Today I'm joined by Camila Maria Cardozo, a brand photographer and videographer for conscious entrepreneurs. We've actually worked a few photoshoots together, so this conversation is a really fun mind meld. 

 

If you're a service provider who is thinking of having a photoshoot done soon, this episode is for you! Maybe you've had your photos taken in the past and it felt like you were just going with the crowd. Or maybe it would be your first big photoshoot ever! We're walking through all of our hot takes about what it takes to create brand visuals that support you as your visibility grows. 

 

You'll also get a bit of a behind the scenes look into what goes into our hiring decisions. Because, while I often talk about attracting cold leads, I think it's important to observe ourselves as we're buying from other people.

 

By asking yourself: What did it take for me to sign on the most recent team member? How did I know I could trust this person? What role did their visuals play in influencing my decision? You can start to understand your buyers thought process. For me and Camila, a strong visual presense conveys an alignment of certain values and shows that priorities might be in line. When things look too DIY? It raises the red flag.

 

In this episode, we're chatting about: 

• The importance of brand clarity in photo and video shoots
• Headshots vs. brand photo shoots
• Balancing authenticity and aspirational imagery
• Building community building through visuals
• Navigating trends and creative risks in brand shoots

Connect with me: 

• Website

• Join our email list!

• Instagram

• Pinterest

Connect with Camila: 

• Website
• Instagram
• Stream Speak Your Truth and Look Good Doing It

 

Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer