Ron and Ed welcome their first five-time Guest to the show, VeraSage Fellow and Professor at Xavier University in Cincinnati, Dr. Reginald Lee. The conversation will surround his new book, Project Profitability: Ensuring Improvement Projects Achieve Maximum Cash ROI. (Full disclosure: Ed wrote the Foreword.) In Project Profitability, Reginald explains why opportunities are not realized and offers a framework that will guarantee your teams identify projects that align with your strategy, calculate cash savings appropriately, and realize these cash savings upon implementation.