Entreprenista

Sabina Hitchen is an Entreprenista, speaker, media expert, and the Founder of Press for Success: PR Prep School. Dedicated to empowerment through knowledge, Sabina founded Press for Success to give small business owners, experts, coaches, and entrepreneurs the tools they need to get publicity. As a media expert, Sabina is regularly featured in several media outlets, including USA Today, The Huffington Post, and ABC News.

Sabina joins us today to share how her Entreprenista journey has transformed throughout her career and explain why every business owner should incorporate a PR strategy into their plans. She describes how being the youngest staff member at a PR firm sparked her love for small business owners and entrepreneurs. She discusses the processes of navigating PR outreach and pitching a story to the media. Sabina also underscores how showing up consistently in your business will help you win.

“If you want to be a PR rockstar, you need to actively grow relationships with members of the press who cover your beat.” - Sabina Hitchen

This week’s takeaways from Entreprenista:

• Sabina’s career arc, from studying history and political science to getting into the world of public relations
• Why she started the Press for Success community
• The value of finding a business network and community
• The PR agency life and how Sabina grew Press for Success
• How Press for Success helps small businesses
• Sabina’s publicity tips for small businesses
• Why a PR strategy should be part of every business plan
• Leveraging social media to reach out and connect with members of the press
• When and how to pitch to the media after connecting with them
• What Entreprenistas can expect from joining the Press for Success community
• Sabina’s pajama sessions and what she’s most grateful for these days

Resources Mentioned:

• Parents.com

Our Favorite Quotes:

• “You never know where your journey is going to take you; so, just keep following the next right step.” - Sabina Hitchen
• “Opportunities only come to businesses and entrepreneurs if they ask. You need to take a chance on yourself.” - Sabina Hitchen
• “Being an entrepreneur is one thing, but being an Entreprenista means you’re surrounded by others who do it—that spirit of collaboration and sharing is something on the next level.” - Sabina Hitchen

Connect with Sabina Hitchen:

• Sabina Knows
• Press for Success: PR Prep School
• Sabina Hitchen on LinkedIn
• Sabina Hitchen on Instagram
• Sabina Hitchen on Facebook
• Sabina Hitchen on Twitter
• Sabina Hitchen on YouTube

Help More Female Entrepreneurs & Leaders Through the IFundWomen Campaign

We are thrilled to announce that our iFundWomen campaign is now live! We have supported so many women through Entreprenista, and we're excited to share this opportunity with you to support our campaign and continue to help women business owners and leaders.

Our funding goal is $100,000 - which means that every dollar counts. The best part? We've created incredible rewards that will help you as part of our campaign!

When you pledge to the iFundWomen Campaign, you’ll receive:

• An exclusive Entreprenista League Membership rate
• Dedicated Instagram and website features to promote you and your business
• Interviews on the Entreprenista podcast and our new podcast that's launching in 2022 - Startups In Stilettos
• One-on-one sessions with Stephanie or Courtney
• ...and so much more

Visit iFundWomen.com/Projects/Entreprenista to contribute any amount you feel comfortable with.

Seriously. Every dollar, every share, and every mention on social media to your network counts and is beyond appreciated. Thank you for supporting us and women everywhere.

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Say “Hello!” To DigiCards™ 

Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost?

If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun.

Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat.

Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista10 to receive 10% off your first order.

Become An Entreprenista!

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

Sabina Hitchen is an Entreprenista, speaker, media expert, and the Founder of Press for Success: PR Prep School. Dedicated to empowerment through knowledge, Sabina founded Press for Success to give small business owners, experts, coaches, and entrepreneurs the tools they need to get publicity. As a media expert, Sabina is regularly featured in several media outlets, including USA Today, The Huffington Post, and ABC News.

Sabina joins us today to share how her Entreprenista journey has transformed throughout her career and explain why every business owner should incorporate a PR strategy into their plans. She describes how being the youngest staff member at a PR firm sparked her love for small business owners and entrepreneurs. She discusses the processes of navigating PR outreach and pitching a story to the media. Sabina also underscores how showing up consistently in your business will help you win.

“If you want to be a PR rockstar, you need to actively grow relationships with members of the press who cover your beat.” - Sabina Hitchen

This week’s takeaways from Entreprenista:

Sabina’s career arc, from studying history and political science to getting into the world of public relationsWhy she started the Press for Success communityThe value of finding a business network and communityThe PR agency life and how Sabina grew Press for SuccessHow Press for Success helps small businessesSabina’s publicity tips for small businessesWhy a PR strategy should be part of every business planLeveraging social media to reach out and connect with members of the pressWhen and how to pitch to the media after connecting with themWhat Entreprenistas can expect from joining the Press for Success communitySabina’s pajama sessions and what she’s most grateful for these days

Resources Mentioned:

Parents.com

Our Favorite Quotes:

“You never know where your journey is going to take you; so, just keep following the next right step.” - Sabina Hitchen“Opportunities only come to businesses and entrepreneurs if they ask. You need to take a chance on yourself.” - Sabina Hitchen“Being an entrepreneur is one thing, but being an Entreprenista means you’re surrounded by others who do it—that spirit of collaboration and sharing is something on the next level.” - Sabina Hitchen

Connect with Sabina Hitchen:

Sabina KnowsPress for Success: PR Prep SchoolSabina Hitchen on LinkedInSabina Hitchen on InstagramSabina Hitchen on FacebookSabina Hitchen on TwitterSabina Hitchen on YouTube

Help More Female Entrepreneurs & Leaders Through the IFundWomen Campaign

We are thrilled to announce that our iFundWomen campaign is now live! We have supported so many women through Entreprenista, and we're excited to share this opportunity with you to support our campaign and continue to help women business owners and leaders. 

Our funding goal is $100,000 - which means that every dollar counts. The best part? We've created incredible rewards that will help you as part of our campaign! 

When you pledge to the iFundWomen Campaign, you’ll receive:

An exclusive Entreprenista League Membership rateDedicated Instagram and website features to promote you and your businessInterviews on the Entreprenista podcast and our new podcast that's launching in 2022 - Startups In StilettosOne-on-one sessions with Stephanie or Courtney...and so much more

Visit iFundWomen.com/Projects/Entreprenista to contribute any amount you feel comfortable with. 

Seriously. Every dollar, every share, and every mention on social media to your network counts and is beyo...

Karen Cahn is an entrepreneur, investor, start-up guru, and the Founder and CEO of iFundWomen, a crowdfunding platform for women entrepreneurs with big ideas. A pioneer in tech and media, Karen was an Intrapreneur at Google, where she spent over a decade leading monetization teams in search, display, and video. Additionally, Karen started the Branded Entertainment business at YouTube, creating the first native video ad experiences monetized on the web. Karen is an active angel investor and sits on the Board of Advisors of Girl Rising, a global movement for girls’ education and empowerment. Karen has been named one of Inc. Magazine’s Top 100 Female Founders of 2020 as well as one of the City and State of New York’s Most Responsible CEOs of 2020.

Karen joins us today to share how feminism and the unexpected loss of her corporate job led her to found iFundWomen. She discusses how market research and testing can help you be proactive in your business. She explains how hiring a coach can make you more attractive to investors and reveals some common terms to know when raising capital. Karen also highlights how iFundWomen helps women entrepreneurs from all walks of life succeed in their Entreprenista journey.

Be sure to join the Entreprenista Circle for even more amazing support and guidance in your entreprenista journey!

“Crowdfunding is sales and marketing. It’s about your ability to go out and sell your product, service, vision, or dream.” - Karen Cahn

This week’s takeaways from Entreprenista:

• Karen’s career journey and what led her to found iFundWomen
• Her stint at Google and YouTube and why she left Google after a decade
• Karen’s move to AOL and the company’s first-ever nod from Emmy
• Becoming a feminist and creating economic opportunities for women
• How Karen handled being unexpectedly let go from a company
• How she started VProud, her first business, and the lessons she learned from the experience
• Crowdfunding at the beginning of a business journey to prove demand
• How iFundWomen is empowering women entrepreneurs, creating jobs, and supporting the economy
• Why reaching for perfection hinders opportunities
• The biggest challenges Karen faces five years into running iFundWomen
• How hiring a coach helped iFundWomen raise capital
• “Oversubscribe,” “common stock,” and other venture capital terms Entreprenistas need to include in their vocabulary

Resources Mentioned:

• Podcast: Masters of Scale

Our Favorite Quotes:

• “Less than 1% of companies will raise venture capital. The other 99% will max out their credit cards and their loans—and the problem is worse for women.” - Karen Cahn
• “When you teach people how to fish and give them a pole, it changes everything” - Karen Cahn
• “Nothing about starting a business is for the faint of heart. But it’s rewarding if you’re mature enough to handle the roller-coaster ride.” - Karen Cahn

Connect with Karen Cahn:

• Karen Cahn Website
• iFundWomen
• iFundWomen of Color
• iFundWomen on LinkedIn
• iFundWomen on Instagram
• iFundWomen on Facebook
• iFundWomen on Twitter
• Karen Cahn on LinkedIn
• Karen Cahn on Instagram
• Karen Cahn on Facebook
• Karen Cahn on Twitter

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Get the Support You Need with the Entreprenista Circles

Entreprenista, it’s time to take your business to the next level!

We’re excited to share the launch of a brand-new group coaching opportunity through the Entreprenista League: The Entreprenista Circles! When you join the Entreprenista Circles program, you will be part of a small group to discuss your business challenges and opportunities, and tap into the support and experience from your peers - all led by an expert coach and facilitator.

Learn more about joining the Entreprenista Circle today! Head over to https://entreprenista.com/circles

Say “Hello!” To DigiCards™ 

Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost?

If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun.

Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat.

Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista10 to receive 10% off your first order.

Become An Entreprenista!

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

Karen Cahn is an entrepreneur, investor, start-up guru, and the Founder and CEO of iFundWomen, a crowdfunding platform for women entrepreneurs with big ideas. A pioneer in tech and media, Karen was an Intrapreneur at Google, where she spent over a decade leading monetization teams in search, display, and video. Additionally, Karen started the Branded Entertainment business at YouTube, creating the first native video ad experiences monetized on the web. Karen is an active angel investor and sits on the Board of Advisors of Girl Rising, a global movement for girls’ education and empowerment. Karen has been named one of Inc. Magazine’s Top 100 Female Founders of 2020 as well as one of the City and State of New York’s Most Responsible CEOs of 2020.

Karen joins us today to share how feminism and the unexpected loss of her corporate job led her to found iFundWomen. She discusses how market research and testing can help you be proactive in your business. She explains how hiring a coach can make you more attractive to investors and reveals some common terms to know when raising capital. Karen also highlights how iFundWomen helps women entrepreneurs from all walks of life succeed in their Entreprenista journey.

Be sure to join the Entreprenista Circle for even more amazing support and guidance in your entreprenista journey!

“Crowdfunding is sales and marketing. It’s about your ability to go out and sell your product, service, vision, or dream.” - Karen Cahn

This week’s takeaways from Entreprenista:

Karen’s career journey and what led her to found iFundWomenHer stint at Google and YouTube and why she left Google after a decadeKaren’s move to AOL and the company’s first-ever nod from EmmyBecoming a feminist and creating economic opportunities for womenHow Karen handled being unexpectedly let go from a companyHow she started VProud, her first business, and the lessons she learned from the experienceCrowdfunding at the beginning of a business journey to prove demandHow iFundWomen is empowering women entrepreneurs, creating jobs, and supporting the economyWhy reaching for perfection hinders opportunitiesThe biggest challenges Karen faces five years into running iFundWomenHow hiring a coach helped iFundWomen raise capital“Oversubscribe,” “common stock,” and other venture capital terms Entreprenistas need to include in their vocabulary

Resources Mentioned:

Podcast: Masters of Scale

Our Favorite Quotes:

“Less than 1% of companies will raise venture capital. The other 99% will max out their credit cards and their loans—and the problem is worse for women.” - Karen Cahn“When you teach people how to fish and give them a pole, it changes everything” - Karen Cahn“Nothing about starting a business is for the faint of heart. But it’s rewarding if you’re mature enough to handle the roller-coaster ride.” - Karen Cahn

Connect with Karen Cahn:

Karen Cahn WebsiteiFundWomeniFundWomen of ColoriFundWomen on LinkedIniFundWomen on InstagramiFundWomen on FacebookiFundWomen on TwitterKaren Cahn on LinkedInKaren Cahn on InstagramKaren Cahn on FacebookKaren Cahn on Twitter

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections,

Rachel ten Brink is a data-driven founder, investor, and the General Partner and CEO of Red Bike Capital, a seed-stage fund that invests in US-based Consumer Fintech, Ecommerce Infrastructure, and Consumer Tech. Recognized as one of the Top 50 LatinX Tech Leaders in the US, Rachel was named Entrepreneur Magazine’s 100 Most Powerful Women of 2020. She was the Co-Founder and CMO of Scentbird, a fragrance subscription service company where she led Growth, Brand, and Business Development, scaling the company to 500,000 subscribers. As an investor, Rachel serves as a Board Member and advisor to consumer-tech brands, including Dyper and AboveBoard.

Rachel joins us today to discuss why taking up space and owning what you’re good at is crucial to success as a powerful woman in business. She explains how Entreprenistas can be strategic about using customer feedback to pivot and scale their businesses. She shares what to look for in your co-founders and her best tips on keeping yourself brutally honest about your company’s growth. Rachel also underscores the role of cultivating mental health in entrepreneurship and highlights the value of nurturing your tribe of fellow Entreprenistas.

Be sure to join the Entreprenista Circle for even more amazing support and guidance in your Entreprenista journey! 

“Whenever I see female founders, I think about how much harder they had to work to get where they are—and how much better an entrepreneur that makes them.” - Rachel ten Brink

This week’s takeaways from Entreprenista:

• Rachel’s background, the value she found in corporate training, and what pushed her to start her own company
• Developing the Scentbird brand and why you shouldn’t do the “try before you buy” business model
• How Rachel connected with her Scentbird co-founders
• The benefits of having a large team of founders and the role of diversity in the Scentbird team
• Being adaptable to change and how much time to give an idea to see if it’s working
• The importance of engaging customers in conversations
• How Rachel decided it was time to move on from Scentbird and start another venture
• Managing your mental health as an entrepreneur
• What led Rachel to found Rent Bike Capital
• How to effectively communicate to women on social media to influence your marketing
• Facing challenges as a woman in business over the years
• The gender gap in venture capitalism
• Rachel’s tips and tricks for raising money and presenting over Zoom
• Why influencer marketing is an effective way to connect with women

Resources Mentioned:

• Book: Million Dollar Women: The Essential Guide for Female Entrepreneurs Who Want to Go Big by Julia Pimsleur
• Pocket App

Our Favorite Quotes:

• “Take up space—impostor syndrome be damned. Believe in your idea, even if you’re the only woman in the room. That’s what power is about.” - Rachel ten Brink
• “There are lots of ups and downs in the founder’s journey - managing your emotions when you’re an entrepreneur is important.” - Rachel ten Brink
• “The thing about startups is that they’re never the same, so it’s important to always keep an eye on, and understand, their evolution” - Rachel ten Brink

Connect with Rachel ten Brink:

• Red Bike Capital
• Red Bike Capital on LinkedIn
• Rachel ten Brink on LinkedIn
• Rachel ten Brink on Twitter

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Get the Support You Need with the Entreprenista Circles

Entreprenista, it’s time to take your business to the next level!

We’re excited to share the launch of a brand-new group coaching opportunity through the Entreprenista League: The Entreprenista Circles! When you join the Entreprenista Circles program, you will be part of a small group to discuss your business challenges and opportunities, and tap into the support and experience from your peers - all led by an expert coach and facilitator.

Learn more about joining the Entreprenista Circle today! Head over to https://entreprenista.com/circles

Say “Hello!” To DigiCards™

Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost?

If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun.

Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat.

Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista10 to receive 10% off your first order.

Become An Entreprenista!

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

Rachel ten Brink is a data-driven founder, investor, and the General Partner and CEO of Red Bike Capital, a seed-stage fund that invests in US-based Consumer Fintech, Ecommerce Infrastructure, and Consumer Tech. Recognized as one of the Top 50 LatinX Tech Leaders in the US, Rachel was named Entrepreneur Magazine’s 100 Most Powerful Women of 2020. She was the Co-Founder and CMO of Scentbird, a fragrance subscription service company where she led Growth, Brand, and Business Development, scaling the company to 500,000 subscribers. As an investor, Rachel serves as a Board Member and advisor to consumer-tech brands, including Dyper and AboveBoard.

Rachel joins us today to discuss why taking up space and owning what you’re good at is crucial to success as a powerful woman in business. She explains how Entreprenistas can be strategic about using customer feedback to pivot and scale their businesses. She shares what to look for in your co-founders and her best tips on keeping yourself brutally honest about your company’s growth. Rachel also underscores the role of cultivating mental health in entrepreneurship and highlights the value of nurturing your tribe of fellow Entreprenistas.

Be sure to join the Entreprenista Circle for even more amazing support and guidance in your Entreprenista journey!

“Whenever I see female founders, I think about how much harder they had to work to get where they are—and how much better an entrepreneur that makes them.” - Rachel ten Brink

This week’s takeaways from Entreprenista:

Rachel’s background, the value she found in corporate training, and what pushed her to start her own companyDeveloping the Scentbird brand and why you shouldn’t do the “try before you buy” business modelHow Rachel connected with her Scentbird co-foundersThe benefits of having a large team of founders and the role of diversity in the Scentbird teamBeing adaptable to change and how much time to give an idea to see if it’s workingThe importance of engaging customers in conversationsHow Rachel decided it was time to move on from Scentbird and start another ventureManaging your mental health as an entrepreneurWhat led Rachel to found Rent Bike CapitalHow to effectively communicate to women on social media to influence your marketingFacing challenges as a woman in business over the yearsThe gender gap in venture capitalismRachel’s tips and tricks for raising money and presenting over ZoomWhy influencer marketing is an effective way to connect with women

Resources Mentioned:

Book: Million Dollar Women: The Essential Guide for Female Entrepreneurs Who Want to Go Big by Julia PimsleurPocket App

Our Favorite Quotes:

“Take up space—impostor syndrome be damned. Believe in your idea, even if you’re the only woman in the room. That’s what power is about.” - Rachel ten Brink“There are lots of ups and downs in the founder’s journey - managing your emotions when you’re an entrepreneur is important.” - Rachel ten Brink“The thing about startups is that they’re never the same, so it’s important to always keep an eye on, and understand, their evolution” - Rachel ten Brink

Connect with Rachel ten Brink:

Red Bike CapitalRed Bike Capital on LinkedInRachel ten Brink on LinkedInRachel ten Brink on Twitter

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels,

Serial Entreprenista, Leslie Grossman, is a leadership coach, speaker, and author. She is the founder of Circle Leadership, an organization that shifts the mindset and confidence of women executives and entrepreneurs as they travel the path to their professional goals. Throughout her career, Leslie has presented womens’ leadership programs, workshops, and conferences worldwide. These have helped thousands of women take the next best step in their journey. Leslie also serves as the Faculty Director of the Executive Women’s Leadership Program at the George Washington University Center for Excellence in Public Leadership and sits as Vice Chair on IMPACT Leadership’s Global Advisory Council.

Leslie joins us today to share her best tips for networking and building relationships that can take your business to the next level. She explains what it means to have an advisory board and details how to find the right people to build your own. She discusses what having the right coach can do for your business and describes her tactics for securing a sponsorship. Leslie also highlights why trust and relationships are at the heart of everything Entreprenistas do and underscores how you can be part of the Entreprenista Circles community.

“Being an Entreprenista means being part of a solar system of women, where we all help each other and collaborate to be successful as a group and community.” - Leslie Grossman

This week’s takeaways from Entreprenista:

• Leslie’s incredible journey as a serial Entreprenista
• How Leslie decided that she wanted to be a coach
• The role of relationships in business and life and what it means to have an advisory board
• What Leslie’s first advisory board looked like and her advice for structuring one
• Taking care of your advisory board and the different ways to give back to them
• Leslie’s recommendations for structuring meetings with your board of advisors
• What Entreprenistas need to consider before starting a conference
• Her tactics for getting sponsors for events, brand partnerships, and collaborations
• Why we started the Entreprenista League
• Leslie’s marketing strategies for getting women to join conferences
• What Entreprenistas can expect when they work with Leslie in an Entreprenista Circle
• Why women look for coaches and the characteristics that make a great coach
• Leslie’s tips for feeling burnt out and her advice on why Entreprenistas need to take time off for themselves
• What being an Entreprenista means for Leslie

Resources Mentioned:

• Book: The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results by Gary Keller and Jay Papasan

Our Favorite Quotes:

• “Entreprenistas figure things out, though not alone.” - Leslie Grossman
• “You don’t have an advisory board unless you’re willing to listen. It’s about being honest about your challenges and how they can help you.” - Leslie Grossman
• “Trust and relationships are at the core of everything that we do.” - Leslie Grossman

Connect with Leslie Grossman:

• Circle Leadership
• Leslie Grossman Leadership
• 15 on Friday Podcast
• Book: Link Out: How to Turn Your Network into a Chain of Lasting Connections
• Book: Sellsation!: How Companies Can Capture Today’s Hottest Market: Women Business Owners and Executives
• Circle Leadership on Instagram
• Circle Leadership on SoundCloud
• Circle Leadership on YouTube
• Leslie Grossman on LinkedIn
• Email: [email protected]

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Be the Best Dressed on Zoom...and the Most Comfortable

Entreprenistas - it’s time to look professional and feel comfortable while working from home.

Introducing WorkRobe - the WFH-ready robes designed to help you be the best dressed professional on Zoom...and the most comfortable.

Gone are the days of wasting time trying to find the perfect outfit to wear on Zoom, only to change back into loungewear the second your meeting ends. The WorkRobe robe means business! With the look of a professional robe on the top, no one on Zoom will ever know you’re wearing a robe.

If you’re ready to start looking great and feeling comfortable at your next Zoom meeting, head over to www.myworkrobe.com to order your Workrobe today. Enter code Entreprenista15 to receive 15% off your first order.

Say “Hello!” To DigiCards™ 

Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost?

If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun.

Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat.

Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista10 to receive 10% off your first order.

Become An Entreprenista!

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

Serial Entreprenista, Leslie Grossman, is a leadership coach, speaker, and author. She is the founder of Circle Leadership, an organization that shifts the mindset and confidence of women executives and entrepreneurs as they travel the path to their professional goals. Throughout her career, Leslie has presented womens’ leadership programs, workshops, and conferences worldwide. These have helped thousands of women take the next best step in their journey. Leslie also serves as the Faculty Director of the Executive Women’s Leadership Program at the George Washington University Center for Excellence in Public Leadership and sits as Vice Chair on IMPACT Leadership’s Global Advisory Council.

Leslie joins us today to share her best tips for networking and building relationships that can take your business to the next level. She explains what it means to have an advisory board and details how to find the right people to build your own. She discusses what having the right coach can do for your business and describes her tactics for securing a sponsorship. Leslie also highlights why trust and relationships are at the heart of everything Entreprenistas do and underscores how you can be part of the Entreprenista Circles community.

“Being an Entreprenista means being part of a solar system of women, where we all help each other and collaborate to be successful as a group and community.” - Leslie Grossman

This week’s takeaways from Entreprenista:

Leslie’s incredible journey as a serial EntreprenistaHow Leslie decided that she wanted to be a coachThe role of relationships in business and life and what it means to have an advisory boardWhat Leslie’s first advisory board looked like and her advice for structuring oneTaking care of your advisory board and the different ways to give back to themLeslie’s recommendations for structuring meetings with your board of advisorsWhat Entreprenistas need to consider before starting a conferenceHer tactics for getting sponsors for events, brand partnerships, and collaborationsWhy we started the Entreprenista LeagueLeslie’s marketing strategies for getting women to join conferencesWhat Entreprenistas can expect when they work with Leslie in an Entreprenista CircleWhy women look for coaches and the characteristics that make a great coachLeslie’s tips for feeling burnt out and her advice on why Entreprenistas need to take time off for themselvesWhat being an Entreprenista means for Leslie

Resources Mentioned:

Book: The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results by Gary Keller and Jay Papasan

Our Favorite Quotes:

“Entreprenistas figure things out, though not alone.” - Leslie Grossman“You don’t have an advisory board unless you’re willing to listen. It’s about being honest about your challenges and how they can help you.” - Leslie Grossman“Trust and relationships are at the core of everything that we do.” - Leslie Grossman

Connect with Leslie Grossman:

Circle LeadershipLeslie Grossman Leadership15 on Friday PodcastBook: Link Out: How to Turn Your Network into a Chain of Lasting ConnectionsBook: Sellsation!: How Companies Can Capture Today’s Hottest Market: Women Business Owners and ExecutivesCircle Leadership on InstagramCircle Leadership on SoundCloudCircle Leadership on YouTubeLeslie Grossman on LinkedInEmail: [email protected]

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content,

Jennifer Aaronson is an entrepreneur and the Culinary Director and Co-Founder of Martha Stewart & Marley Spoon, a brand that makes it easier for families to cook delicious meals at home by sending tasty recipes and fresh ingredients to their door. Before co-founding Martha Stewart & Marley Spoon, Jennifer worked as the Editorial Director of Food and Entertaining at Martha Stewart Living for over 13 years. In addition to her role as the Culinary Director of Martha Stewart & Marley Spoon, Jennifer serves as the Culinary Director for the Boro6 Wine Bar, a restaurant she co-owns with her husband.

Jennifer joins us today to share her career arc, from double-majoring in Economics and French Literature at Cornell University to working in banking, being a food critic, and working with Martha Stewart. She describes how and why she decided to co-found Martha Stewart & Marley Spoon after working for more than a decade at Martha Stewart Living. She discusses what it’s like to partner with a celebrity like Martha Stewart and the lessons she learned from the experience. Jennifer also underscores why it’s important for women to find their inner voice and advocate for themselves.

“To go from an unknown company to becoming a part of a well-known brand is a great decision for any little company.” - Jennifer Aaronson

This week’s takeaways from Entreprenista:

• Jennifer’s career journey and what led her to co-found Martha Stewart & Marley Spoon
• Becoming a food critic and how Jennifer found opportunities to write for food magazines
• How and when restaurant reviews are done
• How Jennifer went back to cooking after her career as a food critic
• Her career at Martha Stewart Living and what she learned from the experience
• How Jennifer co-founded Martha Stewart & Marley Spoon and how they collaborated with Martha Stewart
• Signing up with Martha Stewart & Marley Spoon and the simplicity of ordering meals with the company
• Managing the operations and logistics of a food manufacturing company
• What made Martha Stewart & Marley Spoon decide to launch ready-made meal kits
• Martha Stewart & Marley Spoon’s target market and consumer and Jennifer’s advice on marketing
• What it’s like to develop a partnership and business with a celebrity like Martha Stewart
• What’s next for the Martha Stewart & Marley Spoon & Martha Stewart Living partnership
• Jennifer’s favorite dish and ingredients
• How Jennifer balances her time between working and raising a family

Our Favorite Quotes:

• “Being able to pull pre-made, pre-measured ingredients and enjoy cooking and making a home-cooked meal for your family is a gift.” - Jennifer Aaronson
• “Ingredients are always better when you grow them yourself.” - Jennifer Aaronson
• “I encourage young women to use their voice and speak up for themselves. If you tune in to your inner voice, you will find the right path for you.” - Jennifer Aaronson

Connect with Jennifer Aaronson:

• Martha Stewart & Marley Spoon
• Martha Stewart & Marley Spoon on LinkedIn
• Martha Stewart & Marley Spoon on Instagram
• Martha Stewart & Marley Spoon on Facebook
• Martha Stewart & Marley Spoon on Twitter
• Boro6 Wine Bar
• Boro6 Wine Bar on Facebook
• Boro6 Wine Bar on Instagram
• Boro6 Wine Bar on Twitter
• Jennifer Aaronson on LinkedIn

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Be the Best Dressed on Zoom...and the Most Comfortable

Entreprenistas - it’s time to look professional and feel comfortable while working from home.

Introducing WorkRobe - the WFH-ready robes designed to help you be the best dressed professional on Zoom...and the most comfortable.

Gone are the days of wasting time trying to find the perfect outfit to wear on Zoom, only to change back into loungewear the second your meeting ends. The WorkRobe robe means business! With the look of a professional robe on the top, no one on Zoom will ever know you’re wearing a robe.

If you’re ready to start looking great and feeling comfortable at your next Zoom meeting, head over to www.myworkrobe.com to order your Workrobe today. Enter code Entreprenista15 to receive 15% off your first order.

Say “Hello!” To DigiCards™ 

Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost?

If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun.

Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat.

Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista10 to receive 10% off your first order.

Become An Entreprenista!

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

Jennifer Aaronson is an entrepreneur and the Culinary Director and Co-Founder of Martha Stewart & Marley Spoon, a brand that makes it easier for families to cook delicious meals at home by sending tasty recipes and fresh ingredients to their door. Before co-founding Martha Stewart & Marley Spoon, Jennifer worked as the Editorial Director of Food and Entertaining at Martha Stewart Living for over 13 years. In addition to her role as the Culinary Director of Martha Stewart & Marley Spoon, Jennifer serves as the Culinary Director for the Boro6 Wine Bar, a restaurant she co-owns with her husband.

Jennifer joins us today to share her career arc, from double-majoring in Economics and French Literature at Cornell University to working in banking, being a food critic, and working with Martha Stewart. She describes how and why she decided to co-found Martha Stewart & Marley Spoon after working for more than a decade at Martha Stewart Living. She discusses what it’s like to partner with a celebrity like Martha Stewart and the lessons she learned from the experience. Jennifer also underscores why it’s important for women to find their inner voice and advocate for themselves.

“To go from an unknown company to becoming a part of a well-known brand is a great decision for any little company.” - Jennifer Aaronson

This week’s takeaways from Entreprenista:

Jennifer’s career journey and what led her to co-found Martha Stewart & Marley SpoonBecoming a food critic and how Jennifer found opportunities to write for food magazinesHow and when restaurant reviews are doneHow Jennifer went back to cooking after her career as a food criticHer career at Martha Stewart Living and what she learned from the experienceHow Jennifer co-founded Martha Stewart & Marley Spoon and how they collaborated with Martha StewartSigning up with Martha Stewart & Marley Spoon and the simplicity of ordering meals with the companyManaging the operations and logistics of a food manufacturing companyWhat made Martha Stewart & Marley Spoon decide to launch ready-made meal kitsMartha Stewart & Marley Spoon’s target market and consumer and Jennifer’s advice on marketingWhat it’s like to develop a partnership and business with a celebrity like Martha StewartWhat’s next for the Martha Stewart & Marley Spoon & Martha Stewart Living partnershipJennifer’s favorite dish and ingredientsHow Jennifer balances her time between working and raising a family

Our Favorite Quotes:

“Being able to pull pre-made, pre-measured ingredients and enjoy cooking and making a home-cooked meal for your family is a gift.” - Jennifer Aaronson“Ingredients are always better when you grow them yourself.” - Jennifer Aaronson“I encourage young women to use their voice and speak up for themselves. If you tune in to your inner voice, you will find the right path for you.” - Jennifer Aaronson

Connect with Jennifer Aaronson:

Martha Stewart & Marley SpoonMartha Stewart & Marley Spoon on LinkedInMartha Stewart & Marley Spoon on InstagramMartha Stewart & Marley Spoon on FacebookMartha Stewart & Marley Spoon on TwitterBoro6 Wine BarBoro6 Wine Bar on FacebookBoro6 Wine Bar on InstagramBoro6 Wine Bar on TwitterJennifer Aaronson on LinkedIn

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right ...