In this episode, we sit down with Emily Mazz—online nutritionist, fitness coach, recipe developer and overnight weetbix queen 👑—to talk about how she built her brand, Mazzfit, from the ground up.

Em shares her journey from teenage health obsession to full-time online coach, and what it’s really taken to grow her online business while staying true to herself.

We unpack the shift from in-person training to online coaching, building trust with an audience, navigating imposter syndrome as a young entrepreneur, and why follower count doesn’t equal business success 🙌

She also gives us a behind-the-scenes look at content creation, brand collaborations, and how she balances being a coach, creator, and business owner all at once.

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