Entreprenista

Jaclyn Johnson is the ultimate multi-hyphenate redefining the concept of work for a new generation of women. She is a serial entrepreneur with two exits from highly successful businesses, including cult-favorite brand, Create and Cultivate. In addition to being a best-selling author, Jaclyn is the host of a business podcast where she has interviewed pioneers of the industry such as Martha Stewart, Meghan Markle, and Chelsea Handler. She now uses her expertise in business to pay it forward to self-starters, entrepreneurs, and women in business with her angel investment fund, New Money Ventures.

Today, Jaclyn shares her journey into accidental entrepreneurship and how she went on to successfully build and sell two businesses before the age of 35. She reveals some of the challenges of managing a company that takes off quickly and explains how she structured her business partnerships. Jaclyn details the things to keep in mind as you build your business to sell and the process of finding a new CEO for a company. She discloses why she chose to start a venture capital company and outlines her decision-making process for selecting companies for her investments. Jaclyn also describes what makes a successful investment pitch and some of the biggest mistakes people make when pitching to investors.

“When you’re building something to sell, there are a couple of things you need to think about: one is you want to retain as much equity as possible, and two is you want to run it as lean as possible.” - Jaclyn Johnson

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week’s takeaways from Entreprenista:

• Jaclyn’s accidental entrepreneur story and how she acquired her first clients
• How Jaclyn structured the deal for her exit from her first company
• How Create and Cultivate came into being
• The secret sauce in Create and Cultivate that made it take off in the first year
• How the business evolved over time
• The most challenging part of growing the company so quickly
• How Jaclyn structured her business partnerships
• Things to keep in mind when building a business to sell
• The challenges of selling a business you built yourself
• The process of finding a new CEO for the business
• What inspired Jaclyn to start her new venture
• The decision process for investing in a new business
• What makes a great pitch for successfully gaining investors
• The exiting companies that Jaclyn has invested in recently
• Biggest mistakes people make when pitching to investors
• How Jaclyn approaches challenges in her business

Resources Mentioned:

• Podcast: The Dropout
• App: Intro
• Slack

Our Favorite Quotes:

• “The most challenging part of growing the business was figuring out how much bandwidth the team would have and how much business we would get.” - Jaclyn Johnson
• “You don’t want to be chasing somebody to invest in their business.” - Jaclyn Johnson
• “Going into it with an attitude of being really excited to be in the room is really important as well.” - Jaclyn Johnson

Connect with Jaclyn Johnson:

• Jaclyn Johnson Website
• New Money Ventures
• Create and Cultivate
• Podcast: Work Party
• Book: Work Party: How to Create and Cultivate the Career of Your Dreams
• Jaclyn Johnson on LinkedIn
• Jaclyn Johnson on Instagram
• Jaclyn Johnson on Facebook
• Jaclyn Johnson on Twitter

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

PNC Celebrates Women Business Leaders

Each year, PNC celebrates women business leaders by hosting Women in Business Week. As co-founders of SocialFly and Entreprenista, Courtney and I were invited to join the lineup of this year’s keynote speakers!

Join us on Thursday, May 12th at 1p.m. Eastern Time for our keynote event, but you won’t want to miss any of the webcasts. This year’s all-virtual line up is absolutely inspiring.

To register for PNC’s Women in Business Week webcast event, head over to PNC.com/businesswebcasts - we can’t wait to see you there!

Introducing… Startups in Stilettos Podcast

Have you recently started a business? Are you considering taking the leap to start? Do you find yourself alone and overwhelmed in the whirlwind of early challenges in your entreprenista journey?

Then our newest podcast – brought to you by the Entreprenista Network – is for you.

The Startups in Stilettos Podcast helps you learn what it takes to grow your startup from your peers in the startup world and those who are in your shoes… or your stilettos, if you will. Each week, you’ll hear from startup founders from the Entreprenista League who are in the trenches and building their businesses from the ground up.

Learn more about the Startups in Stilettos Podcast by visiting www.entreprenista.com/startupsinstilettos/ and subscribe wherever you get your podcasts.

Startups in Stilettos launches on March 8, 2022 – on International Women’s Day. We can’t wait to share everything we have in store with you.

Become An Entreprenista!

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

Jaclyn Johnson is the ultimate multi-hyphenate redefining the concept of work for a new generation of women. She is a serial entrepreneur with two exits from highly successful businesses, including cult-favorite brand, Create and Cultivate. In addition to being a best-selling author, Jaclyn is the host of a business podcast where she has interviewed pioneers of the industry such as Martha Stewart, Meghan Markle, and Chelsea Handler. She now uses her expertise in business to pay it forward to self-starters, entrepreneurs, and women in business with her angel investment fund, New Money Ventures.

Today, Jaclyn shares her journey into accidental entrepreneurship and how she went on to successfully build and sell two businesses before the age of 35. She reveals some of the challenges of managing a company that takes off quickly and explains how she structured her business partnerships. Jaclyn details the things to keep in mind as you build your business to sell and the process of finding a new CEO for a company. She discloses why she chose to start a venture capital company and outlines her decision-making process for selecting companies for her investments. Jaclyn also describes what makes a successful investment pitch and some of the biggest mistakes people make when pitching to investors.

“When you’re building something to sell, there are a couple of things you need to think about: one is you want to retain as much equity as possible, and two is you want to run it as lean as possible.” - Jaclyn Johnson

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week’s takeaways from Entreprenista:

Jaclyn’s accidental entrepreneur story and how she acquired her first clients How Jaclyn structured the deal for her exit from her first companyHow Create and Cultivate came into beingThe secret sauce in Create and Cultivate that made it take off in the first yearHow the business evolved over timeThe most challenging part of growing the company so quicklyHow Jaclyn structured her business partnershipsThings to keep in mind when building a business to sellThe challenges of selling a business you built yourselfThe process of finding a new CEO for the businessWhat inspired Jaclyn to start her new ventureThe decision process for investing in a new businessWhat makes a great pitch for successfully gaining investorsThe exiting companies that Jaclyn has invested in recently Biggest mistakes people make when pitching to investorsHow Jaclyn approaches challenges in her business

Resources Mentioned:

Podcast: The DropoutApp: IntroSlack

Our Favorite Quotes:

“The most challenging part of growing the business was figuring out how much bandwidth the team would have and how much business we would get.” - Jaclyn Johnson“You don’t want to be chasing somebody to invest in their business.” - Jaclyn Johnson“Going into it with an attitude of being really excited to be in the room is really important as well.” - Jaclyn Johnson

Connect with Jaclyn Johnson:

Jaclyn Johnson WebsiteNew Money VenturesCreate and CultivatePodcast: Work PartyBook: Work Party: How to Create and Cultivate the Career of Your DreamsJaclyn Johnson on LinkedInJaclyn Johnson on InstagramJaclyn Johnson on FacebookJaclyn Johnson on Twitter

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day,

Dr. Catha Fischer is the Director of Fertility Preservation, Reproductive Endocrinologist, and Medical Director at Spring Fertility. Spring Fertility is a modern fertility center that delivers patient-centric, state-of-the-art IVF, egg freezing, genetic testing, and advanced reproductive services. A board-certified reproductive endocrinologist, obstetrician, and gynecologist, Catha is driven by the belief that every patient deserves both compassionate service and expert clinical care.

Catha joins us today to describe her early desire to study infertility and be a physician. She shares her passion for personalized and compassionate patient care and outlines the different options available for women who want to take control of their fertility journey. She also underscores why Entreprenistas need to be willing to take risks and highlights the importance of women advocating for themselves in every medical situation.

“It’s always about the patient. Sometimes, doctors tend to forget that.” - Dr. Catha Fischer

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week’s takeaways from Entreprenista:

• Catha’s background and her path to becoming a doctor
• How Catha found her passion for oncofertility
• Her journey through medical school and getting to infertility fellowships
• Running a business as a doctor and the dichotomy between academic and private practice
• Building a medical practice centered around patient experience
• Why women need to take control of their fertility
• The process of opening up a medical practice
• What it was like to start a clinic amid the Covid-19 pandemic
• Why aspiring Entreprenistas need to be okay with risk and failure
• What young Entreprenistas need to know about fertility preservation
• A day in the life of a medical doctor at Spring Fertility

Our Favorite Quotes:

• “Advocacy for women’s health is critical—it’s been a long time coming that we’ve all had voices.” - Dr. Catha Fischer
• “Knowledge about your fertility will give you not only power, but also options.” - Dr. Catha Fischer
• “Keeping people in the game is critical—if they don’t have that support in the fertility world, some people give up.” - Dr. Catha Fischer

Connect with Dr. Catha Fischer:

• Spring Fertility
• Spring Fertility’s Egg Freezing Calculator
• Spring Fertility on LinkedIn
• Spring Fertility on Instagram
• Spring Fertility on Facebook
• Spring Fertility on Twitter
• Catha Fischer on LinkedIn
• Email: [email protected]

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

PNC Celebrates Women Business Leaders

Each year, PNC celebrates women business leaders by hosting Women in Business Week. As co-founders of SocialFly and Entreprenista, Courtney and I were invitedto join the lineup of this year’s keynote speakers!

Join us on Thursday, May 12th at 1p.m. Eastern Time for our keynote event, but you won’t want to miss any of the webcasts. This year’s all-virtual line up is absolutely inspiring.

To register for PNC’s Women in Business Week webcast event, head over to PNC.com/businesswebcasts - we can’t wait to see you there!

Introducing… Startups in Stilettos Podcast

Have you recently started a business? Are you considering taking the leap to start? Do you find yourself alone and overwhelmed in the whirlwind of early challenges in your entreprenista journey?

Then our newest podcast – brought to you by the Entreprenista Network – is for you.

The Startups in Stilettos Podcast helps you learn what it takes to grow your startup from your peers in the startup world and those who are in your shoes… or your stilettos, if you will. Each week, you’ll hear from startup founders from the Entreprenista League who are in the trenches and building their businesses from the ground up.

Learn more about the Startups in Stilettos Podcast by visiting www.entreprenista.com/startupsinstilettos/ and subscribe wherever you get your podcasts..

Startups in Stilettos launches on March 8, 2022 – on International Women’s Day. We can’t wait to share everything we have in store with you.

Become An Entreprenista!

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

Dr. Catha Fischer is the Director of Fertility Preservation, Reproductive Endocrinologist, and Medical Director at Spring Fertility. Spring Fertility is a modern fertility center that delivers patient-centric, state-of-the-art IVF, egg freezing, genetic testing, and advanced reproductive services. A board-certified reproductive endocrinologist, obstetrician, and gynecologist, Catha is driven by the belief that every patient deserves both compassionate service and expert clinical care.

Catha joins us today to describe her early desire to study infertility and be a physician. She shares her passion for personalized and compassionate patient care and outlines the different options available for women who want to take control of their fertility journey. She also underscores why Entreprenistas need to be willing to take risks and highlights the importance of women advocating for themselves in every medical situation.

“It’s always about the patient. Sometimes, doctors tend to forget that.” - Dr. Catha Fischer

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week’s takeaways from Entreprenista:

Catha’s background and her path to becoming a doctorHow Catha found her passion for oncofertilityHer journey through medical school and getting to infertility fellowshipsRunning a business as a doctor and the dichotomy between academic and private practiceBuilding a medical practice centered around patient experienceWhy women need to take control of their fertilityThe process of opening up a medical practiceWhat it was like to start a clinic amid the Covid-19 pandemicWhy aspiring Entreprenistas need to be okay with risk and failureWhat young Entreprenistas need to know about fertility preservationA day in the life of a medical doctor at Spring Fertility

Our Favorite Quotes:

“Advocacy for women’s health is critical—it’s been a long time coming that we’ve all had voices.” - Dr. Catha Fischer“Knowledge about your fertility will give you not only power, but also options.” - Dr. Catha Fischer“Keeping people in the game is critical—if they don’t have that support in the fertility world, some people give up.” - Dr. Catha Fischer

Connect with Dr. Catha Fischer:

Spring FertilitySpring Fertility’s Egg Freezing CalculatorSpring Fertility on LinkedInSpring Fertility on InstagramSpring Fertility on FacebookSpring Fertility on TwitterDr. Catha Fischer on LinkedInEmail: [email protected]

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

PNC Celebrates Women Business Leaders

Each year, PNC celebrates women business leaders by hosting Women in Business Week.

The mother-daughter duo, Pamela Hirsch and Nicole Lawson, are the Co-founders of Baby Quest Foundation, a 501 c(3) non-profit organization. Baby Quest Foundation helps people start families by providing financial assistance to those who can’t afford the high costs of alternative means of conception such as IVF, egg donation, and surrogacy.

Pamela Hirsch brings over 15 years of business expertise as Co-founder of Baby Quest Foundation. Before co-founding the non-profit, Pamela was one of the original franchise owners of The Princeton Review, a national test preparation company. In 1993, INC Magazine included Pamela in the Top 500 List of the fastest-growing private companies in the U.S. Pamela holds a Bachelor’s degree in French and Spanish from the University of Illinois and received her Master’s in French from Santa Clara University.

Nicole Lawson holds a Bachelor’s degree in Communications from the University of Arizona and spent over 10 years of her career as a television executive. As Director of Affiliate Relations for Fox Broadcasting Company, Nicole oversaw liaisons between network and local affiliates. In 2011, Nicole left the entertainment industry to explore the third-party reproduction sector by working as a case manager for Alternative Conceptions. She later launched Abundant Beginnings Co., a surrogacy agency through which she guides people through the process of becoming surrogates or intended parents.

Pamela and Nicole join us today to discuss how Baby Quest Foundation and Abundant Beginnings are spreading hope and assistance to people hoping to start and grow families. They recount how Nicole’s pregnancy journey sparked the inspiration behind co-founding Abundant Beginnings and Baby Quest Foundation. They discuss how Pamela’s business experience helped her navigate fiscal responsibility during Baby Quest’s early stages. They also share the importance of surrogacy access and education and outline how Entreprenistas can get involved in the mission of Baby Quest and Abundant Beginnings.

“Run the foundation as if it were a for-profit company with lower overhead costs being fiscally responsible.” - Pamela Hirsch

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week’s takeaways from Entreprenista:

• Nicole’s experience with third-party reproduction and how it led her to launch her own business
• Why the process of getting a surrogate can be lonely
• The year Baby Quest and Abundant Beginnings were born
• Pamela’s early lessons from setting up and starting a non-profit
• Leaving the entertainment industry and Nicole’s first steps toward founding Abundant Beginnings
• The process of applying for a grant and how Entreprenistas can get involved in Baby Quest’s work
• How COVID-19 has impacted grant applications for Baby Quest
• How donating to a foundation like Baby Quest can help companies
• What a surrogacy agency is, how it works, and the Abundant Beginnings business model
• Marketing strategies and challenges for a surrogacy agency
• How the media has shaped the public’s perception of third-party reproduction

Resources Mentioned:

• App: Zoom

Our Favorite Quotes:

• “In every miscarriage, you remember the exact place you were in and the emotions you were carrying. It’s difficult for women to get out of that negative space.” - Nicole Lawson
• “Being a workaholic doesn’t hurt, but it did for me because I didn’t delegate as much as I should. I didn’t separate or balance work and life.” - Pamela Hirsch
• “Starting a business is always challenging, but running an agency and helping others honestly and ethically is rewarding.” - Nicole Lawson

Connect with Pamela Hirsch:

• Baby Quest Foundation
• Baby Quest Foundation on Instagram
• Baby Quest Foundation on Facebook
• Baby Quest Foundation on Twitter
• Baby Quest Foundation on YouTube
• Pamela Hirsch on LinkedIn

Connect with Nicole Lawson:

• Abundant Beginnings Co.
• Abundant Beginnings Co. on Instagram
• Abundant Beginnings Co. on Facebook
• Abundant Beginnings Co. on Twitter
• Nicole Lawson on LinkedIn

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Improve Your Customer Support with TextExpander

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2. Type the abbreviation to trigger your snippet and see your content expand.

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TextExpander is available on Mac, Windows, Chrome, iPhone and iPad so you can use your snippets on any device, in any program, and share them with your growing team.

Don’t miss out on your opportunity to save valuable time and get more done with the power of TextExpander. To start your journey toward better, faster, more consistent customer support and save 20% off your first year with TextExpander, visit www.TextExpander.com/Podcast.

Become An Entreprenista!

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

The mother-daughter duo, Pamela Hirsch and Nicole Lawson, are the Co-founders of Baby Quest Foundation, a 501 c(3) non-profit organization. Baby Quest Foundation helps people start families by providing financial assistance to those who can’t afford the high costs of alternative means of conception such as IVF, egg donation, and surrogacy.

Pamela Hirsch brings over 15 years of business expertise as Co-founder of Baby Quest Foundation. Before co-founding the non-profit, Pamela was one of the original franchise owners of The Princeton Review, a national test preparation company. In 1993, INC Magazine included Pamela in the Top 500 List of the fastest-growing private companies in the U.S. Pamela holds a Bachelor’s degree in French and Spanish from the University of Illinois and received her Master’s in French from Santa Clara University.

Nicole Lawson holds a Bachelor’s degree in Communications from the University of Arizona and spent over 10 years of her career as a television executive. As Director of Affiliate Relations for Fox Broadcasting Company, Nicole oversaw liaisons between network and local affiliates. In 2011, Nicole left the entertainment industry to explore the third-party reproduction sector by working as a case manager for Alternative Conceptions. She later launched Abundant Beginnings Co., a surrogacy agency through which she guides people through the process of becoming surrogates or intended parents.

Pamela and Nicole join us today to discuss how Baby Quest Foundation and Abundant Beginnings are spreading hope and assistance to people hoping to start and grow families. They recount how Nicole’s pregnancy journey sparked the inspiration behind co-founding Abundant Beginnings and Baby Quest Foundation. They discuss how Pamela’s business experience helped her navigate fiscal responsibility during Baby Quest’s early stages. They also share the importance of surrogacy access and education and outline how Entreprenistas can get involved in the mission of Baby Quest and Abundant Beginnings.

“Run the foundation as if it were a for-profit company with lower overhead costs being fiscally responsible.” - Pamela Hirsch

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week’s takeaways from Entreprenista:

Nicole’s experience with third-party reproduction and how it led her to launch her own businessWhy the process of getting a surrogate can be lonelyThe year Baby Quest and Abundant Beginnings were bornPamela’s early lessons from setting up and starting a non-profitLeaving the entertainment industry and Nicole’s first steps toward founding Abundant BeginningsThe process of applying for a grant and how Entreprenistas can get involved in Baby Quest’s workHow COVID-19 has impacted grant applications for Baby QuestHow donating to a foundation like Baby Quest can help companiesWhat a surrogacy agency is, how it works, and the Abundant Beginnings business modelMarketing strategies and challenges for a surrogacy agencyHow the media has shaped the public’s perception of third-party reproduction

Resources Mentioned:

App: ZoomEntreprenista/Baby Quest Grant

Our Favorite Quotes:

“In every miscarriage, you remember the exact place you were in and the emotions you were carrying. It’s difficult for women to get out of that negative space.” - Nicole Lawson“Being a workaholic doesn’t hurt, but it did for me because I didn’t delegate as much as I should. I didn’t separate or balance work and life.” - Pamela Hirsch“Starting a business is always challenging,

Simmone Taitt is the Founder and CEO of Poppy Seed Health, a company she launched after 14 years of working in tech startups such as Gilt Group, SpaFinder, and Handwriting.io. Poppy Seed Health is revolutionizing support and care for pregnant and postpartum individuals through on-demand, 24/7 access to doulas, midwives, and nurses. In addition to her work as CEO of Poppy Seed Health, Simmone serves as the Founder and Principal of HeartSpace NY, a boutique agency with a unique approach to consulting.

Simmone joins us today to discuss the process of building a tech company for womens’ reproductive journeys. She shares the pivotal pregnancy loss experience that sparked the business idea for Poppy Seed Health and outlines how she solidified the company’s name and branding. Simmone also shares advice for fundraising in a male-dominated industry and underscores the value of vulnerability and deep empathy in building a tech product.

“Tech could be used not just for innovation, but also for serving people through creating more accessibility and inclusivity.” - Simmone Taitt

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week’s takeaways from Entreprenista:

• Getting bit by the “building bug” and Simmone’s journey from tech to entrepreneurship
• How Simmone’s experience with pregnancy loss led her to found Poppy Seed Health
• What a doula is and Simmone’s first encounter with one
• Why Simmone focused on Poppy Seed Health’s branding while she was creating the business
• Hemorrhoids in pregnancy and its relation to shame and stigma
• Midwifery care and the important role of nurses
• Poppy Seed Health’s services and why the company focuses on supporting its customers through text messaging
• How Simmone built and beta-tested Poppy Seed Health’s app
• Creating an equitable business model
• The fundraising process for a tech company
• Why Simmone values empathy and vulnerability when building a product

Resources Mentioned:

• App: Flo Health

Our Favorite Quotes:

• “Wanting to feel better is a human experience. People should have emotional, mental health, and wellbeing support within seconds in the moments they need it most.” - Simmone Taitt
• “Have vulnerability, deep empathy, and big returns—not only just for you and your investors, but also for the people you serve.” - Simmone Taitt
• “When choosing who’s at your cap table, make sure they mirror the people you’re supporting or whoever your customers are.” - Simmone Taitt

Connect with Simmone Taitt:

• Poppy Seed Health
• Poppy Seed Health on LinkedIn
• Poppy Seed Health on Instagram
• Poppy Seed Health on Facebook
• Simmone Taitt on LinkedIn

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Introducing… Startups in Stilettos Podcast

Have you recently started a business? Are you considering taking the leap to start? Do you find yourself alone and overwhelmed in the whirlwind of early challenges in your entreprenista journey?

Then our newest podcast – brought to you by the Entreprenista Network – is for you.

The Startups in Stilettos Podcast helps you learn what it takes to grow your startup from your peers in the startup world and those who are in your shoes… or your stilettos, if you will. Each week, you’ll hear from startup founders from the Entreprenista League who are in the trenches and building their businesses from the ground up.

Learn more about the Startups in Stilettos Podcast by visiting www.entreprenista.com/startupsinstilettos/ and subscribe wherever you get your podcasts.

Startups in Stilettos launches on March 8, 2022 – on International Women’s Day. We can’t wait to share everything we have in store with you.

Become An Entreprenista!

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

Simmone Taitt is the Founder and CEO of Poppy Seed Health, a company she launched after 14 years of working in tech startups such as Gilt Group, SpaFinder, and Handwriting.io. Poppy Seed Health is revolutionizing support and care for pregnant and postpartum individuals through on-demand, 24/7 access to doulas, midwives, and nurses. In addition to her work as CEO of Poppy Seed Health, Simmone serves as the Founder and Principal of HeartSpace NY, a boutique agency with a unique approach to consulting.

Simmone joins us today to discuss the process of building a tech company for womens’ reproductive journeys. She shares the pivotal pregnancy loss experience that sparked the business idea for Poppy Seed Health and outlines how she solidified the company’s name and branding. Simmone also shares advice for fundraising in a male-dominated industry and underscores the value of vulnerability and deep empathy in building a tech product.

“Tech could be used not just for innovation, but also for serving people through creating more accessibility and inclusivity.” - Simmone Taitt

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week’s takeaways from Entreprenista:

Getting bit by the “building bug” and Simmone’s journey from tech to entrepreneurshipHow Simmone’s experience with pregnancy loss led her to found Poppy Seed HealthWhat a doula is and Simmone’s first encounter with oneWhy Simmone focused on Poppy Seed Health’s branding while she was creating the businessHemorrhoids in pregnancy and its relation to shame and stigmaMidwifery care and the important role of nursesPoppy Seed Health’s services and why the company focuses on supporting its customers through text messagingHow Simmone built and beta-tested Poppy Seed Health’s appCreating an equitable business modelThe fundraising process for a tech companyWhy Simmone values empathy and vulnerability when building a product

Resources Mentioned:

App: Flo Health

Our Favorite Quotes:

“Wanting to feel better is a human experience. People should have emotional, mental health, and wellbeing support within seconds in the moments they need it most.” - Simmone Taitt“Have vulnerability, deep empathy, and big returns—not only just for you and your investors, but also for the people you serve.” - Simmone Taitt“When choosing who’s at your cap table, make sure they mirror the people you’re supporting or whoever your customers are.” - Simmone Taitt

Connect with Simmone Taitt:

Poppy Seed HealthPoppy Seed Health on LinkedInPoppy Seed Health on InstagramPoppy Seed Health on FacebookSimmone Taitt on LinkedIn

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you,

Jane Mosbacher Morris is the Founder and CEO of TO THE MARKET, a company that provides key solutions for the ethical manufacturing and sourcing of apparel, accessories, and home goods. Jane graduated with a degree in Foreign Service from Georgetown University and later served the U.S. Department of State as a counterterrorism advisor and a detailee to the Secretary’s Office of Global Women’s Issues. She also worked as the Director of Humanitarian Action for the McCain Institute and completed her Master of Business Administration degree at Columbia Business School. In addition to her leadership role at TO THE MARKET, Jane is a team member of the Council on Foreign Relations and sits on the Advisory Board of VF Corporation’s Responsible Sourcing Advisory Council.

Jane joins us today to discuss how TO THE MARKET empowers people and sustainability by revolutionizing the supply chain. She describes her entrepreneurial ventures as a child and explains how studying foreign service set her path to founding TO THE MARKET. She outlines the process she utilized to raise capital for her company and explains how she remained focused through the ups and downs of seeding. Jane also highlights the power of resilience and shares her advice on driving business growth.

“Your job is to be a leader of leaders. Enable your leadership team to be successful and ensure that they have what they need to meet their objectives.” - Jane Mosbacher Morris

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week’s takeaways from Entreprenista:

• Jane’s upbringing and her first entrepreneurial ventures as a child
• Her educational background and the inception of TO THE MARKET
• Jane’s first steps to developing her business idea for TO THE MARKET
• Revolutionizing supply chains for sustainability and how Jane did her market research
• Raising the pre-seed round for TO THE MARKET and some alternatives to accessing venture capital
• The pros and cons of being supported by venture capital
• Determining how much money she needed to raise during TO THE MARKET’s pre-seed round
• Remaining focused and positive through the challenges of raising capital
• How Jane felt when she got her first approval for investment
• TO THE MARKET’s business structure and vision for the retail manufacturing industry
• How TO THE MARKET is driving people’s empowerment and environmental sustainability
• How Entreprenistas can work with TO THE MARKET
• Guerrilla marketing and how Jane got her first clients for the company
• Her marketing strategies for attracting new clients
• Jane’s advice for developing tech and digitizing workflows from analog
• Her day-to-day work in TO THE MARKET and what it means to be a leader to leaders
• The value of culture and other key learnings in driving business growth
• How Jane balances her family and business
• The power of resilience and what it means to be an Entreprenista

Resources Mentioned:

• MouseWatcher

Our Favorite Quotes:

• “95% of people you talk to will reject you, but it doesn’t mean you’re a bad entrepreneur.” - Jane Mosbacher Morris
• “TO THE MARKET’s vision is to change retail marketing, empower people, and protect the planet.” - Jane Mosbacher Morris
• “There continues to be a lot of pain that develops into scar tissue, but scar tissues make me more resilient and more capable of believing through difficult situations—now or in the future.” - Jane Mosbacher Morris

Connect with Jane Mosbacher Morris:

• TO THE MARKET
• Book: Buy the Change You Want to See: Use Your Purchasing Power to Make the World a Better Place
• TO THE MARKET on LinkedIn
• TO THE MARKET on Instagram
• TO THE MARKET on Facebook
• TO THE MARKET on Twitter
• Jane Mosbacher Morris on LinkedIn
• Jane Mosbacher Morris on Instagram

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, and the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Introducing… Startups in Stilettos Podcast

Have you recently started a business? Are you considering taking the leap to start? Do you find yourself alone and overwhelmed in the whirlwind of early challenges in your entreprenista journey?

Then our newest podcast – brought to you by the Entreprenista Network – is for you.

The Startups in Stilettos Podcast helps you learn what it takes to grow your startup from your peers in the startup world and those who are in your shoes… or your stilettos if you will. Each week, you’ll hear from startup founders from the Entreprenista League who are in the trenches and building their businesses from the ground up.

Learn more about the Startups in Stilettos Podcast by visiting www.entreprenista.com/startupsinstilettos/ and subscribe wherever you get your podcasts.

Startups in Stilettos launches on March 8, 2022 – on International Women’s Day. We can’t wait to share everything we have in store with you.

Become An Entreprenista!

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

Jane Mosbacher Morris is the Founder and CEO of TO THE MARKET, a company that provides key solutions for the ethical manufacturing and sourcing of apparel, accessories, and home goods. Jane graduated with a degree in Foreign Service from Georgetown University and later served the U.S. Department of State as a counterterrorism advisor and a detailee to the Secretary’s Office of Global Women’s Issues. She also worked as the Director of Humanitarian Action for the McCain Institute and completed her Master of Business Administration degree at Columbia Business School. In addition to her leadership role at TO THE MARKET, Jane is a team member of the Council on Foreign Relations and sits on the Advisory Board of VF Corporation’s Responsible Sourcing Advisory Council.

Jane joins us today to discuss how TO THE MARKET empowers people and sustainability by revolutionizing the supply chain. She describes her entrepreneurial ventures as a child and explains how studying foreign service set her path to founding TO THE MARKET. She outlines the process she utilized to raise capital for her company and explains how she remained focused through the ups and downs of seeding. Jane also highlights the power of resilience and shares her advice on driving business growth.

“Your job is to be a leader of leaders. Enable your leadership team to be successful and ensure that they have what they need to meet their objectives.” - Jane Mosbacher Morris

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week’s takeaways from Entreprenista:

Jane’s upbringing and her first entrepreneurial ventures as a childHer educational background and the inception of TO THE MARKETJane’s first steps to developing her business idea for TO THE MARKETRevolutionizing supply chains for sustainability and how Jane did her market researchRaising the pre-seed round for TO THE MARKET and some alternatives to accessing venture capitalThe pros and cons of being supported by venture capitalDetermining how much money she needed to raise during TO THE MARKET’s pre-seed roundRemaining focused and positive through the challenges of raising capitalHow Jane felt when she got her first approval for investmentTO THE MARKET’s business structure and vision for the retail manufacturing industryHow TO THE MARKET is driving people’s empowerment and environmental sustainabilityHow Entreprenistas can work with TO THE MARKETGuerrilla marketing and how Jane got her first clients for the companyHer marketing strategies for attracting new clientsJane’s advice for developing tech and digitizing workflows from analogHer day-to-day work in TO THE MARKET and what it means to be a leader to leadersThe value of culture and other key learnings in driving business growthHow Jane balances her family and businessThe power of resilience and what it means to be an Entreprenista

Resources Mentioned:

MouseWatcher

Our Favorite Quotes:

“95% of people you talk to will reject you, but it doesn’t mean you’re a bad entrepreneur.” - Jane Mosbacher Morris“TO THE MARKET’s vision is to change retail marketing, empower people, and protect the planet.” - Jane Mosbacher Morris“There continues to be a lot of pain that develops into scar tissue, but scar tissues make me more resilient and more capable of believing through difficult situations—now or in the future.” - Jane Mosbacher Morris

Connect with Jane Mosbacher Morris:

TO THE MARKETBook: Buy the Change You Want to See: Use Your Purchasing Power to Make the World a Better PlaceTO THE MARKET on LinkedInTO THE MARKET on Instagram...