We’ve been in the online space for decades now so we’ve become somewhat of experts at creating personal brands—it’s why you’re listening to this podcast today. And despite the space feeling “saturated” there’s never been a better time to start an online business than now. If you’re hopeful about starting an online business, or even if you already have one and need to dial in your branding, Jill is sharing her 3-part formula for developing a personal brand that helps you grow an audience, build trust, and actually sell.

What “personal branding” even means [1:39]

People want to connect with other people [4:41]

What sets you apart [6:56]

Branding as pre-emptive selling [9:11]

Mastery—what are you an expert of? [12:08]

Methodology—how do you do what you do? [14:36]

Me—who is the person behind the account? [18:31]

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