What happens when your biggest fear as a leader is being misunderstood? In this solo episode, Stephanie gets real about the constant push and pull between wanting to be understood and needing to make confident decisions as a business owner. Fresh back from Barcelona with the ZenMaid team (and some serious luggage drama), she dives deep into why explaining the "why" behind your decisions is crucial for buy-in, but over-explaining can make you look weak and defensive. From mop bucket mutinies to price increase psychology, Stephanie shares how to communicate with confidence while accepting that some people will misinterpret your intentions no matter what you do.

What You'll Learn:

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Spotify: Listen here

Apple Podcasts: Listen here

📝 Read the full transcript: Read here

Most cleaning business owners know their funnel could be better, but where do you even start?

In this episode, Katie Jenks of Serene Clean joins Stephanie Pipkin to unpack the real-world funnel transformation that helped Serene Clean fill its calendar fast. From low-converting forms to forgettable follow-ups, Stephanie shares the exact changes she made with Katie’s help to plug the leaks, and the numbers to prove it worked.

They break down every part of the funnel: website tweaks, lead magnets, automations, metrics, and mindset. This isn’t theory, it’s the behind-the-scenes of a cleaning company that went from silent inboxes to booked-out schedules.

If you’ve ever wondered what actually moves the needle in your marketing funnel, this episode is your blueprint.

How Katie identified the “silent killers” inside her original funnel

What finally made her website start converting—not just existing

Stephanie’s advice that led to higher-quality leads and faster bookings

Why Serene Clean ditched the fluff and doubled down on simplicity

The small email tweak that changed everything

How to track what’s working (without feeling overwhelmed by data)

👀 Try ZenMaid free for 14 days!

Apple Podcasts: Episode 55 

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Hiring doesn’t have to be painful or regretful.

In this episode, ZenMaid’s Stephanie Pipkin shares the exact hiring system she built to train and retain a 7-figure cleaning team without complaints, micromanagement, or drama. You’ll hear the hard lessons behind her transition from solo cleaner to true CEO, and how she rebuilt her business with freedom, boundaries, and a culture that runs itself.

This isn’t theory. It’s the actual step-by-step hiring process Stephanie used to go from overwhelmed to in control, and she’s handing it over to you.

If you’re tired of wasting time on interviews that go nowhere, struggling to find people who stay, or constantly jumping back into the field... this episode will shift everything.

The biggest mistake most cleaning owners make when hiring (and how to fix it)

How Stephanie uses “level-based accountability” to stop micromanaging

Why she stopped hiring people who “just want a job”

Her 4-part retention formula that works even when you’re not watching

A simple system to train faster and increase loyalty

The mindset shift that turned her into a true CEO

Cosulting - Stephanie Pipkin

https://get.zenmaid.com

🎧 Listen to the podcast:

Spotify: Episode 54 (link placeholder)

Apple Podcasts: Episode 54 (link placeholder)

📖 Read the full transcript:

Most cleaning businesses struggle with hiring. But what if your biggest bottleneck wasn’t finding people, it was how you were filtering them?

In this episode, Stephanie sits down with industry veteran Juan Chaparro, founder of Gmaids and creator of PipeHire, to unpack how he and his wife Karen accidentally started a cleaning company at age 20, scaled it remotely from Colombia and Miami, and built a thriving culture using only W-2 employees.

Juan reveals the hiring disaster that forced him to invent PipeHire, how their business runs with zero office visits, and the core values that keep their team loyal, efficient, and happy, even across time zones.

Whether you’re drowning in Indeed resumes, debating IC vs. employee, or dreaming of managing from the beach, this one’s for you.

Why independent contractors might be costing you more than employees

How Juan replaced his entire IC team with W-2s—and kept scaling

The remote company playbook: managing a team without ever stepping into the office

How PipeHire filters applicants before they hit your calendar

The 5 values that drive loyalty and retention at Gmaids

Essential oils, culture workshops, and the surprising secret to glowing reviews

PipeHire: Hiring Software for Cleaning Companies

Panorama Conferencia

Gmaids Green Cleaning Services

Juan Chaparro’s Website

👀 Try ZenMaid free for 14 days!

Apple Podcasts: Episode 53 (link placeholder)

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