiple avenues and ways of consistently bringing in new leads and growing your business. Today, I'm sharing the keys you'll need to pay attention to in order to create that holistic strategy that will yield success in the long run.

In this episode, you'll learn how to go several layers deeper in understanding and defining your ideal customer avatar than you ever have before. Most people think that they've already nailed this, when in reality, their understanding and definition is extremely surface level. Having a crystal clear understanding of your ICA will make everything in your marketing easier, and will result in much more powerful results. Tune in to find out what's been missing in your ICA definition and the steps you can take to nail this down!

In this episode, I'm uncovering the truth about retargeting ads that nobody talks about. People in the industry who teach Facebook ads and marketing make retargeting ads sound so sexy and cool, that they'll make you a ton of money. Retargeting ads do work, and can reach a very hot audience for a minimal amount of spend… but only if done right. Tune in to find out if you're doing your retargeting ads all wrong and how to ensure you have a strong foundation that amplifies their effectiveness.

In this episode, I'm challenging you to focus on the experience you're creating for your leads and customers and ensure that it is better than your competition. It's not about the product you create, your webinar, your video, your marketing strategy, the end product that you're giving. It's not about that. It's about the experience you're creating. Yes, people care about the problem your product or service solves for them. But the key to keep them coming back, to get them talking about your company and your offer, is to create an amazing experience that nobody else can replicate. Tune in to find out what you need to consider to create that one of a kind, stellar experience.

In today's episode, I'm sharing the behind the scenes of my experience enduring the Texas winter storm. I was without power for over 50 hours in freezing temperatures with my husband and three kids, and we were very fortunate and blessed to have had a wood burning fireplace and a freezer full of food to eat during that time. I believe this experience happened for a reason, and it taught me many valuable lessons about leadership. Tune in to uncover those lessons I would not have learned otherwise.

In today's episode I share why, in my opinion, focusing on one funnel or offer until you get it converting really well is more powerful than trying to create a value ladder in your business. In theory, the value ladder sounds like an ideal business model to adapt. In reality, it's incredibly difficult to pull off successfully. Still, I see several influencers promoting the value ladder and how everyone should be using it in their business. Tune in to find out why I don't think you should blindly take their advice and what I believe will be most beneficial in helping you scale your business.

In today's episode, I'm uncovering the one asset that will guarantee the success of your business, even if social media marketing stops working tomorrow. Surprise! It's your email list. If you are consistently growing your email list, nurturing those leads, and building up a relationship with them, you will always be able to sell your product or offer, no matter what's going down online. However, you have to be strategic about it in order for your email leads to become an audience of true believers in your brand/business. Tune in to find out how to leverage your email list and maximize its potential.