On this travel episode of the show, we sit down with founder/owner of Cuts Clothing, Steven Borrelli to learn how he took an idea for men's fashion and made it a reality. Listen to how Cuts Clothing has skyrocketed in sales in just a few short years and the growth strategies that Steven implemented to achieve it. He discusses what was wrong in the fashion world that made Cuts a necessity for men as well as how his extreme marketing spend allowed them to hack the social media algorithm and convert sales via ads.

Steven also breaks down how Cuts Clothing is expanding into a women's line and how he plans on taking the brand to another level over the next couple of years. All this and more on today's episode of Don't Be Sour!

Cuts Clothing - https://www.cutsclothing.com/ Steven on YouTube - https://www.youtube.com/@sborr101

Cuts Clothing on YouTube - https://www.youtube.com/channel/UC9SlN_Ie_MyGpkXKum6aPlA

Cuts on Instagram - https://www.instagram.com/cuts

Steven Borrelli on Instagram - https://www.instagram.com/stevenborrelli

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