Habits and Hustle

Would you ever take the chance of faking a sponsorship?

In this episode of Habits and Hustle, I sit down with Robby Berger, also known as Bob Does Sports, and chat about his journey from being a doorman at The Four Seasons Hotel to being a multi-millionaire content creator. In just a little over two years, Bob has built up an enormous following through different platforms and gigs, such as Bob Does Sports and The Brilliantly Dumb Podcast. He shares with us how he got Yamaha to be his first podcast sponsor, how much money he makes from sponsorships, and how he built a team from scratch.

Bob also shares what his morning routine is like and why he believes his audience got so engaged with his content so quickly in the game.

Robby Berger is a podcast host known as the personality "Bobby Fairways" that hosts both the podcast The Brilliantly Dumb Show, and its offshoot show, Bob Does Sports, which is popular on Instagram. Both shows focus on comedy and his fandom for sports, mostly the sport of golf.

What we discuss:

00:28: About Bob

05:18: Why did Bob get a job at The Four Seasons?

15:31: When did Bob quit The Four Seasons?

18:55: Who was Bob's first sponsor?

24:40: Who was Joey cold-cuts?

29:28: How did Bob grow his audience?

38:21: What did Bob do when he stopped getting paid?

44:01: What happened when Bob started filming golf content?

45:15: Who's idea was Breezy Golf?

49:17: How much money is Bob making?

54:16: Who is Bob's manager?

55:29: What is Bob's sponsorship pricing?

59:20: Is it a real golf tournament that Bob is a part of?

01:04:04: What ownership does Bob have in these different businesses?

01:07:13: Why did Bob break up with his girlfriend?

01:13:42: What deals does Bob have going on right now?

01:18:26: Where are Bob's favorite bagels from?

01:20:54: What is Bob's morning routine?

01:27:56: How did Bob's audience get so engaged?

01:29:17: What food does Bob eat?

01:46:52: Where to learn more about Bob?

Key Takeaways:

• Sometimes you have to fake it until you make it if you want to experience success. While Bob Does Sports has a huge audience and plenty of major sponsors today, he started by faking a year-long sponsorship with Windex to lure potential sponsors in. This allowed him to play his cards right and lock down his first real sponsor, Yamaha.

• Building a team that cares as much about the business as you do is the key to building something big and worthwhile. In Bob's experience, he once reached a point where he had no money to pay his editor and he continued to support his content and work for free because he believed in Bob. If it weren't for his editor, he wouldn't have the massive audience and success he has today.

• Monetizing your audience is something you should look at like any other type of business. There is more than just one way you can generate revenue and it's certainly not good practice to rely on one source of revenue. In Bob's case, he makes money through Cameo videos, sponsorships, ads, and merch, and eventually built a Golfing brand.

To learn more about Bob:

Instagram: https://www.instagram.com/brilliantlydumb/

Podcast: https://www.youtube.com/@thebrilliantlydumbshow8757

Thank you to our sponsors:

This episode is sponsored by Shopify. Sign up for a $1/month trial period at shopify.com/hustle

This episode is sponsored by Organifi. Visit organifi.com/hustle and use the code HUSTLE to save 20% on your order

My links:

Website: https://www.jennifercohen.com/

Instagram: @therealjencohen

In this solo episode of the Habits and Hustle podcast, we are joined by my son Dylan. He shares with us the slang words young people are using these days and what they all mean. From where the words come from to how to use them in a sentence, you will come out of this episode as being fluent in trendy slang words.

What we discuss:

00:50: What slang words does Dylan know?

01:41: What does it mean to have “rizz”?

03:23: What does it need to be chilling?

04:08: What does it mean to be bussin’?

05:18: What does it mean to say something slaps?

06:22: What does dog water mean?

My links:

Website: https://www.jennifercohen.com/

Instagram: @therealjencohen 

Why do men feel intimidated by women who make more money than them?

In this episode of Habits and Hustle, I chat with Matthew Hussey about how one can foster healthy romantic relationships in today’s modern world. We explore how technology may be getting in the way of many people finding “their person” and how it may hinder our ability to make real connections. 

Matthew Hussey is the world’s leading dating advice expert for women. He has coached millions of women around the world to help them get the love lives of their dreams.He's a New York Times bestselling author of “Get The Guy,” the relationship columnist for Cosmopolitan magazine and the resident love expert on The Today Show.

What we discuss:

00:43: What is Matthew’s professional title?

05:32: Is it normal to feel sad about not finding your person?

07:27: Is technology hindering our ability to create relationships offline?

15:55: How did Matthew become who he is today?

20:43: How did Matthew get started in his line of work?

25:28: How did Matthew learn everything he knows?

29:38: Why do women stay in bad relationships?

31:15: How can you raise your self-worth?

37:11: How can you change your beliefs through curiosity?

47:55: How does jealousy show up in relationships?

54:44: How can we overcome social anxiety?

01:04:14: Why do women not like too much attention from men?

01:08:42: Why do people you are interested in make you feel nervous?

01:14:14: How do stories we tell ourselves affect our relationships?

01:24:34: What are the top 3 things that men are the most attractive to in women?

01:36:16: How can standards impact your relationships?

01:37:50: Do men really want a woman who is more successful than them?

01:46:40: What are the two most common questions Matthew receives?

Key takeaways:

• The cure to changing the beliefs about yourself it is to become curious about yourself. Too often, we get stuck in a rut of doing things the same ways and then wondering why we can’t separate ourselves from a certain belief we want to eliminate. To do that, you need to become curious about your current situation and look for ways you can move differently to change your perception of yourself and these beliefs.

• Social anxiety in dating is something that many of us feel. However, what we fail to realize is that being shy is, in a way, you being selfish. This is because when you are shy, you are withholding empathy and compassion from someone who is in the same room as you and may need it. Thus, looking as your shyness as a way of you doing a disservice to others is one of the many ways you can get yourself to come out of your shell.

• The reason why a lot of people stay in relationships that they should leave is not always due to low self-worth. Sometimes it’s due to the fact that they don’t know what beast it is they’re dealing with. When someone has high self-worth and was raised in a very healthy environment, they may not be able to recognize when they are being played by a narcissist or being gaslit. As a result, they stay in relationships where they aren’t aware of how toxic it is.

Thank you to our sponsors:

This episode is sponsored by Hostinger. Visit Hostinger.com/HABITS and use promo code HABITS for an extra 10% off.

This episode is sponsored by Notion. Visit notion.com/habits to try out Notion AI for free.

This episode is sponsored by Organifi. Visit organifi.com/hustle and use the code HUSTLE to save 20% on your order 

To learn more about Matthew:

Take the quiz: https://www.howtogettheguy.com/ask-matthew/

Website: https://www.howtogettheguy.com/

YouTube: https://www.youtube.com/@thematthewhussey/featured

Instagram: @thematthewhussey

My links:

Website: https://www.jennifercohen.com/

Instagram: @therealjencohen 

Do you believe your capabilities are out of this world?

While having confidence in yourself and having the audacity to pursue your goals is the key to actually achieving your goals, there is such a thing as too much confidence. In fact, some people might actually be delusional about their capabilities and that may come back to bite them at some point in the future.

In this solo episode of Habits and Hustle, we chat about the Dunning-Krueger Effect and what we believe is the right amount of self-confidence.

What we discuss:

00:45: What is the Dunning-Krueger Effect?

2:31: What is the right amount of self-confidence?

04:45: Is it better to think you are too good or not good enough?

07:32: What’s the difference between confident and cocky?

08:12: How much delusion is too much?

Key takeaways:

• The Dunning-Krueger Effect is an effect occurs when a person's lack of knowledge and skills in a certain area cause them to overestimate their own competence. By contrast, this effect also causes those who excel in a given area to think the task is simple for everyone, and underestimate their relative abilities as well.

• In our society, being overly confident is shunned upon. People tend to feel uncomfortable around those who are too confident and mistakenly take it for cockiness instead of self-confidence. Thus, it’s important to find a balance in the thoughts you have of your capabilities. You must give yourself the credit for what you are great at, but also acknowledge there is always place for growth and for you to be even better.

My links:

Website: https://www.jennifercohen.com/

Instagram: @therealjencohen 

How much do you get done when you're multi-tasking?

In this episode of Habits and Hustle, I chat with Ozan Varol about the importance of staying focused on only one thing at a time to maximize productivity, how to stop overthinking, and why we need to learn how to quit.

He also shares the importance of taking some time to do nothing, such as staring out a window. Oftentimes, sitting with your thoughts is more productive than answering emails.

Ozan Varol is a rocket scientist turned award-winning professor, #1 bestselling author, and internationally acclaimed speaker. He is one of the world's foremost experts in creativity, innovation, and critical thinking. He helps industry-leading organizations reimagine the status quo with moonshot thinking.

What we discuss:

02:03: What does it mean to escape conformity?

04:10: Why should we unlearn the habits we have picked up?

08:44: Why should you stop multi-tasking?

11:43: What's the tinfoil-wrapped chocolate theory?

15:18: What is Ozan's villain story?

17:22: What made Ozan want to write a book about nonconformity?

21:26: Can quitting be the solution?

24:54: Is persistence always the answer?

25:21: Where can you find the courage to quit?

28:51: Why are you still doing things the same way?

34:12: What are the adverse reactions to meditations?

39:01: What about Ozan doesn't fit into the bucket of being a rocket scientist?

43:18: How can we stop overthinking?

46:26: How can we become more resilient?

52:26: What's the worst piece of advice that Ozan has received?

55:26: What is a brain attic?

01:01:22: Why you should stop calling your office "the office"?

Key Takeaways:

• Experimenting beats overthinking every single time. Oftentimes, we spend a lot of time thinking about the plan for a new project we want to work on. The problem with that is we often get stuck in this stage, as it gives us the illusion we're making progress when in reality, we've made no progress at all. That's why it's important that you skip the overthinking and overplanning stage and instead, experiment. By taking action, you learn quickly enough the things you've been trying to find out by "thinking" and can adapt quicker.

• Knowing when to quit is just as important as knowing when you need to keep pushing. Sometimes, the job you have isn't cutting it anymore, and quitting it is what will bring you to your next level. In other cases, your business may feel impossible to break even but you need to keep pushing. Whatever it is you are doing or want to accomplish, it's important you know how to quit and put your foot on the pedal.

• Most of the habits we have picked up were habits created by other people who ingrained them into us. They thought for us, and we simply take on what they pass on without questioning it. However, that's no way to live through life as a life of conformity is in no way a fruitful one. You are meant to use your thinking skills to ideate a life you want for yourself and put it into play.

Thank you to our sponsors:

This episode is sponsored by Hostinger. Visit Hostinger.com/HABITS and use promo code HABITS for an extra 10% off.

Go to organifi.com/hustle and use code HUSTLE for 20% off your entire order.

To learn more about Ozan:

Website: https://ozanvarol.com/

Book: https://ozanvarol.com/awaken/

My links:

Website: https://www.jennifercohen.com/

Instagram: @therealjencohen

Are you rejecting yourself before anyone else has the chance to?

In this solo episode of Habits and Hustle, I chat with you about self-rejection. I go over what it means, why we do it, what are some of the symptoms you are self-rejecting, and what you can do to overcome it. I also explain the difference between self-rejection and self-sabotage.

What we discuss:

01:04: What is self-rejection?

03:51: Self-rejection vs Self-sabotage: what's the difference?

06:46: How to overcome self-rejection

Key takeaways:

• Self-rejection is when you reject yourself first, to avoid others rejecting you. When you self-reject, you put more value on others' thoughts and opinions than your own opinion of yourself.

• Symptoms of self-rejection tend to evolve around self-punitive habits such as turning down or not accepting compliments, turning down opportunities you are being presented with, and bringing other people down based on things you see in yourself.

• To overcome self-rejection, you must replace a bad habit with a good one. This means learning how to accept compliments, learning how to become less judgemental of others and yourself, and taking a chance on yourself when presented with great opportunities.

My links:

Website: https://www.jennifercohen.com/

Instagram: @therealjencohen

What we discuss:

00:34: About David

03:06: What is an action archetype?

05:11: Can we fit into more than one archetype?

07:43: How can you overcome fear?

09:11: How can being a comedian help you overcome fear?

10:41: What is the burn archetype?

12:14: What happens if you don't become aware of your past burns?

13:56: What do your pressure points say about your emotions?

16:18: What is the inopportune archetype?

18:19: How can you get over this inopportune feeling?

20:44: What is self-efficacy?

26:22: How did David become a coach?

29:05: What does it take to be an NBA coach?

39:32: What role does ego play in people giving you a chance?

42:12: Which players did David work with?

45:38: How much do coaches in the NBA make?

48:36: Did David's uncle help him get involved with the Raptors?

51:50: What is the perfectionist archetype?

53:45: How can you get over perfectionism?

01:03:10: Where can you learn more about David?

Key Takeaways:

• When we fail to take action, it's usually due to some type of fear that is holding us back. David Nurse explains how we classify these types of fears by something he calls "action archetypes". Some of us fall into the perfectionist archetype, where we don't take action unless we feel everything is perfect. Other people fall into the inopportune archetype, where we feel like we can't take action because it's not the right time and/or right conditions. Whichever archetype you fall into, it's crucial to become aware of it so you can get yourself out of it and start taking action.

• To overcome fear, you need to look at yourself from a different point of view other than the one where you have access to your internal thoughts. David's advice is to look at yourself as a comedy show. What he means here is to take a step back when you're experiencing fear to observe yourself. Go from being the actor in the comedy show to being the viewer. When you do this, don't be afraid to laugh at yourself. This will help you put in perspective how your fears may be irrational and that you're capable of getting through them.

• It's great to have confidence in yourself and a high level of self-esteem, but it's not enough to have one or the other. What you need is to have both of these traits and then combine them with action. It's through having high levels of confidence, and self-esteem, and taking action that you develop self-efficacy.

Thank you to our sponsors:

This episode is sponsored by Hostinger. Visit Hostinger.com/HABITS and use promo code HABITS for an extra 10% off.

This episode is sponsored by Everyplate. Visit everyplate.com/podcast and use code HUSTLE149 and get a special price of $1.49 per meal to get started

This episode is sponsored by LMNT. Visit drinklmnt.com/habitsandhustle and get a free sample pack with any order.

This episode is sponsored by Organifi. Visit organifi.com/hustle and use the code HUSTLE to save 20% on your order

To learn more about David:

Website: https://www.davidnurse.com/

Book: Do It: The Life-Changing Power of Taking Action

Instagram: @davidnursenba

My links:

Website: https://www.jennifercohen.com/

Instagram: @therealjencohen

Do you know what it means to have drip?

In this episode of Habits and Hustle, we go through a list of slang terms used by Gen Z in every day life and on social media. We go through what these slang terms mean, how to use them in a sentence, and where they originate from.

What we discuss:

01:17: What does "drip" mean?

02:25: What does "extra" mean?

03:31: What does "it is giving" means?

05:51: What does "rizz" mean?

06:44: What does " touch grass" mean?

07:17: What are the top 10 slang words?

09:10: What is a "simp"?

Takeaways:

• Many of the slang words young people are using these days are borrowed from other languages, other cultures, and other countries. Examples include British terms such as "lads" as a synonym to men and " savage" from Black culture to describe someone who is not holding back.

• Slang words come in and out of style every few months. This cycle is further sped-up due to the speed at which social media distributes the new terms, making adoption of these terms a lot faster.

My links:

Website: https://www.jennifercohen.com/

Instagram: @therealjencohen

Did you know feelings of shame can physically appear in your body?

In this episode of Habits and Hustle, I chat with Dr. Will Cole about shame-flammation. Given that your body is a cellular library of the thoughts, emotions, and traumas you live, these cells can deeply impact your health and express themselves through autoimmune and metabolic issues.

We also chat about the different supplements you can take to support your nervous system, and gut health, and reduce inflammation.

What we discuss:

01:33: Will's latest books

04:18: Why is gut health not adopted by modern medicine?

06:37: What are the root causes of chronic illnesses?

09:49: What illnesses correlate with shame?

12:28: What is shame-flammation?

14:10: How can you heal your shame?

19:37: How can you support your vagal tone?

26:29: How can people who are Type A appease their vagal nerve?

29:16: What other ways can you heal your feelings?

36:30: What are the symptoms of gut health issues?

38:19: Does inflammation cause depression?

41:13: What are the symptoms of IBS?

45:09: How do probiotics help with gut health?

50:40: What is the issue with magnesium?

51:30: What other supplements should you take?

55:04: Is ashwagandha necessary for our nervous system?

57:25: How does basil enhance your health?

1:00:03: Can we become allergic to foods we often eat?

01:03:33: What's the difference between allergies and intolerance?

01:04:27: What are the signs you have a dysregulated system?

01:06:59: Where can you learn more about Dr. Will?

Thank you to our sponsors:

This episode is sponsored by Hostinger. Visit Hostinger.com/HABITS and use promo code HABITS for an extra 10% off.

This episode is sponsored by Notion. Visit notion.com/habits to try out Notion AI for free.

To learn more about Dr. Will:

Buy Gut Feelings: Healing The Shame-Fuled Relationship Between What You Eat and How You Feel here: https://drwillcole.com/gut-feelings

Visit Dr. Will's website here: https://drwillcole.com/

My links:

Website: https://www.jennifercohen.com/

Instagram: @therealjencohen

Key Takeaways:

• Shame-flammation is a concept where most of the inflammation that is behind the common diseases and illnesses we experience is caused by the feeling of shame and/or guilt. The reason why these strong feelings of guilt and shame cause inflammation is that our body is composed of millions of cells, which all carry the weight of our thoughts and our emotions. When we constantly feel these negative emotions, our cells build up a library of these negative thoughts. As a result, our negative emotions make us physically ill through inflammation as this library becomes the make-up of our bodies.
• Most of the imbalances that we experience in our body, such as hormonal imbalances, are a symptom of an imbalance in our gut microbiome. When we constantly feed ourselves the wrong things, whether they be food or thoughts, our gut's health deteriorates, which in turn can make us develop mental health issues such as anxiety and depression that are difficult to treat.
• Dysregulation in our body manifests its way through different physical signs and emotional signs. To regain control over this dysregulation from an emotional perspective, it's important to focus on supporting your vagus tone. What you want to do is to find a meditation type that works for you and your lifestyle and stick to it to bring your body back to a parasympathetic state. Once you learn to appease your mind, you learn to appease your gut and reduce inflammation in your body.

Does balance really exist - or is it an unrealistic goal?

In this episode of Habits & Hustle, we chat about the myth of work-life balance. Oftentimes, we set the expectation for ourselves that we should be able to have it all; it's just a question of balance. This causes us to get frustrated and disappointed with our performance when we fail - thus why I believe we need to get rid of this false narrative.

What we discuss:

00:35: Does balance exist?

02:19: Morning routines: are they realistic?

04:37: What's the reality of balance?

06:28: Are you prioritize resting?

08:07: Is there really balance in business?

10:43: How the myth of balance impacts your mental health

My links:

Website: https://www.jennifercohen.com/

Instagram: @therealjencohen