In this conversation, Blake Kassel shares his journey from Wall Street to becoming a fitness innovator with Bodylastics and the introduction of Flexicon. He discusses the challenges he faced in the early days of his business, the evolution of home fitness equipment, and the impact of platforms like Amazon on sales. Blake also highlights the benefits of resistance bands, the rise of live workouts, and his vision for the future of fitness equipment, emphasizing resilience and innovation throughout his journey.

Chapters

• 00:00 From Wall Street to Bodylastics: A Journey Begins
• 02:45 Innovating Home Workouts: The Birth of Bodylastics
• 05:37 Marketing Strategies: Navigating the Fitness Industry
• 08:09 The Evolution of Resistance Bands: Meeting Consumer Needs
• 10:55 The Rise of Amazon: Selling Fitness Products Online
• 13:38 Live Workouts: Engaging Customers in Real-Time
• 16:17 The Benefits of Resistance Bands: A Fitness Revolution
• 18:52 Building a Home Gym: Starting with Resistance Bands
• 21:48 Flexicon: The Evolution of a Fitness Machine
• 35:12 The Evolution of Flexicon: A Game-Changer in Home Gyms
• 36:42 Understanding Flexicon: Features and Functionality
• 39:05 Customer Experiences: Feedback and Testimonials
• 41:09 Future Aspirations: Growth and Development Plans
• 44:30 Overcoming Challenges: The Journey to Success
• 46:45 Navigating Investor Relationships: Lessons Learned
• 48:46 Current Status and Future Orders: What to Expect
• 50:01 The Evolution of Home Gyms: Past and Present
• 52:10 Reflections on the Arnold Classic: A Personal Journey
• 55:24 The Philosophy of Training: Insights from the Past

Links

• Flexicon
• Bodylastics App