If you’ve ever thought about starting an online business, you need a way to make yourself stand out from the crowd. We all know someone with the “it-factor” but is that something that people are simply born with, or can it be taught? We think it can! There are so many voices and personalities online, and the best way to truly stand out is just to be yourself! People can sense authenticity, and as long as you lean in to what makes you, well… YOU… you’ll always stand out.

What is the It-Factor [3:19]

Finding your SWEET Spot [5:00]

Getting your reps in [7:18]

Power, presence, and warmth [11:12]

You don’t always end up where you think you will [12:17]

Finding your niche [16:07]

Own your “knowables” [20:42]

Your real self yields the strongest connections [27:25]

Focus on what you do have [30:29]

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