Chasing the aesthetic of the "It Girl" is nothing but a dead end. Why? It's a cookie cutter path you can take to end up in the same place as everyone else. If you just buy the right products, paint your nails the right shade of "blueberry milk," you can have it all. 

 

When I think of an It Girl, I picture Hailey Bieber and Sofia Richie. And all of the girls that are emulating that style look...cute. And exactly the same. It's also not an inclusive aesthetic at all and frankly, I don't think Women of Color should be expected to set aside their own culture to reach any ideal defined by social media. 

 

I get it, people look to the 'It Girl' aesthetic out of comfort. If someone can hand you a road map and answer every style question you have with a direct link, suddenly self-expression feels a lot easier. But you're not actually expressing yourself! You're expressing the desires of the masses after they've been heavily sanitized over time. 

 

So instead, when you're rebranding yourself in your personal life, I challenge you to see yourself as the main character. If you look at from this lense, you can game-ify every decision you make. Suddenly, you have access to a more playful, free self expression. The rest of the movie is designed around you, not the other way around. 

 

In this episode, we're chatting about: 

• What even is an "It Girl"? 
• Why I have a problem with this aesthetic 
• How to embody main character energy instead of falling into a pre-determined archetype
• Rebranding in your personal life