When you have an audience of any kind, a decision must be made—do you keep yourself relatable and friendly to all, or do you out your own self on a pedestal to keep people coming back for more? For the former, some might argue that this leaves you “too” relatable, and at risk of your audience losing respect for you. On the other hand, the latter might leave you seeming stiff, unapproachable, and with a superiority complex. Danny and Jill ponder this dichotomy and wonder what the best path is for handling the influencer-consumer relationship. (This episode is a re-run. Originally published in 2019.)

Keeping yourself on an “elevated” level [3:23] 

Is it possible to be too relatable? [6:17]

The Pratfall Effect: authority needs relatability [10:25]

Keeping yourself above your audience vs. Boundaries [15:14]

Reaching out as a peer for mutual benefit [18:41]

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