Entreprenista

Jyothi Rao is the CEO of INTERMIX, a fashion brand for women. After graduating from the University of Texas at Austin with a degree in Business and Marketing, Jyothi joined The Gap Inc., where she would spend 16 years of her career ascending its ranks, serving in different capacities, and handling various brands. In 2014, after working as the EVP GM of Glit, Jyothi returned to Gap to become the CEO of INTERMIX—then a Gap portfolio company—and led the organization’s transformation into the leading omnichannel fashion boutique that it is known as today.

Jyothi joins me today to discuss the power of culture in successfully growing a business. She shares her journey at The Gap and explains why INTERMIX became an independent company. She explains the value of staying with a company longer and why organizations should foster creativity and innovation. Jyothi also describes how she led the company through the height of COVID-19 and shares her advice for Entreprenistas who want to rebuild and reinvent their organization’s culture.

“The culture you build determines the talent that comes in and the talent that you keep. Talent and culture are the foundations of a successful business.” - Jyothi Rao

This week on the Entreprenista Podcast:

• Jyothi’s journey at The Gap Inc.
• The marriage of economics and fashion and Jyothi’s early days at The Gap
• The advantages of joining a portfolio company
• The normalcy of job-hopping today and why people need to stay at a job longer
• What it was like to bring INTERMIX online for the first time
• The importance of building culture that fosters creativity, innovation, and entrepreneurship
• Tips for anyone who wants to rebuild and shift an organization’s culture
• Jyothi’s interview process to assess if a candidate is a culture-fit
• Her day-to-day responsibilities as the CEO of INTERMIX
• Why INTERMIX decided to become an independent company
• How Jyothi led her team and managed business processes during the first few months of COVID-19
• The advantages and challenges of remote-working
• What’s next for INTERMIX

Our Favorite Quotes:

• “Building upon a business over time and adding value to an organization is a skillset I encourage people to have.” - Jyothi Rao
• “Don’t think of your career as a ladder but as a jungle gym. There’s nothing wrong with taking a few sidesteps and lateral movements and pivoting, but you have to play the long game.” - Jyothi Rao
• “People feel that they need to always go up, up, and up. But the straight road is not the most exciting journey. Something that meanders a bit is much more exciting.” - Jyothi Rao

Connect with Jyothi Rao:

• INTERMIX
• INTERMIX on LinkedIn
• INTERMIX on Instagram
• INTERMIX on Facebook
• INTERMIX on Twitter
• Jyothi Rao on LinkedIn

Join the Entreprenista League!

Hey Entreprenistas! We’re launching the Entreprenista League, our very own members platform and community just for you!

We listened to your feedback and the support you’re looking for to start and build your business, and we’re here to provide you with all of the resources you’ll need!

As part of the Entreprenista League, you’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day. You’ll find special discounts on business products and solutions, exclusive content, private events, and the opportunity to have your story featured on our website and social channels!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista league today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Free Virtual Event Series with Shopify

Do you have an e-commerce business or are you thinking about launching one? We are excited to announce that we're launching a free virtual event series with Shopify to give small business owners the tools and motivation they need to get their e-commerce store up and running.

By joining us at Entreprenista on Shopify, you will learn…

• How to launch your Shopify store
• The best tips for SEO
• Digital marketing strategies to grow your customer base
• Hear real case studies from successful entrepreneurs using Shopify
• And much, much more...

The virtual events will be hosted by experts that range from marketing, sourcing, merchandising, shipping, and procurement to help you connect all of the dots to start a successful online business,

Shopify is also giving entreprenistas a 30-day free trial to launch your online store. When you attend the events, you'll also be entered to win a free website store build valued at over $2,500!

Head over to www.entreprenista.com/shopify to get your free trial and join the Entreprenista on Shopify community.

Say “Hello!” To DigiCards™ 

Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost?

If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun.

Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat.

Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista10 to receive 10% off your first order.

Become An Entreprenista!

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

Jyothi Rao is the CEO of INTERMIX, a fashion brand for women. After graduating from the University of Texas at Austin with a degree in Business and Marketing, Jyothi joined The Gap Inc., where she would spend 16 years of her career ascending its ranks, serving in different capacities, and handling various brands. In 2014, after working as the EVP GM of Glit, Jyothi returned to Gap to become the CEO of INTERMIX—then a Gap portfolio company—and led the organization’s transformation into the leading omnichannel fashion boutique that it is known as today.

Jyothi joins me today to discuss the power of culture in successfully growing a business. She shares her journey at The Gap and explains why INTERMIX became an independent company. She explains the value of staying with a company longer and why organizations should foster creativity and innovation. Jyothi also describes how she led the company through the height of COVID-19 and shares her advice for Entreprenistas who want to rebuild and reinvent their organization’s culture.

“The culture you build determines the talent that comes in and the talent that you keep. Talent and culture are the foundations of a successful business.” - Jyothi Rao

This week on the Entreprenista Podcast:

Jyothi’s journey at The Gap Inc.The marriage of economics and fashion and Jyothi’s early days at The GapThe advantages of joining a portfolio companyThe normalcy of job-hopping today and why people need to stay at a job longerWhat it was like to bring INTERMIX online for the first timeThe importance of building culture that fosters creativity, innovation, and entrepreneurshipTips for anyone who wants to rebuild and shift an organization’s cultureJyothi’s interview process to assess if a candidate is a culture-fitHer day-to-day responsibilities as the CEO of INTERMIXWhy INTERMIX decided to become an independent companyHow Jyothi led her team and managed business processes during the first few months of COVID-19The advantages and challenges of remote-workingWhat’s next for INTERMIX

Our Favorite Quotes:

“Building upon a business over time and adding value to an organization is a skillset I encourage people to have.” - Jyothi Rao“Don’t think of your career as a ladder but as a jungle gym. There’s nothing wrong with taking a few sidesteps and lateral movements and pivoting, but you have to play the long game.” - Jyothi Rao“People feel that they need to always go up, up, and up. But the straight road is not the most exciting journey. Something that meanders a bit is much more exciting.” - Jyothi Rao

Connect with Jyothi Rao:

INTERMIXINTERMIX on LinkedInINTERMIX on InstagramINTERMIX on FacebookINTERMIX on TwitterJyothi Rao on LinkedIn

Join the Entreprenista League!

Hey Entreprenistas! We’re launching the Entreprenista League, our very own members platform and community just for you!

We listened to your feedback and the support you’re looking for to start and build your business, and we’re here to provide you with all of the resources you’ll need!

As part of the Entreprenista League, you’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day. You’ll find special discounts on business products and solutions, exclusive content, private events, and the opportunity to have your story featured on our website and social channels!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step,

Jacquette M. Timmons is the President and CEO of Sterling Investment Management, Inc., and the author of Financial Intimacy: How to Create a Healthy Relationship with Your Money and Your Mate. As a financial behaviorist, Jacquette is passionate about the “human” side of money and helping people manage their choices around their finances. To fulfill her mission of educating entrepreneurs about money, Jacquette created The Comfort Circle—a dinner series where she hosts discussions about money, business, and life—and Pricing Made Human, a pricing approach for entrepreneurs and small business owners. She also created and hosts More Than Money, a podcast where she explores the psychology, emotions, and math of money.

Jacquette joins me today to discuss the value of cultivating your relationship with money, business, people, and yourself. She explains the primary reasons she wanted to start her own business and why she decided to focus her work on financial behavior and education. She also highlights the importance of considering the health of your personal finances when making business decisions and shares her advice for Entreprenistas who want to transform their side hustles into a full-time business.

“Whether we’re talking about business, money, or the relationships in our lives, it all starts with the relationships we have with ourselves.” - Jacquette M. Timmons

This week on SocialFly’s Entreprenista Podcast:

• Jacquette’s beginnings in financial services and what inspired her to become a financial behaviorist
• The number one money myth Jacquette wants to dispel
• Why she decided to pivot from financial management to her current business model
• Jacquette’s reaction to COVID-19 measures in 2020 and how she continues to adapt her business
• How having multiple streams of income can help business owners manage uncertainty
• The power of cultivating relationships beyond numbers and transactions
• Her writing process for her book, Financial Intimacy
• How our upbringing can impact our attitude and mindset toward money and selling
• How schools and universities can educate young people about personal finance
• What Entreprenistas can do to make better choices with their money
• Jacquette’s advice on pricing and turning a side hustle into a full-time business
• Why Entreprenistas need to be aware of their businesses’ numbers and finances
• The role of networking and building meaningful relationships in creating business opportunities

Resources Mentioned:

• ClickUp
• Mint
• You Need a Budget

Our Favorite Quotes:

• “When you’re making business decisions, weigh how they’re going to impact the health of your personal finances.” - Jacquette M. Timmons
• “Cultivate your relationships—you never know who knows who and how those dots can lead to opportunities.” - Jacquette M. Timmons
• “If one of the reasons you opted for entrepreneurship is to do things your way, be yourself. Ensure that in the process of being you, you’re delivering your best work possible.” - Jacquette M. Timmons

Connect with Jacquette M. Timmons:

• Jacquette M. Timmons
• Book: Financial Intimacy: How to Create a Healthy Relationship with Your Money and Your Mate
• More Than Money Podcast
• Jacquette M. Timmons on LinkedIn
• Jacquette M. Timmons on Instagram
• Jacquette M. Timmons on Facebook
• Jacquette M. Timmons on Twitter

Join the Entreprenista League!

Hey Entreprenistas! We’re launching the Entreprenista League, our very own members platform and community just for you!

We listened to your feedback and the support you’re looking for to start and build your business, and we’re here to provide you with all of the resources you’ll need!

As part of the Entreprenista League, you’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day. You’ll find special discounts on business products and solutions, exclusive content, private events, and the opportunity to have your story featured on our website and social channels!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista league today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Free Virtual Event Series with Shopify

Do you have an e-commerce business or are you thinking about launching one? We are excited to announce that we're launching a free virtual event series with Shopify to give small business owners the tools and motivation they need to get their e-commerce store up and running.

By joining us at Entreprenista on Shopify, you will learn…

• How to launch your Shopify store
• The best tips for SEO
• Digital marketing strategies to grow your customer base
• Hear real case studies from successful entrepreneurs using Shopify
• And much, much more...

The virtual events will be hosted by experts that range from marketing, sourcing, merchandising, shipping, and procurement to help you connect all of the dots to start a successful online business,

Shopify is also giving entreprenistas a 30-day free trial to launch your online store. When you attend the events, you'll also be entered to win a free website store build valued at over $2,500!

Head over to www.entreprenista.com/shopify to get your free trial and join the Entreprenista on Shopify community.

Say “Hello!” To DigiCards™

Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost?

If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun.

Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat.

Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista10 to receive 10% off your first order.

Become An Entreprenista!

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

Jacquette M. Timmons is the President and CEO of Sterling Investment Management, Inc., and the author of Financial Intimacy: How to Create a Healthy Relationship with Your Money and Your Mate. As a financial behaviorist, Jacquette is passionate about the “human” side of money and helping people manage their choices around their finances. To fulfill her mission of educating entrepreneurs about money, Jacquette created The Comfort Circle—a dinner series where she hosts discussions about money, business, and life—and Pricing Made Human, a pricing approach for entrepreneurs and small business owners. She also created and hosts More Than Money, a podcast where she explores the psychology, emotions, and math of money.

Jacquette joins me today to discuss the value of cultivating your relationship with money, business, people, and yourself. She explains the primary reasons she wanted to start her own business and why she decided to focus her work on financial behavior and education. She also highlights the importance of considering the health of your personal finances when making business decisions and shares her advice for Entreprenistas who want to transform their side hustles into a full-time business.

“Whether we’re talking about business, money, or the relationships in our lives, it all starts with the relationships we have with ourselves.” - Jacquette M. Timmons

This week on SocialFly’s Entreprenista Podcast:

Jacquette’s beginnings in financial services and what inspired her to become a financial behavioristThe number one money myth Jacquette wants to dispelWhy she decided to pivot from financial management to her current business modelJacquette’s reaction to COVID-19 measures in 2020 and how she continues to adapt her businessHow having multiple streams of income can help business owners manage uncertaintyThe power of cultivating relationships beyond numbers and transactionsHer writing process for her book, Financial IntimacyHow our upbringing can impact our attitude and mindset toward money and sellingHow schools and universities can educate young people about personal financeWhat Entreprenistas can do to make better choices with their moneyJacquette’s advice on pricing and turning a side hustle into a full-time businessWhy Entreprenistas need to be aware of their businesses’ numbers and financesThe role of networking and building meaningful relationships in creating business opportunities

Resources Mentioned:

ClickUpMintYou Need a Budget

Our Favorite Quotes:

“When you’re making business decisions, weigh how they’re going to impact the health of your personal finances.” - Jacquette M. Timmons“Cultivate your relationships—you never know who knows who and how those dots can lead to opportunities.” - Jacquette M. Timmons“If one of the reasons you opted for entrepreneurship is to do things your way, be yourself. Ensure that in the process of being you, you’re delivering your best work possible.” - Jacquette M. Timmons

Connect with Jacquette M. Timmons:

Jacquette M. TimmonsBook: Financial Intimacy: How to Create a Healthy Relationship with Your Money and Your MateMore Than Money PodcastJacquette M. Timmons on LinkedInJacquette M. Timmons on InstagramJacquette M. Timmons on FacebookJacquette M. Timmons on Twitter

Join the Entreprenista League!

Hey Entreprenistas! We’re launching the Entreprenista League, our very own members platform and community just for you!

We listened to your feedback and the support you’re looking for to start and build your business, and we’re here to provide you with all of the resources you’ll need!

Shelley Zalis is the Founder and CEO of The Female Quotient, an organization dedicated to the business of equality and advancing diversity and inclusion. As CEO of The Female Quotient, Shelley strives to unite leaders to advance equality across industries and close the gaps that continue to impede women in parity, pathway, pipeline, and policy. She is also the Co-Founder of #SeeHer, a movement led by the Association of National Advertisers to increase the accurate representation of women and girls in advertising and media. Prior to her work with The Female Quotient, Shelley was the Founder and CEO of the research company, OTX, until she sold it to Ipsos OTX in 2010, where she also served as CEO from 2010 to 2015.

Shelley joins me today to discuss how she and The Female Quotient are making an impact every day in the business of equality and advancing diversity in the workplace. She shares what inspired her to launch The Female Quotient and explains why she consciously decided not to raise funds for the organization. She describes how she pivoted her business during the pandemic, leading to over 700 virtual events. She also underscores the values that make the best leaders, highlights the #SeeHer movement and what it means to her, and discusses why equality never sleeps.

“If we want to create true change, we can’t just change the equation with the visibility of women. We also need to close the gaps. And to close those gaps, we need to be conscious leaders.” - Shelley Zalis

“The best leaders of today are those that have the feminine values of empathy, compassion, and nurturing.” - Shelley Zalis

This week on SocialFly’s Entreprenista Podcast:

• The beginnings of Shelley’s journey as an Entreprenista
• The exit process and how Shelley sold her first company, OTX, to Ipsos in 2010
• How she supported her son’s hockey game while in the middle of selling her company
• Shelley’s advice for women selling their companies
• The importance of knowing your worth
• Hiring for lifestyle, culture, and life “stage”
• Feminine values and the qualities of the best business leaders today
• The founding of The Girls’ Lounge and how it transformed to The Equality Lounge and eventually The Female Quotient
• The power of the pack and the value of women collaborating with other women
• What it takes to close the gender gap and create change
• The Female Quotient’s initial business model and how it evolved over time
• Why Shelley consciously decided not to raise money for The Girls’ Lounge
• What the Female Quotient offers for women all over the world
• How the organization virtually migrated amid COVID-19
• The #SeeHer Movement and advocating for womens’ visibility in media, entertainment, and advertising
• Shelley’s remote working and Zoom best practices
• Creating the perfect business pitch and getting the “Yes!”

Our Favorite Quotes:

• “If your employees can have a full life where work is just one element, you’ll see that your business will be more successful on so many levels.” - Shelley Zalis
• “Never underestimate the power of emotion. Lead with authenticity.” - Shelley Zalis
• “Stay you and be you. Don’t conform to legacy and leadership, for they only perpetuate the status quo.” - Shelley Zalis

Connect with Shelley Zalis:

• The Female Quotient
• The Female Quotient on LinkedIn
• The Female Quotient on Instagram
• The Female Quotient on Facebook
• The Female Quotient on Twitter
• The Female Quotient on YouTube
• Shelley Zalis on LinkedIn

Join the Entreprenista League!

Hey Entreprenistas! We’re launching the Entreprenista League, our very own members platform and community just for you!

We listened to your feedback and the support you’re looking for to start and build your business, and we’re here to provide you with all of the resources you’ll need!

As part of the Entreprenista League, you’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day. You’ll find special discounts on business products and solutions, exclusive content, private events, and the opportunity to have your story featured on our website and social channels!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista league today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Free Virtual Event Series with Shopify

Do you have an e-commerce business or are you thinking about launching one? We are excited to announce that we're launching a free virtual event series with Shopify to give small business owners the tools and motivation they need to get their e-commerce store up and running.

By joining us at Entreprenista on Shopify, you will learn…

• How to launch your Shopify store
• The best tips for SEO
• Digital marketing strategies to grow your customer base
• Hear real case studies from successful entrepreneurs using Shopify
• And much, much more...

The virtual events will be hosted by experts that range from marketing, sourcing, merchandising, shipping, and procurement to help you connect all of the dots to start a successful online business,

Shopify is also giving entreprenistas a 30-day free trial to launch your online store. When you attend the events, you'll also be entered to win a free website store build valued at over $2,500!

Head over to www.entreprenista.com/shopify to get your free trial and join the Entreprenista on Shopify community.

Say “Hello!” To DigiCards™ 

Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost?

If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun.

Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat.

Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista10 to receive 10% off your first order.

Become An Entreprenista!

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

Shelley Zalis is the Founder and CEO of The Female Quotient, an organization dedicated to the business of equality and advancing diversity and inclusion. As CEO of The Female Quotient, Shelley strives to unite leaders to advance equality across industries and close the gaps that continue to impede women in parity, pathway, pipeline, and policy. She is also the Co-Founder of #SeeHer, a movement led by the Association of National Advertisers to increase the accurate representation of women and girls in advertising and media. Prior to her work with The Female Quotient, Shelley was the Founder and CEO of the research company, OTX, until she sold it to Ipsos OTX in 2010, where she also served as CEO from 2010 to 2015.

Shelley joins me today to discuss how she and The Female Quotient are making an impact every day in the business of equality and advancing diversity in the workplace. She shares what inspired her to launch The Female Quotient and explains why she consciously decided not to raise funds for the organization. She describes how she pivoted her business during the pandemic, leading to over 700 virtual events. She also underscores the values that make the best leaders, highlights the #SeeHer movement and what it means to her, and discusses why equality never sleeps.

“If we want to create true change, we can’t just change the equation with the visibility of women. We also need to close the gaps. And to close those gaps, we need to be conscious leaders.” - Shelley Zalis

“The best leaders of today are those that have the feminine values of empathy, compassion, and nurturing.” - Shelley Zalis

This week on SocialFly’s Entreprenista Podcast:

The beginnings of Shelley’s journey as an EntreprenistaThe exit process and how Shelley sold her first company, OTX, to Ipsos in 2010How she supported her son’s hockey game while in the middle of selling her companyShelley’s advice for women selling their companiesThe importance of knowing your worthHiring for lifestyle, culture, and life “stage”Feminine values and the qualities of the best business leaders todayThe founding of The Girls’ Lounge and how it transformed to The Equality Lounge and eventually The Female QuotientThe power of the pack and the value of women collaborating with other womenWhat it takes to close the gender gap and create changeThe Female Quotient’s initial business model and how it evolved over timeWhy Shelley consciously decided not to raise money for The Girls’ LoungeWhat the Female Quotient offers for women all over the worldHow the organization virtually migrated amid COVID-19The #SeeHer Movement and advocating for womens’ visibility in media, entertainment, and advertisingShelley’s remote working and Zoom best practicesCreating the perfect business pitch and getting the “Yes!”

Our Favorite Quotes:

“If your employees can have a full life where work is just one element, you’ll see that your business will be more successful on so many levels.” - Shelley Zalis“Never underestimate the power of emotion. Lead with authenticity.” - Shelley Zalis“Stay you and be you. Don’t conform to legacy and leadership, for they only perpetuate the status quo.” - Shelley Zalis

Connect with Shelley Zalis:

The Female QuotientThe Female Quotient on LinkedInThe Female Quotient on InstagramThe Female Quotient on FacebookThe Female Quotient on TwitterThe Female Quotient on YouTubeShelley Zalis on LinkedIn

Join the Entreprenista League!

Hey Entreprenistas! We’re launching the Entreprenista League, our very own members platform and community just for you!

We listened to your feedback and the support you’re looking for to start and build your business,

Carolyn Aronson is the Founder, CEO, and sole owner of It’s a 10 Haircare, one of the few independent, Latina-owned professional haircare brands in the world. A self-made entrepreneur, Carolyn worked as a stylist and salon owner for more than 20 years before founding It’s a 10 Haircare and continues to hold cosmetology licenses. As CEO of the company, Carolyn is dedicated to growing It’s a 10 Haircare’s portfolio to a full, head-to-toe experience. She recently released It’s a 10 Hair Tools and Ex10sions, a professional line of tape-in extensions. In 2020, Carolyn announced the launch of Be a 10 Cosmetics, the company’s expansion into the makeup industry.

Carolyn joins me today to discuss how working as a hairstylist inspired her to launch and build It’s a 10 Haircare organically. She describes how she gave away free samples in the early days of the company to get the word out and how experiencing failure with her first business motivated her to keep going. She shares tips on buying out your business partner and explains why shareholder and operating agreements are essential. She also underscores the power of organic traction and passionate influencers and highlights the value of knowing your customers’ needs.

“I believe in having people try, use, and love products and show it on YouTube. Organic passion behind products is the best way to drive people to your website.” - Carolyn Aronson

This week on SocialFly’s Entreprenista Podcast:

• How Carolyn’s frustration with the hair product industry led to her founding It’s a 10
• The lessons she learned from failing her first business
• Why Carolyn didn’t have any qualms about starting another business after the failure of the first
• How contracts and shareholder agreements can help as a guide through challenging times
• Her tips for buying out a business partner
• Carolyn’s vision for the future of It’s a 10
• How having an Ecommerce platform allowed It’s a 10 to weather COVID-19
• Marketing tips for driving traffic to an Ecommerce site
• What it’s like to be a woman of color in a male-dominated industry
• The value of outsourcing and subcontracting
• Carolyn’s process for conceptualizing a product line and bringing them to life
• Her advice for women who want to start a product-based business
• The secrets to mastering the art of prioritization

Our Favorite Quotes:

• “You don’t have to do it all by yourself. Find companies and vendors, and have multiple services under one roof so you aren’t scattering as much.” - Carolyn Aronson
• “Anytime you’re in business with someone, it’s crucial to have solid contracts and agreements. They can guide you on what should happen when others want something else to happen.” - Carolyn Aronson
• “When things get tough in business, network. Pick up the phone and ask for help, advice, and connections. That’s what helped me through hard times.” - Carolyn Aronson

Connect with Carolyn Aronson:

• It’s a 10 Haircare
• It's a 10 Haircare on LinkedIn
• It's a 10 Haircare on Instagram
• It's a 10 Haircare on Facebook
• It's a 10 Haircare on Twitter
• It’s a 10 Haircare on YouTube
• It’s a 10 Haircare on Pinterest
• Carolyn Aronson on LinkedIn
• Carolyn Aronson on Instagram

Join the Entreprenista League!

Hey Entreprenistas! We’re launching the Entreprenista League, our very own members platform and community just for you!

We listened to your feedback and the support you’re looking for to start and build your business, and we’re here to provide you with all of the resources you’ll need!

As part of the Entreprenista League, you’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day. You’ll find special discounts on business products and solutions, exclusive content, private events, and the opportunity to have your story featured on our website and social channels!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista league today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Free Virtual Event Series with Shopify

Do you have an e-commerce business or are you thinking about launching one? We are excited to announce that we're launching a free virtual event series with Shopify to give small business owners the tools and motivation they need to get their e-commerce store up and running.

By joining us at Entreprenista on Shopify, you will learn…

• How to launch your Shopify store
• The best tips for SEO
• Digital marketing strategies to grow your customer base
• Hear real case studies from successful entrepreneurs using Shopify
• And much, much more...

The virtual events will be hosted by experts that range from marketing, sourcing, merchandising, shipping, and procurement to help you connect all of the dots to start a successful online business,

Shopify is also giving entreprenistas a 30-day free trial to launch your online store. When you attend the events, you'll also be entered to win a free website store build valued at over $2,500!

Head over to www.entreprenista.com/shopify to get your free trial and join the Entreprenista on Shopify community.

Say “Hello!” To DigiCards™ 

Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost?

If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun.

Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat.

Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista10 to receive 10% off your first order.

Become An Entreprenista!

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

Carolyn Aronson is the Founder, CEO, and sole owner of It’s a 10 Haircare, one of the few independent, Latina-owned professional haircare brands in the world. A self-made entrepreneur, Carolyn worked as a stylist and salon owner for more than 20 years before founding It’s a 10 Haircare and continues to hold cosmetology licenses. As CEO of the company, Carolyn is dedicated to growing It’s a 10 Haircare’s portfolio to a full, head-to-toe experience. She recently released It’s a 10 Hair Tools and Ex10sions, a professional line of tape-in extensions. In 2020, Carolyn announced the launch of Be a 10 Cosmetics, the company’s expansion into the makeup industry.

Carolyn joins me today to discuss how working as a hairstylist inspired her to launch and build It’s a 10 Haircare organically. She describes how she gave away free samples in the early days of the company to get the word out and how experiencing failure with her first business motivated her to keep going. She shares tips on buying out your business partner and explains why shareholder and operating agreements are essential. She also underscores the power of organic traction and passionate influencers and highlights the value of knowing your customers’ needs.

“I believe in having people try, use, and love products and show it on YouTube. Organic passion behind products is the best way to drive people to your website.” - Carolyn Aronson

This week on SocialFly’s Entreprenista Podcast:

How Carolyn’s frustration with the hair product industry led to her founding It’s a 10The lessons she learned from failing her first businessWhy Carolyn didn’t have any qualms about starting another business after the failure of the firstHow contracts and shareholder agreements can help as a guide through challenging timesHer tips for buying out a business partnerCarolyn’s vision for the future of It’s a 10How having an Ecommerce platform allowed It’s a 10 to weather COVID-19Marketing tips for driving traffic to an Ecommerce siteWhat it’s like to be a woman of color in a male-dominated industryThe value of outsourcing and subcontractingCarolyn’s process for conceptualizing a product line and bringing them to lifeHer advice for women who want to start a product-based businessThe secrets to mastering the art of prioritization

Our Favorite Quotes:

“You don’t have to do it all by yourself. Find companies and vendors, and have multiple services under one roof so you aren’t scattering as much.” - Carolyn Aronson“Anytime you’re in business with someone, it’s crucial to have solid contracts and agreements. They can guide you on what should happen when others want something else to happen.” - Carolyn Aronson“When things get tough in business, network. Pick up the phone and ask for help, advice, and connections. That’s what helped me through hard times.” - Carolyn Aronson

Connect with Carolyn Aronson:

It’s a 10 HaircareIt's a 10 Haircare on LinkedInIt's a 10 Haircare on InstagramIt's a 10 Haircare on FacebookIt's a 10 Haircare on TwitterIt’s a 10 Haircare on YouTubeIt’s a 10 Haircare on PinterestCarolyn Aronson on LinkedInCarolyn Aronson on Instagram

Join the Entreprenista League!

Hey Entreprenistas! We’re launching the Entreprenista League, our very own members platform and community just for you!

We listened to your feedback and the support you’re looking for to start and build your business, and we’re here to provide you with all of the resources you’ll need!

As part of the Entreprenista League, you’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day. You’ll find special discounts on business products and solutions,

When Jamie Lima started experiencing rosacea at her dream job as a TV anchor and couldn’t find a makeup brand with the right coverage, she decided she had to launch her own line. After drafting a business plan on her honeymoon, she launched IT cosmetics, and the rest is history.

Today, Jamie shares how she built her brand through pure grit and perseverance and finally sold it for $1.2 billion to L’Oreal. She also gives us a sneak peek into her new book, Believe IT: How to Go From Underestimated to Unstoppable. Jamie shares how she overcame self-doubt and finally decided to trust the feeling in her gut. She talks about the early days of building IT Cosmetics, including a funny story about her middle name. She shares her experience raising money and the lessons she’s learned from it. She explains why feedback is a gift and rejection is protection, and finally, she shares how she juggled running her business and becoming a mother after ten years of infertility.

“When you are an entreprenista, you are one of the brave ones.”

- Jamia Lima

This week on SocialFly’s Entreprenista Podcast:

• Jamie’s new book
• The early days of IT Cosmetics
• The experience of raising money
• The value of feedback
• Jamie’s work-life balance

Connect with Jamie:

• Jamie on Instagram
• Believe IT: How to Go From Underestimated to Unstoppable

Join the Entreprenista League!

Hey Entreprenistas! We’re launching the Entreprenista League, our very own members platform and community just for you!

We listened to your feedback and the support you’re looking for to start and build your business, and we’re here to provide you with all of the resources you’ll need!

As part of the Entreprenista League, you’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day. You’ll find special discounts on business products and solutions, exclusive content, private events, and the opportunity to have your story featured on our website and social channels!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista league today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Getting Into eCommerce?

Do you have an eCommerce business, or are you thinking about launching one? Then this opportunity is for you! We’re excited to announce that we’re launching a free virtual event series with Shopify to help give small business owners the tools and motivation they need to get their eCommerce store up and running.

By joining us at Entreprenista on Shopify, you’ll learn how to launch your store, the best tips for SCO, and digital marketing strategies to grow your customer base. The events will be hosted by experts whose knowledge ranges from marketing to sourcing, merchandising, shipping, and procurement. Together, they’ll help you connect all of the dots to start a successful online business. You’ll hear real case studies from entreprenistas and so much more.

Shopify is also giving entreprenistas a 30-day free trial to launch your online store! Plus, when you attend the events you’ll be entered to win a free website store build valued at over $2500.

So head over to entreprenista.com/shopify to get your free trial, and join the Entreprenista on Shopify community!

Say “Hello!” To DigiCards™ 

Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost?

If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards includes 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun.

Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat.

Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista15 to receive 15% off your first order.

Get In Touch!

Hey Entreprenistas! If you don’t want to miss an episode, check out our new texting service.

You can now text us at (561) 468 3997 to be the first to know about new episodes, access exclusive content, and reach out with any questions you have for us.

Drop us a text - we can’t wait to hear from you!

Become An Entreprenista!

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

When Jamie Lima started experiencing rosacea at her dream job as a TV anchor and couldn’t find a makeup brand with the right coverage, she decided she had to launch her own line. After drafting a business plan on her honeymoon, she launched IT cosmetics, and the rest is history.

Today, Jamie shares how she built her brand through pure grit and perseverance and finally sold it for $1.2 billion to L’Oreal. She also gives us a sneak peek into her new book, Believe IT: How to Go From Underestimated to Unstoppable. Jamie shares how she overcame self-doubt and finally decided to trust the feeling in her gut. She talks about the early days of building IT Cosmetics, including a funny story about her middle name. She shares her experience raising money and the lessons she’s learned from it. She explains why feedback is a gift and rejection is protection, and finally, she shares how she juggled running her business and becoming a mother after ten years of infertility.

“When you are an entreprenista, you are one of the brave ones.”

- Jamia Lima

This week on SocialFly’s Entreprenista Podcast:

Jamie’s new bookThe early days of IT CosmeticsThe experience of raising moneyThe value of feedbackJamie’s work-life balance

Connect with Jamie:

Jamie on InstagramBelieve IT: How to Go From Underestimated to Unstoppable

Join the Entreprenista League!

Hey Entreprenistas! We’re launching the Entreprenista League, our very own members platform and community just for you!

We listened to your feedback and the support you’re looking for to start and build your business, and we’re here to provide you with all of the resources you’ll need!

As part of the Entreprenista League, you’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day. You’ll find special discounts on business products and solutions, exclusive content, private events, and the opportunity to have your story featured on our website and social channels!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista league today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Getting Into eCommerce?

Do you have an eCommerce business, or are you thinking about launching one? Then this opportunity is for you! We’re excited to announce that we’re launching a free virtual event series with Shopify to help give small business owners the tools and motivation they need to get their eCommerce store up and running.

By joining us at Entreprenista on Shopify, you’ll learn how to launch your store, the best tips for SCO, and digital marketing strategies to grow your customer base. The events will be hosted by experts whose knowledge ranges from marketing to sourcing, merchandising, shipping, and procurement. Together, they’ll help you connect all of the dots to start a successful online business. You’ll hear real case studies from entreprenistas and so much more.

Shopify is also giving entreprenistas a 30-day free trial to launch your online store! Plus, when you attend the events you’ll be entered to win a free website store build valued at over $2500.

So head over to entreprenista.