High Intensity Business

Nick Paterson is an engineer, former RAF and commercial pilot, and Owner of Ultimate Fitness where he provides personal training, diet, and biometric monitoring services. On his blog, LIHF (Low Inflammation, High Fat) Living, Nick writes about his research, client results, and personal health journey.

In 2012, Nick bumped into a friend who had experimented with a high-fat low-carb (HFLC) diet and lost some body fat. Despite some good fat loss in the beginning, Nick soon hit a plateau and discovered that low-carb wasn't the entire answer. This led him to invest a ton of time to figure out the optimal diet for himself to help him lose his excess body fat and optimize his health.

Listen to my previous podcast with Nick HERE.

In this episode, Nick Paterson discusses his theory of inflammatory hysteresis, metrics for inflammation, the critical role of diet on joint health, health coaching business, client retention strategies, and much more.

Start your own HIT Business

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Julian Massler (jm @ aurumfit.com) is the co-founder of Aurum Fit, a high intensity training company in Zurich, Switzerland that provides adaptive resistance technology. Aurum Fit's innovative training concept was developed in 2018 which focuses on effectiveness, time efficiency and safety. To date, a total of $1.9 million of venture capital has been invested in the development of the system. AURUM strives to introduce the gold standard in strength training and medical training therapy.

In this episode, Julian Massler shares Aurum Fit's success story, how to create a market research process and identify buyer personas, specific marketing tactics, and much more.

Learn different marketing strategies and grow your HIT Business

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Dr Ben Bocchicchio (drbenbo @ hotmail.com) has been an innovator and leader in the fields of fitness, exercise, and health since the 1970s. He founded Sports Conditioning in Staten Island and developed programs for weight reduction, cosmetic enhancement, general fitness, and health and rehabilitation. Dr Ben owned and supervised a number of private fitness and health centers from the early 1970s. He also developed and owned spine and cardio vascular rehabilitation centers, where he used his S.Ma.R.T.-EX™ program.

Listen to my previous podcasts with Dr. Ben HERE.

This week, Dr. Ben talks about virtual personal training for clients who are deconditioned, overweight, or seniors, advantages of resistance bands, how to use bands efficiently in your virtual workout sessions, and much more.

For band orders: contact Lifeline Fitness - Joyce 618) 392-0408. Ext: 4238

Grow your virtual personal training business

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Patty Durell, alongside her husband, Dave Durell, owns and operates Rock Solid Fitness, a one-on-one personal training studio in Dunedin, Florida. Their unique high-intensity training philosophy has helped thousands of clients increase strength, lose fat, improve conditioning and rehabilitate injuries.

Patty has been helping people achieve their fitness goals for over 25 years. She is a Master Level Personal Trainer, Certified Conditioning Specialist, Licensed Physical Therapist Assistant, and has specialized training in nutrition and physical rehabilitation.

Listen to my previous podcasts with Patty HERE.

In this episode, Patty Durell shares the RSF proactive retention process, mistakes to avoid, tips to improve client experience, why retention is everything in growing your studio, and much more.

Access proven business systems inside HIT Business

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Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions, including virtual personal training, facilitated by educated and expert trainers.

Learn how you can own a Discover Strength franchise HERE

Listen to my previous podcasts with Luke HERE.

Michael Petrella is the owner and head trainer at STG Strength and Power. STG is regarded by many as one of the finest and best equipped private gyms in the world.

Michael is MEDX/HIT Certified (IART), Master HIT Certified (S.P.A.R.T.A.), Certified as a Youth Fitness Instructor (YouthFit Certified), winner of the prestiges "Most Innovative Training Program" with the World Head of Family Sokeship Council, and coach to 61 AWPC/WPC/IPA/RPS/100% Raw Powerlifting World Records.

Listen to my previous podcasts with Michael HERE.

In this episode, Michael Petrella and Luke Carlson talk about the future of HIT, how to start a HIT studio post COVID-19, how to identify your target market, marketing and client acquisition strategies, and much more.

Learn the fundamentals on how to start a HIT studio

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John Zarbock (john @ biofitstl.com) is a veteran and currently serves in the Missouri National Guard as Deputy CIO for the 35th Infantry Division. He owns BioFit, a smart fitness biohacking studio that delivers evidence based exercise with state of the art specialized training machines. His goal is to help co-create as many super humans as he can and give his clients the tools to live their lives to their fullest potential.

In this episode, John Zarbock shares his HIT journey, strategies on starting a biohacking studio, client acquisition tactics, key factors to business success, financial tips for startups, and much more.

Start your own profitable fitness business

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James Steele, PhD (james.steele @ solent.ac.uk) is an Associate Professor of Sport and Exercise Science at Southampton Solent University, UK and is also the Principal Investigator at Ukactive Research Institute. He has extensive research and consultancy experiences in physical activity, exercise and sports working with elite athletes. See James' published peer reviewed articles.

James was a member of the Expert Working Group revising the CMO of Physical Activity Guidelines for the UK. He is a founding member of both the Strength and Conditioning Society, and the Society for Transparency, Openness, and Replication in Kinesiology. James is also a member of the American College of Sports Medicine and the British Association of Sport and Exercise Sciences, and is a Fellow of the Higher Education Academy.

Listen to my previous episodes with James HERE.

This week, Dr. James Steele discusses his review paper Does Increasing an Athletes' Strength Improve Sports Performance? A Critical Review with Suggestions to Help Answer This, and Other, Causal Questions in Sport Science where he clarifies the causal effect of muscular strength upon sports performance, barriers and issues, and suggestions to improve research in this area, and much more.

Access exclusive exercise science reviews inside HIT Business Membership

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This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I've ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation.

As well as being utilized by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention "High Intensity Business" in the how did you hear about us field – ORDER HERE

Thomas Bisson is a personal trainer, weight loss specialist, and the founder of Chigwell Personal Training. With 10+ years of training experience and learning from fitness experts like Dr. Doug McGuff and Mike Mentzer, Tom developed a training method that is fun and efficient in helping clients achieve their goals.

After discovering the principles of Objectivism, Tom turned a failing personal training business into a £16,000 Per Month lifestyle business.

In this podcast, Tom shares his personal training journey, Objectivism principles, how to recover from business failure, business automation and leverage, how to preventburnout, and much more.

Learn why it's a great time to start a HIT business

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Steve Wetzel (steve_wetzel @ villasport.com) is a former NFL strength and conditioning coach for 17 seasons working for the Minnesota Vikings, Washington Redskins and Arizona Cardinals, and since become a very successful personal trainer teaching the principle of HIT to athletes and the general population.

He is a fitness advisor at VillaSport Athletic Club and Spa in Texas, and has been the top fitness producer for all locations from 2013-2019. With 35 years of experience, Steve's unique approach combined with advanced training methods emphasizes injury prevention and results in the improvement of strength levels and body composition.

In this episode, Steve Wetzel tackles personal training fundamentals, how to thrive as a sports coach and a personal trainer, tactics to train clients better, contraindications and solutions, importance of data tracking, and much more.

Build a profitable virtual personal training business

For all of the show notes, links and resources - Click Here

This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I've ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation.

As well as being utilized by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention "High Intensity Business" in the how did you hear about us field – ORDER HERE

Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions, including virtual personal training, facilitated by educated and expert trainers.

Listen to my previous podcasts with Luke HERE.

In today's episode, Luke Carlson shares tactics, principles, and mindset on how to generate a six figure income with a lifestyle business. We also cover topics on marketing, tax management, delegation, systems and processes, and much more.

Build your dream lifestyle HIT business

For all of the show notes, links and resources - Click Here