Look we’re marketers, so we know all the tips and tricks being used in modern marketing. Try as we might to be upon front and honest with our marketing practices, there are still tons of people out in the world making sales in less than integrous ways. And while we’d love it for everyone to be up-front about the products that they sell, unfortunately assholes will always be asshole, scammers will always be scammers, and it’s up to us to decide what’s a good investment or not. Snake oil salesmen are nothing new, and the only way to beat them is not to fall for their tricks in the first place.

The catharsis in talking about “it” [2:54]

Invest in yourself (and also me) [9:54]

You need to walk your walk [13:24]

Believing in the value you provide [17:30]

Investing in yourself looks many different ways [19:29]

Other business ethics dilemmas [21:17]

Selling smoke and mirrors [27:01]

The consumer needs to take some responsibility [31:33]

“Get rich quick” doesn’t exist [38:01]

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