Entreprenista

Emma Bates is the Co-founder and CEO of Diem, a social knowledge-sharing platform designed for women and non-binary individuals. An expert marketer and community builder, Emma served as the Head of Global Marketing for the travel brand, Away, and was the Head of Community for Whalar before co-founding Diem in 2020. Emma is also a member of the Female Founder Collective, a network of businesses led by women.

Emma joins us today to provide insight on fundraising as a woman and the unexpected emotional toll it could have. She outlines the process of launching an app and describes how the Diem team is working on reclaiming the narrative of direct messaging. She discusses Diem’s vision for the future of monetizing ideas. Emma also shares her perspective on the metaverse and underscores Diem’s mission to create a social experience for women and non-binary individuals.

“Persistence is the most important thing. Entrepreneurship is difficult, but you have to keep going.” - Emma Bates

This week’s takeaways from Entreprenista:

• Emma’s background, how her career started, and her first experiences in community-building
• How a blog she started led Emma to work for a creator platform
• How she realized she wanted to start her own company
• Diem’s mission to create a social experience for women and non-binary individuals
• How Emma and her business partner met and teamed up
• The importance of trust in working with your best friend as a business partner
• The process of building a technology company and launching an app
• Why tech start-ups should aim for creating a minimum viable product
• How Diem has evolved from its minimum viable product stage to what it is today
• How the Diem launch reached a waitlist of 20,000 users
• Emma’s fundraising experience and her advice on raising capital
• How Emma gauged the amount of money they needed to raise for Diem
• Staying organized during the pitching and fundraising process
• Their monetization strategy for growing Diem
• Emma’s advice for Entreprenistas who are about to launch their business
• Why persistence is key to entrepreneurship and her thoughts on work/life balance

Resources Mentioned:

• App: Notion

Our Favorite Quotes:

• “Being an Entreprenista means building something you’re passionate about and leading in a way that feels true to you.” - Emma Bates
• “The market changes all the time; having a pulse on it is really important.” - Emma Bates
• “Men get asked promotional questions but women get asked as if they will fail.” - Emma Bates

Connect with Emma Bates:

• Diem
• Diem on LinkedIn
• Diem on Instagram
• Diem on Facebook
• Diem on Twitter
• Emma Bates on LinkedIn

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Improve Your Customer Support with TextExpander

Every minute counts when running a business. That's why we are so excited to introduce you to an amazing, time-saving customer support solution - TextExpander! TextExpander gives you an edge over your competition by speeding up your customer support and communications with easy-to-format snippets that save you time when typing. With TextExpander, your customer communications will have less repetition, fewer errors and consistent messaging that will keep your growing team aligned and working more efficiently.

Here's how it works…

1. Drop commonly used content (like email templates and FAQs) into TextExpander to create a snippet and assign an abbreviation.
2. Type the abbreviation to trigger your snippet and see your content expand.

It's that easy!

TextExpander is available on Mac, Windows, Chrome, iPhone and iPad so you can use your snippets on any device, in any program, and share them with your growing team.

Don’t miss out on your opportunity to save valuable time and get more done with the power of TextExpander. To start your journey toward better, faster, more consistent customer support and save 20% off your first year with TextExpander, visit www.TextExpander.com/Podcast.

Become An Entreprenista!

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

Emma Bates is the Co-founder and CEO of Diem, a social knowledge-sharing platform designed for women and non-binary individuals. An expert marketer and community builder, Emma served as the Head of Global Marketing for the travel brand, Away, and was the Head of Community for Whalar before co-founding Diem in 2020. Emma is also a member of the Female Founder Collective, a network of businesses led by women.

Emma joins us today to provide insight on fundraising as a woman and the unexpected emotional toll it could have. She outlines the process of launching an app and describes how the Diem team is working on reclaiming the narrative of direct messaging. She discusses Diem’s vision for the future of monetizing ideas. Emma also shares her perspective on the metaverse and underscores Diem’s mission to create a social experience for women and non-binary individuals.

“Persistence is the most important thing. Entrepreneurship is difficult, but you have to keep going.” - Emma Bates

This week’s takeaways from Entreprenista:

Emma’s background, how her career started, and her first experiences in community-buildingHow a blog she started led Emma to work for a creator platformHow she realized she wanted to start her own companyDiem’s mission to create a social experience for women and non-binary individualsHow Emma and her business partner met and teamed upThe importance of trust in working with your best friend as a business partnerThe process of building a technology company and launching an appWhy tech start-ups should aim for creating a minimum viable productHow Diem has evolved from its minimum viable product stage to what it is todayHow the Diem launch reached a waitlist of 20,000 usersEmma’s fundraising experience and her advice on raising capitalHow Emma gauged the amount of money they needed to raise for DiemStaying organized during the pitching and fundraising processTheir monetization strategy for growing DiemEmma’s advice for Entreprenistas who are about to launch their businessWhy persistence is key to entrepreneurship and her thoughts on work/life balance

Resources Mentioned:

App: Notion

Our Favorite Quotes:

“Being an Entreprenista means building something you’re passionate about and leading in a way that feels true to you.” - Emma Bates“The market changes all the time; having a pulse on it is really important.” - Emma Bates“Men get asked promotional questions but women get asked as if they will fail.” - Emma Bates

Connect with Emma Bates:

DiemDiem on LinkedInDiem on InstagramDiem on FacebookDiem on TwitterEmma Bates on LinkedIn

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Improve Your Customer Support with TextExpander

Cyndi Ramirez-Fulton is the Founder and CEO of Chillhouse, a day spa that serves fashionable cafe drinks in spaces designed to help its customers slow down and relax. As CEO of Chillhouse, Cyndi brings together her experience in hospitality and flair for brand marketing to grow the company. Cyndi has previously worked as the Brand and Business Manager of Third Wave Fashion and served as the Editor-in-Chief and Creative Director of Taste the Style, a lifestyle site she founded in 2013.

Cyndi joins us today to discuss the power of cultivating a strong digital presence before launching your business. She divulges how her experience in her mother’s spa as a child sparked her passion for service and hospitality. She discusses the first businesses she started and what inspired her to launch Chillhouse. She outlines her process for launching a service-based spa business and explains how Chillhouse navigated its business challenges and the pandemic. Cyndi also provides insight on fundraising with friends and family and underscores why finding joy in what she does is key to her success as an Entreprenista.

“Where your personal brand and business can integrate is where the magic is.” - Cyndi Ramirez-Fulton

This week’s takeaways from Entreprenista:

• Cyndi’s entrepreneurial background and her journey launching Chillhouse
• How Cyndi sourced the first location for Chillhouse
• Management and operational challenges Cyndi had to overcome after launching Chillhouse
• Executing your brand’s presence and promise
• The lessons Cyndi learned from her first time fundraising for a spa business
• How Chillhouse’s early success sparked partnerships with companies like Nike to continue their revenue growth
• Chillhouse’s initial marketing strategies and building an Instagram-native brand
• How the company’s team has grown from its first launch
• How camaraderie between Chillhouse and its customers allowed the business to navigate through the pandemic
• Launching their first nail art product line

Our Favorite Quotes:

• “Opening a physical space for your business is a dance between finding space and pitching it, because you have to fundraise if you don’t have your own capital.” - Cyndi Ramirez-Fulton
• “Everyone needs a direct leader who can fully understand what they go through and inspire them to be better in their practice.” - Cyndi Ramirez-Fulton
• “When fundraising with friends, family, and angel investors, it’s important to build a community around your business and know that they’re going to be there with you.” - Cyndi Ramirez-Fulton

Connect with Cyndi Ramirez-Fulton:

• Chillhouse
• Chillhouse on Instagram
• Cyndi Ramirez-Fulton on LinkedIn
• Cyndi Ramirez-Fulton on Instagram

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Zoho - The CRM that Does It All

As your business grows, Zoho grows with you. Zoho’s CRM packages are completely customizable, so you can utilize the tools you need when you need them - allowing you to not only find the business tools and solutions that fit your current needs, but also foresee what types of tools you might need as you continue to grow your business.

Zoho CRM is our choice for the best customer relationship management software to fuel and help sustain your business growth.

So if you’re ready to sustainably grow your business, head over to www.partners.entreprenista.com/ZohoCRM to claim your free trial plus 50% off Zoho CRM today!

Become An Entreprenista!

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

Cyndi Ramirez-Fulton is the Founder and CEO of Chillhouse, a day spa that serves fashionable cafe drinks in spaces designed to help its customers slow down and relax. As CEO of Chillhouse, Cyndi brings together her experience in hospitality and flair for brand marketing to grow the company. Cyndi has previously worked as the Brand and Business Manager of Third Wave Fashion and served as the Editor-in-Chief and Creative Director of Taste the Style, a lifestyle site she founded in 2013.

Cyndi joins us today to discuss the power of cultivating a strong digital presence before launching your business. She divulges how her experience in her mother’s spa as a child sparked her passion for service and hospitality. She discusses the first businesses she started and what inspired her to launch Chillhouse. She outlines her process for launching a service-based spa business and explains how Chillhouse navigated its business challenges and the pandemic. Cyndi also provides insight on fundraising with friends and family and underscores why finding joy in what she does is key to her success as an Entreprenista.

“Where your personal brand and business can integrate is where the magic is.” - Cyndi Ramirez-Fulton

This week’s takeaways from Entreprenista:

Cyndi’s entrepreneurial background and her journey launching ChillhouseHow Cyndi sourced the first location for ChillhouseManagement and operational challenges Cyndi had to overcome after launching ChillhouseExecuting your brand’s presence and promiseThe lessons Cyndi learned from her first time fundraising for a spa businessHow Chillhouse’s early success sparked partnerships with companies like Nike to continue their revenue growthChillhouse’s initial marketing strategies and building an Instagram-native brandHow the company’s team has grown from its first launchHow camaraderie between Chillhouse and its customers allowed the business to navigate through the pandemicLaunching their first nail art product line

Our Favorite Quotes:

“Opening a physical space for your business is a dance between finding space and pitching it, because you have to fundraise if you don’t have your own capital.” - Cyndi Ramirez-Fulton“Everyone needs a direct leader who can fully understand what they go through and inspire them to be better in their practice.” - Cyndi Ramirez-Fulton“When fundraising with friends, family, and angel investors, it’s important to build a community around your business and know that they’re going to be there with you.” - Cyndi Ramirez-Fulton

Connect with Cyndi Ramirez-Fulton:

ChillhouseChillhouse on InstagramCyndi Ramirez-Fulton on LinkedInCyndi Ramirez-Fulton on Instagram

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Zoho - The CRM that Does It All

As your business grows,

Amanda joins us today to discuss how her unique experience of starting a business that caters to college students while being in college gave her the focus group she needed to set herself up for success. She describes how developing a blog for her business led her to a network of brand ambassadors eager to share Dormify. She also explains how a grassroots approach to marketing was key to Dormify’s success and shares her best advice for reaching college students.

“Our grassroots approach to marketing helped us develop strong relationships with customers and excel into being a legitimate brand.” - Amanda Zuckerman

This week’s takeaways from Entreprenista:

• The inspiration behind Dormify and how Amanda turned an idea into a business
• Building a blog for your business and developing a network of brand ambassadors
• How they networked and collaborated with vendors for their first line of products
• How inexperience helped Amanda and her mom cultivate success in their brand
• The first challenges they met in launching their business
• What it’s like to work with your mom and how Amanda sets up boundaries
• Her advice to Entreprenistas who work or are planning to work with family members
• Dormify’s grassroots approach to marketing and how their marketing strategy has evolved
• How to successfully raise business capital with friends and family
• Building an impactful ambassador and referral program
• The power of TikTok and Amanda’s advice on reaching college students as a market
• How Amanda became the CEO of Dormify
• How Dormify’s latest fundraising round positively changed the business
• Amanda’s tips and best practices for raising capital
• A typical day outside of work for Amanda and her thoughts on work/life balance
• The true benefits of being the child of an Entreprenista
• Her advice to college students who want to start businesses while studying

Resources Mentioned:

• App: Shopify

Our Favorite Quotes:

• “Focus on building vendor relationships and respond to trends while continuing to amplify them.” - Amanda Zuckerman
• “What made our fundraising a success was approaching people in our network who were experiencing the same problem in their lives, so they understood the purpose of the business.” - Amanda Zuckerman
• “Being the child of an Entreprenista makes you have thicker skin and an appreciation for someone who runs a business.” - Amanda Zuckerman

Connect with Amanda Zuckerman:

• Dormify
• Dormify on LinkedIn
• Dormify on Instagram
• Dormify on Facebook
• Dormify on TikTok
• Amanda Zuckerman on LinkedIn
• Amanda Zuckerman on Instagram

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Zoho - The CRM that Does It All

As your business grows, Zoho grows with you. Zoho’s CRM packages are completely customizable, so you can utilize the tools you need when you need them - allowing you to not only find the business tools and solutions that fit your current needs, but also foresee what types of tools you might need as you continue to grow your business.

Zoho CRM is our choice for the best customer relationship management software to fuel and help sustain your business growth.

So if you’re ready to sustainably grow your business, head over to www.partners.entreprenista.com/ZohoCRM to claim your free trial plus 50% off Zoho CRM today!

Become An Entreprenista!

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

“Being an entrepreneur means being confident and passionate and fearless and resourceful, going after what you want, and not accepting “no” when you hear it all the time.”

Bestselling author, Rebecca Zung, is one of the top 1% best divorce attorneys in the nation. Highly esteemed by her peers and the judiciary alike, Rebecca has been regarded by the U.S. News & World Report as one of the “Best Lawyers of America” while Trend Magazine has recognized her as “Legal Elite.” She is a narcissist negotiation expert who has written several books, including Negotiate Like You M.A.T.T.E.R. Rebecca also hosts the popular podcast, Negotiate Your Best Life.

Rebecca joins us today to discuss business growth through book publishing and YouTube. She talks about how negotiating with a narcissist kick-started her business and led to her garnering over 1.5 million views on YouTube a month. She outlines how she pivoted to business school and how networking helped her become a divorce lawyer. She explains why the key to business is simply never doing it alone. Rebecca also shares her secrets to gaining YouTube followers and underscores what it means to slay a negotiation.

“YouTube has 24/7 traffic, and it’s great for business—but you have to learn how to do it the right way.”- Rebecca Zung

This week’s takeaways from Entreprenista:

• Rebecca’s career journey and why she decided to go to law school
• The key trait of all successful Entreprenistas
• Her work as a divorce lawyer and the power of developing meaningful connections
• How an awful business relationship with a narcissist inspired Rebecca to start her business
• Rebecca’s advice to Entreprenistas who want to write a book
• Rebecca’s experience self-publishing
• Why YouTube is unlike any social media platform
• Her tips on launching, growing, and managing a YouTube channel
• Online course platforms Rebecca uses and why she decided to outsource the back-end tasks of her YouTube channel
• The value of gamifying your online courses and programs
• Rebecca’s routine outside of work and how she balances business and family life
• What being an Entreprenista means to Rebecca

Resources Mentioned:

• App:  ActiveCampaignActiveCampaign
• App: Passion
• App: ClickFunnels
• App: Kajabi
• App: Bubble

Our Favorite Quotes:

• “Allowing these negative thoughts puts you in victim mode, not in creation mode. But you always have a choice, and there is redemptive power in choosing.” - Rebecca Zung
• “Gamifying your programs gives your users a dopamine hit, helping them finish the program. If they finish your program, they’re likely to buy from you again.” - Rebecca Zung
• “Joining something like Entreprenista and connecting with other people is just the thing that will change your life.” - Rebecca Zung

Connect with Rebecca Zung:

• Rebecca Zung Website
• Win My Negotiation
• Rebecca Zung on LinkedIn
• Rebecca Zung on YouTube
• Rebecca Zung on Instagram
• Rebecca Zung on Facebook
• Rebecca Zung on Twitter

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Improve Your Customer Support with TextExpander

Every minute counts when running a business. That's why we are so excited to introduce you to an amazing, time-saving customer support solution - TextExpander! TextExpander gives you an edge over your competition by speeding up your customer support and communications with easy-to-format snippets that save you time when typing. With TextExpander, your customer communications will have less repetition, fewer errors and consistent messaging that will keep your growing team aligned and working more efficiently.

Here's how it works…

1. Drop commonly used content (like email templates and FAQs) into TextExpander to create a snippet and assign an abbreviation.
2. Type the abbreviation to trigger your snippet and see your content expand.

It's that easy!

TextExpander is available on Mac, Windows, Chrome, iPhone and iPad so you can use your snippets on any device, in any program, and share them with your growing team.

Don’t miss out on your opportunity to save valuable time and get more done with the power of TextExpander. To start your journey toward better, faster, more consistent customer support and save 20% off your first year with TextExpander, visit www.TextExpander.com/Podcast.

Become An Entreprenista!

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

Bestselling author, Rebecca Zung, is one of the top 1% best divorce attorneys in the nation. Highly esteemed by her peers and the judiciary alike, Rebecca has been regarded by the U.S. News & World Report as one of the “Best Lawyers of America” while Trend Magazine has recognized her as “Legal Elite.” She is a narcissist negotiation expert who has written several books, including Negotiate Like You M.A.T.T.E.R. Rebecca also hosts the popular podcast, Negotiate Your Best Life.

Rebecca joins us today to discuss business growth through book publishing and YouTube. She talks about how negotiating with a narcissist kick-started her business and led to her garnering over 1.5 million views on YouTube a month. She outlines how she pivoted to business school and how networking helped her become a divorce lawyer. She explains why the key to business is simply never doing it alone. Rebecca also shares her secrets to gaining YouTube followers and underscores what it means to slay a negotiation.

“YouTube has 24/7 traffic, and it’s great for business—but you have to learn how to do it the right way.”- Rebecca Zung

This week’s takeaways from Entreprenista:

Rebecca’s career journey and why she decided to go to law schoolThe key trait of all successful EntreprenistasHer work as a divorce lawyer and the power of developing meaningful connectionsHow an awful business relationship with a narcissist inspired Rebecca to start her businessRebecca’s advice to Entreprenistas who want to write a bookRebecca’s experience self-publishingWhy YouTube is unlike any social media platformHer tips on launching, growing, and managing a YouTube channelOnline course platforms Rebecca uses and why she decided to outsource the back-end tasks of her YouTube channelThe value of gamifying your online courses and programsRebecca’s routine outside of work and how she balances business and family lifeWhat being an Entreprenista means to Rebecca

Resources Mentioned:

App: ActiveCampaignApp: PassionApp: ClickFunnelsApp: KajabiApp: Bubble

Our Favorite Quotes:

“Allowing these negative thoughts puts you in victim mode, not in creation mode. But you always have a choice, and there is redemptive power in choosing.” - Rebecca Zung“Gamifying your programs gives your users a dopamine hit, helping them finish the program. If they finish your program, they’re likely to buy from you again.” - Rebecca Zung“Joining something like Entreprenista and connecting with other people is just the thing that will change your life.” - Rebecca Zung

Connect with Rebecca Zung:

Rebecca Zung WebsiteWin My NegotiationRebecca Zung on LinkedInRebecca Zung on YouTubeRebecca Zung on InstagramRebecca Zung on FacebookRebecca Zung on Twitter

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Allie Egan is the Founder and CEO of Veracity Selfcare, a company that creates personal skincare routines based on real data about hormones and biofactors that impact skin and health. Allie began her career in investment banking and private equity, working at Stern Stewart & Co. and Greenhill & Co. She later worked with The Estee Lauder Companies Inc. and served as the CEO of the global lifestyle brand, Cynthia Rowley, before founding Veracity Selfcare. In addition to her role as Founder and CEO of Veracity Selfcare, Allie is a member of the boards of Rowan and Evolus, as well as an angel investor for Brilliant Friends, an angel investment group that supports businesses founded and led by women.

Allie joins us today to discuss what inspired her to take the mystery out of skincare and make it about real health. She shares how she conceptualized Veracity Selfcare while working as the CEO of Cynthia Rowley and underscores the importance of taking risks in the Entreprenista journey. She outlines how she sought and partnered with doctors to research personalized skincare. Allie also explains why fundraising is an eye-opening experience and highlights the value of learning to negotiate.

“You get better at fundraising over time. Part of the exercise is daunting, but it gives you clarity for what you really want and need for the business.” - Allie Egan

This week’s takeaways from Entreprenista:

• Allie’s background and how she knew she wanted to be an Entreprenista
• How Allie fell in love with the concept of building her own platform and brand
• How Allie’s personal challenges became the inspiration behind Veracity Selfcare
• Working full time while testing a business idea
• What Allie felt about leaving a corporate job to start her business
• The first steps Allie took after leaving her job and building Veracity Selfcare’s founding medical team
• Allie’s advice for partnering with medical professionals and negotiating deals when starting a business
• What Allie learned from raising funds for Veracity Selfcare
• Figuring out valuation and what surprised Allie the most about the fundraising process
• Why she decided to share her personal story while pitching to potential investors
• What Entreprenistas can expect from Veracity Selfcare products
• How Allie conceptualized and executed Veracity Selfcare’s brand
• Why Allie doesn’t have go-to questions when interviewing job candidates
• The importance of learning how to negotiate

Resources Mentioned:

• Book: Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss

Our Favorite Quotes:

• “There tend to be higher thresholds for proving something for women in early-stage businesses—but you can’t let that get you down.” - Allie Egan
• “True wellness is understanding yourself and the highs and lows of your personal health.” - Allie Egan
• “No one can build a business by themselves. Ensuring that the people around you are the right fit both culturally and skills-wise is important.” - Allie Egan

Connect with Allie Egan:

• Veracity Selfcare
• Veracity Selfcare on LinkedIn
• Veracity Selfcare on Instagram
• Allie Egan on LinkedIn
• Codeword: Entreprenista20

Say “Hello!” To DigiCards™

Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost?

If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun.

Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat.

Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista10 to receive 10% off your first order.

Become An Entreprenista!

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

Allie Egan is the Founder and CEO of Veracity Selfcare, a company that creates personal skincare routines based on real data about hormones and biofactors that impact skin and health. Allie began her career in investment banking and private equity, working at Stern Stewart & Co. and Greenhill & Co. She later worked with The Estee Lauder Companies Inc. and served as the CEO of the global lifestyle brand, Cynthia Rowley, before founding Veracity Selfcare. In addition to her role as Founder and CEO of Veracity Selfcare, Allie is a member of the boards of Rowan and Evolus, as well as an angel investor for Brilliant Friends, an angel investment group that supports businesses founded and led by women.

Allie joins us today to discuss what inspired her to take the mystery out of skincare and make it about real health. She shares how she conceptualized Veracity Selfcare while working as the CEO of Cynthia Rowley and underscores the importance of taking risks in the Entreprenista journey. She outlines how she sought and partnered with doctors to research personalized skincare. Allie also explains why fundraising is an eye-opening experience and highlights the value of learning to negotiate.

“You get better at fundraising over time. Part of the exercise is daunting, but it gives you clarity for what you really want and need for the business.” - Allie Egan

This week’s takeaways from Entreprenista:

Allie’s background and how she knew she wanted to be an EntreprenistaHow Allie fell in love with the concept of building her own platform and brandHow Allie’s personal challenges became the inspiration behind Veracity SelfcareWorking full time while testing a business ideaWhat Allie felt about leaving a corporate job to start her businessThe first steps Allie took after leaving her job and building Veracity Selfcare’s founding medical teamAllie’s advice for partnering with medical professionals and negotiating deals when starting a businessWhat Allie learned from raising funds for Veracity SelfcareFiguring out valuation and what surprised Allie the most about the fundraising processWhy she decided to share her personal story while pitching to potential investorsWhat Entreprenistas can expect from Veracity Selfcare productsHow Allie conceptualized and executed Veracity Selfcare’s brandWhy Allie doesn’t have go-to questions when interviewing job candidatesThe importance of learning how to negotiate

Resources Mentioned:

Book: Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss

Our Favorite Quotes:

“There tend to be higher thresholds for proving something for women in early-stage businesses—but you can’t let that get you down.” - Allie Egan“True wellness is understanding yourself and the highs and lows of your personal health.” - Allie Egan“No one can build a business by themselves. Ensuring that the people around you are the right fit both culturally and skills-wise is important.” - Allie Egan

Connect with Allie Egan:

Veracity SelfcareVeracity Selfcare on LinkedInVeracity Selfcare on InstagramAllie Egan on LinkedInCodeword: Entreprenista20

Say “Hello!” To DigiCards™

Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost?

If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity f...