In this mind-expanding episode, John sits down with MichaelAaron Flicker—entrepreneur, behavioral science strategist, and CEO of XenoPsi Ventures, where he oversees a portfolio of nine companies. He’s also the co-author of Hacking the Human Mind: The Behavioral Science Secrets Behind 17 of the World’s Best Brands, a must-read for anyone serious about sales, branding, or influence.

They explore how behavioral science drives real-world buying behavior, why most sales tactics miss the mark, and how we can ethically use psychological principles to build trust, guide decisions, and grow businesses. From Five Guys’ focused menu strategy to the Sunken Cost Fallacy of Amazon Prime, this episode is packed with real-life behavioral insights sellers can use right now.If you’re ready to move beyond outdated tactics and understand how emotion, perception, and decision-making truly work, this one’s for you.

Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!

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Connect with MichaelAaron on LinkedIn: https://www.linkedin.com/in/michaelaaron-flicker/

Check out MichaelAaron's Website: https://xenopsi.com/ 

Also Check Out These Links:

• https://hackingthehumanmind.com/
• https://www.xenopsi.com/michaelaaronflicker.php
• https://theconsumerbehaviorlab.com/podcast-overview.php 
• https://theconsumerbehaviorlab.com/masterclass.php