On this episode of the Strong New York Podcast, Kenny Santucci sits down with Max Siegelman, the founder of Siegelman Stable, to unpack the brand’s unexpected rise from a pandemic passion project to a viral sensation. Recorded in East Hampton, the conversation traces Max’s journey from creative consulting for athletes and musicians to building a globally recognized apparel brand rooted in authenticity, storytelling, and quality. Max shares lessons from navigating the fashion industry, collaborating with major sports teams, and leaning on the fitness community for support. If you're interested in the intersection of sports, fashion, and entrepreneurship, this one’s for you. 00:00 Introduction and Sponsor Message00:15 Strong New York Event Announcement00:38 Interview with Max Siegelman Begins01:17 The Origin of Siegelman Stable03:23 Challenges and Growth in Business05:04 Collaborations and Brand Recognition10:26 Fashion and Cultural Influence12:17 East Hampton Pop-Up Experience14:01 Future Plans and Reflections20:07 The Illusion of Knowing What You're Doing20:41 The Importance of Good Energy and Humility21:30 Facing Setbacks and Challenges24:27 Drawing Inspiration and Building a Brand30:51 Fitness and Personal Stories38:15 Concluding Thoughts and Future Plans

On this episode of the Strong New York Podcast, Kenny Santucci sits down with Max Siegelman, the founder of Siegelman Stable, to unpack the brand’s unexpected rise from a pandemic passion project to a viral sensation. Recorded in East Hampton, the conversation traces Max’s journey from creative consulting for athletes and musicians to building a globally recognized apparel brand rooted in authenticity, storytelling, and quality. Max shares lessons from navigating the fashion industry, collaborating with major sports teams, and leaning on the fitness community for support. If you're interested in the intersection of sports, fashion, and entrepreneurship, this one’s for you. 00:00 Introduction and Sponsor Message 00:15 Strong New York Event Announcement 00:38 Interview with Max Siegelman Begins 01:17 The Origin of Siegelman Stable 03:23 Challenges and Growth in Business 05:04 Collaborations and Brand Recognition 10:26 Fashion and Cultural Influence 12:17 East Hampton Pop-Up Experience 14:01 Future Plans and Reflections 20:07 The Illusion of Knowing What You're Doing 20:41 The Importance of Good Energy and Humility 21:30 Facing Setbacks and Challenges 24:27 Drawing Inspiration and Building a Brand 30:51 Fitness and Personal Stories 38:15 Concluding Thoughts and Future Plans

On this episode of the Strong New York Podcast, Kenny Santucci sits down with Max Siegelman, the founder of Siegelman Stable, to unpack the brand’s unexpected rise from a pandemic passion project to a viral sensation. Recorded in East Hampton, the conversation traces Max’s journey from creative consulting for athletes and musicians to building a globally recognized apparel brand rooted in authenticity, storytelling, and quality. Max shares lessons from navigating the fashion industry, collaborating with major sports teams, and leaning on the fitness community for support. If you're interested in the intersection of sports, fashion, and entrepreneurship, this one’s for you.&nbsp;00:00 Introduction and Sponsor Message00:15 Strong New York Event Announcement00:38 Interview with Max Siegelman Begins01:17 The Origin of Siegelman Stable03:23 Challenges and Growth in Business05:04 Collaborations and Brand Recognition10:26 Fashion and Cultural Influence12:17 East Hampton Pop-Up Experience14:01 Future Plans and Reflections20:07 The Illusion of Knowing What You're Doing20:41 The Importance of Good Energy and Humility21:30 Facing Setbacks and Challenges24:27 Drawing Inspiration and Building a Brand30:51 Fitness and Personal Stories38:15 Concluding Thoughts and Future Plans

From Happy Mistake to Iconic Brand with Max Siegelman

Being STRONG is more than just how much weight you can lift.

The Strong New York Podcast is dedicated to inspiring you to become your strongest self- in the gym, in business, in relationships and in life.

Join Kenny as he sits down with his strong as fuck buddies and shoots the shit on what it takes to be strong willed, strong minded and physically strong. Season one features everyone from entrepreneurs and local business owners to doctors and industry leaders in the fitness and wellness space.

With over a decade of experience, Kenny Santucci has made himself known as one of New York City’s top trainers and a thought leader in the health and wellness industry. After transforming his life at 15 years old through fitness, Kenny made it his mission to transform the lives of those around him. 

Kenny has trained some of Hollywood’s biggest stars, including Jon Bon Jovi, Liev Schreiber, and Frank Ocean, and has been tapped as a fitness expert sharing his training approach with Men’s Health, Men’s Journal, Runner's World, SHAPE, Well+Good, among other publications.

Kenny is the creator of STRONG New York, NYC's only Health and Fitness Expo. Strong New York is an immersive day of workouts, wellness experiences, panel discussions, and inspiring conversations with the best in-class wellness professionals, industry leaders, and change makers who are sharing their expertise on today's hottest wellness trends and first-hand experiences on how to optimize your overall health and life. 

You can find Kenny at The Strength Club, his private training and group strength training facility in the heart of Manhattan located on 28th and 5th Ave in New York City.

Business

Entrepreneurship

Health & Fitness

Being STRONG is more than just how much weight you can lift. The Strong New York Podcast is dedicated to inspiring you to become your strongest self- in the gym, in business, in relationships and in life. Join Kenny as he sits down with his strong as fuck buddies and shoots the shit on what it takes to be strong willed, strong minded and physically strong. Season one features everyone from entrepreneurs and local business owners to doctors and industry leaders in the fitness and wellness space. With over a decade of experience, Kenny Santucci has made himself known as one of New York City’s top trainers and a thought leader in the health and wellness industry. After transforming his life at 15 years old through fitness, Kenny made it his mission to transform the lives of those around him. Kenny has trained some of Hollywood’s biggest stars, including Jon Bon Jovi, Liev Schreiber, and Frank Ocean, and has been tapped as a fitness expert sharing his training approach with Men’s Health, Men’s Journal, Runner's World, SHAPE, Well+Good, among other publications. Kenny is the creator of STRONG New York, NYC's only Health and Fitness Expo. Strong New York is an immersive day of workouts, wellness experiences, panel discussions, and inspiring conversations with the best in-class wellness professionals, industry leaders, and change makers who are sharing their expertise on today's hottest wellness trends and first-hand experiences on how to optimize your overall health and life. You can find Kenny at The Strength Club, his private training and group strength training facility in the heart of Manhattan located on 28th and 5th Ave in New York City.

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From Happy Mistake to Iconic Brand with Max Siegelman

From Happy Mistake to Iconic Brand with Max Siegelman

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