That’s exactly what’s at stake when it comes to creating a TV show, and this is the world of Marion (Maz) Farrelly.

As an award-winning television producer, Maz is an expert in the field of getting and keeping attention. She enjoyed a 30-year career creating the most watched content in Australia, including the original Big Brother, the X-Factor, the ABC’s Q+A, and more.

With an innate knack for unearthing talent and creating content that people want to watch, Maz notes it all comes down to the fact it’s “not the audience’s job to be interested, it’s your job to be interesting”.

In this episode of the Elevate Podcast with Elite Agent Managing Editor Samantha McLean, Maz explains how you can quickly define what exactly makes you interesting to potential clients, and why they should pick you instead of your competitor.

She discusses how to lose the ‘white noise’ in your marketing, and create messages that people remember that make them want to work with you.

In the process, Maz shares the key questions every agent and agency should ask themselves to answer the all-important question ‘why you?’ and looks at how she’ll be using this framework to unearth a true point of difference with attendees at Elite Retreat in August.

In an entertaining podcast that is all about finding your X factor and getting crystal clear on your mission, your point of difference and your message, Maz also pulls back the veil of what it’s like to work in TV and how she’s used this experience to make brands and individuals fascinating.

“When there’s a conversation about your industry, they need to be talking about you and not your competition” – Maz Farrelly

Plus much, much more…

Connect with Maz

The post Finding your X-Factor: Maz Farrelly on how to grab attention, lose the ‘white noise’ and make customers choose you appeared first on Elite Agent.