If you're exhausted by your marketing campaigns, you're probably falling into the trap of "Hail Mary marketing" without even realizing it.

As the founder of a seven-figure design agency, I've identified a pattern that's burning out entrepreneurs and sabotaging their sales: marketing that positions your offer as the last hope for everyone. This desperate approach not only exhausts you but attracts the wrong clients who expect your offer to save them from everything.

The real problem isn't that you're launching too frequently, it's how you're approaching those launches. When you're tired, you get lazy with creativity and start making dramatic claims, promising your offer will fix everything for everyone. This creates short-term spikes but long-term disengagement as your audience stops trusting your urgency.

In this episode, I break down how to create sustainable, creative, and profitable campaigns that don't drain your energy. You'll learn how to rotate marketing styles, leverage pre-selling content, and build momentum between launches. Plus, discover how our Sales Studio can help you delegate your marketing assets so you can focus on what matters most: being creative and making sales.

In today's episode, we're chatting about:

• Why "Hail Mary marketing" is burning you out and attracting problem clients

• How to rotate marketing styles to keep your audience engaged

• The power of pre-selling content to warm up your buyers

• Why your pre-launch period is draining your creative energy

• How to build momentum between launches for sustainable growth

 

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Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer 

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