High Intensity Business

Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions, including virtual personal training, facilitated by educated and expert trainers.

In this episode, Luke Carlson shares the 3 phases after the shutdown, how to recover your HIT business, strategy for maximizing success, COVID-19 prevention and mitigation plans, marketing, revenue generation, and much more.

Access virtual training and recovery resources inside HIT Business Membership

This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I've ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation.

As well as being utilized by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention "High Intensity Business" in the how did you hear about us field – ORDER HERE

Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions, including virtual personal training, facilitated by educated and expert trainers.

Check out my live Q&A with Luke Carlson, Adam Zickerman, Melinda Hughes, and Skyler Tanner on how to adapt your HIT business during the COVID-19 shutdown.

Luke is back on the podcast to talk about Discover Strength's virtual training, how do you grow virtual training, how do you generate revenue during the shutdown, client communication and marketing strategies, and much more.

Access exclusive virtual training resources inside HIT Business Membership

For all of the show notes, links and resources - Click Here

Jeff Tomaszewski (jeff @ maxstrengthfitness.com) is a graduate of Case Western Reserve University with a Bachelors of Arts in Psychology, minor in Sports Medicine, and a master's degree in Exercise Physiology. He is a NATA certified Athletic Trainer and NCSA certified Strength and Conditioning Specialist.

Jeff formed MaxStrength Fitness in May of 2007 in Westlake, Ohio, which became Cleveland's leading personal training facility. A decade after, he opened a second facility in Willoughby, Ohio, helping as many people as possible live a high quality of life into their golden years.

Access MaxStrength Fitness' free coronavirus resources HERE.

This week, Jeff and I talk about marketing strategies related to reopening, customer referral marketing, general marketing strategies and best practices, how to attract ideal clients, understanding client needs, and much more.

Get more clients to come back in when you reopen

For all of the show notes, links and resources - Click Here

Every year, there is one event I look forward to more than any other: the Resistance Exercise Conference (REC). REC is designed to develop you into the exercise authority. You get to connect with your HIT / evidence-based tribe, learn from scientists, practitioners and operators, and figure out how to make your HIT business more profitable and successful.

Register for REC 2020 HERE

Unfortunately, due to the COVID-19 pandemic, REC, like many events, had to be postponed. But in true REC style, the team put together an incredible 3-hour interactive webinar. The webinar consisted of fantastic speakers and a Q&A to give timely evidence-based solutions on slow-paced breathing, stress management, and exercise, as well as powerful business strategies to help you prevail.

We were so impressed with the webinar that we begged for the audio to publish on the podcast.

Get the full show notes here

Eric Feigl (owner of Eric Feigl Personal Training), Jesse Schmidt and Liam Bauer (hosts at Truth Not Trends) join me on the podcast to discuss their virtual personal training program, exercise equipment for home workouts, their tools and technology, and much more.

Learn more about personal training, nutrition, and evidence based exercise:

• Eric Feigl (Fitness Candor Podcast)
• Jesse Schmidt and Liam Bauer (Truth Not Trends Podcast)

Listen to Eric's first appearance on the podcast HERE about podcasting and virtual training, COVID-19 business recovery, and contingency planning.

Lawrence will help you generate more online revenue inside HIT Business Membership

For all of the show notes, links and resources - Click Here

Eric Feigl (eric @ ericfeigl.com) is the owner of Eric Feigl Personal Training located in Cincinnati, Ohio. He helps individuals at all skill levels to get strong, move better, and live a healthier lifestyle by using evidence based resistance/strength training principles. His objective is to educate and hold clients accountable while providing effective personal training.

Backed by Mission 5 Fitness, Cincinnati's most knowledgeable, professional and respected private training facility, Eric established himself as a go-to fitness professional. He focuses on kinesiology and exercise science as they relate to injury prevention, strength development, fat loss, and performance.

Eric is the host of Fitness Candor Podcast interviewing fitness professionals, researchers and fitness entrepreneurs about nutrition and exercise.

In this episode, Eric Feigl talks about his fitness journey, podcasting and virtual training, COVID-19 business recovery plans, business contingency plans, and much more.

Let Lawrence help you explode your HIT Business when you reopen inside HIT Business Membership

This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I've ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation.

As well as being utilized by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention "High Intensity Business" in the how did you hear about us field – ORDER HERE

For all of the show notes, links and resources - Click Here

Logan Emmet Herlihy (logan @ how2lookgoodnaked.com) is a personal trainer at Discover Strength at Woodbury, Minnesota for over three years of experience and supervised over 5,200 HIT workouts. He is an ACSM and HITuni certified as a high intensity resistance exercise specialist.

Logan is a graduate of BS Broadcast Journalism with a minor in Exercise Science at the University of Central Florida. In his book How 2 Look Good Naked: The Least Amount Of Effort, To Look The Best With Your Clothes Off, Logan discusses easy to implement dietary and fasting guidelines, and workouts that are focused more on intensity than volume.

Listen to Logan's first appearance on the podcast HERE

In this episode, Logan Herlihy shares his alcohol addiction story, how HIT and great mentors changed his life, Discover Strength's virtual training process, other service offerings during COVID-19, and much more. Lawrence will help you generate more online revenue inside HIT Business Membership.

This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I've ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation.

As well as being utilized by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention "High Intensity Business" in the how did you hear about us field – ORDER HERE

For all of the show notes, links and resources - Click Here

Gary Griffiths (gary @ getsocialengine.com) is the founder of Gym Engine, a company based in Sydney, Australia. Gym Engine's membership acquisition program helps gym owners profitably add 20-30+ members every month without Facebook Ads. Currently, Gym Engine has 927 fitness facilities grown and more than 1,880,000 leads nurtured.

In this episode, Gary Griffiths breaks down the ARRC strategy for membership growth, different methods to generate revenue during the lockdown, how to get through the crisis and succeed as a gym owner, and much more. Lawrence will help you generate more online revenue inside HIT Business Membership

For all of the show notes, links and resources - Click Here

Dr Doug McGuff is the co-author of Body by Science: A Research Based Program for Strength Training, Body building, and Complete Fitness in 12 Minutes a Week and The Primal Prescription: Surviving The "Sick Care" Sinkhole.

Doug practices full-time emergency medicine with Blue Ridge Emergency Physicians and owns, Ultimate Exercise, where he and his instructors continue to explore the limits of exercise through their personal training of clients. Doug is one of the leading experts in high intensity strength training and provides consultancy services to help you achieve your health and body composition goals, setup a home gym, or start a HIT facility.

Listen to Doug's other appearances on the podcast:

• Strength Training Fundamentals, The 4-Hour Body and How to Train to Succeed at Obstacle Races
• Advanced HIT Concepts, How Excessive Nutrition Might Not be Necessary for Muscular Growth and How to Become Superhuman
• Multiple Sets, How to Beat The Plateau and How to Grow Your Personal Training Business
• Workout Volume and Frequency, Neck Training, Exercise Science, Entrepreneurship, Cryptocurrency, and Relationships
• Why You Should NOT Bulk Up

In this episode, Dr Doug McGuff shares insights on how more contractions may maximize muscle growth, tips when training with a newborn, utilizing MedX medical machines in your facility, and much more.

Lawrence will help you generate more online revenue inside HIT Business Membership

This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I've ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation.

As well as being utilized by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention "High Intensity Business" in the how did you hear about us field – ORDER HERE

For all of the show notes, links and resources - Click Here

Ted Naiman is a board-certified Family Medicine physician at the Department of Primary Care at a leading major medical center in Seattle. His personal research and medical practice are focused on practical implementation of diet and exercise for health optimization.

He is the author of The PE Diet, a diet and exercise book that breaks down every single dietary strategy into one simple metric: PROTIEN and ENERGY. Inside the book, Ted explains protein to energy ratio, how it can optimize your health, and why food choice is everything.

Listen to Ted's other appearances on the podcast:

- The Most Effective Diet for Fat Loss, Daily Workouts to Failure and The Problems with Supplements

- How to Get Shredded With Intermittent Fasting, The Potential Benefits of Higher-Frequency HIT Workouts, and The Case for Not Eating Vegetables

- The Benefits Of High Protein, The Truth About Fasting, And The Problems With The Carnivore Diet

In this episode, Ted Naiman gives us an overview of his book The PE Diet – what is protein to energy ratio, dietary strategies, diet and food guide, and much more.

Lawrence will help you generate more online revenue inside HIT Business Membership

For all of the show notes, links and resources - Click Here

This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I've ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation.

As well as being utilized by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention "High Intensity Business" in the how did you hear about us field – ORDER HERE