Entreprenista

By Entreprenista MediaBusiness Entrepreneurship Marketing Careers

Entreprenista episodes

November 28, 2022High Quality Cocktails at Home with Dominique Gonzales of Root Elixirs
After rising up through the ranks in the hospitality industry to become a bartender at many different cocktail bars in Northern California, Dominique Gonzalez found herself being the designated bartender at all the gatherings she would attend. An Entreprenista at heart, Dominique decided to use her bartending knowledge to fix the problem that many of her family members were facing: creating intricate great-tasting cocktails.
In today’s episode, we are talking with Dominique Gonzalez, founder of Root Elixirs, a craft cocktail mixer that gives people the ability to create high-quality cocktails in the comfort of their own homes. Dominique shares how her background led her to start Root Elixirs, the process of developing new flavors, how to apply for business grants, and so much more.
“I just found myself bartending at every barbecue, or any hosted event like Christmas, Thanksgiving, you know, bigger events, I was always bartending. And so I was like, you know, it would be really cool if I created something that everybody could be their own bartender, and still have a craft experience.” – Dominique Gonzalez
If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
This week’s takeaways from Entreprenista:
Dominique talks about her background and how that led to her starting Root Elixirs (2:33)
What Root Elixirs is (6:54)
Dominique shares what the process of launching new flavors entails (8:50)
Dominique talks about what she sees for the future of Root Elixirs (12:45)
Dominique explains how she grew her team (16:16)
The process of getting into retail and selling wholesale (20:07)
How to apply for and receive grants (23:49)
Rapid fire questions (29:43)
How Dominique manages her day (31:48)
What Dominique would tell her younger self (34:31)
What being an Entreprenista means to Dominique (36:52)
Resources Mentioned:
Google Calendar
QuickBooks
Guusto
Our Favorite Quotes:
“When we first started, I couldn’t afford, you know, hiring anybody. So it was just me and my mom, like making the product in the kitchen. And then eventually it became too much for us. And then we brought in other family to help.” – Dominique Gonzalez
“Sometimes a grant will take, like, a month for me to complete because it’s extensive. And you know, you want to get your whole story in there.” – Dominique Gonzalez
“The Entreprenista League community is like, they’re so ambitious. And it’s really nice being a part of that group, because they’re all pushing to be better, and, you know, collaborative, and that’s exactly what I love to do is collaborate with other women and see where they are in their journey.” – Dominique Gonzalez
Connect with Dominique Gonzalez :
www.RootElixirs.com
Root Elixirs on Instagram
Root Elixirs on LinkedIn
If you’re looking to take your business to the next level:
Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!
Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.
Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
40 min
November 21, 2022Conquer Your Setback: Managing and Doing It All as an Entrepreneur with Amy Shoenthal
Amy Shoenthal is a journalist who loves covering founders because it combines her love for writing with her admiration of gritty Entreprenistas. Amy has been a marketing executive for many years, making her the go-to person for tips on how to market your business.
Today, we sit down with Amy Shoenthal, journalist, author, marketing executive, and mom. She shares her hot tips for founders wanting to get press for their businesses, the common thread between most successful Entreprenistas, how to survive a setback, and so much more. If you have questions on gaining media attention for your business, this episode is a MUST.
“My role is just to elevate the stories of people who were doing the work and building a better way of doing business and a better culture and society as we know it.” – Amy Shoenthal
If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
This week’s takeaways from Entreprenista:
Amy shares her career journey and how it’s led to where she is today (2:51)
Amy talks about the common traits she sees when interviewing women (5:40)
Amy discusses her book and describes the setback cycle (10:10)
Amy gives tips for managing a full schedule (19:47)
Amy suggests helpful exercises for founders going through a setback (27:29)
Amy shares her tips for founders who want to get press for their businesses (32:09)
Rapid fire questions (39:26)
What being an Entreprenista means to Amy (44:31)
Resources Mentioned:
Slack
Google Hangout
CaveDay
Notion
Google Keep
BeReal
Book Coach
Our Favorite Quotes:
“Well, like any good writer who values stability, when I graduated college, I went into marketing.” – Amy Shoenthal
“Their most brilliant ideas and their most successful ventures come from some sort of setback that they experience.” – Amy Shoenthal
“Yeah, I don’t know anyone more efficient than a mom, who is like ‘my child care ends at this time, I need to make the most of the hours I have before I go into mom mode.’ Again, the level of efficiency that I have been able to achieve since becoming a mother is unbelievable.” – Amy Shoenthal
Connect with Amy Shoenthal:
AmyShoenthal.com
Amy on Instagram
Amy on LinkedIn
Amy on Twitter
If you’re looking to take your business to the next level:
Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!
Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.
Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
Become An Entreprenista!
Thanks for tuning into this week’s episode of The Entreprenista Podcast – the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay
Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.
47 min
November 14, 2022Women Creating Wealth with Amanda Schutzbank of Willow Growth
Amanda Schutzbank saw a hole in the capital-raising world for non-tech businesses needing capital during the early stages of business. So she decided to put her years of expertise to use and do something about it.
In today’s episode, we sit down with Amanda Schutzbank, co-founder of Willow Growth, a company that provides early-seed funding for consumer-based businesses. She shares why there was a need for Willow Growth, what the difference in venture capital and private equity is, what investors look for in pitches, and so much more.
“My mission right now is we want more women managing more capital. And I think that that flows through to more women starting more businesses and getting funding. And let’s just keep on going, brick by brick. And I think part of that for me, and why I really am doing this and so passionate about it, is just to get more women creating wealth for themselves.” – Amanda Schutzbank
If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
This week’s takeaways from Entreprenista:
Amanda shares her background (3:20)
Amanda talks about the moment she decided to open her own business (6:36)
Amanda explains the difference between private equity and venture capital (9:00)
Amanda talks about her relationship with her co-founder (15:30)
Amanda talks about starting Willow Growth at the beginning of the pandemic (19:58)
Amanda shares what investors are looking for in pitches and some helpful tips (26:24)
Amanda shares one of the brands she’s most excited about (29:55)
Rapid fire questions (34:26)
How Amanda finds balance (36:55)
What being an Entreprenista means to Amanda (41:51)
Resources Mentioned:
Calendly
Zoom
Superhuman
TikTok
Our Favorite Quotes:
“Don’t feel like you need to change your story and make it a different story every time because that person’s never heard your story. And so you just kind of have to do it over and over again and repeat yourself and it will lead to success.” – Amanda Schutzbank
“COVID actually really accelerated a lot of our thesis, we were investing in value-led consumer brands.” – Amanda Schutzbank
“I want to leave a legacy, I want to build a legacy that, you know, stands beyond my time.” – Amanda Schutzbank
Connect with Amanda Schutzbank:
[email protected]
WillowGrowth.com
If you’re looking to take your business to the next level:
Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!
Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.
Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
Become An Entreprenista!
Thanks for tuning into this week’s episode of The Entreprenista Podcast – the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
46 min
November 07, 2022Sweet Success with Candace Nelson of Sprinkles
After the dotcom crash and 9/11, Candace was left wondering what she wanted to do as a career. She knew she loved baking, so she decided to enroll in pastry school instead of going to business school. Soon, Sprinkles was born.
In today’s episode, we sit down with Candace Nelson, co-founder of Sprinkles, the revolutionary cupcake company that took the world by storm and created the cupcake craze. Candace shares her tips for starting an undoable business, she talks about her new book and her new business, working with a business coach, and so much more.
“Here’s this uniquely American treat, which I appreciated because I, you know, growing up overseas, I realized how American they were. Everyone had this nostalgia for cupcakes, and yet they were being treated, just like, you know, lunchbox here. So that’s when I had the aha moment to reinvent the cupcake.” – Candace Nelson
If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
This week’s takeaways from Entreprenista:
Candace shares her background and where her Entreprenista gene comes from (3:05)
Why Candace chose pastry school over business school and how that led to her starting Sprinkles (7:07)
Candace shares about her tips and lessons for Entreprenistas who are starting businesses that seem undoable (13:58)
Candace talks about her book, Sweet Success (22:19)
Candace talks about working with a business coach (28:01)
How Candace decided what to do after Sprinkles (30:06)
Candace explains the logistics behind the iconic cupcake ATM (37:29)
Rapid fire questions (40:23)
Candace’s top need for maintaining balance (42:56)
What being an Entreprenista means to Candace (48:19)
Resources Mentioned:
TikTok
Resy
Notion
Our Favorite Quotes:
“The first time I ate a Mrs. Fields cookie that kind of opened my eyes to the magic that a female entrepreneur can create.” – Candace Nelson
“Real word of mouth, by the way, still the holy grail of marketing, if you can get that absolutely.” – Candace Nelson
“We had created such a special brand that resonated with people so much that they didn’t let it up. And we ended up scaling the majority of our business through the Great Recession. We were that escape.” – Candace Nelson
Connect with Candace Nelson:
Sweet Success on Amazon
Candace on Instagram
Candace on TikTok
Pizzana via Goldbelly
If you’re looking to take your business to the next level:
Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!
Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.
Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
Become An Entreprenista!
Thanks for tuning into this week’s episode of The Entreprenista Podcast – the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
52 min
October 31, 2022Creating Space for All with Maggie Segrich of Sesh Coworking
When Maggie Segrich moved from New York to Houston, she learned that Houstonians would not feel comfortable going to a jewelry shop in a home unlike New Yorkers do. So she needed a space to set up shop. After meeting her business partner, Meredith, Sesh Coworking was created.
In today’s episode, we sit down with Maggie Segrich, co-founder of Sesh Coworking, Houston’s first female centered workspace that is a safe and inclusive community. She shares with us the lessons she’s learned, how Covid affected the then brand-new Sesh, what you should know before going into business with a partner, and so much more.
“We are strong allies for the LGBTQ+ community as well as the BIPOC community. And we have everything from co-working to there’s a pop up shop that’s like, right across the hall from me, and it’s where my sweatshirt came from. We have art galleries, there’s doctors here, like it’s an amazing community. And it truly represents the diversity that is Houston.” – Maggie Segrich
If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
This week’s takeaways from Entreprenista:
Maggie shares her background and what led her to start her own business (4:31)
Maggie shares what Sesh is and what lessons she has learned (10:39)
Maggie shares how Sesh started (14:38)
Maggie talks about how Covid affected the brand-new Sesh (22:44)
Learning lessons Entreprenistas should know before going into business with a partner (31:54)
Rapid fire questions (36:33)
How Maggie balances business and motherhood (41:45)
What being an Entreprenista means to Maggie (44:28)
Resources Mentioned:
Outlook
WordPress
Our Favorite Quotes:
“The other thing I learned during that time was I took Facebook off my phone. I did it in New York, because I was being trolled pretty hard from some locals who didn’t like what I was doing with the chamber. And I realized having Facebook on my phone was just, I was giving them a free pass to access my time with every single notification that would pop up.” – Maggie Segrich
“I think my perspective and outlook on life is the world is just a bunch of open doors. And it’s whether or not I walk through them and have that experience. And so for me, I’m always going to poke my head in the open door just to see what’s on the other side. Because like, I might like it.” – Maggie Segrich
“I know that if I ask for help, someone will say yes. And I think that’s a very empowering thing that we constantly need to remind everyone of.” – Maggie Segrich
Connect with Maggie Segrich:
Sesh Address: 2808 Caroline St, Unit 201, Houston, TX 77004
SeshCoWorking.com
Sesh on Instagram
Sesh on Facebook
Sesh on Twitter
If you’re looking to take your business to the next level:
Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!
Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.
Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
Become An Entreprenista!
Thanks for tuning into this week’s episode of The Entreprenista Podcast – the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
47 min
October 24, 2022Becoming Less of a Perfectionist with Lindsay Cook of FitOn
After stepping down from her career and taking a six month traveling trip with her children, Lindsay Cook realized what her next career step would be: creating an app based on her health and wellness passions.
In today’s episode, we sit down with Lindsay Cook, co-founder of FitOn, the number one free fitness app. Lindsay shares with us how her corporate background helped her start FitOn, the process and mindset needed for raising capital, how to market an app, and so much more.
“I realized how important actually my workouts were to my own self care. And I had no time to go to the gym. And I spend a lot of time looking at apps in the App Store and just being really underwhelmed by what I was seeing in this space.” – Lindsay Cook
If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
This week’s takeaways from Entreprenista:
Lindsay shares when she realized she wanted to be an Entreprenista (3:20)
How Covid impacted the early days of her business (5:47)
Lindsay shares what the business model for FitOn is (7:07)
How the idea of FitOn came to Lindsay and what her biggest challenges were (10:53)
The processing of raising capital (14:56)
How to market an app (19:26)
Lindsay talks about the mistakes she has made and the lessons she’s learned (27:53)
Rapid fire questions (34:49)
Lindsay shares some great advice for starting a business (43:16)
What being an Entreprenista means to Lindsay (45:19)
Resources Mentioned:
CrunchBase
PitchBook
EverNote
Amplitude
Our Favorite Quotes:
“Turn on your alter ego, even if it’s not natural to you in, kind of, those first early years.” – Lindsay Cook
“Who do I know from college from high school that maybe is connected to someone at one of those companies? And how do I get that meeting and get the best introduction I possibly can to help kind of sell in that concept?” – Lindsay Cook on raising capital
“I think hiring people: I think we would say, there’s no better way to say it than, we had like a no jerks policy. Like, you know, people, people that you wanted to work with, you wanted to be around, it felt like a small family, we always call it the FitOn family that we work in. And so we’re small, but we’re mighty.” – Lindsay Cook
Connect with Lindsay Cook:
FitOnApp.com
If you’re looking to take your business to the next level:
Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!
Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.
Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
Become An Entreprenista!
Thanks for tuning into this week’s episode of The Entreprenista Podcast – the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay
Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.
49 min
October 17, 2022Global Skincare Domination with Janna Ronert
Due to growing up on a farm, hard work and determination was instilled in Janna from a young age. Even though she had a successful career in sales and marketing, the beauty industry kept calling her name. So she took those childhood traits and her love for skincare, and created one of the most recognizable clinical skincare companies in the world, IMAGE Skincare.
In today’s episode, we sit down with Janna Ronert, founder of IMAGE Skincare, a paraben-free clinically backed skincare company that has dominated the global market. Janna shares the importance of clinical studies, her secret to an amazing sales team, her biggest lessons, and so much more. If you’re looking to take your business to the next level, this is the episode to listen to!
“I always had this passion for beauty. So secretly at night, I went back and I became an esthetician and I got into the esthetician world and I decided to go into the skincare world.” – Janna Ronert
If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
This week’s takeaways from Entreprenista:
Janna shares how her childhood helped lead her into her business (3:09)
The first steps Janna took to launch her skincare business in 2003 (5:42)
Janna talks about how long it took for her company to gain traction (9:40)
Janna shares how her second business aligns with her first and what she has done differently this time (11:18)
Janna talks about what she has learned about building her team (17:05)
Janna gives tips for setting up a sales team (25:14)
Janna shares why she partnered with a private equity firm after 10 years of owning the company by herself (29:11)
Rapid fire questions (33:42)
Janna talks about her biggest learning lessons (35:03)
How Janna manages her life with her business (39:08)
The mantra Janna lives by (40:48)
Resources Mentioned:
WhatsApp
Zoom
Our Favorite Quotes:
“As an entrepreneur, you’ve got to have a great product, that’s number one. Marketing comes second, in my opinion.” – Janna Ronert
“I think that the best advertisement is a happy client.” – Janna Ronert
“The lazy are never lucky. And if you want to be lucky, you can’t be lazy. You have to put in the hard work.” – Janna Ronert
Connect with Janna Ronert:
ImageSkincare.com
HushandHush.com
Janna on Instagram
Janna on LinkedIn
If you’re looking to take your business to the next level:
Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!
Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.
Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
Become An Entreprenista!
Thanks for tuning into this week’s episode of The Entreprenista Podcast – the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay
44 min
October 10, 2022Protect Yourself Legally with Berkley Sweetapple
A childhood obsession with pigs led Berkley to becoming an attorney. During law school, she started a blog for legal education, which led to a contract template side business. Then the side business she started became her passion and she stepped away from being an attorney.
In today’s episode, we talk with Berkley Sweetapple, an Entreprenista with a legal contract template business. Berkley shares with us the mistakes she’s made and the lessons she’s learned, the legal protections Entreprenistas MUST know, how to create content that converts, and so much more. If you have any legal questions about starting a business, this is THE episode to listen to!
“So that is one of the reasons why I wanted to create contracts that I use in my, in my law firm, you know, with one on one clients, and that I would charge maybe 1500 to draft from scratch, but have them be more in the $300 range so that entrepreneurs can DIY things that are DIY viable.” – Berkley Sweetapple
If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
This week’s takeaways from Entreprenista:
Berkley talks about law school and her early years as an attorney (3:47)
Berkley shares about starting her business in law school (6:58)
Mistakes Berkley made in the early days of her business and the lessons she’s learned (9:34)
Berkley shares the legal protections Entreprenistas need to know about (16:45)
Why Berkley wanted to start a business creating contracts (20:45)
The number one tip to create content that converts (23:10)
How to stay current with the ever changing landscape of social media (26:31)
Rapid fire questions (31:22)
How Berkley balances work life with being a mom (33:09)
The mantra Berkley lives by (33:50)
Berkley’s final tip for Entreprenistas [it’s an important one] (36:13)
Resources Mentioned:
ConvertKit
Klaviyo
Squarespace
Shopify
Canva
Our Favorite Quotes:
“You also are, like, relying on an oral agreement at that point if you don’t have something in writing, which is problematic because then it’s he said she said.” – Berkley Sweetapple
“When women are starting out with businesses, we don’t hire attorneys right away, because it’s one of those things where it’s like, okay, I know this is going to be a big investment, I’m going to push this off till later. And legal is one of those things that you really want to get ahead of, because problems become much more expensive, when you don’t deal with them right away.” – Berkley Sweetapple
Connect with Berkley Sweetapple:
Berkley on Instagram
BerkleySweetapple.com – use code Entreprenista to get 25% off your order!
BerkleySweetappleLaw.com
[email protected]
If you’re looking to take your business to the next level:
Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!
Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.
Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
Become An Entreprenista!
Thanks for tuning into this week’s episode of The Entreprenista Podcast – the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
40 min
October 03, 2022Wear the Colorful Suit with Sabeena Ladha of Deux
Sabeena was like every other millennial and took the straight and narrow corporate career path. Then when the world shut down and she was quarantined to her home, Sabeena mixed her love of healthy eating and a cookie dough obsession with her career knowledge of the snack industry to create a good-for-you cookie dough company.
In today’s episode, we sit down with Sabeena Ladha, CEO and founder of Deux, a healthy cookie dough company for women. Sabeena shares how she started Deux in her own kitchen during the pandemic, how she found herself on Shark Tank, how to raise capital, and so much more.
“It started as, okay, women’s nutrition and healthy indulgences, and then kind of transformed into how do we create what women want to eat and do it in a way that they want to consume it?” – Sabeena Ladha
If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
This week’s takeaways from Entreprenista:
Sabeena talks about her early career and how it led to her starting Deux (3:34)
Where the idea for Deux came from (8:15)
Sabeena shares how she stays organized (15:55)
Sabeena chats with us about her experience on Shark Tank (21:22)
Tips and advice for fundraising (33:33)
How to get into the retail realm (39:08)
Rapid fire questions (42:06)
What being an Entreprenista means to Sabeena (46:31)
Resources Mentioned:
Notion
Our Favorite Quotes:
“I think the difference between an entrepreneur and a non entrepreneur is just doing it, like just trying it, which is kind of crazy to think about, right?” – Sabeena Ladha
“Feeling like I don’t belong has made me work harder to belong.” – Sabeena Ladha
“If you get a ‘no’ in the business world it’s not a no, right? Like you can keep pushing and keep finding a way there and I think noes are really discouraging and you get a shit ton of them doing this, like everybody says no, it’s much easier to say no than yes. So in this world being able to kind of navigate around that and not get discouraged is, I think, it’s super important.” – Sabeena Ladha
Connect with Sabeena Ladha:
EatDeux.com – use code Entreprenista20 to save 20% on your order!
Deux on Instagram
Sabeena on Instagram
If you’re looking to take your business to the next level:
Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!
Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.
Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
Become An Entreprenista!
Thanks for tuning into this week’s episode of The Entreprenista Podcast – the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay
Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.
50 min
September 26, 2022Fundraising 101 with Stefanie Sample of Fundid
When Stefanie Sample woke up one day, mid-pandemic, and read an article that mentioned the huge gap in PPP loans for women and minorities, she knew she wanted to be part of the solution. So she spent the next few months learning all she could about small business lending. Then she launched Fundid.
In today’s episode, we talk with Stefanie Sample, founder of Fundid, a business capital company for women and minority business owners. She chats with us about the previous businesses she’s had, how to profitably sell your business, all about raising capital, and so much more. If you have any fundraising questions, this is the episode to tune into!
“Venture funding to women actually decreased quite significantly, and it was only at 2% to begin with. So it’s like, Oh, my God, how is even possible that this could decrease. And I was just really pissed, and I turned to my husband, and I’m like, I’m not going to be on the sidelines on this, like, I have to do something, I have to be part of the solution.” – Stefanie Sample
If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
This week’s takeaways from Entreprenista:
Stefanie talks about her background and how she found herself as an Entreprenista (3:06)
Stefanie shares about her many previous businesses (5:55)
Stefanie gives us the lessons she’s learned from selling businesses (9:02)
Stefanie shares about her new business, Fundid (12:34)
Stefanie shares the ins-and-outs of fundraising (19:00)
Rapid fire questions (37:59)
Stefanie talks about how she manages her days as a business owner, while also being a mom (39:10)
Stefanie shares the mantra she lives her life by (43:17)
What being an Entreprenista means to Stefanie (44:55)
Resources Mentioned:
Webflow
Upwork
CrunchBase
Our Favorite Quotes:
“But what I’ve learned about myself now is that I’m a builder, I’m a zero to one.” – Stefanie Sample
“I lucked out in that I’m really not capable of being anything but authentic and transparent.” – Stefanie Sample
“I had a really amazing experience raising, I never felt like my gender was an issue in any way with males or females, like, at the end of the day, a VCs job is to return their funds and make money. If you can do that, they don’t care who you are.” – Stefanie Sample
Connect with Stefanie Sample:
Stefanie Sample on LinkedIn
GetFundid.com
If you’re looking to take your business to the next level:
Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!
Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.
Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
Become An Entreprenista!
Thanks for tuning into this week’s episode of The Entreprenista Podcast – the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay
Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
48 min

About Entreprenista

From the publisher's feed

The Entreprenista Podcast is a weekly show featuring the stories of successful female founders and what it's really like to run a business. Hosted by Stephanie Cartin & Courtney Spritzer,…