Entreprenista

Entreprenista

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Entreprenista episodes

  • Building a Data-Driven Brand with Rachel Sanders of Rootine

    Rachel Sanders is the CEO and Co-founder of Rootine, a health and wellness organization dedicated to optimizing health and human performance through precision nutrition. Rachel started her career in investment banking and finance before embarking on her journey as an Entreprenista: she worked as an Associate and Analyst at Raymond James Financial Inc. and served as a strategic and financial advisor for GolfMatch Inc. In addition to her current role as Rootine’s CEO, Rachel is a venture partner at the venture capital firm, 2048 Ventures. She completed her Bachelor’s degree in Economics at Vanderbilt University—where she graduated with honors—and received her Master’s of Business Administration degree from Harvard Business School.

    Rachel joins us today to discuss how Rootine’s brand was built through data. She shares how taking an MBA before starting her company benefited her and describes the impact of a strong team on running a business. She discusses what it takes to implement remote and asynchronous work in a company successfully. Rachel also highlights the value of cultivating a community around your brand and explains why it’s important to include healthcare in the wake of Web 3.0.

    “People, as they are improving their health, need more than just products, more than just experts, and more than just wellness experiences–they need access to all of it.” - Rachel Sanders

    This week’s takeaways from Entreprenista:

    • Rachel’s background and how she decided it was the right time to get an MBA
    • Her advice on whether an Entreprenista should get an MBA before starting a business
    • The spark that started Rootine and how Rachel met her co-founder
    • The value of building an all-star team and how Rachel figured out how to build a health technology business
    • Rootine’s fundraising process and the power of diversity in business
    • Rachel’s advice for fundraising and navigating remote work
    • Hiring for remote and asynchronous work culture
    • Interview questions that ensure a job candidate is a great culture fit
    • How long it takes for Rootine to interview a job candidate
    • Cultivating a culture of speaking up
    • How Rootine created its brand through customer profiles, information, and data
    • Working with freelancers and Rootine’s budget range for working with a branding agency
    • Launching, marketing, and the importance of creating a community
    • Web 3.0 and making health an essential conversation in NFTs
    • Creating a collaborative product
    • What NFTs are and how to get involved with Rachel’s NFT platform
    • Rethinking health in Web 3.0

    Resources Mentioned:

    • Book: The Tell-Tale Brain: A Neuroscientist’s Quest for What Makes Us Human by V.S. Ramachandran
    • App: Notion
    • App: Circle
    • App: Loom

    Our Favorite Quotes:

    • “Regardless of where people are spending their time, they will want to ensure they’re being their best selves. Health is going to matter, and it should be an essential conversation in Web 3.0.” - Rachel Sanders
    • “Think about the problem you’re solving for people and a way to build a community around it.” - Rachel Sanders
    • “More diverse people around the table helps create better ideas and innovation.” - Rachel Sanders

    Connect with Rachel Sanders:

    • Rootine
    • Apex Optimizers
    • Rootine on LinkedIn
    • Rootine on Instagram
    • Rootine on Twitter
    • Rachel Sanders on LinkedIn
    • Rachel Sanders on Instagram
    • Rachel Sanders on Twitter

    If you’re looking to take your business to the next level:

    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

    Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

    Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

    Zoho - The CRM That Does It All

    When we started growing Entreprenista, we realized that we needed to keep our contacts and our pipeline organized. And that's when we discovered Zoho. Zoho CRM helps with sales pipeline management, email organization, analytics, and automated workflows on mobile and on desktop.

    It's super easy to use and setting up our account was simple. As our business has been growing, we've been able to customize and add on features with the Zoho CRM platform to remain as efficient as possible. Using Zoho CRM has really fast-tracked our growth and set us up for success in the future. And it was a quick learning experience as well.

    We all want to grow as fast as possible in our business, and Zoho CRM really gives you the boost you need to do so.

    Zoho CRM is our choice for the best customer relationship management software to fuel and help you sustain your growth. And as always, we have an exclusive offer for our listeners! You can get a free trial plus 50% off Zoho CRM today!

    Head over to www.partners.entreprenista.com/ZohoCRM or use code Zoho50 to claim your free trial plus 50% off the Zoho CRM platform today!

    Become An Entreprenista!

    Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

    Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

    Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

    Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

    53 min
  • Building a Data-Driven Brand with Rachel Sanders of Rootine

    Rachel Sanders is the CEO and Co-founder of Rootine, a health and wellness organization dedicated to optimizing health and human performance through precision nutrition. Rachel started her career in investment banking and finance before embarking on her journey as an Entreprenista: she worked as an Associate and Analyst at Raymond James Financial Inc. and served as a strategic and financial advisor for GolfMatch Inc. In addition to her current role as Rootine’s CEO, Rachel is a venture partner at the venture capital firm, 2048 Ventures. She completed her Bachelor’s degree in Economics at Vanderbilt University—where she graduated with honors—and received her Master’s of Business Administration degree from Harvard Business School.




    Rachel joins us today to discuss how Rootine’s brand was built through data. She shares how taking an MBA before starting her company benefited her and describes the impact of a strong team on running a business. She discusses what it takes to implement remote and asynchronous work in a company successfully. Rachel also highlights the value of cultivating a community around your brand and explains why it’s important to include healthcare in the wake of Web 3.0.




    “People, as they are improving their health, need more than just products, more than just experts, and more than just wellness experiences–they need access to all of it.” - Rachel Sanders




    This week’s takeaways from Entreprenista:




    Rachel’s background and how she decided it was the right time to get an MBAHer advice on whether an Entreprenista should get an MBA before starting a businessThe spark that started Rootine and how Rachel met her co-founderThe value of building an all-star team and how Rachel figured out how to build a health technology businessRootine’s fundraising process and the power of diversity in businessRachel’s advice for fundraising and navigating remote workHiring for remote and asynchronous work cultureInterview questions that ensure a job candidate is a great culture fitHow long it takes for Rootine to interview a job candidateCultivating a culture of speaking upHow Rootine created its brand through customer profiles, information, and dataWorking with freelancers and Rootine’s budget range for working with a branding agencyLaunching, marketing, and the importance of creating a communityWeb 3.0 and making health an essential conversation in NFTsCreating a collaborative productWhat NFTs are and how to get involved with Rachel’s NFT platformRethinking health in Web 3.0




    Resources Mentioned:




    Book: The Tell-Tale Brain: A Neuroscientist’s Quest for What Makes Us Human by V.S. RamachandranApp: NotionApp: CircleApp: Loom




    Our Favorite Quotes:




    “Regardless of where people are spending their time, they will want to ensure they’re being their best selves. Health is going to matter, and it should be an essential conversation in Web 3.0.” - Rachel Sanders“Think about the problem you’re solving for people and a way to build a community around it.” - Rachel Sanders“More diverse people around the table helps create better ideas and innovation.” - Rachel Sanders




    Connect with Rachel Sanders:




    RootineApex OptimizersRootine on LinkedInRootine on InstagramRootine on TwitterRachel Sanders on LinkedInRachel Sanders on InstagramRachel Sanders on Twitter




    If you’re looking to take your business to the next level:




    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website...

    52 min
  • Tapping the Power of Your Network with Emily DiDonato and Christina Garcia of Covey

    Emily DiDonato and Christina Garcia are the Co-founders of Covey, a direct-to-consumer skincare company that simplifies beauty and skincare for everyone. In addition to serving as Covey’s Chief Content Officer, Emily is a certified health coach, yoga teacher, and model who has been featured on the cover of several magazines, including Vogue, Numero, and Elle. For more than 10 years, Christina has worked with Google, serving as Senior Digital Marketing Executive prior to working on Covey full-time. Together, Emily and Christina are taking the guesswork out of skincare to develop a foolproof routine for everyone.

    Emily and Christina join us today to discuss what sets Covey apart from other brands in the beauty and skincare industry. They share how they have maintained their friendship while building a business and explain how their skill sets complement each other. They outline why choosing the right business partners can be the key to success and how they’ve seen success with user-generated content in their marketing campaigns. They also highlight why momentum is pivotal in business growth and underscore the power of resilience.

    “When finding someone to partner with, be transparent and aligned. Choose a partner who is invested and cares about you and your product.” - Emily DiDonato

    This week’s takeaways from Entreprenista:

    • How Emily and Christina started their friendship and decided, planned, and co-founded their business
    • Approaching product development and how Covey created its skincare products
    • How long it usually takes to develop a product
    • The whitelabeling approach to product development and why it took three years for Covey to develop their products
    • The process of partnering with doctors and dermatologists for skin care product development
    • How Covey launched its product amid the pandemic
    • Creating a social-digital moment
    • What sets Covey apart from other beauty and skincare products
    • Their advice for bootstrapping a business
    • What the SAFE agreement means and how Emily and Christina implemented their first fundraising round for Covey
    • Their advice for tapping into the power of your network
    • The ultimate vision for Covey and how the size of the company’s team has grown from launch
    • The biggest business challenges they’ve faced eight months after launching Covey

    Our Favorite Quotes:

    • “When finding the right person to partner with, ensure that your values are aligned.” - Christina Garcia
    • “Being an Entreprenista is about being a woman in business who connects with, helps, and lifts other women in business.” - Emily DiDonato
    • “Being an Entreprenista is about having that drive and resilience to make things happen, and the community of support that you build.” - Christina Garcia

    Connect with Covey:

    • Covey
    • Covey on LinkedIn
    • Covey on Instagram
    • Covey on Facebook
    • Covey on Twitter
    • Covey on YouTube
    • Covey on TikTok

    Connect with Emily DiDonato:

    • Emily DiDonato Website
    • Emily DiDonato on LinkedIn
    • Emily DiDonato on Instagram
    • Emily DiDonato on YouTube
    • Emily DiDonato on Facebook
    • Emily DiDonato on Twitter

    Connect with Christina Garcia:

    • Christina Garcia on LinkedIn
    • Christina Garcia on Instagram

    If you’re looking to take your business to the next level:

    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

    Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

    Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

    Zoho - The CRM that Does it All

    As your business grows, Zoho grows with you. Zoho’s CRM packages are completely customizable, so you can utilize the tools you need when you need them - allowing you to not only find the business tools and solutions that fit your current needs, but also foresee what types of tools you might need as you continue to grow your business.

    Zoho CRM is our choice for the best customer relationship management software to fuel and help sustain your business growth.

    So if you’re ready to sustainably grow your business, head over to www.partners.entreprenista.com/ZohoCRM to claim your free trial plus 50% off Zoho CRM today!

    Become An Entreprenista!

    Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

    Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

    Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

    Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

    52 min
  • Tapping the Power of Your Network with Emily DiDonato and Christina Garcia of Covey

    Emily DiDonato and Christina Garcia are the Co-founders of Covey, a direct-to-consumer skincare company that simplifies beauty and skincare for everyone. In addition to serving as Covey’s Chief Content Officer, Emily is a certified health coach, yoga teacher, and model who has been featured on the cover of several magazines, including Vogue, Numero, and Elle. For more than 10 years, Christina has worked with Google, serving as Senior Digital Marketing Executive prior to working on Covey full-time. Together, Emily and Christina are taking the guesswork out of skincare to develop a foolproof routine for everyone.




    Emily and Christina join us today to discuss what sets Covey apart from other brands in the beauty and skincare industry. They share how they have maintained their friendship while building a business and explain how their skill sets complement each other. They outline why choosing the right business partners can be the key to success and how they’ve seen success with user-generated content in their marketing campaigns. They also highlight why momentum is pivotal in business growth and underscore the power of resilience.




    “When finding someone to partner with, be transparent and aligned. Choose a partner who is invested and cares about you and your product.” - Emily DiDonato




    This week’s takeaways from Entreprenista:




    How Emily and Christina started their friendship and decided, planned, and co-founded their businessApproaching product development and how Covey created its skincare productsHow long it usually takes to develop a productThe whitelabeling approach to product development and why it took three years for Covey to develop their productsThe process of partnering with doctors and dermatologists for skin care product developmentHow Covey launched its product amid the pandemicCreating a social-digital momentWhat sets Covey apart from other beauty and skincare productsTheir advice for bootstrapping a business What the SAFE agreement means and how Emily and Christina implemented their first fundraising round for CoveyTheir advice for tapping into the power of your networkThe ultimate vision for Covey and how the size of the company’s team has grown from launchThe biggest business challenges they’ve faced eight months after launching Covey




    Our Favorite Quotes:




    “When finding the right person to partner with, ensure that your values are aligned.” - Christina Garcia“Being an Entreprenista is about being a woman in business who connects with, helps, and lifts other women in business.” - Emily DiDonato“Being an Entreprenista is about having that drive and resilience to make things happen, and the community of support that you build.” - Christina Garcia




    Connect with Covey:




    CoveyCovey on LinkedInCovey on InstagramCovey on FacebookCovey on TwitterCovey on YouTubeCovey on TikTok




    Connect with Emily DiDonato:




    Emily DiDonato WebsiteEmily DiDonato on LinkedInEmily DiDonato on InstagramEmily DiDonato on YouTubeEmily DiDonato on FacebookEmily DiDonato on Twitter




    Connect with Christina Garcia:




    Christina Garcia on LinkedInChristina Garcia on Instagram




    If you’re looking to take your business to the next level:




    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!




    Whether you’re looking to scale your existing business and want to make the r...

    52 min
  • Building a Mission-Driven Business with Whitney Tingle of Sakara Life

    Whitney Tingle is the CEO and Co-founder of Sakara Life, a health, wellness, and fitness company that delivers organic, plant-rich meals and functional products. After completing her Bachelor’s degree and graduating magna cum laude from the University of Arizona, Whitney began her career in financial services. She interned as a financial advisor for Merrill Lynch and later served as a sales and marketing associate at Merlin Securities. She then became the Business Development and Marketing Executive for R.E. Davis Group before co-founding Sakara Life in 2011 with her best friend and business partner, Danielle Duboise.

    Whitney joins us today to discuss the genesis of Sakara Life and underscore the importance of being on a mission when building a company. She highlights the importance of believing in yourself and the business you’re building and shares her advice for navigating the early stages of fundraising. She also explains what it means to “put on the chicken suit” and details how continually challenging yourself can create an exciting and purposeful Entreprenista journey.

    “A mission is something that serves others. If you can find your mission, you can better serve more people. And the better you can serve, the more successful your business will be.” - Whitney Tingle

    This week’s takeaways from Entreprenista:

    • Whitney’s background, her career in Wall Street, and why she built Sakara Life
    • How the Wall Street work culture impacted Whitney’s health
    • The mission that sparked Sakara Life
    • How they transitioned from bootstrapping Sakara Life to raising capital for the company
    • The importance of believing in the business you’re building
    • How much Sakara Life raised in their first round of fundraising
    • The bias in venture capitalism and Whitney’s advice for raising capital
    • What keeps Whitney going through tough business days
    • Why it’s important to put your mission at the heart of your business
    • Sakara Life’s first hire and how the company’s team has evolved
    • What it was like to hire 100 people during a pandemic
    • Keeping company culture alive while working remotely
    • Why companies should use Slack
    • What it’s like to build and scale a business with your best friend
    • Practicing gratitude in business and life and Whitney’s favorite Sakara Life snack
    • How Whitney balances her work at Sakara Life and her role as a mom

    Resources Mentioned:

    • Book: Fiber Fueled: The Plant-Based Gut Health Program for Losing Weight, Restoring Your Health, and Optimizing Your Microbiome by Will Bulsiewicz, MD
    • Slack

    Our Favorite Quotes:

    • “You need to put on that chicken suit if you’re raising money. If you want it enough and believe in yourself and business enough, nothing will stand in your way.” - Whitney Tingle
    • “Your business will always ask you how much you want it, and you have to continue to show up for it, to keep saying ‘yes’ to it.” - Whitney Tingle
    • “Being an Entreprenista means having creative ideas and bringing them to reality as something you can touch, feel, and share with others.” - Whitney Tingle

    Connect with Whitney Tingle:

    • Sakara Life
    • Book: Eat Clean: Play Dirty: Recipes for a Body and Life You Love
    • Sakara Life on LinkedIn
    • Sakara Life on Instagram
    • Sakara Life on Facebook
    • Sakara Life on TikTok
    • Sakara Life on YouTube
    • Whitney Tingle on LinkedIn

    If you’re looking to take your business to the next level:

    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

    Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

    Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

    Say “Hello!” To DigiCards™ 

    Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost?

    If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun.

    Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat.

    Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

    To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista10 to receive 10% off your first order.

    Become An Entreprenista!

    Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

    Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

    Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

    Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

    58 min
  • Building a Mission-Driven Business with Whitney Tingle of Sakara Life

    Whitney Tingle is the CEO and Co-founder of Sakara Life, a health, wellness, and fitness company that delivers organic, plant-rich meals and functional products. After completing her Bachelor’s degree and graduating magna cum laude from the University of Arizona, Whitney began her career in financial services. She interned as a financial advisor for Merrill Lynch and later served as a sales and marketing associate at Merlin Securities. She then became the Business Development and Marketing Executive for R.E. Davis Group before co-founding Sakara Life in 2011 with her best friend and business partner, Danielle Duboise.




    Whitney joins us today to discuss the genesis of Sakara Life and underscore the importance of being on a mission when building a company. She highlights the importance of believing in yourself and the business you’re building and shares her advice for navigating the early stages of fundraising. She also explains what it means to “put on the chicken suit” and details how continually challenging yourself can create an exciting and purposeful Entreprenista journey.




    “A mission is something that serves others. If you can find your mission, you can better serve more people. And the better you can serve, the more successful your business will be.” - Whitney Tingle




    This week’s takeaways from Entreprenista:




    Whitney’s background, her career in Wall Street, and why she built Sakara LifeHow the Wall Street work culture impacted Whitney’s healthThe mission that sparked Sakara LifeHow they transitioned from bootstrapping Sakara Life to raising capital for the companyThe importance of believing in the business you’re buildingHow much Sakara Life raised in their first round of fundraisingThe bias in venture capitalism and Whitney’s advice for raising capitalWhat keeps Whitney going through tough business daysWhy it’s important to put your mission at the heart of your businessSakara Life’s first hire and how the company’s team has evolvedWhat it was like to hire 100 people during a pandemicKeeping company culture alive while working remotelyWhy companies should use SlackWhat it’s like to build and scale a business with your best friend




    Practicing gratitude in business and life and Whitney’s favorite Sakara Life snackHow Whitney balances her work at Sakara Life and her role as a mom




    Resources Mentioned:




    Book: Fiber Fueled: The Plant-Based Gut Health Program for Losing Weight, Restoring Your Health, and Optimizing Your Microbiome by Will Bulsiewicz, MDSlack




    Our Favorite Quotes:




    “You need to put on that chicken suit if you’re raising money. If you want it enough and believe in yourself and business enough, nothing will stand in your way.” - Whitney Tingle“Your business will always ask you how much you want it, and you have to continue to show up for it, to keep saying ‘yes’ to it.” - Whitney Tingle“Being an Entreprenista means having creative ideas and bringing them to reality as something you can touch, feel, and share with others.” - Whitney Tingle




    Connect with Whitney Tingle:




    Sakara LifeBook: Eat Clean: Play Dirty: Recipes for a Body and Life You LoveSakara Life on LinkedInSakara Life on InstagramSakara Life on FacebookSakara Life on TikTokSakara Life on YouTubeWhitney Tingle on LinkedIn




    If you’re looking to take your business to the next level:




    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social chann...

    58 min
  • End of the Year Recap 2021

    2020 felt like the year that never ended. While every month in 2020 felt like three years condensed, 2021 just breezed by—we blinked, took a breath, and here we are, almost at the end of the year, planning for 2022. It only goes to show that life is so precious and short that you need to make the most of every moment, celebrate your wins, and take all your learning opportunities to heart.

    In this episode, we take the time to pause and reflect on the highs, the lows, and the lessons we’ve learned in 2021. We share how our professional and personal lives changed in 2021 and the lessons we learned from running multiple businesses. We also discuss the mission behind the Entreprenista League, describe the biggest blessing we received this year, and underscore the importance of listening to your brand’s community.

    “Take the time to pause and celebrate the wins—even the small ones—because they all add up to larger ones.” - Stephanie Cartin

    This week’s takeaways from Entreprenista:

    • The lessons we learned from running multiple businesses
    • Putting together a new mission statement and team for SocialFly
    • Operating from the startup mindset and what helped Courtney stay patient throughout the year
    • Courtney’s advice on how much time you should give a business initiative before calling it off
    • What Stephanie learned from launching the Entreprenista League community
    • The mission behind the Entreprenista League
    • Paying it forward to women entrepreneurs and the biggest blessing we’ve had this year

    Our Favorite Quotes:

    • “The mentality you have when you start a business may not be the right mindset to get you where you want to go, and you might need to do different things to get to the next level.” - Courtney Spritzer
    • “When you’re implementing a new initiative, you have to give it time to work.” - Courtney Spritzer
    • “You have to build an audience, brand evangelists, and ambassadors—people who genuinely want to follow and support or buy your product or service.” - Stephanie Cartin

    Help More Female Entrepreneurs & Leaders Through the IFundWomen Campaign

    We are thrilled to announce that our iFundWomen campaign is now live! We have supported so many women through Entreprenista, and we're excited to share this opportunity with you to support our campaign and continue to help women business owners and leaders.

    Our funding goal is $100,000 - which means that every dollar counts. The best part? We've created incredible rewards that will help you as part of our campaign!

    When you pledge to the iFundWomen Campaign, you’ll receive:

    • An exclusive Entreprenista League Membership rate
    • Dedicated Instagram and website features to promote you and your business
    • Interviews on the Entreprenista podcast and our new podcast that's launching in 2022 - Startups In Stilettos
    • One-on-one sessions with Stephanie or Courtney
    • ...and so much more

    Visit iFundWomen.com/Projects/Entreprenista to contribute any amount you feel comfortable with.

    Seriously. Every dollar, every share, and every mention on social media to your network counts and is beyond appreciated. Thank you for supporting us and women everywhere.

    If you’re looking to take your business to the next level:

    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

    Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

    Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

    Say “Hello!” To DigiCards™ 

    Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost?

    If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun.

    Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat.

    Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

    To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista10 to receive 10% off your first order.

    Become An Entreprenista!

    Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

    Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

    Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

    Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

    25 min
  • End of the Year Recap 2021 with Stephanie + Courtney

    2020 felt like the year that never ended. While every month in 2020 felt like three years condensed, 2021 just breezed by—we blinked, took a breath, and here we are, almost at the end of the year, planning for 2022. It only goes to show that life is so precious and short that you need to make the most of every moment, celebrate your wins, and take all your learning opportunities to heart.




    In this episode, we take the time to pause and reflect on the highs, the lows, and the lessons we’ve learned in 2021. We share how our professional and personal lives changed in 2021 and the lessons we learned from running multiple businesses. We also discuss the mission behind the Entreprenista League, describe the biggest blessing we received this year, and underscore the importance of listening to your brand’s community.




    “Take the time to pause and celebrate the wins—even the small ones—because they all add up to larger ones.” - Stephanie Cartin




    This week’s takeaways from Entreprenista:




    The lessons we learned from running multiple businessesPutting together a new mission statement and team for SocialFlyOperating from the startup mindset and what helped Courtney stay patient throughout the yearCourtney’s advice on how much time you should give a business initiative before calling it offWhat Stephanie learned from launching the Entreprenista League communityThe mission behind the Entreprenista LeaguePaying it forward to women entrepreneurs and the biggest blessing we’ve had this year




    Our Favorite Quotes:




    “The mentality you have when you start a business may not be the right mindset to get you where you want to go, and you might need to do different things to get to the next level.” - Courtney Spritzer“When you’re implementing a new initiative, you have to give it time to work.” - Courtney Spritzer“You have to build an audience, brand evangelists, and ambassadors—people who genuinely want to follow and support or buy your product or service.” - Stephanie Cartin




    Help More Female Entrepreneurs & Leaders Through the IFundWomen Campaign




    We are thrilled to announce that our iFundWomen campaign is now live! We have supported so many women through Entreprenista, and we're excited to share this opportunity with you to support our campaign and continue to help women business owners and leaders. 




    Our funding goal is $100,000 - which means that every dollar counts. The best part? We've created incredible rewards that will help you as part of our campaign! 




    When you pledge to the iFundWomen Campaign, you’ll receive:




    An exclusive Entreprenista League Membership rateDedicated Instagram and website features to promote you and your businessInterviews on the Entreprenista podcast and our new podcast that's launching in 2022 - Startups In StilettosOne-on-one sessions with Stephanie or Courtney...and so much more




    Visit iFundWomen.com/Projects/Entreprenista to contribute any amount you feel comfortable with. 




    Seriously. Every dollar, every share, and every mention on social media to your network counts and is beyond appreciated. Thank you for supporting us and women everywhere.




    If you’re looking to take your business to the next level:




    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!




    Whether you’re looking to scale your existing bus...

    24 min
  • The New PR: Growing and Scaling a Community-Based Business with Jamie Hess of NYCFitFam

    Jamie Hess is a public relations expert, influencer, and fitness and wellness mentor who encourages women to seek help and accountability in the areas they need it most. Alongside her husband, Jamie created NYCFitFam, a platform where she shares her health and fitness knowledge with women worldwide. Being a public relations veteran with over 20 years of experience in the industry, Jamie worked as the Senior Vice President of the Narrative Group before focusing on her mission to empower women.

    Jamie joins us today to discuss why she believes in “the art of follow-up.” She explains how to show up for yourself and your brand’s community and shares why her North Star is being of service to women. She describes what is needed to transform your side hustle into your full-time hustle and discusses how she empowers women to ask for help and accountability. Jamie also underscores why it’s important for influencers to show more than just the good stuff on the gram and highlights the steps to consider when starting a community-based business.

    “Making a leap from corporate to pursue a side hustle is scary, but—done with a plan and a passion—it can lead you to a life beyond your wildest dreams.” - Jamie Hess

    This week’s takeaways from Entreprenista:

    • Jamie’s early days in public relations and how she learned “the art of follow-up”
    • Starting NYCFitFam and making the leap of faith from the corporate world to pursuing a side-hustle
    • Her strategies for moving from a 9-to-5 to starting your own business
    • The value of a multi-channel business and why you shouldn’t put all your eggs in the influencer basket
    • The first brands Jamie worked with when she became an influencer
    • Jamie’s advice for reaching out and pitching to an influencer
    • Her podcast, Off the Gram, and building a community during a pandemic
    • Her tips for starting and growing a podcast
    • The mission behind Jamie’s Big Ask program and the power of living life with support and accountability
    • Why having a mission as the foundation of your business is crucial
    • How Jamie finds new people to be members of her coaching program
    • The value of having an executive coach
    • Why she doesn’t look at foibles as mistakes and what it means to lead with happiness
    • Jamie’s favorite workout routines and her advice for sticking to an exercise habit

    Resources Mentioned:

    • Planoly

    Our Favorite Quotes:

    • “It’s important to have a North Star and approach your business from a place of mission.” - Jamie Hess
    • “You want to be an influencer who wants to show the good stuff, but also what’s real.” - Jamie Hess
    • “Sitting in the fear of making a mistake is worse than walking through the fire.” - Jamie Hess

    Connect with Jamie Hess:

    • The Big Ask Method
    • NYCFitFam
    • Off the Gram Podcast
    • NYCFitFam on Instagram
    • NYCFitFam on Twitter
    • NYCFitFam on YouTube
    • Off the Gram Instagram
    • Jamie Hess on LinkedIn

    Help More Female Entrepreneurs & Leaders Through the IFundWomen Campaign

    We are thrilled to announce that our iFundWomen campaign is now live! We have supported so many women through Entreprenista, and we're excited to share this opportunity with you to support our campaign and continue to help women business owners and leaders.

    Our funding goal is $100,000 - which means that every dollar counts. The best part? We've created incredible rewards that will help you as part of our campaign!

    When you pledge to the iFundWomen Campaign, you’ll receive:

    • An exclusive Entreprenista League Membership rate
    • Dedicated Instagram and website features to promote you and your business
    • Interviews on the Entreprenista podcast and our new podcast that's launching in 2022 - Startups In Stilettos
    • One-on-one sessions with Stephanie or Courtney
    • ...and so much more

    Visit iFundWomen.com/Projects/Entreprenista to contribute any amount you feel comfortable with.

    Seriously. Every dollar, every share, and every mention on social media to your network counts and is beyond appreciated. Thank you for supporting us and women everywhere.

    If you’re looking to take your business to the next level:

    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

    Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

    Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

    Say “Hello!” To DigiCards™ 

    Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost?

    If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun.

    Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat.

    Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

    To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista10 to receive 10% off your first order.

    Become An Entreprenista!

    Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

    Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

    Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

    Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

    58 min
  • The New PR: Growing and Scaling a Community-Based Business with Jamie Hess of NYCFitFam

    Jamie Hess is a public relations expert, influencer, and fitness and wellness mentor who encourages women to seek help and accountability in the areas they need it most. Alongside her husband, Jamie created NYCFitFam, a platform where she shares her health and fitness knowledge with women worldwide. Being a public relations veteran with over 20 years of experience in the industry, Jamie worked as the Senior Vice President of the Narrative Group before focusing on her mission to empower women.




    Jamie joins us today to discuss why she believes in “the art of follow-up.” She explains how to show up for yourself and your brand’s community and shares why her North Star is being of service to women. She describes what is needed to transform your side hustle into your full-time hustle and discusses how she empowers women to ask for help and accountability. Jamie also underscores why it’s important for influencers to show more than just the good stuff on the gram and highlights the steps to consider when starting a community-based business.




    “Making a leap from corporate to pursue a side hustle is scary, but—done with a plan and a passion—it can lead you to a life beyond your wildest dreams.” - Jamie Hess




    This week’s takeaways from Entreprenista:




    Jamie’s early days in public relations and how she learned “the art of follow-up”Starting NYCFitFam and making the leap of faith from the corporate world to pursuing a side-hustleHer strategies for moving from a 9-to-5 to starting your own businessThe value of a multi-channel business and why you shouldn’t put all your eggs in the influencer basketThe first brands Jamie worked with when she became an influencerJamie’s advice for reaching out and pitching to an influencerHer podcast, Off the Gram, and building a community during a pandemicHer tips for starting and growing a podcastThe mission behind Jamie’s Big Ask program and the power of living life with support and accountabilityWhy having a mission as the foundation of your business is crucialHow Jamie finds new people to be members of her coaching programThe value of having an executive coachWhy she doesn’t look at foibles as mistakes and what it means to lead with happinessJamie’s favorite workout routines and her advice for sticking to an exercise habit




    Resources Mentioned:




    Planoly




    Our Favorite Quotes:




    “It’s important to have a North Star and approach your business from a place of mission.” - Jamie Hess“You want to be an influencer who wants to show the good stuff, but also what’s real.” - Jamie Hess“Sitting in the fear of making a mistake is worse than walking through the fire.” - Jamie Hess




    Connect with Jamie Hess:




    The Big Ask MethodNYCFitFamOff the Gram PodcastNYCFitFam on InstagramNYCFitFam on TwitterNYCFitFam on YouTubeOff the Gram InstagramJamie Hess on LinkedIn




    Help More Female Entrepreneurs & Leaders Through the IFundWomen Campaign




    We are thrilled to announce that our iFundWomen campaign is now live! We have supported so many women through Entreprenista, and we're excited to share this opportunity with you to support our campaign and continue to help women business owners and leaders. 




    Our funding goal is $100,000 - which means that every dollar counts. The best part? We've created incredible rewards that will help you as part of our campaign! 




    When you pledge to the iFundWomen Campaign, you’ll receive:




    An exclusive Entreprenista League Membership rateDedicated Instagram and website features to promote you and your businessInterviews on the Entreprenista podcast and our new podcast that's launching in 2022 - Startups In StilettosO...

    57 min

About Entreprenista

From the publisher's feed

The Entreprenista Podcast is a weekly show featuring the stories of successful female founders and what it's really like to run a business. Hosted by Stephanie Cartin & Courtney Spritzer,…

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