Rebranding Vanity Metrics: Why They Matter for Your Business Growth

In this episode of Create Your Community podcast, host Vix Meldrew discusses the importance of 'vanity metrics' and why they should be rebranded as 'volume metrics.' She addresses the widespread advice to ignore these metrics and instead focus on serving existing communities. Vix asserts that this approach correlates with declining engagement, leads, and sales. She shares her personal experience of a significant drop in engagement and followers post-2021 and emphasizes the necessity of creating content that attracts and converts a new audience. Vix details how to adapt content strategies for 2025 consumers and stresses the need to balance both volume and conversion for sustainable business growth. Listeners are invited to a free masterclass where they will learn specific strategies to increase followers, engagement, and sales.

https://vixmeldrew.com/free-masterclass

00:00 Introduction: Why Vanity Metrics Matter

01:11 The Shift in Social Media Engagement

02:30 Adapting to Changes in Social Media

04:45 The Importance of Volume Metrics

06:33 Balancing Conversion and Volume

09:37 Creating Content for Growth

11:48 Rebranding Vanity Metrics to Volume Metrics

15:30 Free Masterclass Announcement

17:44 Conclusion and Next Steps