Entreprenista

Any entrepreneur knows the fear and uncertainty that comes with starting your own business. Trying to get started can make you feel insecure and unsure of yourself and your abilities, regardless of what you’ve accomplished in the past and what you know you’re capable of. 

Our guest today, Sara Adler, graduated with a degree in economics looking to pursue a career in investment banking. She soon realized, however, that it wasn’t the right path for her and so she started to pursue other options. Sara went on to work for Facebook, Dropbox, and Airbnb in mergers and acquisitions before finally deciding to start her own venture capital firm with a fellow colleague. 

In this episode, Sara shares a bit about her career journey and what inspired her decisions along the way. She talks to us about her experience working for founder-led companies like Facebook and Airbnb and why she eventually chose to start her own firm over continuing in corporate life. Sara also walks us through her business thesis and portfolio and shares her take on the current market situation and what it means for entrepreneurs. 

“I was clearly not someone who was willing to just coast and let things slide. I really wanted to keep learning.” - Sara Adler

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week’s takeaways from Entreprenista:

Sara’s career path after graduating (4:49)The reason Sara decided to start Wave Capital instead of continuing in corporate life (9:20)How Sara knew her current business partner would be the right fit for her and their business (11:00)What drew Sara to founder-led companies (13:07)Sara’s take on founders trying to run a company and raise capital in the current market situation (21:20)Wave Capital’s thesis (25:14)Sara’s advice for entrepreneurs looking to reach out to VCs (30:04)

Resources Mentioned:

Socialfly NYCopperOutlastThe Entreprenista LeagueAirtableSuperhuman

Our Favorite Quotes:

“Just being in a hypergrowth environment, it doesn't really matter what function you are, if you are working cross functionally, you're just absorbing so much.” - Sara Adler“Having been an employee at all three companies and not a founder, I think I am very empathetic to the employee journey.” - Sara Adler“It took me a while to really understand that the reins are in my hands, and no one is going to help me through it. And that means that I can ask people for advice, but that's on me to solicit it. And I can ask for mentorship. But that's on me to find it.” - Sara Adler“I want to be motivating for them and a good role model, for both my daughter and my son, for what it means to be ambitious.” - Sara Adler“I used to look up to people at bigger firms and thought, I'm nothing compared to them. And then I just realized we're playing different games. And so they actually wouldn't know how to do this. And that's okay. And it's not a competition.” - Sara Adler“In hindsight, it's so easy to kind of create this narrative of what your career looks like. And it all fits together. And it all leads from one to the next. But in any given moment. It never felt obvious.” - Sara Adler

Connect with Sara Adler:

Wave CapitalSara Adler LinkedInSara Adler InstagramSara Adler Twitter

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day,

Media plays a huge role in most people’s lives on a daily basis. It can influence our thoughts, ideas, purchases, and so much more. For some, where media is an integral part of their business and it’s vital for them to be able to present themselves in the best way possible, hiring a media trainer is essential. 

This episode’s guest, Jessica Abo, is a media trainer and storytelling coach. Jessica leverages 20 years spent in the field of journalism to provide valuable insight to a range of clients. Her services include one-on-one training and workshops where she breaks down the dos and donts of public relations. On this episode of Entreprenista, Jessica walks me through her earliest aspirations growing up and how she went about realizing them, her transition from the newsroom to media training, and the experience of starting her own business. 

“So I think my Achilles heel is analysis paralysis. I think I am someone who launches very late because I want everything to be right and everything to be perfect. And I've learned that that in some ways is a strength of my business and in other ways is a weakness.” - Jessica Abo

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week’s takeaways from Entreprenista:

Jessica’s career path from her early school days (6:04)How Jessica secured her first job after graduating (8:31)How Jessica transitioned from the newsroom into media training (15:16)What Jessica struggled with the most when first starting her own business (19:45)The different services Jessica offers (20:56)Jessica’s top-tips when it comes to media training (25:00)Jessica’s advice for potential future entreprenistas (33:57)

Resources Mentioned:

Socialfly NYCanvaPostmates

Our Favorite Quotes:

“So if you go in with a little bit more fluidity, and you have buzzwords and nuggets that you know you want to hit in that interview, the interview will feel a lot more comfortable.” - Jessica Abo“When you're asked to do an on-air opportunity, or give a speech, or be the recipient of an award, you are then able to put your work in the spotlight and help someone else.” - Jessica Abo“Don't be hard on yourself if you just feel like you haven't built your dream team yet and do as much as you possibly can. And know that things are flexible and changeable.” - Jessica Abo

Connect with Jessica Abo:

Jessica Abo’s websiteJessica Abo’s InstagramJessica Abo’s TwitterJessica Abo’s LinkedInJessica Abo’s book - Unfiltered: How to Be as Happy as You Look

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Become An Entreprenista!

We all know starting a new business is not easy. It comes with a long list of challenges that can be difficult for just one person to navigate. So what happens when you’re one half of an entrepreneurial partnership? Does it become easier or more difficult to navigate these obstacles?

Or guests today, Jan Seale and Coabi Kastan, are the co-founders of Out of Office - an app that facilitates travel by offering personalized inspiration, tips, and recommendations directly from your own inner circle of family and friends. 

In this episode, Jan and Coabi walk us through how they went about building their business, the lessons they’ve learnt along the way, and the ways in which they’ve successfully managed their partnership. They also break down how the Out of Office app works and why they believe it’s the future of travel.   

“We were oftentimes the only women in the room at the leadership table, or I was oftentimes the only black woman at that table. And so I wanted to make sure that as we grew at this organization that we provided opportunities for people that didn't necessarily always get to have seats at the tables.” - Jan Seale

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week’s takeaways from Entreprenista:

The vision for Out of Office and what it facilitates (10:17)How Jan and Coabi manage their business partnership (16:11)How Coabi and Jan were able to source workers without initially being able to pay their salaries (26:12)How Coabi and Jan chose their investors (36:46)Jan and Coabi’s team-building strategy (38:11)How Coabi and Jan have incorporated the world of influencing into their business (44:34)Jan and Coabi’s business monetization strategy (47:01)

Resources Mentioned:

Out of Office app

Our Favorite Quotes:

“We talk a lot about places like Yelp, or TripAdvisor, and those things can be helpful, but they're so impersonal. And there's no way for you to calibrate your tastes on those kinds of sites. And so, we solved that with Out of Office.” - Jan Seale“It is so important to know which areas of the business, which functions, each of you will own if you're in a partnership.” - Coabi Kastan“For the most part, we stayed really focused on owning whose lanes are what, and so it makes our life so much easier. Even to this day, when we're in meetings or with our investors, we still use that same cadence, and that's ‘who owns what?’” - Jan Seale“Being an entreprenista is taking a risk not being afraid to fail, and then doing something you love, and that you're passionate about, and putting your heart and soul behind it.” - Coabi Kastan

Connect with Jan Seale and Coabi Kastan:

Out of Office on LinkedInOut of Office websiteOut of Office on InstagramOut of Office on TikTokOut of Office on FacebookJan Seale on LinkedInCoabi Kastan on LinkedIn

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women wh...

Julie Solomon is the CEO of EmpowerYou, Inc., an organization whose core mission is to coach individuals into reaching their full potential and goals. She is also a business coach, brand and pitch expert, best-selling author (Get What You Want: How to Go From Unseen to Unstoppable), and popular podcast host (The Influencer Podcast). 

On this episode, Julie talks to us about the steps that she took to becoming an Entreprenista, beginning her career as a publicist for an agency in 2007 before eventually venturing out to start her own business. She walks us through her experience of being a content creator before moving into individual consulting and then course creation. Julie also discusses the steps she took to becoming a best selling author and shares her advice for those who are looking to write their own books. Finally, Julie imparts some words of wisdom for all women looking to start their own business and breaks down how she’s been able to successfully juggle being an entrepreneur and a mum.

“A lot of people will tell me like, if you could do anything different, what would it be? And I always say I would have started earlier.” - Julie Solomon

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week’s takeaways from Entreprenista:

How Julie got into the influencer business (4:31)How Julie’s business started to come together (8:55)How Julie went about creating her first course (14:36)Why Julie feels women in business are afraid to invest in their own businesses (18:59)What type of content you can expect from reading Julie’s book (27:15)Julie’s advice for people wanting to write a book (34:31)Julie’s favorite solution to help grow business (42:29)Julie’s advice for moms trying to manage home and work life (44:46)What being an entrepreneur means to Julie (49:04)

Resources Mentioned:

MastermindClickupSlackAudible

Our Favorite Quotes:

“I think that first it has to come from you believing that you actually have something that is really important to share with the world. And that has to begin with you.” - Julie Solomon“Women have to stop waiting for the confidence to do something. It's actually the clarity that you get from doing something that creates the confidence, not the other way around.” - Julie Solomon“We learn from our no’s the no’s is where the magic is, that's where we're able to grow and expand and tweak and really kind of learn different perspectives that we may not be seeing.” - Julie Solomon

Connect with Julie Solomon:

 Julie Solomon’s LinkedInJulie Solomon’s InstagramJulie Solomon’s WebsiteJulie Solomon’s Book - Get What You Want: How to Go From Unseen to UnstoppableJulie Solomon’s Podcast - The Influencer Podcast

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Jesse Draper is the Founding Partner of Halogen Ventures, an early-stage venture capital fund focused on women-founded consumer technologies. A 4th generation venture capitalist, Jesse is an advocate for investing in innovation that solves some of the biggest issues facing women and families today. A leading voice of women in technology, Jesse was listed by Marie Claire magazine as one of the 50 Most Connected Women in America and was nominated by the NRF as a DealMakeHer. In addition to their work at Halogen Ventures, Jesse and her team created the Halogen Fellowship in Venture Capital to increase diversity and inclusion in the industry.

Jesse joins us today to discuss her experiences with simultaneously navigating an acting career and a budding interest in the tech industry. She describes the thought process and lessons she learned from building The Valley Girl Show. She reveals the best way to get the attention of a VC. Jesse also highlights the flaws of traditional funding and capital access and underscores the role of women- and minority-led funds in changing the system.

“Access to capital is an old, broken part of the system that started in slave-holding days and it’s a real problem. Women and minority-led funds are going to change it.” - Jesse Draper

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week’s takeaways from Entreprenista:

Growing up in a family of entrepreneursJesse’s experience working in the entertainment industry and her journey to starting a venture capital fundCreating The Valley Girl Show and the challenges Jesse faced in the mediaEfficiently qualifying an investor for your fundHow much capital Jesse was able to raise for her first fundHow she decides which companies to invest inHow her thought process as an angel investor changed over timeWhy women need to start funds and help other women entrepreneursThe best ways to reach out to angel investors and venture capitalistsInfluencer marketing and finding creative ways to help women get fundingJesse’s tips for time management and balancing business and family

Resources Mentioned:

IFundWomenAffinity CRM

Our Favorite Quotes:

“You want to ensure that any fund manager you’re talking to thinks 20 years into the future.” - Jesse Draper“As an investor, I love it when entrepreneurs are ruthless and won’t give up when trying to find me.” - Jesse Draper“Don’t take an investment check from anyone until you have a plan on how to make it back.” - Jesse Draper

Connect with Jesse Draper:

HalogenHalogen on LinkedInHalogen on InstagramHalogen on FacebookHalogen on TwitterJesse Draper on LinkedInJesse Draper on InstagramJesse Draper on TwitterJesse Draper on YouTube

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, and the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Arian Simone is the Co-founder and CEO of Fearless Fund, the first venture capital firm built by women of color for women of color. She served as the CEO of AR PR Marketing until the firm’s acquisition in 2016, while in 2010—driven by a mission of inspiring millennial women entrepreneurs—Arian founded Fearless Magazine and the Fearless Platform. A philanthropist, serial entrepreneur, and angel investor with over 17 years of experience, Arian received her Master of Business Administration degree from Florida Agricultural and Mechanical University. She is also the author of several books including The Fearless Money Mindset and My Fabulous & Fearless Journey.

Arian joins us today to describe how she co-founded Fearless Fund. She shares how her childhood experiences shaped her work ethic and describe how her optimism helped her overcome challenging times. She enumerates the different factors and indicators investors consider when choosing a business or entrepreneur to invest in. She outlines how Entreprenistas can take their first steps in the venture capital world and start investing in other businesses. Arian also underscores the role of patience in entrepreneurship and highlights the value of building a team from the top.

“We need more women and people of color on the investor side to make capital more diversified.” - Arian Simone

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week’s takeaways from Entreprenista:

Arian’s background and Entreprenista origin storyHer experience in product placement and how optimism kept her going through challenging timesHow Arian started networking with people in venture capitalWhy entrepreneurs need to think about their ideal investorBuilding a business for acquisition and Arian’s experience running a PR agencyHow Entreprenistas can start in the venture capital worldWhat it means to build your team from the top downWorking with an advisory board while being on a budgetThe types of companies Arian and the Fearless Fund invest inThe different indicators investors look for in entrepreneursThe role of patience in the life of an EntreprenistaHow Arian learned about the importance of well-being and self-care

Resources Mentioned:

Book: The Self-Aware Leader: Play to Your Strengths, Unleash Your Team by John MaxwellBook: Happy Days by Gabrielle Bernstein

Our Favorite Quotes:

“Hone in on what your ideal investor looks like. Don’t waste time speaking to people who won’t buy what you’re selling.” - Arian Simone“There are some acquisition offers that should be accepted, and some declined. Know where your sweet spot is.” - Arian Simone“Investing in women of color is the right move for business, not the right move for social impact—it just happens to be a social impact.” - Arian Simone

Connect with Arian Simone:

Arian SimoneThe Fearless FundBook: The Fearless Money Mindset: Broke Doesn’t Scare MeBook: My Fabulous & Fearless JourneyBook: Fearless Faith + Hustle: 21-Day Devotional JourneyFearless Fund on LinkedInFearless Fund on InstagramFearless Fund on FacebookFearless Fund on TwitterArian Simone on LinkedInArian Simone on InstagramArian Simone on FacebookArian Simone on TwitterEmail: [email protected]

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions,

Elena Cardone is an entrepreneur, event producer, public speaker, and visionary who inspires women to create their own life-fulfilling empires. Elena began her career in Hollywood, where she became a successful model and actress. Today, she is the architect behind many Grant Cardone Enterprises’ ventures and has designed a curriculum to assist aspiring empire-builders. She is also the author of the best-selling book, Build an Empire: How to Have it All and the executive producer of massively successful events such as 10X Ladies and Build an Empire Mastermind.

Elena joins us today to discuss how sticking to her purpose helps her achieve her mission in the world. She recounts early lessons from her childhood and her decision to move to L.A. She reveals her secret tip for hiring and describes her programs for empowering women worldwide. Elena also underscores the importance of collaborating and understanding that no empire is built alone.

“To empower women is to make them stronger, especially in controlling their lives and claiming their rights.” - Elena Cardone

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week’s takeaways from Entreprenista:

Elena’s background and why she moved to LA at 17Her first business venture with her husband, GrantWhat it means to empower womenHow narrowing her purpose helps Elena manage her time and focusElena’s tips on the hiring process The biggest lessons Elena learned as an EntreprenistaThe value of building the right team and collaborating with othersWhat it takes to scale a company into a business empireElena’s morning routine and how she sets up her day for successHow she teaches her children about entrepreneurship

Our Favorite Quotes:

“Don’t get stuck on what ‘the ultimate purpose’ is; you can change your purpose depending on where you are at in your life.” - Elena Cardone“The solopreneur is a myth. No successful company is one person.” - Elena Cardone“Being an Entreprenista is being a woman who’s willing to take responsibility for her power, for being able to contribute to society and making a difference for the better.”

Connect with Elena Cardone:

Elena Cardone WebsiteCardone UniversityBook: Build an Empire: How to Have it AllThe Elena Cardone PodcastCardone Training Technologies, Inc. on LinkedInCardone Training Technologies, Inc. on InstagramCardone Training Technologies, Inc. on FacebookCardone Training Technologies, Inc. on TwitterElena Cardone on LinkedInElena Cardone on InstagramElena Cardone on FacebookElena Cardone on TwitterElena Cardone on YouTube

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you,

Shauna Armitage is the Co-founder of Odo, a fintech start-up that helps people safely grow their wealth. Shauna is a fractional marketing director who guides founders at all stages of growth in developing impactful marketing programs. Before co-founding Odo, Shauna served as the Director of Marketing for fitDEGREE and Director of Digital Media for The Modern Marketer by DPA. Shauna is also the creator and host of the Startup Renegades Podcast, a show where she interviews founders who have turned their ideas into thriving brands.

Shauna joins us today to tell the story of how she accidentally became an Entreprenista and recall the early lessons she learned from working at a marketing agency. She explains how being fired from her marketing agency job fueled her to start her own business. She describes how she eventually found her niche in marketing for early-stage start-ups and discusses how she finds clarity around which clients to take on. Shauna also highlights Odo’s mission to provide loss-protected investing to help women grow their wealth and underscores the value of being adaptable and persevering.

“Be adaptable and keep moving. If you don’t love the place where you currently are, you haven’t gotten there yet. Push through until you find your happy place.” - Shauna Armitage

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week’s takeaways from Entreprenista:

Shauna’s background and how she accidentally became an EntreprenistaHow freelancing led Shauna to the world of marketingHer experience working with a marketing agencyThe first steps Shauna took toward starting her own businessHow Shauna priced her services and how long it took her to find her nicheThe value of having a community for women entrepreneursThe three reasons people avoid investing their moneyThe peloton for financial health and how Odo is democratizing investingThe process behind Odo’s waitlist and launch strategyShauna’s ideas on finding first adopters and brand advocatesBuilding a budget to run an initial test with your first wave of audienceWhat differentiates Odo from other financial wellness and investing platformsHow Odo is building a community for financial wellnessShauna’s experience fundraising and the lessons she learned from itBest practices for organizing fundraising processes

Resources Mentioned:

App: Fabulous

Our Favorite Quotes:

“Understanding whatever others have done before you can help in making smart business decisions.” - Shauna Armitage“Money is scary to people. With money being taboo and the anxiety it causes to people, we try not to engage with it as a general rule.” - Shauna Armitage“You can’t just spray and pray. You need to do the research to find investors who are investing in your round size, and who fit your business’s thesis.” - Shauna Armitage

Connect with Shauna Armitage:

Shauna Armitage WebsiteStartup Renegades PodcastOdoOdo on LinkedInOdo on InstagramOdo on FacebookShauna Armitage on LinkedInShauna Armitage on InstagramShauna Armitage on FacebookShauna Armitage on Twitter

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Fran Hauser is a start-up investor and keynote speaker, as well as the author of Embrace the Work, Love Your Career, a book that’s becoming the go-to for women who are seeking more joy and fulfillment in their careers. She is also the author of The Myth of the Nice Girl, which was named “Best Book of the Year” in 2018 by Audible. As an investor, Fran has invested in over 30 women-founded companies across consumer packaged goods, media and publishing, and wellness. Fran is a media executive with over 15 years of experience in the field—including serving as the President of Digital at Time Inc., where she led innovation, acquisitions, and digital expansion for brands such as People, InStyle, and Entertainment Weekly.

Fran joins us today to discuss how and why she pivoted from the corporate world and started her own business. She highlights the importance of storytelling and outlines her best practices in pitching to an investor. She reveals the inspiration behind Embrace the Work, Love Your Career. Fran also underscores how to love your career and provides essential tips for a happy and healthy career.

“To love your career, it’s important to do the work.” - Fran Hauser

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week’s takeaways from Entreprenista:

Fran’s first careers in the corporate and start-up worldsWhy Fran decided to leave the corporate world and how she started investing in start-upsFran’s advice on pitching to venture capitalists and angel investors onlineThe power of storytelling and its role in pitchingThe most memorable pitch from a business that Fran invested inFran’s most successful investment to date and her biggest investment mistakeWhat inspired Fran to write her new book, Embrace the Work, Love Your CareerHow self-discipline helped Fran juggle writing a book and raising her kids“The Smile File” and figuring out how to love your careerThe inspiration behind The Myth of the Nice GirlFran’s advice on being empathetic as a leader and tips on work/life balance and maintaining focus

Resources Mentioned:

Book: Inside Out: A Memoir by Demi MooreBook: Essentialism: The Disciplined Pursuit of Less by Greg McKeownBook: The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller

Our Favorite Quotes:

“The most successful pitches are usually very compelling stories that paint a picture of a big pain point, big market, and the founder’s unique position or competitive advantage to solve that pain point.” - Fran Hauser“There’s this myth that if a woman’s too nice, they’re not going to get ahead at work. It’s always been my leadership style to be nice and strong—you don’t have to choose between the two.” - Fran Hauser“Being an Entreprenista means I get to choose the initiatives I work on and the people I work with—and it’s such a gift to have that choice.” - Fran Hauser

Related Content:

Taking Action and Living Well with Soraya DarabiDemystifying Fundraising for Your Dream Business with Annie Evans of Dream Ventures

Connect with Fran Hauser:

Fran Hauser WebsiteBook: Embrace the Work, Love Your Career: A Guided Workbook for Realizing Your Career Goals with Clarity, Intention, and ConfidenceBook: The Myth of the Nice Girl: Achieving a Career You Love Without Becoming a Person You HateFran Hauser on LinkedInFran Hauser on InstagramFran Hauser on Twitter

If you’re looking to take your business to the next level:

Beth Marcello is the Director of Women’s Business Development at PNC, an organization with a longstanding history of building strong communities and financial opportunities for individuals, families, and businesses. Before joining PNC, Beth was the Principal and Lead Consultant of PRwriting, Inc., a communications consulting firm she founded in 1990. In addition to her work at PNC, Beth is an adjunct faculty member at the University of Pittsburgh, where she teaches undergraduate courses such as PR Writing, Creative Corporate Writing, and Writing for the Public.

Beth joins me today to discuss her journey through the public relations industry and the growth of women in business. She explains what made her return to the corporate world after starting her own PR company and how she brings her entrepreneurial spirit to PNC. She outlines PNC’s efforts to support women in business and highlights how community, connection, and collaboration are essential to the growth of Entreprenistas.

“You have such an opportunity to tailor your message to different audiences today. Where everything was in the past just a public announcement, today, you deliver your message directly to the audience.” - Beth Marcello

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week’s takeaways from Entreprenista:

What led Beth to the world of public relationsHow and why Beth started her own public relations companyThe challenges Beth faced when she returned to the corporate world after being an EntreprenistaWhat drew Beth to work with PNCHow Beth brings her entrepreneurial spirit into an organization like PNCHow PNC is supporting women in businessThe lessons Beth learned from the early stages of her career in public relationsHow the PR and communications industries have changed over the yearsWomen in Business Week and how Entreprenistas can get involvedThe process of planning conferences and other large eventsHow the Women in Business Week conference pivoted to online programming after COVID-19The power of community, connection, and collaborationClosing the economic gender gap, PNC’s Project 257, and Beth’s hope for the future of women in the next five yearsHR 5050 and how evolving technology has made it easier for women to start businessesHow networks and communities help women in businessWhat it means to be an Interprenista and an Entreprenista

Our Favorite Quotes:

“PR writing is all about knowing your audience.” - Beth Marcello“The phone quit ringing. It wasn’t because I wasn’t getting any business, but there was a dramatic shift from meeting people for lunch to ‘send me an email.’” - Beth Marcello“Women in business need the support of networks like Entreprenista, good role models, and access to capital; they also need to not be afraid to think big and grow their businesses.” - Beth Marcello

Connect with Beth Marcello:

PNCPNC’s Project 257PNC’s Women in BPNC Bankusiness WeekPNC’s Women in Business Week WebcastPNC on LinkedInPNC on InstagramBeth Marcello on LinkedIn

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections,