Everyone's favorite guest, Nick, joins Ray on the podcast today to discuss how popular culture's conception of fitness is exactly backwards. Listen and nod in agreement, or angrily share your misunderstandings in the comments.

01:57 - Argument for Starting Strength

05:33 - Adaptions are specific to the stress that you apply

08:03 - How do adaptations carry over into life?

09:58 - Guiding people through the most optimal way to improve performance

17:02 - Where should you spend your time and energy to benefit everything else?

18:48 - People have preconceptions

21:00 - Process-oriented solution to a common misconception

32:09 - High levels of conditioning are specific to the activity that you're doing

36:42 - Most people have their priorities backward

45:08 - Progress that can be measured

47:53 - We are selling improved capability

56:55 - Two types of coaches that aren't ideal

58:54 - How to guide clients when things get hard

01:05:54 - Starting Strength Gyms is getting a new website