Lunch Hour Legal Marketing

Game Changing Insights for Brand Building Success


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Join Gyi Tsakalakis and Conrad Saam live from the Crisp Game Changer Summit, where they dive into game-changing insights for law firm marketing and branding success. From Michael Mogill's big announcement of Streaming Stack to strategies for building your brand through digital and omni-channel advertising, this episode is packed with actionable takeaways.

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You'll hear our thoughts on:

  • The value of brand-building before clients need you
  • Effective targeting strategies to make the most of your marketing budget
  • Why retargeting and leveraging first-party data are gold for law firms
  • Fresh insights on how to connect with your audience and stay top of mind

  • Whether you're a solo attorney or part of a growing firm, these tips will help you stand out in a competitive legal market. Don’t miss our scoop on the quiet LawRank acquisition and our take on branding do's and don’ts for lawyers.

    Pro tip: Stick around for creative marketing ideas you’ve never thought of before!

    Hit subscribe and drop your questions or comments below—we love hearing from you.

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    Chapters 

    (Times Approximate) 

    (0:00) LHLM at Crisp Summit 2024

    (1:54) Crisp Announces Streaming Stack: TV Streaming, Digital Campaigns

    (4:02) EverService Invests in Law Rank

    (10:50) Brand Building 101

    (15:46) Optimizing Audience Segments and Targeting

    (19:07) Retargeting and Lookalike Audiences

    (24:11) Targeted Saturation

    (30:27) Brand Affinity > Brand Awareness

    (34:57) Forbes - Best Lawyer Near Me

    ...more
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    Lunch Hour Legal MarketingBy Legal Talk Network

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