Entreprenista

Three sisters, one company, and a whole lot of energy, smarts, and success. That’s Shida, Shirin and Shideh Kaviani --- three entreprenistas who tell the story of the formation of their company, Naked Wardrobe — a hugely successful women’s...

FabFitFun is more than a seasonal subscription box with a curated mix of fabulous beauty, wellness, fashion, fitness, home, or tech items that's delivered four times per year. Katie Rosen Kitchens, Co-founder of , has led its evolution into...

FabFitFun is more than a seasonal subscription box with a curated mix of fabulous beauty, wellness, fashion, fitness, home, or tech items that's delivered four times per year. Katie Rosen Kitchens, Co-founder of FabFitFun, has led its evolution into a female-focused media brand into a true media brand delivering happiness and well being, while still thinking of the company as  "a scrappy startup”. Katie joins Socialfly co-founders Stephanie Cartin and Courtney Spritzer for a conversation about growing her business and her career, and describing her journey to success, including: how FabFitFun leveraged existing newsletter readers to create an instant customer base; why the company’s #1 core value is “Member is Queen”; a look at how you divide roles between three cofounders; why the FabFitFun box is actually a marketing platform for CPG brands; a near disastrous packing error that resulted in a big loss but important learnings; why the company launched community forums; an influencer strategy that was from the beginning unique and outside the beauty “box”; and a look at imposter syndrome and letting go of anxiety and perfection. Plus, a surprise! On Instagram @fabfitfun

There aren’t many people who can describe themselves as a sponge scientist. But Rea Ann Silva, an in-demand celebrity makeup artist and the founder and inventor of Beautyblender (an iconic, expanding, egg-shaped makeup sponge for effortless...

There aren’t many people who can describe themselves as a sponge scientist. But Rea Ann Silva, an in-demand celebrity makeup artist and the founder and inventor of Beautyblender (an iconic, expanding, egg-shaped makeup sponge for effortless blending, which has grown into a line of extraordinary makeup, foundations, and other tools), deserves the “sponge scientist” title.  She has lived the “there must be a better way” path to creating a product to solve her own challenges, and now leads a fast growing company with a team of more than 100 people that is taking the world of makeup artistry by storm! Rea Ann joins Socialfly co-founder Courtney Spritzer for a conversation about growing her business and her career, and describing her journey to success, including: the airbrushing challenge while working on the set of the TV show Girlfriends that sparked the idea of Beautyblender; why the predominance of men as makeup artists in the past create a real challenge for women using the same tools; which male insecurity inspired the first “black Beautyblender”; Rea Ann’s revolutionary foundation “Bounce”; what staying focused and avoiding distractions has meant for Rea Ann; and, Rea Ann’s successful tactic for organic marketing. Plus, a surprise!

Growth. It’s a part of every Entreprenista’s journey. For founder Eliza Blank, it’s at the heart of the experience and nature of her amazing business. Her company The Sill, offering locally, easy-to-care-for, quality houseplants, shipped right...

Growth. It’s a part of every Entreprenista’s journey. For founder Eliza Blank, it’s at the heart of the experience and nature of her amazing business. Her company The Sill, offering locally, easy-to-care-for, quality houseplants, shipped right to your door, is a rising star of startups, innovating the not-so-new basic premise of having a plant in your home or office. Eliza joins Socialfly co-founders Stephanie Cartin and Courtney Spritzer for a conversation about building her business and career, describes her journey to success including her breakup with a business partner, the complex logistics of shipping countless houseplants virtually everywhere, why a board of advisors holding you accountable as a solo founder is important, how running a business prepared Eliza for motherhood, growing as a person in her time as a business, and how your plant just may be a reflection of your life. Plus, a surprise!

Getting to “yes”. That’s been a mantra that has driven Intraprenista-turned-Entreprenista Ilana Fischer, cofounder and CEO of Whisps, to turn a simple idea (to turn an ingredient into a snack) into an amazing, and delicious, company,...

Getting to “yes”. That’s been a mantra that has driven Intraprenista-turned-Entreprenista Ilana Fischer, cofounder and CEO of Whisps, to turn a simple idea (to turn an ingredient into a snack) into an amazing, and delicious, company, and a new food category. Eventually this led to spinning it off from her employer. Now Whisps, the tastiest cheese crisps you’ve ever tasted, is up to five flavors, sold in major retailers from Costco to Amazon to Target, and growing fast! Ilana joins Socialfly Co-Founders Stephanie Cartin and Courtney Spritzer for a conversation about her career and describes her journey to success, including how the Whisps team had to pull a launch of a new flavor, and why the solution led to creating an exclusive cheese of their own; the challenges and joys of being a mom who is an entrepreneur; why a tragedy makes Ilana appreciate what she has now, and why her heart has been stretched two ways; managing a major rebrand; tips for hiring the right team; and, what Mindy Kaling has taught Ilana. Plus, a surprise!

Marie Forleo is an entrepreneur, writer, philanthropist & unshakeable optimist dedicated to helping people become the person they most want to be. She should know — after an unfulfilling start on Wall Street, it was a call for advice with her...