Ever wonder how brands like Skims and Poppy seem to sell out instantly? Especially if you've experienced those launches that feel like screaming into a void, this episode is for you. After analyzing dozens of successful launches (and helping our clients generate millions in revenue), I've cracked the code on what actually works in today's market - and I'm spilling all the tea in this episode.

Here's the truth: the rinse-and-repeat launch strategy that worked in 2020 is dead. But that doesn't mean you need a Kardashian-sized budget to create buzz and drive sales. In fact, the most successful brands are using four specific types of launches that you can start implementing right now.

In this episode, I'm breaking down:

• The four launch types that are actually converting in 2024 (and exactly when to use each one)
• Why your "signature" launch might be falling flat (and how to fix it)
• How to create "surprise" launches that actually feel surprising
• The secret to making seasonal launches work (hint: it's not just about holidays)
• Real examples from celebrity brands that you can model (without their massive budgets)

Whether you're planning your next launch or trying to understand why your last one didn't hit the mark, this episode will give you a fresh perspective on how to create marketing campaigns that actually convert in today's market.

Plus, I'm sharing the exact framework we use with our Design on Demand clients to help them create launches that feel innovative, not repetitive. Trust me, you'll never look at your launch strategy the same way again.

 

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• Listen to our private podcast - Become the #1 Brand In Your Niche

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