The truth of the matter is ... Finding a great hair photographer is essential, since it can make the difference between capturing fantastic images of your hair work, or utter crud that does more damage than good to your hair brand. That's why I'm delighted to have London based Photographer and TIGI's Creative Production Director Alex Barron Hough join me for today's episode.

Together with hairdressing icon Anthony Mascolo, Alex produces and shoots all TIGI collections and brand shoots working on the projects throughout the creative processes. So who better to help shed light on how you can get the best out of your next photographic shoot, as we go behind the lens with Alex.

Alex’s career has seen him travel extensively across the world shooting for some of the biggest names within the industry and when at Bed Head Studios Alex works on a variety of client shoots, helping salons select the right models for their collection, shooting, retouching and taking the images through to the final stages. And just listening to Alex today, you'll know that you're in the best company when it comes to not only photography, but also the planning and production of photoshoots.

There's a ton of great information here including Alex's role and journey to becoming TIGI's Creative Production Director. So if you're curious to how a global professional haircare brand creates such super-cool imagery time and time again, then stay tuned! You're about to get a masterclass from TIGI's Gatekeeper of Imagery!

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Special thanks to Alex Barron Hough for joining me today. Until next time!