Over the last year I’ve been following two hairstylists based at Hershesons London, Nick Latham and Sean Paul Nother aka The Hair Bros. I’m a massive fan on how they’ve been creating brilliant and engaging content on their @thehairbros Instagram account. They know exactly what their story is and why this has been key to their growing fan base a far – both to the consumer and across the industry media. If you’re looking to find your story or niche then this episode is one that will make you think about what you’re creating and why!

With a taste level in hair I personally love – undone loose texture effortlessly styled – they have been attracting clients from all around the world for their haircuts that so are good they take little styling. Social proof needed, many models and music artists such as Ellie Golding have become a massive fans of theirs, too. These boys are big news!

Building their thinking on revisiting old past concepts and ideas surrounding not only hair, but the industry as a whole. As Nick and Sean say, “We are both constantly trying to run in the other direction of the industry, more so by accident, rather than intention.” Like a wave, while the majority of the industry is crashing in and advancing up the beach, Nick and Sean are both pulling back, anticipating the next roll.

I’m blown away by Nick and Sean’s story that they are creating under the brand banner of The Hair Bros. This likeable and talented duo of Sean and Nick are certainly proving to be some of the hair industries most exciting breakthrough stars right now. Don’t just take my word for it, listen in to learn why for yourselves.

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Special thanks to Nick Latham and Sean Paul Nother for joining me today.

Until next Monday, Peace, Love and Smiles all the way… Goodbye