Today, Jill is having a conversation with fellow fitness business coach, Nardia Norman. Nardia shares her journey as a trainer of personal trainers, how a personal health crisis led her to understand the unique needs of women in fitness, and all about the challenges faced by new online coaches in a saturated market. But not only does Nardia know her shit and talk her talk… she walks her walk too—Nardia is building a brand new business in real time, all while navigating career and life changes. Whether you’re a personal trainer, business owner, woman, or just a fan of people who kick ass in general, you’ll want to tune in to this episode.

A career of working with personal trainers [1:31]

Training men and women differently [5:49]

The backlash from pointing out hormonal differences [10:19]

Tracking your own metrics [13:30]

Start with self-compassion [17:41]

An increased awareness of mortality [22:20]

Pay attention to stress management [25:41]

The fear of niching down [29:02]

Get your shitty reps out now [35:32]

Speak to your ideal clients, not your peers [38:30]

What are the successful people doing? [42:51]

Building a business in real time [47:20]

Becoming an employee again and reconnecting to your “why” [53:41]

Connect with Nardia: @nardianorman

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