Our value systems are deeply personal and influence almost everything we do in our lives. We all have core values, whether they’re obvious to us or not. Getting clear on what our values are can help us find direction in work, play, love, and life. It’s often said that you teach people how to treat you, and with a defined set of values, you get to set the tone for your interactions and future choices. Not all things in this life can be important, and when you know what your core values are, you have the freedom to focus on what really matters to you.

Why are values important? [1:59]

Your values guide your expectations and your business [5:55]

It’s nice to know what you stand for [8:39]

Some questions to help you understand your own value system [10:22]

You have to define what your values really mean to you [13:13]

What are your anti-values? [15:21]

Running tough decisions through your core values [17:36]

Not everything can be important all the time [21:27]

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