Creating for the Algorithm: How Shifting Your Mindset Can Boost Your Growth

In this episode of the Create Your Community podcast, host Vic Meldrew discusses the importance of performing for the algorithm, especially in the context of the content creation shifts seen during and after the pandemic. Vic highlights how the changes in content strategies from 2020 to 2024 have impacted audience growth, lead generation, and sales. The episode offers a reframe on viewing short-form content and algorithm-focused strategies as essential for engaging and expanding a community. Vic shares personal experiences and client successes to emphasize the benefits of adopting this mindset shift. Listeners are also invited to join a free masterclass on increasing followers, engagement, and leads, with additional incentives for live participation.

00:00 Introduction and Episode Overview

00:59 Content Creation During the Pandemic

01:37 Challenges with New Content Formats

02:20 Struggles and Shifts in 2022-2024

04:29 Reframing Content Creation for Growth

09:29 Success Stories and Results

11:59 Upcoming Free Masterclass and Membership

15:17 Conclusion and Farewell

https://vixmeldrew.com/free-masterclass