We all know social media is full of smoke & mirrors but, like clockwork, we’re seeing a new disturbing trend: influencers sharing their “mindset transformations” without being upfront about how they’re actually transforming—with the help of weight loss drugs and other procedures. Bestie, you know we’re all for doing whatever makes you feel confident, no questions asked and no judgement, but the rules are different when you’re selling a transformation you got through other means. Maybe honesty doesn’t make you as much money online, but we’re gonna keep doing it our way.

Subliminal messaging without truth [1:56]

Weight loss drugs disguised as therapy [4:24]

Which change came first? [7:08]

Take everything you see with a grain of salt [10:32]

Anything can be bought [13:01]

What do the vanity metrics even get you? [15:24]

Attention is not a ticket to success [18:34]

The power in honesty (especially in personal brands) [20:29]

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